NORTH AMERICA FLEXIBLE PACKAGING MARKET Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The North America Flexible Packaging Market is Segmented by Material Type (Plastics(Polyethene, Bi-Oriented Polypropylene, Cast Propylene, Ethylene Vinyl Alcohol), Paper, and Aluminum Foil), Product Type (Pouches, Bags, Films and Wraps), End-User Industry (Food, Beverages, Household and Personal Care), and Country (United States, Canada). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

North America Flexible Packaging Market Size

North America Flexible Packaging Market Summary
Study Period: 2017-2027
CAGR: 3.4 %

Major Players

North America Flexible Packaging Market Major Players

*Disclaimer: Major Players sorted in no particular order


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North America Flexible Packaging Market Analysis

The North American Flexible Packaging market is expected to register a CAGR of 3.4% during the forecast period. Technological innovation, sustainability trepidations, and attractive economics are among the reasons for the remarkable growth of flexible packaging in the last two decades in the United States.

  • The way consumers view and interact with packages is changing. Due to the rising focus on sustainability, traditional rigid packaging solutions are being replaced by innovative, more sustainable flexible packaging. The growing demand for customer-friendly packages and heightened product protection is expected to boost flexible packaging as a viable and cost-effective substitute.
  • Flexible packaging in North America is rising faster than in many other forms. It includes trends like e-commerce, digital printing, and sustainability, which can be used to drive market development and growth. Customers in the region are eager to pay more for specific product attributes boosted by flexible packaging. For instance, according to the Flexible Packaging Association, more than 60% of North American consumers are keen to pay more for tangible and functional packaging benefits, such as product protection, shipping friendliness, and supply chain efficacy.
  • In October 2022, digital watermark technology from Digimarc is seen on a Canadian pilot project to improve flexible packaging in mixed waste. The pilot project in Canada demonstrated that "covert digital watermarks" can dramatically improve the sortation of films and flexible packaging, which cannot be handled effectively by conventional optical sortation technology. Such initiatives by the regional companies will leverage the market for flexible packaging.
  • Some things that slow the growth of the market are the growing awareness of environmental issues among consumers, changing regulatory standards, the ongoing push for sustainability, which includes replacing packaging made of plastic with packaging made of biodegradable materials, and the low recycling rate caused by the lack of advanced recycling facilities.

The impact of COVID-19 on the market was significant in the short run, as the global lockdown brought the entire packaging supply chain to an almost grinding halt. However, with online shopping on the rise, the market was expected to rebound. COVID-19 exposed vulnerabilities in the supply chain globally, resulting in various disruptions, including some stores stopping the collection of store drop-offs for grocery bags and flexible packaging. Moreover, the Russia-Ukraine war had an impact on the overall packaging ecosystem.

North America Flexible Packaging Industry Segmentation

Flexible packaging is a means of packaging products made of non-rigid materials, allowing for more economical and customizable options. Flexible packaging can easily change shape during filling or use. The North American flexible packaging market defines the revenue generated from the sales of flexible packaging products made of plastic materials across various end-user verticals, such as beverages, food, personal care, and more. The analysis is based on the market insights captured through secondary and primary research. The market also covers the major factors impacting the growth of the flexible packaging market in terms of drivers and restraints.

The North American flexible packaging market is segmented by material type (plastics (polyethene, bi-oriented polypropylene, cast propylene, ethylene vinyl alcohol), paper, and aluminum foil), product type (pouches, bags, films, and wraps), end-user industry (food, beverages, household, and personal care), and country (United States, Canada). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Material Type
Polyethene (PE)
Bi-orientated Polypropylene (BOPP)
Cast Polypropylene (CPP)
Ethylene Vinyl Alcohol (EVOH)
Other Types (PVC,PA)
Aluminium Foil
By Product Type
Films and Wraps
Other Product Types
By End User Industry
Household and Personal Care
Other End User Industries
By Country
United States

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North America Flexible Packaging Market Trends

This section covers the major market trends shaping the North America Flexible Packaging Market according to our research experts:

The Increased Demand for Convenient Packaging to Drive the Market Growth

  • Meeting consumer demands for convenience is continuing to be a significant driver for existing and new flexible packaging technologies. The reason for the growing demand is that more and more people want easy-to-carry packaging solutions.
  • Moreover, the changing lifestyle of the consumer in the American region has also increased demand for ready-to-eat foods. The need for ready-to-eat food is at an all-time high. Ready-to-eat foods have emerged as the best solution with the new-age working population working around the clock and the Gen-Z looking for everything convenient.
  • In line with the growth in the number of single-person households, most consumers (especially the youth) are inclined to frequent shopping for groceries in smaller quantities as they enjoy the ability to carry their favorite products with them wherever they go for convenience. Party-size bags of food items have become an old norm as smaller or individual-sized packages allow consumers to feel more in control of portion sizes.
  • Millennial customers generally drive the demand for flexible packaging products in the country, as they prefer single-serving and on-the-go food and beverage products. These products are typically designed to be portable, durable, and lightweight. The increasing demand for snacks, processed foods, and fresh items is expected to govern the need for convenient packaging in the country's food and beverage industry. ​
  • The consumption of breakfast cereals is increasing at unanticipated growth rates, further driving the demand for flexible packaging. According to the US Census Bureau, the breakfast cereal manufacturing industry's revenue is estimated to reach USD 10 billion by FY 2023 in the United States. Over the past couple of years, flexible packaging has gradually infiltrated supermarket shelves, overtaking traditional rigid packaging for breakfast cereals. ​
  • Also, new types of packaging, like pouches that can be folded or reused and bag-in-box, are making more flexible packaging and rigid packaging formats popular. Products, such as pouches, bags, and more, are opening up a broad range of the latest applications for the flexible packaging market. Besides, consolidation of the e-commerce sector in the North American region is anticipated to make flexible packaging one of the fastest-rising packaging approaches over the forecast period.
North America Flexible Packaging Market - Industry Revenue of Breakfast Cereal Manufacturing in the U.S. from 2020 to 2024 (in USD

United States is Expected to Remain the Largest Market for Flexible Packaging

  • The proliferation of e-commerce in the country is boosting the demand for flexible packaging. Its efficiencies and the comfort of comparison shopping also influence prices in several sectors. E-commerce is driving retail growth virtually, and its influence on flexible packaging may develop in the region. The retail industry in the U.S. is highly competitive due to established food retailers such as Walmart, thereby driving the growth of the country's market.
  • According to the Flexible Packaging Association (FPA), as of August 2021, flexible packaging is the second largest packaging segment in the U.S., garnering about 19% of the USD 170 billion U.S. packaging market. Further, FPA is exploring opportunities to communicate the advantages of flexible packaging in reducing food waste. Flexible packaging, according to FPA studies, reduces food waste if a systems approach to products and packaging is developed.
  • In August 2022, California-based packaging business Flexible Pouches developed clear stand-up pouches to preserve food quality and show products most appealingly. The transparent stand-up pouches from Flexible Pouches are cost-effective and environmentally friendly. The solution offers a full view of the content from all sides for secure eating and straightforward access. Businesses of all sizes in the food business may go to Flexible Pouches for a transparent stand-up wholesale pouch to provide their clients with high-quality food and products free of flaws.
  • Various end-user industry players are emphasizing such types of reusable packaging. For instance, Mars Food, a prominent food company in the United States, has partnered with Amcor to launch recyclable microwavable rice pouches. The partnership moves Amcor closer to its pledge to develop all its packaging to be recyclable or reusable by 2025.

Advanced packaging styles, such as collapsible/reusable pouches and bag-in-box, are raising the usage of flexible packaging in combination with rigid packaging formats. Products, such as pouches, liners, bags, and shrink wraps, are opening an extensive range of new applications to the flexible packaging market in the region. ​

North America Flexible Packaging Market - Estimated Quarterly E-commerce Retail Sales in U.S. from Q3 2021 to Q3 2022 (in USD billion)

North America Flexible Packaging Industry Overview

The North American flexible packaging market is fragmented with the presence of major players such as Amcor PLC, Winpak Limited, Berry Global Inc., Sealed Air Corporation, Constantia Flexible, Tetra Pak International SA, and more. The players in the market are concentrating on expanding their reach with strategic initiatives such as mergers and acquisitions, partnerships, capacity expansion, and product innovation.

In December 2022, Highcon announced a USD 8 million investment by Sealed Air Corporation in the context of a strategic collaboration between the two companies. The scope of the strategic partnership includes developing new product offerings, extending into new segments, and enabling manufacturing efficiencies by leveraging Highcon technology, among other things. The strategic collaboration also includes buying a Highcon Beam 2C system for delivery and installation in the first quarter of 2023.

In March 2022, Winpak Ltd., a manufacturer and distributor of high-quality packaging materials for perishable foods, beverages, and healthcare, announced that PureCycle Technologies, Inc. would provide Winpak with Ultra-Pure Recycled (UPR) Polypropylene (PP) from its newest facility to be constructed in Augusta, Georgia. This agreement further extends the company's recyclable packaging solutions and expands brand and consumer access to PureCycled plastic.

North America Flexible Packaging Market Leaders

  1. Sealed Air Corp.

  2. Constantia Flexibles

  3. Amcor PLC

  4. Winpak Limited

  5. Berry Global Inc.

*Disclaimer: Major Players sorted in no particular order

North America Flexible Packaging Market Concentration

North America Flexible Packaging Market News

  • December 2022: Amcor PLC, a global leader in developing and producing packaging solutions, has announced a five-year contract with ExxonMobil to purchase certified-circular polyethylene material in support of its target to achieve 30% recycled material across its portfolio by 2030. Amcor plans to leverage this material across its global portfolio, focusing on the healthcare and food industries, which are needed to meet stringent safety requirements for recycled plastic.
  • October 2022: Berry Global announced its partnership with film converter and manufacturer Printpack, leveraging its independent strengths in film manufacturing and conversion to create packaging solutions that support improved customer demand for more sustainable packaging. The companies introduced the Preserve PE PCR recyclable polyethylene (PE) pouch. The pouch is How2Recycle pre-qualified and contains 30% FDA-compliant post-consumer recycled resin (PCR) content.

North America Flexible Packaging Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Value Chain Analysis

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

    4. 4.4 Assessment of Impact of COVID-19 on the Industry

    5. 4.5 Market Drivers

      1. 4.5.1 Increased Demand for Convenient Packaging

      2. 4.5.2 Changing Demographic and Lifestyle Factors

    6. 4.6 Market Restraints

      1. 4.6.1 Concerns Regarding the Environment and Recycling

    7. 4.7 Sustainable Packaging Light Weighting Recycled and Recyclable Polymers

    8. 4.8 Cost Structure and Pricing Analysis


    1. 5.1 Digital Printing

    2. 5.2 Barrier Developments

    3. 5.3 Active Packaging


    1. 6.1 By Material Type

      1. 6.1.1 Plastics

        1. Polyethene (PE)

        2. Bi-orientated Polypropylene (BOPP)

        3. Cast Polypropylene (CPP)

        4. Ethylene Vinyl Alcohol (EVOH)

        5. Other Types (PVC,PA)

      2. 6.1.2 Paper

      3. 6.1.3 Aluminium Foil

    2. 6.2 By Product Type

      1. 6.2.1 Pouches

      2. 6.2.2 Bags

      3. 6.2.3 Films and Wraps

      4. 6.2.4 Other Product Types

    3. 6.3 By End User Industry

      1. 6.3.1 Food

      2. 6.3.2 Beverages

      3. 6.3.3 Household and Personal Care

      4. 6.3.4 Other End User Industries

    4. 6.4 By Country

      1. 6.4.1 United States

      2. 6.4.2 Canada


    1. 7.1 Company Profiles

      1. 7.1.1 Amcor PLC

      2. 7.1.2 Mondi PLC

      3. 7.1.3 Transcontinental Inc.

      4. 7.1.4 American Packaging Corporation

      5. 7.1.5 Sit Group SpA

      6. 7.1.6 Toppan Printing Co. Ltd

      7. 7.1.7 Printpack Inc.

      8. 7.1.8 Sigma Plastics Group Inc.

      9. 7.1.9 Novolex Holdings Inc.

      10. 7.1.10 Berry Global Inc.

      11. 7.1.11 Sealed Air Corp.

      12. 7.1.12 Tetra Pak International SA

      13. 7.1.13 Constantia Flexibles

      14. 7.1.14 Winpak Limited

      15. 7.1.15 Cascades Flexible Packaging

      16. 7.1.16 Emmerson Packaging

      17. 7.1.17 Covertech Flexible Packaging Inc.

      18. 7.1.18 ProAmpac

      19. 7.1.19 Sonoco Products Co.

      20. 7.1.20 St. Johns Packaging

    2. *List Not Exhaustive


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North America Flexible Packaging Market Research FAQs

The North America Flexible Packaging Market is studied from 2017 - 2027.

The North America Flexible Packaging Market is growing at a CAGR of 3.4% over the next 5 years.

Sealed Air Corp., Constantia Flexibles, Amcor PLC, Winpak Limited, Berry Global Inc. are the major companies operating in North America Flexible Packaging Market.

North America Flexible Packaging Industry Report

Statistics for the 2023 North America Flexible Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Flexible Packaging analysis includes a market forecast outlook to (2023to2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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