Rice Snacks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Rice Snacks Market is segmented by Type (Rice Cakes, Rice Crisps, Rice Crackers, and Other Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers market sizes and forecasts (in USD million) for the above segments.

Rice Snacks Industry Overview

Rice Snacks Market
Study Period: 2018 - 2028
Fastest Growing Market: North America
Largest Market: Asia-Pacific
CAGR: 7.5 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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Rice Snacks Market Analysis

The Global Rice Snacks market is projected to register a CAGR of 7.5% during the forecast period, 2022-2027.

Growing consumer health awareness supports the production of nutritious food products. The market for rice-based snacks is expanding in many regions due to changing customer preferences for healthier eating habits. Customers can maintain their hectic lifestyles and work cultures as customers prefer consuming rice-based snacks. Manufacturers prioritize selecting certified, high-quality ingredients. There are numerous target markets for the producers of low-sugar and low-sodium snacks, and as a result of all these factors, the rice snack market is expanding constantly.

The high production of rice grains in Asian nations like China and India, which account for over 40% of the global market, is among the highest. Rice snacks are eaten as breakfast in countries like India. Chivda is the most popular rice snack in India. Rice snacks are consumed among babies and toddlers for better nourishment. The fast-paced lifestyle, the technological improvement and a shift in customer preferences toward healthy snacks, and expanding urbanization in these nations are driving the growth of the rice snack market.

Rice Snacks Industry Segments

A rice snack is a small portion of food eaten between meals. Rice snack is made with whole grain rice. Rice Snacks are being packaged snack foods or other processed foods, among other shapes and sizes. The Rice Snacks Market is segmented by type into rice cakes, rice crisps, rice crackers, and other types. By distribution channel into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. By geography market is segmented into North America, Europe, Asia-Pacific, South America, and Middle-East and Africa. For each segment, market sizing and forecasts have been done on the basis of value (USD million).

By Type
Rice Cakes
Rice Crisps
Rice Crackers
Other Types
By Distribution Channel
Convenience stores
Online Retail Stores
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
Saudi Arabia
South Africa
Rest of Middle East & Africa

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Rice Snacks Market Trends

This section covers the major market trends shaping the Rice Snacks Market according to our research experts:

Increasing Consumer Awareness of the Health Advantages of Rice Snacks products.

The significant trend propelling the market growth for rice snacks is the growing health benefits of rice food products. The wider populace is becoming more health conscious. As a result, the demand for healthy snacks produced with top-notch ingredients is growing. In response to the market, vendors have introduced a range of snacks produced with natural components like rice, which is rich in nutrients. As a result of rising consumer demand for nutritious snacks, the global rice snack market is rapidly growing. Consumers who have digestion-related issues mostly consume rice snack products because rice snacks' high fiber content aids in lowering inflammation, enhancing digestive health, and increasing metabolism. Consumers with diabetes that eat brown rice snacks can help control their blood sugar levels. Moreover, consumers with celiac disorders also prefer rice snacks as they are all gluten-free and thus having access to such nutritious rice snacks is projected to boost market expansion during the forecast period. Rice snacks, regarded as mood stabilizers, can enhance physical and mental health. All these factors highly contribute to the expansion of the rice snacks market.

Global Rice Snacks Market

The Asia Pacific Holds Significant Share in Rice Snacks Market

The rising demand from rice-eating nations like China, Indonesia, Japan, and India, among others, is mainly accountable for the expansion of the rice snacks market in the Asia Pacific region. With an increased demand for rice snacks among the working class people in the Asia Pacific region, the market is anticipated to grow throughout the forecast period. There has been a gentle rise in the consumption and production of convenience foods, such as rice snacks, throughout the Asia Pacific region, and it is expected that this multi-decade trend of expansion would continue gradually. These markets are also being benefited from technology's success. To boost business profits, different retailers in the Asia Pacific sell several varieties of rice snacks under their private-label brands, which is assisting the expansion of the rice snacks industry in the region. Prices for private-label goods are lower compared to branded products. Price-conscious customers thus are more likely to buy such rice snack products. People purchase rice snacks more frequently, whether they are at work, driving, or in a public venue. The consumption of rice snacks has increased in most of the Asia-Pacific region's nations as a result of this fundamental shift in consumer behavior.

Global Rice Snacks Market 2

Rice Snacks Market Competitor Analysis

The Global Rice Snacks Market is competitive. The major players in the rice market are Pepsico Inc, The Kellogg Company, Element Snacks Inc, General Mills Inc, and Kameda Seika Co. Ltd. The market players for rice snacks are concentrating on innovating their products to draw in more customers and provide a distinctive product portfolio. As consumer tastes and preferences change, rice snack manufacturers adapt their offerings. The local companies and startups provide their rice snack product in the local retail channels and on the go. Companies are concentrating on granting certifications. For instance, Pintola offers nutritious ingredients from a factory that is ISO 22000 Certified and FSSAI Approved.

Rice Snacks Market Top Players

  1. Pepsico Inc,

  2. The Kellogg Company

  3. Element Snacks Inc

  4. General Mills Inc

  5. Kameda Seika Co. Ltd.

*Disclaimer: Major Players sorted in no particular order

Global rice snacks market - CL.png

Rice Snacks Market Recent Developments

In May 2021, The No Nasties Project Cereals launched a rice pop range of naturally sweetened cereals with 50% less sugar. The new cereal intends to change the way Aussies consume breakfast, with no sugar, chemicals, preservatives, colors, or ‘nasties’.

In October 2020, The Kellogg company introduced a new rice snack named Rice Krispies Treats HOMESTYLE with marshmallows in original and chocolate flavor. The product is with puffy, oven-toasted rice cereal, soft marshmallows' alluring flavor, and creamy chocolatey flavor.

In January 2020, Kameda (India) Private Limited, and India's largest rice-based food conglomerates, LT Foods Limited, a Joint Venture has launched ‘Kari Kari’, crunchy, light, healthy, and premium rice snacks in the Indian market.

Rice Snacks Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Rice Cakes

      2. 5.1.2 Rice Crisps

      3. 5.1.3 Rice Crackers

      4. 5.1.4 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. Saudi Arabia

        2. South Africa

        3. Rest of Middle East & Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Pepsico Inc

      2. 6.3.2 The Kellogg Company

      3. 6.3.3 Element Snacks Inc

      4. 6.3.4 General Mills Inc

      5. 6.3.5 Kameda Seika Co. Ltd

      6. 6.3.6 Lundberg Family Farms

      7. 6.3.7 Hunter Foods LLC

      8. 6.3.8 DeZhou Harvest Foods Co. Ltd.

      9. 6.3.9 Jiangsu Daysun Foods Co. Ltd.

      10. 6.3.10 SanoRice Holding BV

    4. *List Not Exhaustive



**Subject to Availability
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Rice Snacks Market Research FAQs

The Global Rice Snacks Market is studied from 2018 - 2028.

The Global Rice Snacks Market is growing at a CAGR of 7.5% over the next 5 years.

North America is growing at the highest CAGR over 2018 - 2028.

Asia-Pacific holds highest share in 2021.

Pepsico Inc,, The Kellogg Company, Element Snacks Inc, General Mills Inc, Kameda Seika Co. Ltd. are the major companies operating in Global Rice Snacks Market.

Global Rice Snacks Industry Reports

In-depth industry statistics and market share insights of the Global Rice Snacks sector for 2020, 2021, and 2022. The Global Rice Snacks research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Global Rice Snacks report PDF.

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