North America Eye Tracking Solutions Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

North America Eye Tracking Solutions Market is Segmented by Solution Type (Hardware and Software), End-User Industry (Retail & Advertisement Sector, Automotive & Transportation, Medi & Entertainment, Aerospace & Defense, Consumer Electronics), and Country (US and Canada). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

North America Eye Tracking Solutions Market Size

North America Eye Tracking Solutions Market Summary

North America Eye Tracking Solutions Market Analysis

The North America Eye Tracking Solutions Market is expected to register a CAGR of 19.7% during the forecast period.

The North American eye-tracking solutions market is anticipated to reach a CAGR of 19.7% over the forecast period. The increasing use of smart sensors for process control and decision-making and the rising demand for contactless biometrics, coupled with the growing adoption of Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR) in consumer electronics & other commercial applications areas are expected to drive the market growth significantly. The industry has been gaining prominence due to the increasing adoption of vision-capturing technology in commercial spaces, particularly in industries and sectors including retail, healthcare, research, automotive, consumer electronics, government & defense, and security & surveillance.

  • The increasing demand for contactless biometrics is a significant growth driver for the market. The biometric system is used mainly for security purposes in prison management systems and the defense sector. Defense organizations and police departments deploy iris biometric scanners to identify individuals to tighten their security arrangements.
  • For instance, the Maine Department of Corrections in Washington, D.C., implemented iris scanning technology, a contactless technology that is much faster than fingerprint scanning technology. The technology is being used to track jail inmates, authenticate their identity before granting entry into restricted premises, and verify the identity of visitors.
  • In January 2022, Omnivision, a global developer of semiconductor solutions, including advanced digital imaging, analog, and touch & display technology, and Tobii announced their partnership to advance solutions for vision in the Metaverse. The jointly-developed eye-tracking reference design is based on Omnivision's industry-leading BSI global shutter (GS) sensor family. It helps extended reality original equipment manufacturers (XR OEMs) speed time to market for high-demand XR consumer electronics products.
  • Further, in September 2022, Tobii, a provider of eye-tracking solutions, formed an agreement with HeadVantage, a U.S.-based start-up working with NBC Sports and Sky Sports, to outfit athletes with microscopic cameras and sensors, incorporating eye-tracking technology. The collaboration allows sports fans to view through players' eyes, better comprehend the decision-making process, and assist athletes in training and improving in various sports.
  • In October 2022, Meta presented the Meta Quest Pro at Meta Connect 2022. The company's yearly conference specializes in augmented and mixed reality. The Meta Quest Pro is the first item in Meta's new range of high-end gadgets. It has several advanced technologies, such as high-resolution detectors for mixed reality (MR) experiences, LCD screens, an entirely new design, eye-tracking, and natural facial expressions to make users' avatars in virtual reality (VR) mirror them more realistic.
  • Further, the development in SaaS for the automotive sector boosted the studied market. For instance, in April 2023, Entegral announced the launch of Smart Assist, a vehicle claim assistance product designed for mobile device use in North America. This new SaaS (software as a service) offering puts more control directly into the customer's hands after a collision and, in the process, helps to digitize and automate the claims journey from the first notice of loss.

North America Eye Tracking Solutions Industry Overview

The North American eye-tracking solutions market is highly competitive. The market appears to be consolidated since only some players currently occupy the market's maximum share. Major players in the market are adopting strategies like product innovation etc. The market's major players are Tobii Technology, Inc., SR Research Ltd., Seeing Machines, Smart Eye Group, and EyeTechDigital Systems Inc.

May 2024: Apple announced new accessibility features including Eye Tracking, which allows users with physical disabilities to control their iPads or iPhones using their eyes. Powered by artificial intelligence, Eye Tracking provides a built-in option for navigating iPads and iPhones solely with eye movements. With Eye Tracking, users can move through app elements and use Dwell Control to activate each element, enabling additional functions such as pressing physical buttons, swiping, and performing other gestures—all with their eyes.

January 2024: Tobii launched its newest offering, UX Explore, designed to revolutionize how user experience (UX) researchers leverage eye tracking. This innovative platform, powered by deep learning algorithms, enables remote studies, capturing user attention solely through a smartphone. Through its cloud-based service, Tobii's UX Explore grants the UX community swift and intuitive insights, offering a unique first-person viewpoint. 

North America Eye Tracking Solutions Market Leaders

  1. SR Research Ltd.

  2. Seeing Machines Inc.

  3. EyeTech Digital Systems Inc.

  4. Tobii Technology, Inc.

  5. Smart Eye Group

  6. *Disclaimer: Major Players sorted in no particular order
North America Eye Tracking Solutions Market Concentration
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North America Eye Tracking Solutions Market News

  • March 2024: Health Canada has granted commercial approval for ETNA-MS, a software-based medical device. This technology utilizes eye tracking to assess disease severity in individuals with multiple sclerosis (MS) in a noninvasive manner. Developed by Innodem Neurosciences, ETNA-MS, an abbreviation for Eye-Tracking Neurological Assessment for Multiple Sclerosis, evaluates disease severity by analyzing an individual's eye movements. While primarily designed for clinic use, it is also suitable for self-assessment at home.
  • September 2023: Researchers based in Atlanta introduced an innovative diagnostic tool for autism spectrum disorder. This tool, which employs biomarkers and eye-tracking technology, requires children to watch videos of social interactions on a portable tablet.

North America Eye Tracking Solutions Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 An Assessment of COVID-19 impact on the Industry

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased adoption of Artificial Intelligence, Virtual Reality, and Augmented Reality
    • 5.1.2 Increasing adoption of eye tracking technology in commercial spaces
  • 5.2 Market Challenges
    • 5.2.1 Interoperability and system integration issues

6. TECHNOLOGY SNAPSHOT

7. MARKET SEGMENTATION

  • 7.1 Solution Type
    • 7.1.1 Hardware
    • 7.1.2 Software
  • 7.2 End-User Industry
    • 7.2.1 Retail & Advertisement sector
    • 7.2.2 Automotive & Transportation
    • 7.2.3 Media & Entertainment
    • 7.2.4 Aerospace & Defense
    • 7.2.5 Consumer Electronics
    • 7.2.6 Other End-user Industries
  • 7.3 Country
    • 7.3.1 United States
    • 7.3.2 Canada

8. COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Tobii Technology, Inc.
    • 8.1.2 SR Research Ltd.
    • 8.1.3 Seeing Machines
    • 8.1.4 Smart Eye Group
    • 8.1.5 EyeTechDigital Systems Inc.
    • 8.1.6 Mirametrix Inc.
    • 8.1.7 iMotions A/S
    • 8.1.8 Gazepoint Research Inc.
    • 8.1.9 Eyegaze Inc.
  • *List Not Exhaustive

9. MARKET OUTLOOK

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North America Eye Tracking Solutions Industry Segmentation

Eye tracking solution is a sensor-based technology used to track the motion of the eyes. The eye-tracking solution allows gaining insights into blinking frequency, pupil reaction, and the gazing location of a person. Eye tracking solutions convey eye tracking with the help of sensors and infrared projectors. The projector projects infrared light toward the eyes, and then the sensor detects the reflected light, which helps to determine the gaze location. The researchers use this eye-tracking data about fixations and movements of eyes to measure stimuli-induced visual responses, compare group behavior, and assess attentional processes.

The study includes solution types, including hardware and software, used across various end-user industries, such as the retail & advertisement sector, automotive & transportation, media & entertainment, aerospace & defense, and consumer electronics. The key countries covered in the study include the United States and Canada. The competitive landscape takes into account various companies' market penetration, as well as their organic and inorganic growth strategies. For all of the above segments, market sizes and forecasts are provided in terms of value (USD).

Solution Type Hardware
Software
End-User Industry Retail & Advertisement sector
Automotive & Transportation
Media & Entertainment
Aerospace & Defense
Consumer Electronics
Other End-user Industries
Country United States
Canada
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North America Eye Tracking Solutions Market Research Faqs

What is the current North America Eye Tracking Solutions Market size?

The North America Eye Tracking Solutions Market is projected to register a CAGR of 19.70% during the forecast period (2025-2030)

Who are the key players in North America Eye Tracking Solutions Market?

SR Research Ltd., Seeing Machines Inc., EyeTech Digital Systems Inc., Tobii Technology, Inc. and Smart Eye Group are the major companies operating in the North America Eye Tracking Solutions Market.

What years does this North America Eye Tracking Solutions Market cover?

The report covers the North America Eye Tracking Solutions Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Eye Tracking Solutions Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

North America Eye Tracking Solutions Industry Report

Statistics for the 2025 North America Eye Tracking Solutions market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. North America Eye Tracking Solutions analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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North America Eye Tracking Solutions Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)