New Zealand Foodservice Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

New Zealand Foodservice Market is segmented by Type (Full Service Restaurant, Self Service Restaurant, Fast Food, Street Stall and Kiosk, Cafes/Bar, and 100% Home Delivery Restaurant) and Structure (Independent Consumer Foodservice and Chained Consumer Foodservice). The report offers market size and forecasts of food service in New Zealand in value (USD million) for all the above segments.

Market Snapshot

New Zealand Foodservice Market Summary
Study Period: 2016 -2027
Base Year: 2021
CAGR: 3.92 %

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Market Overview

The New Zealand foodservice market is projected to witness a CAGR of 3.92% during the forecast period (2022 - 2027).

The COVID-19 pandemic has completely changed the consumption habits of consumers, and this trend continued all over the world. The same applies to New Zealand as well. The homebound scenario has been a prominent affair, and the operation of food services was on an experimental basis. Although consumers had kept their tap on popular chains such as KFC, restaurants were mostly closed and were operational through online services. Since out-of-home consumption had reduced drastically in the first phase, online delivery of food from these companies had increased during the period of the pandemic in the country.

The market is primarily driven by the growing demand for home delivery and food service providers. In addition, factors such as the increasing frequency of dining out amidst time-pressed schedules, and the growing influence of western dietary patterns, due to the presence of international companies, particularly in developed cities, are further boosting the market growth.

Furthermore, expansion by international players has been witnessed to be one of the major factors affecting market growth. For instance, according to Restaurant Brands, in 2015, New Zealand had 91 KFC stores, which increased and reached 108 in 2020. Similarly, BurgerFuel is planning to open 1000 new stores over the next eight years and plans to utilize existing franchisees within the Subway sandwich chain's worldwide network.

Scope of the Report

Foodservice defines those businesses, institutions, and companies responsible for any meal prepared outside the home. The scope of the New Zealand foodservice market includes segmentation of food service providers in the country by type into full-service restaurants, self-service restaurants, fast food, street stall and kiosk, cafe and bars, and 100% home delivery restaurant. Further segmentation is done on the basis of foodservice structure into independent consumer foodservice and chained consumer foodservice. The report offers market size and forecast in value (USD million) for all the above segments.

By Type
Full Service Restaurant
Self Service Restaurant
Fast Food
Street Stall and Kiosk
Cafes/ Bar
100% Home Delivery Restaurant
By Structure
Independent Consumer Foodservice
Chained Consumer Foodservice

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Key Market Trends

Full-Service Restaurants Segment To Drive The Regional Market

The full-service restaurant segment is highly competitive in New Zealand, owing to the presence of a large number of small and major players. Full-service restaurants are increasingly focusing on sustainable, locally sourced ingredients with local ingredients giving the food a sense of place. Thus, leading players are focusing on leveraging opportunities from the emerging consumer trends in order to expand their offerings, primarily to cater to the requirements. For instance, the Lotus-Heart is one of those independently owned vegetarian restaurants. In addition to their pure vegetarian fare, the restaurant offers various options for vegan, gluten-free, and raw food diets. Also, for many years, cities such as Wellington have been highly accepting of vegetarian and vegan food options, with most full-service restaurants offering a selection well beyond the token salad for vegans and vegetarians. Lone star has been one of the leading players in the New Zealand full-service restaurant market, offering high-quality food.

New Zealand Foodservice Market1

Growing Demand For Fast Food Market

Consumer spending on fast food was highest in Auckland, Wellington, and Christchurch. Restaurant Brands, New Zealand Limited, currently operates and owns the master franchising rights for the Carl's Jr., KFC, and Taco Bell brands in New Zealand. Owing to the significant demand for fast food across the country, global players are entering the market studied with an aim to increase their revenue and market share. For instance, in October 2021, Fast food chain Taco Bell's new store was launched in New Zealand, Wellington. Popular brands such as KFC, McDonald's, and Subway are embarking on expansion plans across the country to effectively penetrate their presence. For instance, in February 2020, McDonald's opened four new restaurants in Wellington.

New Zealand Foodservice Market2

Competitive Landscape

The New Zealand market for foodservice is competitive and fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given to the merger, expansion, acquisition, and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. Key players in the market include Starbucks Corporation, Yum! Brands Inc, McDonald's Corporation, Dominos Pizza Limited, and Inspire Brands Inc. The major focus of the companies is to offer unique products that can cater to the consumer's preferences efficiently.

Recent Developments

In October 2021, Domino's launched Halloween Pizza Roulettes in Australia and New Zealand for a week only. Only brave customers can take the pizza Roulette challenge and treat themselves to Domino's Reaper Chilli Sauce for free on any pizza on the menu.

In February 2021, McDonald's New Zealand announced the launch of three new limited edition burgers to celebrate America's cup- the first time the burger chain has released a limited edition range aligned to a sporting event. The three new burger flavors are Sailor's Double Beef, Skipper's Spicy Chicken, and Foiling Crispy Fish.

In January 2021, Starbucks revamped its global coffee brand, starting with its flagship Auckland Coffee. Tahua capital, which owns the Starbucks New Zealand license, announced three new cafe openings in the second half of the year after reopening its Queen St Cafe in December 2020.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Full Service Restaurant

      2. 5.1.2 Self Service Restaurant

      3. 5.1.3 Fast Food

      4. 5.1.4 Street Stall and Kiosk

      5. 5.1.5 Cafes/ Bar

      6. 5.1.6 100% Home Delivery Restaurant

    2. 5.2 By Structure

      1. 5.2.1 Independent Consumer Foodservice

      2. 5.2.2 Chained Consumer Foodservice


    1. 6.1 Most Active Companies

    2. 6.2 Strategies Adopted by Key Players

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Starbucks Corporation

      2. 6.4.2 McDonald's Corporation

      3. 6.4.3 Yum! Brands Inc.

      4. 6.4.4 Domino's Pizza Inc.

      5. 6.4.5 Inspire Brands Inc.

      6. 6.4.6 BurgerFuel

      7. 6.4.7 Columbus Coffee

      8. 6.4.8 Hungry Jack's Pty Ltd

      9. 6.4.9 Craveable Brands

      10. 6.4.10 Bucking Bull

      11. 6.4.11 Doctor's Associates

    5. *List Not Exhaustive


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Frequently Asked Questions

The New Zealand Foodservice Market market is studied from 2016 - 2027.

The New Zealand Foodservice Market is growing at a CAGR of 3.92% over the next 5 years.

Starbucks Corporation, Yum! Brands Inc, McDonald's Corporation, Domino's Pizza Enterprises Ltd., Inspire Brands Inc are the major companies operating in New Zealand Foodservice Market.

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