The food spreads market in Asia Pacific accounted to a value of 3.7 billion USD. The major market players in this industry are Unilever Group, Wellness Foods Ltd., Premier Foods Plc, Ferrero Group and Auric Pacific Group Ltd.
With changing dietary styles, bread has supplanted rice as a staple at the breakfast table of many Japanese households, and food makers are keen to capitalize on the development by offering a variety of spreads. By virtue of its sheer population Asia is a huge consumer of the food spreads. The spreads market is set to witness a growth of 23% in Asia.
Hindustan Unilever is the leading brand for spreads in India holding a major share of 20%. South Korea and Taiwan witnessed a 2% retail value growth. The market for Jams and Jellies remained stagnant throughout 2016 and is not expected to show any significant growth.
India and China are the major markets in Asia Pacific with a market share of 36% of the total retail sales.
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