North America Energy Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The North America Energy Drinks Market is segmented by Soft Drink Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks), by Packaging Type (Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Canada, Mexico, United States). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

North America Energy Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

North America Energy Drinks Market Size

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North America Energy Drinks Market Summary
Study Period 2018 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 21.93 Billion
Market Size (2030) USD 25.58 Billion
CAGR (2025 - 2030) 3.13 %
Market Concentration High

Major Players

North America Energy Drinks Market Major Players

*Disclaimer: Major Players sorted in no particular order

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North America Energy Drinks Market Analysis

The North America Energy Drinks Market size is estimated at 21.93 billion USD in 2025, and is expected to reach 25.58 billion USD by 2030, growing at a CAGR of 3.13% during the forecast period (2025-2030).

The North American energy drink industry is experiencing a significant shift toward healthier and more natural alternatives, driven by increasing health consciousness among consumers. As of 2022, approximately 37% of US consumers showed a strong preference for clean-label products, including natural energy drink options that are free from artificial ingredients and additives. This trend has prompted manufacturers to reformulate their products with natural ingredients, incorporating vitamins, minerals, and herbs while reducing or eliminating artificial sweeteners. The industry has witnessed the emergence of plant-based and organic energy drink beverages, with companies like Guru leading the way with their innovative nootropic-enriched formulations. The growing prevalence of diabetes, affecting over 37.3 million Americans in 2022, has further accelerated the demand for healthier alternatives.


The market is witnessing a notable transformation in consumer demographics and lifestyle preferences, particularly among younger generations and fitness enthusiasts. In 2022, about 33% of the US population held gym memberships, indicating a strong correlation between fitness activities and energy drink consumption. The beverages are increasingly popular among outdoor enthusiasts, with hiking emerging as the most popular outdoor activity, attracting approximately 60 million participants in 2022, including 881,000 new enthusiasts. Energy drink manufacturers are responding by developing specialized products that cater to various activity levels and performance requirements, incorporating functional beverage ingredients that enhance both physical and mental performance.


Sustainability and packaging innovation have become crucial differentiators in the market, with consumers showing increased environmental consciousness. In 2022, a significant 70% of US consumers expressed a preference for glass packaging, citing its ability to preserve product quality and its environmental benefits. Manufacturers are responding by introducing eco-friendly packaging solutions and implementing recycling initiatives. The industry has seen a surge in the use of recyclable materials, with companies like Monster Beverage Corporation achieving notable success by packaging 97% of their products in recyclable aluminum cans by 2023.


The market is characterized by continuous product innovation and diversification, with manufacturers launching new variants to meet evolving consumer preferences. During 2022-2023, leading brands including Red Bull, Monster, VPX, Rockstar, and Reign consistently introduced new product offerings to maintain market competitiveness. These innovations extend beyond traditional energy drink offerings to include specialized formulations such as sugar-free variants, natural energy drink boosters, and premium energy drink options enhanced with nootropics. The trend toward organic options has gained significant momentum, with approximately 68% of Americans favoring organic products in 2023, prompting manufacturers to expand their organic energy drink portfolios. The energy drink trends 2023 indicate a growing focus on health, sustainability, and innovation, reflecting broader energy drink industry trends.

Segment Analysis: Soft Drink Type

Traditional Energy Drinks Segment in North American Energy Drinks Market

Traditional energy drinks maintain their dominance in the North American energy drinks market, commanding approximately 42% market share in 2024. This segment's strong position is primarily driven by established brands like Red Bull, Monster, and PepsiCo, which have built robust distribution networks and strong brand recognition across the region. The segment's success is further bolstered by strategic marketing initiatives, including sports sponsorships and youth-focused campaigns, particularly targeting the 13-35 age demographic, which represents about two-thirds of energy drink consumers. In the United States alone, consumers purchased over 1.53 billion units of Red Bull and 1.18 billion units of Gatorade energy drinks, predominantly through convenience stores, highlighting the segment's strong retail presence.

Market Analysis of North America Energy Drinks Market: Chart for Soft Drink Type

Natural/Organic Energy Drinks Segment in North American Energy Drinks Market

The natural/organic energy drinks segment is experiencing remarkable growth in North America, projected to achieve approximately 5% year-over-year growth during 2024-2029. This growth trajectory is primarily driven by increasing consumer awareness and preference for clean-label products, particularly among the health-conscious younger demographic. The segment's expansion is supported by innovative product formulations that incorporate functional ingredients like green tea, matcha, yerba mate, and guarana, known for their natural energy-boosting properties. Manufacturers are actively responding to this trend by introducing new product variants that emphasize natural caffeine sources and organic ingredients while simultaneously promoting environmental sustainability and health benefits. Additionally, the inclusion of vitamin energy drinks options is gaining traction among consumers seeking enhanced nutritional benefits.

Remaining Segments in Soft Drink Type

The energy drinks market in North America is further diversified by segments including sugar-free/low-calorie energy drinks, energy shots, and other specialized variants. The sugar-free/low-calorie segment has gained significant traction among health-conscious consumers and those managing diabetes or weight concerns. Energy shots have carved out a unique niche by offering concentrated energy boosts in convenient packaging, particularly popular among busy professionals and students. The "other" category encompasses innovative products like functional energy drinks, caffeine-free variants, and hybrid beverages that cater to specific consumer needs such as sports performance or cognitive enhancement.

Segment Analysis: Packaging Type

Metal Can Segment in North American Energy Drinks Market

Metal cans maintain their dominance in the North American energy drinks market, commanding approximately 56% of the market share in 2024. This leadership position is primarily driven by the segment's strong alignment with environmental sustainability goals, particularly in the United States where aluminum recycling can conserve up to 95% of the energy required for producing new cans. The segment's popularity is further bolstered by metal cans' superior attributes, including robustness, stability, and excellent barrier properties, making them ideal for storing products with extended shelf lives and long-distance transportation. The United States, being a major player in aluminum can manufacturing, sees an average consumption of 380 different beverages packaged in aluminum cans annually, including energy drinks. Consumer preferences for smaller sizes and multi-packs have also contributed significantly to the growth of metal cans in the market.

Glass Bottles Segment in North American Energy Drinks Market

Glass bottles are emerging as the most dynamic segment in the packaging landscape, projected to achieve approximately 9% growth from 2024 to 2029. This remarkable growth trajectory is driven by increasing consumer preference for premium packaging experiences and heightened environmental consciousness. The segment's expansion is further supported by industry initiatives toward sustainability, such as refillable glass bottle programs. Glass packaging is particularly appealing to environmentally conscious consumers who perceive it as a more eco-friendly alternative to plastic or aluminum. Additionally, glass bottles are gaining popularity due to their reusability, durability, and superior ability to maintain product integrity, making them an increasingly attractive choice for premium energy drink brands targeting health-conscious consumers.

Remaining Segments in Packaging Type

PET bottles represent a significant segment in the energy drinks packaging market, offering a balance between convenience and functionality. These bottles are particularly popular among the active lifestyle demographic, especially the 18-34 age group, due to their lightweight nature and durability. PET bottles have carved out a strong position in the market by offering practical advantages such as break resistance and portability, making them ideal for on-the-go consumption. The segment continues to evolve with manufacturers focusing on reducing bottle weights and improving sustainability profiles to meet changing consumer preferences and environmental regulations. The increasing demand for carbonated energy drinks options in PET bottles also contributes to this segment's growth.

Segment Analysis: Distribution Channel

Off-trade Segment in North American Energy Drinks Market

The off-trade distribution channel dominates the North American energy drinks market, with supermarkets and hypermarkets alone commanding approximately 45% of the market share in 2024. This channel's prominence is driven by major retail chains like Walmart, Kroger, Albertsons, Costco, and Wegmans, which offer an extensive selection of energy drink brands including Red Bull, Monster Energy, and Rockstar, as well as natural and organic options. These retailers have strategically forged partnerships with leading brands and distributors to ensure consistent supply while emphasizing healthier alternatives featuring drinks with natural ingredients and reduced sugar content. The success of the off-trade channel is further enhanced by sophisticated marketing strategies, including strategic product placement, promotional activities, and the implementation of loyalty programs that incentivize repeat purchases.

On-trade Segment in North American Energy Drinks Market

The on-trade channel, encompassing bars, clubs, and restaurants, is experiencing remarkable growth and is projected to expand at approximately 6% annually from 2024 to 2029. This growth is particularly driven by younger adults aged 18-25 years, who increasingly consume energy drinks in social and nightlife settings. The channel's expansion is supported by strategic collaborations between energy drink brands and hospitality establishments, enhancing product visibility and availability. Energy drinks have become increasingly popular as mixers in cocktails and mixed drinks, with iconic combinations like Vodka Red Bull or Jagerbomb becoming staples in bars and clubs. Additionally, some establishments offer sports energy drinks options or smaller-sized cans for quick consumption, catering to diverse consumer preferences and occasions.

Remaining Segments in Distribution Channel

Within the off-trade channel, various sub-segments play crucial roles in energy drink distribution. Convenience stores serve as vital points of sale, particularly for on-the-go consumption, with their strategic locations near residential areas and transportation hubs. The online retail segment has emerged as a significant distribution channel, leveraging e-commerce platforms to offer convenient home delivery options and a wider product selection. Other distribution channels include warehouse clubs, drug stores/pharmacies, vending machines, and forecourt retailers, each serving specific consumer needs and preferences. These diverse channels collectively contribute to the market's accessibility and convenience, ensuring energy drinks are readily available to consumers across different shopping environments and occasions. The growing interest in sports nutrition drinks further diversifies the offerings within these channels.

North America Energy Drinks Market Geography Segment Analysis

Energy Drinks Market in the United States

The United States energy drink market dominates the North American energy drinks landscape, commanding approximately 92% of the energy drink market share US in 2024. The market's robust performance can be attributed to the country's large Millennial and Gen Z populations, who are the primary consumers of energy drinks in America. The market is characterized by a strong preference for healthier alternatives, with consumers increasingly gravitating towards sugar-free and natural variants. This shift is particularly evident among the health-conscious demographic, with manufacturers responding by introducing clean-label products and organic options. The market's dynamism is further enhanced by the rising popularity of energy drinks in the e-sports and gaming communities, where these beverages are valued for their cognitive enhancement properties. Additionally, the extensive distribution network, comprising supermarkets, convenience stores, and online retail platforms, ensures widespread product availability and accessibility across the country.

Energy Drinks Market in Canada

Canada emerges as the most dynamic market in North America, with projections indicating a robust growth rate of approximately 6% from 2024 to 2029. The market's exceptional performance is driven by the country's growing youth demographic and increasing participation in sports and recreational activities. The natural/organic energy drinks segment is witnessing particularly strong growth, as Canadian consumers increasingly prioritize health and wellness in their beverage choices. The market is also benefiting from innovative product formulations incorporating ingredients like ginseng, taurine, guarana, and extracts from green tea and coffee. The presence of established brands like Reign Storm, PlantX Canada, and Joyburst, alongside their focus on sustainable packaging solutions, particularly metal cans, is reshaping the market landscape. Furthermore, the country's robust retail infrastructure and growing e-commerce penetration are facilitating easier access to a diverse range of energy drink products.

Energy Drinks Market in Mexico

Mexico's energy drinks market is characterized by its strong emphasis on convenience and functionality, particularly appealing to busy consumers seeking instant energy boosts. The market is witnessing a significant transformation as manufacturers diversify their product offerings to expand beyond the traditional teenage and young adult consumer base. A notable trend is the incorporation of nootropics and cognitive health ingredients, which has found particular resonance among the emerging class of online gamers. The market is also experiencing a shift towards healthier alternatives, with consumers showing increased interest in natural and organic variants. The distribution landscape is well-developed, with both modern retail channels and traditional outlets playing crucial roles in product accessibility. Additionally, the market benefits from strategic partnerships between manufacturers and local distributors, ensuring efficient product delivery across urban and rural areas.

Energy Drinks Market in Other Countries

The energy drinks market in other North American countries, including Cuba, Panama, Jamaica, and Haiti, exhibits unique characteristics shaped by local consumer preferences and market dynamics. These markets are witnessing growing interest in energy drinks, particularly among sports enthusiasts and young professionals. The retail landscape in these countries is evolving, with modern trade channels gradually gaining prominence alongside traditional outlets. There is a noticeable trend towards healthier and more natural energy drink variants, reflecting the broader regional shift towards wellness-oriented beverages. The market development in these countries is supported by improving distribution networks and increasing consumer awareness about energy drinks. International brands are actively expanding their presence in these markets, while local players are emerging with products tailored to regional tastes and preferences.

North America Energy Drinks Industry Overview

Top Companies in North America Energy Drinks Market

The North American energy drinks market is characterized by intense competition and continuous innovation among major players like Red Bull GmbH, Monster Beverage Corporation, and PepsiCo Inc. Companies are actively pursuing product innovations through the introduction of new flavors, natural ingredients, and functional benefits to capture evolving consumer preferences. Operational agility is demonstrated through strategic partnerships with retailers, distributors, and sports organizations to enhance market presence and distribution networks. Market leaders are investing heavily in marketing initiatives, particularly through sports sponsorships, extreme events, and digital campaigns to maintain brand visibility and consumer engagement. Strategic moves include acquisitions of smaller brands to diversify product portfolios and expand market reach, while companies are also focusing on sustainable packaging solutions and clean-label products to align with environmental concerns and health-conscious consumer demands. The market share of energy drinks is significantly influenced by these strategic initiatives.

Market Dominated by Global Beverage Conglomerates

The North American energy drinks market exhibits a high level of consolidation, with multinational beverage corporations wielding significant influence through their established distribution networks and brand portfolios. These major players leverage their extensive resources to maintain market dominance through aggressive marketing campaigns, research and development initiatives, and strategic partnerships. The market structure favors large corporations that can invest in production facilities, maintain complex supply chains, and support comprehensive marketing strategies across multiple channels and regions. The presence of smaller, specialized players remains limited, though they continue to carve out niches through innovative product offerings and targeted marketing approaches.


The market has witnessed significant merger and acquisition activity as larger companies seek to strengthen their positions and expand their product portfolios. Major beverage companies are actively acquiring promising brands to access new market segments and innovative product lines, particularly in the natural and organic category. This consolidation trend is reshaping the competitive landscape, with established players expanding their influence while creating barriers for new entrants. The integration of acquired brands into existing portfolios has become a key strategy for market leaders to maintain their competitive edge and respond to changing consumer preferences. The market share of the energy drink industry is largely controlled by these global conglomerates, reflecting their strategic acquisitions and market strategies.

Innovation and Sustainability Drive Future Growth

Success in the North American energy drinks market increasingly depends on companies' ability to innovate while maintaining sustainable practices. Incumbent players must focus on developing new formulations that address health concerns while delivering the desired energy boost, particularly through natural ingredients and reduced sugar content. Market leaders need to invest in sustainable packaging solutions and transparent supply chains to maintain consumer trust and market share. The ability to adapt to changing consumer preferences through product diversification and strategic positioning will be crucial for maintaining competitive advantage in this evolving market landscape.


For contenders seeking to gain ground, differentiation through unique value propositions and targeted market segments offers the most promising path forward. This includes focusing on specific consumer demographics, developing innovative distribution channels, and leveraging digital marketing strategies to build brand awareness. The increasing regulatory scrutiny of energy drink ingredients and marketing practices may reshape the competitive landscape, potentially creating opportunities for new entrants with compliant, innovative products. Success will also depend on building strong relationships with retailers and distributors while maintaining operational efficiency to compete with established players' economies of scale. The energy drinks market share will likely be influenced by these innovative and sustainable practices.

North America Energy Drinks Market Leaders

  1. Congo Brands

  2. Living Essentials, LLC

  3. Monster Beverage Corporation

  4. PepsiCo, Inc.

  5. Red Bull GmbH

  6. *Disclaimer: Major Players sorted in no particular order
North America Energy Drinks Market Concentration
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North America Energy Drinks Market News

  • July 2023: Monster Beverage Corporation announced that its subsidiary, Blast Asset Acquisition LLC, completed its acquisition of substantially all of the assets of Vital Pharmaceuticals, Inc. and certain of its affiliates (collectively, “Bang Energy”) for approximately USD 362 million. The acquired assets include Bang Energy beverages and a beverage production facility in Phoenix, Arizona.
  • July 2023: WWE and Nutrabolt, owner of the C4 brand, announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink.
  • July 2023: The Los Angeles-based company Zevia LLC is considering getting a new distribution partner to expand its base business from selling multi-packs in grocery stores to selling single-serve cold beverages in c-stores.

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North America Energy Drinks Market
North America Energy Drinks Market
North America Energy Drinks Market
North America Energy Drinks Market

North America Energy Drinks Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Consumer Buying Behaviour
  • 4.2 Innovations
  • 4.3 Brand Share Analysis
  • 4.4 Regulatory Framework

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Soft Drink Type
    • 5.1.1 Energy Shots
    • 5.1.2 Natural/Organic Energy Drinks
    • 5.1.3 Sugar-free or Low-calories Energy Drinks
    • 5.1.4 Traditional Energy Drinks
    • 5.1.5 Other Energy Drinks
  • 5.2 Packaging Type
    • 5.2.1 Glass Bottles
    • 5.2.2 Metal Can
    • 5.2.3 PET Bottles
  • 5.3 Distribution Channel
    • 5.3.1 Off-trade
    • 5.3.1.1 Convenience Stores
    • 5.3.1.2 Online Retail
    • 5.3.1.3 Supermarket/Hypermarket
    • 5.3.1.4 Others
    • 5.3.2 On-trade
  • 5.4 Country
    • 5.4.1 Canada
    • 5.4.2 Mexico
    • 5.4.3 United States
    • 5.4.4 Rest of North America

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Aje Group
    • 6.4.2 Congo Brands
    • 6.4.3 DAS Labs LLC
    • 6.4.4 Living Essentials, LLC
    • 6.4.5 Monster Beverage Corporation
    • 6.4.6 N.V.E. Pharmaceuticals
    • 6.4.7 PepsiCo, Inc.
    • 6.4.8 Red Bull GmbH
    • 6.4.9 Seven & I Holdings Co., Ltd.
    • 6.4.10 The Coca-Cola Company
    • 6.4.11 Woodbolt Distribution, LLC
    • 6.4.12 Zevia LLC
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. BRAND SHARE ANALYSIS
  1. Figure 4:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 5:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 6:  
  2. VOLUME OF ENERGY DRINKS MARKET BY SOFT DRINK TYPE, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 7:  
  2. VALUE OF ENERGY DRINKS MARKET BY SOFT DRINK TYPE, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 8:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VOLUME OF ENERGY SHOTS MARKET, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF ENERGY SHOTS MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF ENERGY SHOTS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF NATURAL/ORGANIC ENERGY DRINKS MARKET, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF NATURAL/ORGANIC ENERGY DRINKS MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF NATURAL/ORGANIC ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 19:  
  2. VOLUME OF TRADITIONAL ENERGY DRINKS MARKET, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF TRADITIONAL ENERGY DRINKS MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF TRADITIONAL ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 22:  
  2. VOLUME OF OTHER ENERGY DRINKS MARKET, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 23:  
  2. VALUE OF OTHER ENERGY DRINKS MARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 24:  
  2. VALUE SHARE OF OTHER ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 25:  
  2. VOLUME OF ENERGY DRINKS MARKET BY PACKAGING TYPE, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 26:  
  2. VALUE OF ENERGY DRINKS MARKET BY PACKAGING TYPE, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 27:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 28:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 29:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, NORTH AMERICA, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 34:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, NORTH AMERICA, 2023 VS 2030
  1. Figure 35:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 37:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, NORTH AMERICA, 2023 VS 2030
  1. Figure 38:  
  2. VOLUME OF ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 39:  
  2. VALUE OF ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 40:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 41:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 42:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 43:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 44:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 45:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 46:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 47:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 48:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 49:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 50:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 51:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 52:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 53:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 54:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 55:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 56:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 57:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 58:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 59:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 60:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, NORTH AMERICA, 2023 VS 2030
  1. Figure 61:  
  2. VOLUME OF ENERGY DRINKS MARKET BY COUNTRY, LITRES, NORTH AMERICA, 2018 - 2030
  1. Figure 62:  
  2. VALUE OF ENERGY DRINKS MARKET BY COUNTRY, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 63:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 64:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 65:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, CANADA, 2018 - 2030
  1. Figure 66:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, CANADA, 2018 - 2030
  1. Figure 67:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, CANADA, 2023 VS 2030
  1. Figure 68:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, MEXICO, 2018 - 2030
  1. Figure 69:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, MEXICO, 2018 - 2030
  1. Figure 70:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, MEXICO, 2023 VS 2030
  1. Figure 71:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, UNITED STATES, 2018 - 2030
  1. Figure 72:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, UNITED STATES, 2018 - 2030
  1. Figure 73:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED STATES, 2023 VS 2030
  1. Figure 74:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, REST OF NORTH AMERICA, 2018 - 2030
  1. Figure 75:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, REST OF NORTH AMERICA, 2018 - 2030
  1. Figure 76:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF NORTH AMERICA, 2023 VS 2030
  1. Figure 77:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, NORTH AMERICA, 2020 - 2023
  1. Figure 78:  
  2. MOST ADOPTED STRATEGIES, COUNT, NORTH AMERICA, 2020 - 2023
  1. Figure 79:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, NORTH AMERICA

North America Energy Drinks Industry Segmentation

Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks are covered as segments by Soft Drink Type. Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Canada, Mexico, United States are covered as segments by Country.
Soft Drink Type Energy Shots
Natural/Organic Energy Drinks
Sugar-free or Low-calories Energy Drinks
Traditional Energy Drinks
Other Energy Drinks
Packaging Type Glass Bottles
Metal Can
PET Bottles
Distribution Channel Off-trade Convenience Stores
Online Retail
Supermarket/Hypermarket
Others
On-trade
Country Canada
Mexico
United States
Rest of North America
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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North America Energy Drinks Market Research FAQs

How big is the North America Energy Drinks Market?

The North America Energy Drinks Market size is expected to reach USD 21.93 billion in 2025 and grow at a CAGR of 3.13% to reach USD 25.58 billion by 2030.

What is the current North America Energy Drinks Market size?

In 2025, the North America Energy Drinks Market size is expected to reach USD 21.93 billion.

Who are the key players in North America Energy Drinks Market?

Congo Brands, Living Essentials, LLC, Monster Beverage Corporation, PepsiCo, Inc. and Red Bull GmbH are the major companies operating in the North America Energy Drinks Market.

Which segment has the biggest share in the North America Energy Drinks Market?

In the North America Energy Drinks Market, the Traditional Energy Drinks segment accounts for the largest share by soft drink type.

Which country has the biggest share in the North America Energy Drinks Market?

In 2025, United States accounts for the largest share by country in the North America Energy Drinks Market.

What years does this North America Energy Drinks Market cover, and what was the market size in 2025?

In 2025, the North America Energy Drinks Market size was estimated at 21.93 billion. The report covers the North America Energy Drinks Market historical market size for years: 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the North America Energy Drinks Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

North America Energy Drinks Market Research

Mordor Intelligence offers a comprehensive analysis of the energy drink industry through detailed research and consulting expertise. Our extensive report covers the rapidly expanding functional beverage sector. It focuses particularly on energy drinks in America and key innovations in caffeinated beverage formulations. From natural energy drink trends to premium energy drink developments, our analysis encompasses the complete spectrum of sports energy drink products across the United States energy drink market.

Stakeholders benefit from our detailed examination of energy drink industry growth patterns and emerging opportunities in carbonated energy drink segments. The report provides crucial insights into energy drink market size projections and energy drink sales statistics. It also explores evolving consumer preferences for athletic beverage products. Our comprehensive research, available as an easy-to-download report PDF, includes detailed analysis of fortified beverage innovations, performance drink dynamics, and vitamin energy drink developments across North America. This supports informed decision-making for industry participants.