Non-Profit Software Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 – 2028)

The Non-Profit Software Market is segmented by Deployment (On-Premises and Cloud), Size of the Enterprise (SMEs and Large Enterprises), Type of Enterprise (Admission-Based Non-profit Software, Fund Raising Software, Marketing Software, Volunteer Management, and CRM), and Geography (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Non-Profit Software Market Size

Non-Profit Software Market Summary
Study Period: 2018-2028
Largest Market: North America
CAGR: 7.6 %

Major Players

Non-Profit Software Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Non-Profit Software Market Analysis

The Non-Profit Software Market is expected to grow at a CAGR of 7.6% for the next five years. This growth is mainly attributable to the increase in the adoption of non-profit software across organizations. Also, there is a strong automation demand across the new non-profit-seeking organizations, which aids growth.

  • Over the forecast period, there is likely to be an increase in demand for non-profit software due to the need for a single platform for managing all an organization's responsibilities. Non-profit software comes with capabilities like volunteer management, donor management, event management, and event marketing, which aid in the efficient operation of a non-profit organization and allow for the management of all duties from a single location.
  • An evident global market trend is the use of donor management non-profit software on a global scale. Due to significant investments and the development of manufacturing facilities in the area, the Internet Software & Services industry in North America has been growing steadily and is anticipated to continue growing during the projection period.
  • However, a major constraint to the technology adoption of non-profit seeking firms is the budget-related challenge. The non-profit industry is concerned about how to increase funding, donor numbers, and revenue. Implementing this software requires some initial investment, which becomes a concern for small organizations.
  • Furthermore, implementing cloud-based services in the organization helps quick creation and sharing of documents, and the inclusion of real-time commenting and editing tools all made it possible. On the other hand, non-profit cloud hosting is a strategy to address the problem of digital data storage. The "cloud" is physical storage dispersed across several computers and locations.
  • Despite the increased difficulties owing to the COVID-19 pandemic, there is a growing need for additional charity-related activities and services. Technology can assist as COVID-19 forces non-profit organizations to become digital, and constituents require greater support. The needs of constituents who are accustomed to personalized and real-time experiences in their daily lives are placing greater pressure on NGOs of all kinds to adopt a digital attitude.

Non-Profit Software Industry Segmentation

Non-profit software is created specifically to assist non-profit organizations or NGOs in managing their numerous daily organizational operations. Non-profit software enables firms on various levels, such as management, fundraising, donor interactions, accounting, marketing, and more.

The Non-Profit Software Market is Segmented by Deployment (On-Premises and Cloud), Size of the Enterprise (SMEs and Large Enterprises), Type of Enterprise (Admission-Based Non-profit Software, Fund Raising Software, Marketing Software, Volunteer Management, and CRM), and Geography (North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Deployment
On Premises
By Enterprise Size
Large Enterprise
By Type
Admission-Based Nonprofit Software
Fund Raising Software
Marketing Software
Volunteer Management
Other Types
By Geography
North America
Asia Pacific
Latin America
Middle East and Africa

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Non-Profit Software Market Trends

This section covers the major market trends shaping the Non-Profit Software Market according to our research experts:

Upsurge in Demand for Fundraising Software

  • The implementation of fundraising software has witnessed a positive trend as people increasingly utilize accounting data systems rather than the traditional approach of physically storing financial information. It is anticipated that the market for fundraising software will expand considerably during the period of projection owing to the rapid demand expansion over the past few years.
  • Currently, the major non-profit organizations handle their financing procedures using fundraising software. Its major objective is to draw in and keep contributors to guarantee their steadfast support and ongoing funding. Online through social media and email campaigns, as well as at live events, are all viable options for fundraising initiatives.
  • The non-profit software market is gradually implementing cloud-based services in fundraising software due to the rise in demand for cloud computing since it speeds up processing and is cost-efficient. This is a major shift in trend. Until recently, fundraising software mostly concentrated on meeting basic accounting requirements, such as general record keeping.
  • Fundraising software has the highest adoption of basic CRM. A non-profit CRM may assist with fundraising by identifying the contributors who are most likely to make greater donations, demonstrating whether and how donors are related, and providing information on their giving preferences. For instance, one may track when contributors donate and how frequently they donate, as well as forecast when and how much they would likely donate in the future, using CRM technologies.
  • The average one-time donation to organizations that promote animal or wildlife welfare in 2021 was USD 69. Each month, USD 44 was given to non-profits fighting hunger and poverty.
Average one-time and monthly donations to nonprofit organizations in the United States in 2021, In U.S Dollars

North America is the Major Contributor to the Market

  • North America holds the largest market share and is expected to increase in the forecast period due to a rising number of non-profit-seeking organizations in the region and growth in donation-related activities. The USA holds the highest position when it comes to charitable donations.
  • North America is the most technologically developed region in the world. The USA and Canada are financially and technologically among the top countries. These countries are always open to new innovative technology investment and have the highest adoption rate of any IT and software-related advancement.
  • The region has a significant number of non-profit software key players like Microsoft, Oracle, Intuit, and others. Owing to the growing number of market participants, North America is anticipated to present several chances for market vendors to develop throughout the projected period.
  • Since 2015, the United States has led the globe in cloud adoption and has set the pace for it. From Wall Street financial firms to trade associations to member-based enterprises, businesses of all shapes and sizes in the United States are moving their operations to the cloud. The use of cloud computing has completely changed how companies conduct their operations. It enables businesses to use any internet-connected device to access data and apps from anywhere globally. Most non-profit organizations across the region, which sometimes have a restricted budget and cannot acquire costly or pricy technology and software, have gradually started implementing it.
  • According to a survey conducted by Lending Tree, more than half (56%) of Americans donated to charity in the previous year. Although the percentage rose slightly from the last years, it is still lesser than the pre-pandemic level, which was approximately two third of the entire population.
Percentage of Americans Donated For Charity (By Year)

Non-Profit Software Industry Overview

The Non-Profit Software Market is highly fragmented as it currently consists of many players. Several key players in the market are in constant efforts to bring advancements. A few prominent companies are entering into collaborations and expanding their global footprint in developing regions to consolidate their positions in the market. The major player in this market includes Bloomerang, LLC, Salesforce, Inc., SAP SE, Intuit, Inc., and Microsoft Corporation.

  • In November 2022, Intuit, the world-class technology platform, in collaboration with NFL Players, unveiled the launch of "Give Where You Live." This a worldwide generosity movement to assist the vital work of regional organizations in six important markets of the United States—Atlanta, Buffalo, Detroit, Chicago, Los Angeles, and Philadelphia.
  • In September 2022, Blackbaud., introduced two new functionalities for eTapestry® and Raiser's Edge NXT® forms in the United States and Canada to help the non-profit organization to raise more funds and lessen the processing fees for online donations, event and membership registrations, and fundraising initiatives.

Non-Profit Software Market Leaders

  1. Bloomerang, LLC 

  2. Salesforce, Inc.

  3. Microsoft Corporation

  4. Intuit Inc.

  5. SAP SE

*Disclaimer: Major Players sorted in no particular order

Non-Profit Software Market Concentration

Non-Profit Software Market News

  • In December 2022, Bloomerang announced that it had inked a QuickBooks Solution Provider Sales and Marketing Agreement with Intuit, the platform for global financial technology. Through this partnership, Bloomerang's donor relationship management software and Intuit QuickBooks would be more transparent and reconcilable, enhancing organizations' capacity to manage the full ecosystem of constituents efficiently.
  • In July 2022, Salesforce declared a donation of USD 2 million for 22 non-profit organizations in India. The grant would impact over 40000 individuals in the country, including working towards child protection, workforce development, and universal access to high-quality education.

Non-Profit Software Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness-Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Consumers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Impact of COVID-19 on the Non Profit Software Industry


    1. 5.1 Market Drivers

      1. 5.1.1 Growing Demand For Fund Raising Software

      2. 5.1.2 Rising Adoption of Automation in the Non-Profit Business

    2. 5.2 Market Restraints

      1. 5.2.1 Budget Constraints Related to Software Implementation


    1. 6.1 By Deployment

      1. 6.1.1 On Premises

      2. 6.1.2 Cloud

    2. 6.2 By Enterprise Size

      1. 6.2.1 SMEs

      2. 6.2.2 Large Enterprise

    3. 6.3 By Type

      1. 6.3.1 Admission-Based Nonprofit Software

      2. 6.3.2 Fund Raising Software

      3. 6.3.3 Marketing Software

      4. 6.3.4 Volunteer Management

      5. 6.3.5 CRM

      6. 6.3.6 Other Types

    4. 6.4 By Geography

      1. 6.4.1 North America

      2. 6.4.2 Europe

      3. 6.4.3 Asia Pacific

      4. 6.4.4 Latin America

      5. 6.4.5 Middle East and Africa


    1. 7.1 Company Profiles

      1. 7.1.1 Bloomerang, LLC

      2. 7.1.2 Salesforce, Inc.

      3. 7.1.3 Microsoft Corporation

      4. 7.1.4 Neon One, LLC

      5. 7.1.5 Double the Donation

      6. 7.1.6 SAP SE

      7. 7.1.7 Blackbaud, Inc

      8. 7.1.8 DonorSearch

      9. 7.1.9 Network for Good, Inc.

      10. 7.1.10 WealthEngine, Inc

      11. 7.1.11 Intuit Inc.

      12. 7.1.12 Faithlife Corporation

      13. 7.1.13 Global Payments Inc.

      14. 7.1.14 Community Brands Intermediate, LLC

      15. 7.1.15 Cvent Holding Corp.

    2. *List Not Exhaustive


**Subject to Availability
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Non-Profit Software Market Research FAQs

The Non-Profit Software Market market is studied from 2018 - 2028.

The Non-Profit Software Market is growing at a CAGR of 7.6% over the next 5 years.

North America holds highest share in 2022.

Bloomerang, LLC , Salesforce, Inc., Microsoft Corporation, Intuit Inc., SAP SE are the major companies operating in Non-Profit Software Market.

Non-Profit Software Industry Report

Statistics for the 2023 Non-Profit Software market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Non-Profit Software analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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