North America Awnings Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The North America Awnings market is segmented by Product Type (Retractable Awnings, Stationary Awnings), by Application (Residential and Commercial) and by Country (The United States, Canada).

Market Snapshot

Market Summary
Study Period: 2018-2027
Base Year: 2021
CAGR: <5 %

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Market Overview

The outbreak of the COVID-19 pandemic has caused disruption in logistic and manufacturing activities in the region. This has led to an interrupted supply chain system in the market.

North America is one of the fastest-growing markets with respect to awnings consumption as well as production. The market is subject to witness substantial growth due to the shifting user preference toward outdoor deck and seating space construction units and soaring demand for retractable products in residential applications. Factors responsible for sustained market growth in the North America awnings market include the development of remote control assistance, integration of various sun and wind sensors, and products innovation. Regionally, the North America awnings industry is predicted to grow at a higher CAGR in the forecast period, providing numerous opportunities for market players to invest in research and development for the awnings industry.

The increase in the use of blinds and shades in windows is a key challenge for the awnings market growth. However, blinds and shades are considered feasible substitutes. This is expected to hamper the sales of awnings and impact the awnings market growth during the forecast period. 

Scope of the Report

Awnings means a cloth or plastic cover fastened to a building or structure and supported by a frame that is used to protect someone or something from the sun or rain. A complete background analysis of the North America Awinings Market, including market overview, market size estimation for key segments and emerging trends in the market segments, market dynamics and insights, along with competition, is covered in the report. The North America Awnings market is segmented by Product Type (Retractable Awnings, Stationary Awnings), by Application (Residential and Commercial) and by Country (The United States, Canada).

By Product Type
Retractable Awnings
Patio Retractable Awnings
Traditional Retractable Awnings
Vertical Retractable Awnings
Stationary Awnings
Metal Stationary Awnings
Traditional Stationary Awnings
Patio Stationary Awnings
By Application
By Country
United States

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Key Market Trends

Residential Application Dominates the Market

The United States residential sector is growing rapidly, post the sub-prime lending crisis. The installations of awnings in the residential sector are increasing at a substantial rate in the region. Installation of the product enhances the aesthetic value of the house and protects the interior from direct sunlight, heat, and UV rays. The installation of window awnings aids the reduction in consumption of electricity as it reduces solar heat gain by 65% to 77%. Furthermore, the rising penetration of motorized retractable products in the residential sector is expected to augment demand over the forecast period. These aforementioned factors drive the residential awnings market growth in North America.

End User

United States Accounts for Major Market Share

The United States accounted for a major market share in 2021 and is expected to continue growing during the forecast period. Growing demand for the product in the hospitality industry owing to its high aesthetic appeal is expected to have a positive impact on industry growth. Patio awnings are expected to dominate the market in the U.S. owing to the growing demand in the residential sector and resorts in the commercial sector. The rising number of construction of luxury homes tends to surge the product's usage is acting as a driving factor for the market growth. In addition, the escalating expenditure made on lawns and gardens resulting in to increase in the utilization of the product for garden tents and for controlling a nursery from heat and rain is driving the demand.

The escalating establishment of restaurants in the country is surging the usage and acting as a driving factor for the market growth. For instance, the data released by the National Restaurant Association 2020, is stating that the United States has one million-plus restaurant locations. In addition, the rising popularity of the usage of the product in car parking to safeguard it from sunlight and rain is likely to fuel the demand.


Competitive Landscape

Increase in the merger & acquisition (M&A) strategy by industry players in order to intensify their market presence and gain competitive edge are predicted to fuel market growth in years to come. Additionally, vast competition in the market has led to development of innovative products, thereby propelling market growth, in the recent years.

Recent Development

  • March 2022 - LCI Industries which, supplies, domestically and internationally, a broad array of highly engineered components for the leading original equipment manufacturers in the recreation and transportation product markets, and the related aftermarkets of those industries, announced that its subsidiary, Lippert Components Manufacturing, Inc., has acquired substantially all of the business assets of Girard Systems and Girard Products LLC, a manufacturer and distributor of proprietary awnings and tankless water heaters for OEMs. Having created a significant niche in the motorized segment of the market, Girard’s patented awnings are featured on many of the premier Class A motorized units. Girard’s strategically-placed locations in Alabama, California, and Indiana make it well-positioned to serve customers across the U.S. as it continues to grow.
  • November 2021 - A manufacturer of awnings for commercial buildings aims to grow its local production operations. The Awning Factory will expand its Orlando factory at 2441 Viscount Row by 17,600 square feet. If the expansion moves forward, it would grow The Awning Factory’s Orlando manufacturing footprint by 32%.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain/ Supply Chain Analysis

    5. 4.5 Porter's Five Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Technological Innovations in the Industry

    7. 4.7 Impact of Covid 19 on the market


    1. 5.1 By Product Type

      1. 5.1.1 Retractable Awnings

        1. Patio Retractable Awnings

        2. Traditional Retractable Awnings

        3. Vertical Retractable Awnings

      2. 5.1.2 Stationary Awnings

        1. Metal Stationary Awnings

        2. Traditional Stationary Awnings

        3. Patio Stationary Awnings

        4. Others

    2. 5.2 By Application

      1. 5.2.1 Residential

      2. 5.2.2 Commercial

    3. 5.3 By Country

      1. 5.3.1 United States

      2. 5.3.2 Canada


    1. 6.1 Market Concentration Overview

    2. 6.2 Company Profiles

      1. 6.2.1 SunSetter Products

      2. 6.2.2 Sunair Awnings

      3. 6.2.3 Awning Company of America, Inc.

      4. 6.2.4 Carroll Awning Company

      5. 6.2.5 Eide Industries, Inc.

      6. 6.2.6 NuImage Awnings

      7. 6.2.7 Marygrove Awnings

      8. 6.2.8 Stobag International

      9. 6.2.9 The Awning Factory

      10. 6.2.10 Thompson Awnings Company*

    3. *List Not Exhaustive


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Frequently Asked Questions

The North America Awnings Market market is studied from 2018 - 2027.

The North America Awnings Market is growing at a CAGR of <5% over the next 5 years.

SunSetter Products, Sunair Awnings, Awning Company of America, Inc., Carroll Awning Company, Eide Industries, Inc. are the major companies operating in North America Awnings Market.

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