Morocco Bottled Water Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Morocco Bottled Water is segmented by Type into Still Water, Sparkling Water, Functional Water and Others; By Distribution Channel into Supermarkets/Hypermarkets, Online Retailers, On-trade, and Convenience Stores.

Market Snapshot

Morocco Bottled Water Market Size
Study Period: 2016 - 2026
Base Year: 2021
CAGR: 2.73 %
Fastest Growing Segment: Still Water

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Market Overview

Morocco Bottled Water is forecasted to witness a CAGR of 2.73% during the forecast period (2020-2025).

  • The Moroccan bottled water market is experiencing a steady growth rate since 2015, with an increasing awareness on the low quality tap water in Morocco. But, in 2018, the market is expected to witness a drop in prices of bottled water due to the boycott of major brands like Sidi Ali in April 2018.
  • The still water segment held a notable market share will continue to hold the highest market share during the forecast period. On-trade sales channels play a prominent role in the sales of bottled water in Morocco, as the product’s price is high.

Scope of the Report

Morocco Bottled Water is segmented by Type into Still Water, Sparkling Water, Functional Water and Others; By Distribution Channel into On-trade, Supermarkets/Hypermarkets, Online Retailers and Convenience Stores.

Still Water
Sparkling Water
Functional Water
Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Online Retailers
Other Distribution Channels

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Key Market Trends

Increasing Demand for Still Water

The people of Morocco are expected to consume more still water, as compared to carbonated water, due to the increasing health awareness and related health issues pertaining to the consumption of Sparkling Water. The demand for still water is expected to keep growing on a consistent basis, due to the increasing population growth in Morocco. Mineral water is available in both still, as well as, the sparkling segment, but due to low prices of the still water, and its increasing application in the household, consumers prefer still mineral water.

Morocco Bottled Water Market Report

Hypermarket/Supermarket is the Fastest Growing Segment

The availability of bottled water in supermarkets and hypermarkets leads to one-stop shopping, which drives the demand for such products. The supermarkets in Morocco are the local way to go for bottled water and other basic food supplies. With the increasing presence of supermarkets in Morocco, they are estimated to make up the largest single market for the sale of bottled water. There is an increasing number of small grocers, in Morocco, that is converting to independent supermarkets and self-service convenience stores and are offering bulk quantities of bottled water to the public.

Morocco Bottled Water Market Analysis

Competitive Landscape

The bottled water market in Morocco is  a moderately fragmented market. Some of the prominent global players in Morocco include Oulmes , Coca-Cola, Nestle, Fiji Water Company LLC.  and Danone. Oulmes holds a prominent market share followed by other international palyers. Though the bottled water market does not have much product innovation involved, companies are trying new product launch as the next strategy to strengthen their market dominance, especially in the flavored and functional bottled water market.

Major Players

  1. Oulmes


  3. FIJI Water Company LLC.

  4. Nestle

  5. Danone

Oulmes, THE COCA-COLA COMPANY, FIJI Water Company LLC., Nestle, Danone

Table of Contents


    1. 1.1 Research Phases

    2. 1.2 Study Deliverables

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Degree of Competition


    1. 5.1 Type

      1. 5.1.1 Still Water

      2. 5.1.2 Sparkling Water

      3. 5.1.3 Functional Water

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retailers

      4. 5.2.4 On-Trade

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Strategies adopted by Key players

    2. 6.2 Most Active Companies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Oulmes

      2. 6.4.2 THE COCA-COLA COMPANY

      3. 6.4.3 FIJI Water Company LLC.

      4. 6.4.4 Nestle

      5. 6.4.5 Danone

      6. 6.4.6 Voss Water

      7. 6.4.7 Pepsico, Inc.

      8. 6.4.8 Penta Water.

    5. *List Not Exhaustive

**Subject to Availability
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Frequently Asked Questions

The Morocco Bottled Water Market market is studied from 2016 - 2026.

The Morocco Bottled Water Market is growing at a CAGR of 2.73% over the next 5 years.

The Morocco Bottled Water Market is valued at Still Water in 2026.

Oulmes, THE COCA-COLA COMPANY, FIJI Water Company LLC., Nestle, Danone are the major companies operating in Morocco Bottled Water Market.

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