Online Gambling USA Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

Online gambling is gaining popularity in the US, driven by consumer demand for quick profit generation and capital portfolio enhancement. The internet betting market is segmented by game type and end users, with casino gaming emerging as a rapidly expanding category in online wagering. The adoption of virtual reality, blockchain, and mobile platforms in cyber gambling has further spurred market growth. Key trends include a growing gambling culture and a burgeoning sports betting segment in the digital betting industry.

US Online Gambling Market Size

United States Online Gambling Market Summary
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Study Period 2016 -2027
Base Year For Estimation 2022
Market Size (2023) USD 4.39 Billion
Market Size (2028) USD 9.42 Billion
CAGR (2023 - 2028) 16.52 %
Market Concentration Low

Major Players

United States Online Gambling Market Major Players

*Disclaimer: Major Players sorted in no particular order


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US Online Gambling Market Analysis

The US Online Gambling Market size is expected to grow from USD 4.39 billion in 2023 to USD 9.42 billion by 2028, at a CAGR of 16.52% during the forecast period (2023-2028).

After the pandemic, the market gained certain momentum and the money supply chain moved, the consumers were seeking certain platforms to promote their capital portfolio, for instance, some of the consumers invested in stocks whereas some of them preferred online gambling platforms, this was because they were offered with several game types and were also easily earning the profits from the capital invested. Thus, the pandemic has resulted in a growth of the United States online gambling market from the third quarter of fiscal 2021.

The rising demand of consumers towards gaining profits in a short time is one of the primary reasons that is boosting the United States online gambling market. Furthermore, gamers in the country are often considered digital natives and are generally considered to rely heavily on technology. Currently, New Jersey is the largest market for regulated online gambling in the United States. Over a dozen legal and licensed online casino sites and poker rooms compete for an overall market. Several sportsbooks and online sports betting apps are live in the state.

Moreover, casino gambling has been one of the rapidly growing online gambling categories due to its convenient usage and optimal user experience. With the advent of technology, there has been the widespread implementation of virtual reality, blockchain, and mobile platforms in the gambling industry across the world. Hence, vendors utilize software suppliers, such as Evolution Gaming, to integrate and develop consumers' gaming experiences. Furthermore, the live casino market is still at a nascent stage in the country, owing to stringent regulations. However, software providers, like Ezugi and Evolution Gaming, have been granted licenses to provide their live dealer games in New Jersey.

US Online Gambling Market Trends

This section covers the major market trends shaping the US Online Gambling Market according to our research experts:

Consumer's Inclination Towards Gambling Culture

In the United States, consumers have had a strong relationship with gambling for a long time. Over half of the leading casino companies worldwide are based in the United States. It shows that gambling is a popular pastime. Casinos make up the largest part of the commercial gaming segment, and they are popular among United States citizens and international tourists alike. According to American Gaming Association, in 2021, commercial gaming in the United States generated approximately USD 52.99 billion in revenue a nearly 77% increase over 2020, when COVID-19 caused widespread industry shutdowns. The figures show that gambling is deep-rooted in American culture, and it is anticipated to grow, with technological advancements, in the coming years.

Millennials account for a significant percentage of the country's population. Such numbers have a significant impact on United States betting trends. Based on findings from a study by LaneTerralever in conjunction with Jefferies in 2022, 48% of millennials and 36% of Gen Z have only wagered online. Furthermore, gamers in the country are often considered digital natives and are generally considered to rely heavily on technology. They also have certain expectations and preferences when it comes to online content and services. Nine out of ten bets are placed via apps, which provided a vast market potential during the study period.

Online Gambling Market: Gross Gaming Revenue of Casinos (in USD billion), By Top Ten States, United States, 2021

Sports Betting is the Fastest Growing Segment of Online Gambling

Due to the developing interest in sports in the country, the demand for sports betting in the sector of online gambling is majorly preferred among the consumers of the United States. Moreover, in the field of sports betting, the consumers are focusing on those sports in which they have a certain amount of knowledge, this enables them to understand the ongoing game and helps them to move a step towards profit. Eventually, the increased security protocols will require that customers enter their licenses, and other documents before beginning to play any game on an online platform. As a result, consumers can maintain the security of their investments, which is one of the reasons they prefer online gambling. In addition, in sports betting the user fully comprehends the outcome of the game. Investing maintains a chance of gaining a high profit with low risk is one such factor leading them to explore the sports betting segment of the United States online gambling market.

Online Gambling Market: Amount Wagered on Sports Betting in Commercial Casinos (in USD billion), United States, 2018-2021

US Online Gambling Industry Overview

The United States online gambling market is mature, this is due to the existence of several domestic and international players in this segment. Some of the top players in this sector are 888 Holdings PLC, William Hill PLC, Eldorado Resorts Inc, MGM Resorts International, and Cherry Gold Casino. Major players are focusing on mergers and acquisitions to expand their presence in the country and enhance their brand portfolio to cater to the various preferences of consumers. Companies are also increasing their investments in R&D to develop user-friendly online gaming. Companies are also focusing on establishing strategic partnerships to reach a broad range of markets and enhance future growth opportunities.

US Online Gambling Market Leaders

  1. MGM Resorts International

  2. Cherry Gold Casino

  3. Caesars Entertainment, Inc.

  4. 888 Holdings PLC

  5. Flutter Entertainment PLC

*Disclaimer: Major Players sorted in no particular order

United States Online Gambling Market Concentration

US Online Gambling Market News

  • In September 2022, Caesars Entertainment launched its most advanced sports betting and iGaming platform, Caesars Sportsbook & Casino in Pennsylvania. Featuring the introduction, the state will have access to a significantly improved, feature-rich version of the Caesars Sportsbook & Casino app with mobile sports betting and casino games befitting of a Caesar.
  • In July 2022, EveryMatrix, a provider of B2B iGaming platforms, signed a distribution agreement with 888casion, part of 888 Holdings PLC, one of the world's leading online gaming and betting companies. Through this partnership, EveryMatrix is extending its reach into the thriving United States market, where the supplier is already operating from a Miami-based commercial hub.
  • In January 2022, In New York, BetMGM launched its online sportsbook. The BetMGM app provides a user-friendly sports betting experience, allowing people to customize pre-game, in-play, futures, and parlay wagers.

US Online Gambling Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Game Type

      1. 5.1.1 Sports Betting

      2. 5.1.2 Casino

        1. Live Casino

        2. Slots

        3. Baccarat

        4. Blackjack

        5. Poker

        6. Other Casino Games

      3. 5.1.3 Other Game Types

    2. 5.2 End User

      1. 5.2.1 Desktop

      2. 5.2.2 Mobile


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 888 Holdings PLC

      2. 6.3.2 MGM Resorts International (Borgata Hotel Casino & Spa)

      3. 6.3.3 Flutter Entertainment PLC

      4. 6.3.4 Caesars Entertainment, Inc.

      5. 6.3.5 Cherry Gold Casino

      6. 6.3.6 DraftKings Inc.

      7. 6.3.7 Fertitta Group, Inc.

      8. 6.3.8 Churchill Downs Incorporated

      9. 6.3.9 Lotto Direct Limited

      10. 6.3.10 El Royale Casino

    4. *List Not Exhaustive

**Subject to Availability

US Online Gambling Industry Segmentation

Online gambling (or Internet gambling) is any kind of gambling conducted on the internet. The United States online gambling market is segmented by game type and by end users. Based on game type the market is segmented into sports betting, casino, and other game types. Based on casino game type the market is further segmented into live casinos, slots, baccarat, blackjack, poker, and other casino games. The market is also segmented by end-users in online gambling which include desktop users and mobile users. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Game Type
Sports Betting
Live Casino
Other Casino Games
Other Game Types
End User

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US Online Gambling Market Research FAQs

The US Online Gambling Market size is expected to reach USD 4,385.52 million in 2023 and grow at a CAGR of 16.52% to reach USD 9,419.40 million by 2028.

In 2023, the US Online Gambling Market size is expected to reach USD 4,385.52 million.

MGM Resorts International, Cherry Gold Casino, Caesars Entertainment, Inc., 888 Holdings PLC and Flutter Entertainment PLC are the major companies operating in the US Online Gambling Market.

U.S. Gambling Industry Report

Statistics for the 2023 U.S. Gambling market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. U.S. Gambling analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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