Mosquito Repellent Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Global Mosquito Repellent Market Trends and Insights

Influence of Social Media Platforms and Celebrity Endorsements

Digital marketing has transformed mosquito repellent brand positioning. Social media platforms drive consumer awareness and purchasing behavior through health-focused messages and influencer collaborations. The CDC's digital communications promote EPA-registered repellents, including DEET, Picaridin, and Oil of Lemon Eucalyptus. Companies leverage these CDC endorsements to strengthen their market credibility. In regions with dengue outbreaks, companies implement celebrity endorsement strategies to increase market penetration. Moreover, the public health requirements in these markets enhance message effectiveness through recognized personalities. Social media functions as a distribution channel for disease outbreak information. Health authorities utilize these platforms to disseminate vector control protocols during epidemics. The integration of health education and product marketing establishes a framework that combines consumer safety with commercial objectives while increasing customer retention.

Product Innovation in Terms of Ingredients, Fragrance and Packaging Format

Product innovation in the mosquito repellent market is driven by advancements in ingredients, fragrances, and packaging formats. Manufacturers are increasingly focusing on developing products with natural and plant-based ingredients to cater to the growing demand for eco-friendly and non-toxic solutions. Additionally, the introduction of pleasant fragrances in repellents aims to enhance user experience, making these products more appealing to consumers. Packaging innovations, such as compact, travel-friendly formats and child-safe designs, are also gaining traction. Besides, government initiatives and regulations further support this trend. For instance, agencies like the Environmental Protection Agency (EPA) in the United States provide guidelines for the safe use of mosquito repellents, encouraging manufacturers to prioritize safety and efficacy in their product designs. Such developments are expected to drive the growth of the mosquito repellent market during the forecast period.

Increasing Awareness of Vector-borne Diseases

Global health surveillance systems have significantly intensified their efforts to monitor vector-borne diseases. The WHO has reported major outbreaks, including more than 47,500 chikungunya cases in La Réunion since August 2024 ^{[1]Source: World Health Organization, "Chikungunya - La Réunion and Mayotte", who.int}. Disease outbreaks have increased consumer awareness about protective measures. Public health organizations have shifted from broad awareness initiatives to region-specific communication strategies based on disease distribution patterns. The National Environment Agency in Singapore implemented programs like 'Mozzie Wipeout' to control mosquito-borne diseases. The agency deployed Gravitraps for mosquito population monitoring and introduced Wolbachia mosquitoes to reduce dengue transmission. These operational strategies combine protective measures with environmental management to control vector-borne diseases.

Consumer Preference for Natural And Eco-friendly Products

Consumers increasingly favor natural and eco-friendly products, which is a significant driver in the mosquito repellent market. With growing awareness about the harmful effects of chemical-based repellents on health and the environment, consumers are shifting toward products made from natural ingredients. This trend is further supported by the rising demand for sustainable and biodegradable solutions, aligning with global efforts to reduce environmental impact. Manufacturers are responding to this preference by introducing plant-based repellents, organic sprays, and other eco-friendly alternatives, which are gaining traction among environmentally conscious consumers. Additionally, the increasing prevalence of mosquito-borne diseases, such as malaria, dengue, and Zika virus, has heightened the demand for safer and more sustainable repellents. For instance, the World Health Organization reported that global dengue cases reached 7.6 million as of April 30, 2024, comprising 3.4 million confirmed cases, more than 16,000 severe cases, and over 3,000 fatalities ^{[2]Source: World Health Organization, “Dengue - Global Situation”, who.int}. Moreover, governments and non-governmental organizations are also promoting the use of eco-friendly mosquito repellents as part of public health initiatives, further driving market growth.

Proliferation of Counterfeit Products

The proliferation of counterfeit products poses a significant restraint on the mosquito repellent market. Counterfeit mosquito repellents, often sold at lower prices, undermine the sales of genuine products and erode consumer trust in established brands. These fake products frequently fail to meet safety and efficacy standards, potentially exposing users to health risks and reducing the perceived reliability of the market as a whole. Additionally, the presence of counterfeit goods disrupts the competitive landscape, making it challenging for legitimate manufacturers to maintain their market share. Regulatory authorities and industry players are increasingly focusing on combating this issue through stricter enforcement of intellectual property rights, enhanced product authentication measures, and consumer awareness campaigns. However, the persistence of counterfeit products continues to hinder the growth potential of the mosquito repellent market, particularly in regions with weak regulatory frameworks and high demand for low-cost alternatives.

Health Concerns Over Chemical Ingredients

Chemical ingredient safety concerns have intensified following research documenting adverse health effects from prolonged exposure to conventional repellent formulations, particularly regarding DEET usage in children and respiratory impacts from mosquito coil emissions. The FDA's regulatory stance has contributed to uncertainty, with 21 CFR 310.529 stating that thiamine hydrochloride (vitamin B-1) marketed as an OTC insect repellent lacks sufficient efficacy data, while requiring approved new drug applications for oral repellent products, creating compliance challenges for manufacturers. Consumer education initiatives have highlighted proper usage guidelines, with SC Johnson emphasizing that DEET-based repellents can be used safely when label directions are followed, but public perception remains influenced by safety concerns. The regulatory response has included enhanced safety assessments, with the EPA issuing emergency orders suspending registrations for products containing dimethyl tetrachloroterephthalate (DCPA) due to thyroid hormone disruption concerns, demonstrating heightened scrutiny of chemical ingredients.

Segment Analysis

By Product Type: Liquid Vaporizer Technology Drives Innovation

In 2024, spray/aerosol formats emerged as the leading segment in the mosquito repellent market, accounting for a 48.35% share. Their dominance stems from their ability to deliver fast and effective coverage, making them highly suitable for immediate protection against mosquitoes. These products are particularly favored for their ease of use and portability, allowing consumers to carry them conveniently for both indoor and outdoor applications. Spray/aerosol repellents are also versatile, catering to a wide range of consumer needs, from personal use to larger spaces. Their effectiveness in providing instant relief from mosquitoes has made them a go-to solution for households, travelers, and outdoor enthusiasts, further solidifying their position in the market.

Liquid vaporizers, however, are poised for significant growth, with a projected CAGR of 7.86% during the forecast period from 2025 to 2030. This segment is increasingly gaining popularity among urban consumers due to its ability to offer long-lasting protection for entire rooms. Besides, plug-in liquid vaporizers are particularly valued for their convenience and minimal odor, making them an ideal choice for overnight use. These devices are designed to provide consistent mosquito protection without requiring frequent reapplication, addressing the needs of consumers seeking hassle-free solutions. The rising adoption of liquid vaporizers reflects a shift in consumer preferences toward more efficient and user-friendly products, positioning this segment as a key driver of growth in the mosquito repellent market. As urbanization continues to rise, the demand for such innovative and effective solutions is expected to further boost the market share of liquid vaporizers.

Note: Segment shares of all individual segments available upon report purchase

By Ingredient Type: Natural Formulations Gain Momentum

Conventional/synthetic mosquito repellents dominated the market in 2024, holding an 82.56% share due to their proven efficacy in high-vector environments. These products are widely preferred for their reliability in repelling mosquitoes, especially in regions with a high prevalence of mosquito-borne diseases. The consistent performance of conventional/synthetic repellents, coupled with their availability in various forms such as sprays, coils, and vaporizers, has solidified their position as the leading segment in the market. Despite growing concerns over chemical exposure, their effectiveness continues to drive demand, particularly in areas where mosquito control is critical.

On the other hand, natural mosquito repellents are gaining traction and are projected to grow at an 8.23% CAGR, steadily increasing their market share. These products, often derived from plant-based ingredients like citronella, eucalyptus, and neem, appeal to consumers seeking eco-friendly and non-toxic alternatives. The rising awareness of health and environmental concerns has fueled the adoption of natural repellents, particularly among health-conscious individuals and families with young children. Although their market share remains smaller compared to conventional synthetics, the growing preference for sustainable and organic solutions is expected to drive significant growth in this segment over the forecast period.

By Distribution Channel: E-Commerce Transformation Accelerates

Supermarkets/Hypermarkets accounted for 42.65% of the revenue in the mosquito repellent market in 2024. This dominance is attributed to consumers' preference for immediate access to products and the ability to physically evaluate them before purchase. Additionally, in-store promotions, discounts, and bundled offers have played a significant role in attracting customers. These retail formats also benefit from their widespread presence, making them a convenient option for shoppers across urban and suburban areas. The availability of a wide range of mosquito repellent products, including sprays, coils, and creams, further enhances their appeal to diverse consumer segments.

Online retail stores, on the other hand, are projected to grow at a CAGR of 8.87%, significantly reshaping the mosquito repellent market. The growth is fueled by the increasing adoption of e-commerce platforms, driven by the convenience of shopping from home and the availability of same-day or next-day delivery services. Advanced algorithmic product suggestions tailored to individual preferences have further enhanced the online shopping experience. These platforms also offer a broader selection of products, including niche and premium mosquito repellents, which may not always be available in physical stores. Competitive pricing, customer reviews, and detailed product descriptions have made online retail a preferred choice for tech-savvy and time-conscious consumers.

Note: Segment shares of all individual segments available upon report purchase

By End User: Children’s Market Expansion Accelerates

In 2024, the adult segment generated 93.43% of the mosquito repellent market revenue. Conventional mosquito repellents, including sprays, coils, vaporizers, and mats, maintain market dominance due to their wide distribution, competitive pricing, and demonstrated effectiveness. Adult consumers select these products for protection against mosquito-transmitted diseases such as malaria and dengue. The operational efficiency and sustained protection of these products have established them as fundamental household items across urban and rural markets.

However, natural mosquito repellents, which are often marketed as safer and eco-friendly alternatives, are gaining significant traction, particularly among health-conscious consumers. Products targeting pediatric consumers are projected to grow at an impressive 8.53% CAGR, extending to 2030. The market for child-specific mosquito repellent products is expanding as consumers seek safer alternatives to protect against mosquito-borne diseases. End users demonstrate a strong preference for natural and DEET-free formulations due to children's sensitive skin requirements. Manufacturers such as Mamaearth in India produce mosquito repellent sprays and patches containing citronella and lemongrass oil for infants and children. The market growth stems from heightened awareness of diseases such as dengue, malaria, and the Zika virus.

Geography Analysis

In 2024, the Asia-Pacific region commands a dominant 54.77% share of the mosquito repellent market and is poised for robust growth, projected at a 9.25% CAGR from 2025 to 2030. This surge is largely attributed to endemic disease patterns, a vast population, and rising urbanization, all of which foster conditions conducive to the transmission of vector-borne diseases. For instance, countries like India and Indonesia experience high incidences of diseases such as dengue and malaria, driving the demand for mosquito repellents. Indonesia recorded 88,593 dengue cases and 621 fatalities as of April 30, 2024, marking a threefold increase compared to the same period in 2023, according to the World Health Organization (WHO) ^{[3]Source: World Health Organization, “Dengue - Global Situation”, who.int} . Additionally, the increasing adoption of electric mosquito repellents and sprays in urban areas further supports market growth in this region. Besides, governments in countries like China and Malaysia are also actively promoting awareness campaigns to combat mosquito-borne diseases, which is boosting the adoption of repellents. Furthermore, the growing middle-class population and rising disposable incomes in the region are enabling consumers to invest in premium mosquito repellent products, such as wearable devices and advanced sprays.

North America, characterized as a mature market, witnesses steady growth. This growth is fueled by outdoor recreational activities and the ramifications of climate change, which have both prolonged the mosquito season and expanded its geographic reach. The region's growth is further bolstered by robust regulatory frameworks and proactive consumer education, notably with the CDC's comprehensive guidance on EPA-registered repellent products. For example, the United States has seen a rise in demand for DEET-based repellents, particularly among outdoor enthusiasts and travelers. Moreover, the growing popularity of natural and plant-based repellents, such as citronella and eucalyptus oil, reflects changing consumer preferences in this market. Additionally, Canada, with its increasing focus on sustainable and eco-friendly products, has also witnessed a rise in demand for biodegradable mosquito repellents.

Europe, though a smaller market compared to Asia-Pacific and North America, shows steady growth driven by increasing awareness of mosquito-borne diseases and the rising popularity of eco-friendly products. Countries like Italy and Spain, which experience warmer climates, have seen a growing demand for mosquito repellents, particularly during the summer months. For example, the tourism industry in Southern Europe has contributed to the increased use of mosquito repellents among travelers. Additionally, the adoption of natural and organic repellents is gaining traction in countries like Germany and France, where consumers are increasingly prioritizing health and environmental sustainability. Meanwhile, the Middle East and Africa markets exhibit emerging growth potential, spurred by heightened disease awareness and advancements in healthcare infrastructure.