High solubility or soluble beta-glucan enables companies to produce products with a smooth texture.​ Soluble beta-glucan finds its applications increasingly in the cosmetics industry to manufacture creams and lotions, as it can be easily absorbed into the skin to achieve desired cosmetic or dermatologic results.​ Manufacturers are offering soluble beta-glucan that has higher water solubility compared to insoluble beta-glucan, thereby making it ideal for a wide array of applications. For instance, Tate & Lyle, offers PromOat Beta Glucan, a soluble oat bran fiber extracted from wholegrain oats and is free from chemicals. It is soluble and has strong water-binding and emulsifying properties, a smooth and creamy texture in a variety of products, including beverages, dairy, soups, sauces, and dressings.

In the United States, there is a significant increase in demand for nutritional food and beverages infused with beta-glucan, probiotics, and DHA, as these ingredients are associated with reduced incidence of respiratory illnesses and allergic manifestations. The rising demand for beta-glucan from the various application is encouraging key players from other regions to invest in the US market. Beta and algae glucan segment is expected to witness significant demand among consumer, with age group 19-55, owning to Millennials inclination toward natural ingredient and growing preference for clean label food products. Moreover, algae and yeast beta-glucan have proven to be a multi-purpose ingredient, capable of fortifying and supporting the immune system. ​