North America Flexible Packaging Market - Growth, Trends, and Forecasts (2020 - 2025)

The market is segmented by Packaging Material (Plastic, Paper, Aluminum), By Product Type (Pouches, Bags, Wraps), By End-User Industry (Food, Beverage, Pharmaceutical), and Country.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

North America

Largest Market:

North America


3.16 %

Major Players:

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Market Overview

The North America Flexible Packaging market was valued at USD 38.6 billion in 2019 and is expected to reach USD 51.2 billion by 2025, at a CAGR of 3.16% over the forecast period 2020 - 2025. Owing to the aforementioned exceptional benefits, companies are rigorously investing in flexible packaging technology. For instance, in July 2018, PPC Flexible Packaging, an Illinois-based consumer packaging company invested over USD 2 million in upgrading its equipment and facilities, which is expected to positively impact the United States market.

  • The consumers enjoy the capability of carrying their favorite food with them wherever they travel. As a result, innovation and demand for flexible packaging are highly correlated with the consumer's lifestyle and behavior. For instance, the hectic lifestyle of a modern family, owing to both parents being working professionals, requires eating on-the-go. Moreover, consumers with the utilization of flexible packaging tend to reduce food waste, which further fuels market growth over the estimated period.
  • According to Bureau of Labor Statistics, in the United States, the monthly full-time employees from June 2017 to June 2018 has increased about over 2%, owing to expansions and introduction of existing businesses, which is likely to boost the market growth.
  • The primary raw materials required for flexible packaging are plastic, paperboard, and laminates. The plastic processing industry emits an enormous amount of greenhouse gas, which is a major component of global warming.
  • The increasing production of plastic for various industries, including flexible packaging has led to the ascending release of harmful gas, owing to which the region is defining emission standards, which may hinder the market studied over the forecast period. Additionally, plastic being one of the major raw material for flexible packaging, it is subject to price volatility, owing to fluctuating oil prices. Since last few years, the prices of crude oil has been volatile, which adversely affects the profit margins for the manufacturers.
  • The end-product prices cannot frequently be altered, whereas the crude oil prices are subject to trade. For instance, if the prices for crude oil increases, the plastic prices subsequently increases, however, the company cannot alter the end product's price, which negatively affects the company’s growth, thereby, hampering the market growth over the forecast period.

Scope of the Report

Flexible packaging is one of the most prominent packaging technique used by major vendors across a diverse range of end-user verticals, owing to its superior quality, such as ascended shelf life. Moreover, it is the most economical packaging method to distribute, and preserve food, pharmaceutical products, and other consumables.

By Packaging Material
Flexible Foam
Aluminium Foil
By Product
Other Types
By End-user Industry
Pharmaceutical & Medical
Personal & Home Care
Other End-user Industries
By Geography
North America

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Key Market Trends

Plastic is expected to Register a Significant Growth

Plastics are the most preferred materials, in terms of packaging applications, due to factors, such as performance, durability, and cost-effectiveness. Plastic packaging material ensures product safety and a smooth delivery from the manufacturer to the consumer. Moreover, plastic packaging is required to comply with strict regulatory requirements, particularly for the food, beverage, pharmaceutical, and drug-packaging sectors.
Plastic packaging is prominently used in the food & beverage industry, from airtight wraps to shelf stable bottles and containers. In this industry, plastics have also driven innovations in packaging design. For instance, modified atmosphere packaging (MAP) helps preserve food freshness by capturing a reduced-oxygen air mixture in a plastic package. These advanced and intelligence packaging techniques play a critical role in ensuring not to compromise the integrity of the product while increasing their shelf life drastically.
In the United States, the Food and Drug Administration regulates the safety of food-contact packaging, including plastics used in contact with food. All food-contact packaging materials must pass FDA’s stringent approval process.In the medical and healthcare packaging industry, plastics are uniquely suited to meet the stringent standards and requirements. Their ability to remain inert to the products contained within the package plays a vital role in propelling the growth of the market.

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Beverage Product type is Expected to hold a Major Share

There is a high demand for flexible packaging in the beverage sector, due to factors, such as ease of handling and reduced production and shipment costs. However, the quality of beverages is affected by pH, storage temperature, pressure, and presence of contaminants; any changes in the levels can alter the composition of the beverage. Companies are increasingly employing flexible packaging products with properties, such as barrier resistance (to heat, moisture, and bacteria), to eliminate possible oxidation.

Lightweight packaging material has become essential in beverages, particularly, in pouches. The ever-improving design of pouches has led to an increase in their applications, attracting more consumers toward purchasing fruit drinks, nutraceuticals, meal replacement shakes, fiber supplements, and cold-pressed juices.

The shift of milk packaging format - from glass to carton-based packaging, coupled with the demand for longer shelf life, has led to an increase in the demand for aseptic carton containers.Further, the need for brand recognition is leading to high investments in developing attractive and convenient packaging formats. With beverage companies focusing on building a brand image to attract consumers, and new companies trying to differentiate their products, the consumption of flexible pouches in the beverages sector is expected to increase, over the forecast period.

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Competitive Landscape

The North America Flexible Packaging Market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with a prominent share in the market are focusing on expanding their customer base across foreign countries. These companies are leveraging on strategic collaborative initiatives to increase their market share and increase their profitability. 

The companies operating in the market are also acquiring start-ups working on North America Flexible Packaging technologies to strengthen their product capabilities. In February 2018, Berry Global Group, Inc. acquired the Clopay Plastic Products Company, Inc., a subsidiary of Griffon Corporation for USD 475 million in cash, on a debt-free, cash-free basis. The acquisition of Clopay is directly aligned with the company’s fundamental strategic initiatives.

Table Of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Increasing Demand For Convenient Packaging And Changing Consumer Lifestyle

      2. 4.3.2 Exceptional Benefits Offered By The Flexible Packaging

    4. 4.4 Market Restraints

      1. 4.4.1 Fluctuating Raw Material Prics And Governemnt Regulations Associated With Plastic

    5. 4.5 Value Chain / Supply Chain Analysis

    6. 4.6 Industry Attractiveness Porters Five Force Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry


    1. 5.1 By Packaging Material

      1. 5.1.1 Plastics

      2. 5.1.2 Flexible Foam

      3. 5.1.3 Paper

      4. 5.1.4 Aluminium Foil

    2. 5.2 By Product

      1. 5.2.1 Pouches

      2. 5.2.2 Bags

      3. 5.2.3 Wraps

      4. 5.2.4 Other Types

    3. 5.3 By End-user Industry

      1. 5.3.1 Food

      2. 5.3.2 Beverages

      3. 5.3.3 Pharmaceutical & Medical

      4. 5.3.4 Personal & Home Care

      5. 5.3.5 Other End-user Industries

    4. 5.4 By Geography

      1. 5.4.1 North America

        1. US

        2. Canada


    1. 6.1 Company Profiles

      1. 6.1.1 Sealed Air Corp.

      2. 6.1.2 Tetra Pak

      3. 6.1.3 Constantia Flexibles

      4. 6.1.4 Winpak Ltd.

      5. 6.1.5 Amcor PLC

      6. 6.1.6 Mondi PLC

      7. 6.1.7 Transcontinental Inc.

      8. 6.1.8 American Packaging Corporation

      9. 6.1.9 Sit Group SpA

      10. 6.1.10 Toppan Printing Co. Ltd

      11. 6.1.11 Printpack Inc.

      12. 6.1.12 Sigma Plastics Group Inc.

      13. 6.1.13 Novolex Holdings Inc.

      14. 6.1.14 Berry Global Inc.

    2. *List Not Exhaustive


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