Bottled Water in Morocco Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Market Report Covers Morocco Bottled Water Companies and is Segmented by Type into Still Water, Sparkling Water, Functional Water, and Others; By Distribution Channel into Supermarkets/Hypermarkets, Online Retailers, On-trade, and Convenience Stores.

Morocco Bottled Water Market Size

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Morocco Bottled Water Market Analysis

The Morocco Bottled Water Market is expected to register a CAGR of 2.73% during the forecast period.

  • The Moroccan bottled water market is experiencing a steady growth rate since 2015, with an increasing awareness on the low quality tap water in Morocco. But, in 2018, the market is expected to witness a drop in prices of bottled water due to the boycott of major brands like Sidi Ali in April 2018.
  • The still water segment held a notable market share willcontinue to hold the highest market share during the forecast period.On-trade sales channels play a prominent role in the sales of bottled water in Morocco, as the product’s price is high.

Hypermarket/Supermarket is the Fastest Growing Segment

The availability of bottled water in supermarkets and hypermarkets leads to one-stop shopping, which drives the demand for such products. The supermarkets in Morocco are the local way to go for bottled water and other basic food supplies. With the increasing presence of supermarkets in Morocco, they are estimated to make up the largest single market for the sale of bottled water. There is an increasing number of small grocers, in Morocco, that is converting to independent supermarkets and self-service convenience stores and are offering bulk quantities of bottled water to the public.

Morocco Bottled Water Industry Overview

The bottled water market in Morocco is  a moderately fragmented market. Some of the prominent global players in Morocco include Oulmes , Coca-Cola, Nestle, Fiji Water Company LLC.  and Danone. Oulmes holds a prominent market share followed by other international palyers. Though the bottled water market does not have much product innovation involved, companies are trying new product launch as the next strategy to strengthen their market dominance, especially in the flavored and functional bottled water market.

Morocco Bottled Water Market Leaders

  1. Oulmes

  2. THE COCA-COLA COMPANY

  3. FIJI Water Company LLC.

  4. Nestle

  5. Danone

  6. *Disclaimer: Major Players sorted in no particular order
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Morocco Bottled Water Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Research Phases
  • 1.2 Study Deliverables
  • 1.3 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

  • 3.1 Market Overview

4. MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Force Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Degree of Competition

5. MARKET SEGMENTATION

  • 5.1 Type
    • 5.1.1 Still Water
    • 5.1.2 Sparkling Water
    • 5.1.3 Functional Water
  • 5.2 Distribution Channel
    • 5.2.1 Supermarkets and Hypermarkets
    • 5.2.2 Convenience Stores
    • 5.2.3 Online Retailers
    • 5.2.4 On-Trade
    • 5.2.5 Other Distribution Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Strategies adopted by Key players
  • 6.2 Most Active Companies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Oulmes
    • 6.4.2 THE COCA-COLA COMPANY
    • 6.4.3 FIJI Water Company LLC.
    • 6.4.4 Nestle
    • 6.4.5 Danone
    • 6.4.6 Voss Water
    • 6.4.7 Pepsico, Inc.
    • 6.4.8 Penta Water.
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
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Morocco Bottled Water Industry Segmentation

Morocco Bottled Water is segmented by Type into Still Water, Sparkling Water, Functional Water and Others; By Distribution Channel into On-trade, Supermarkets/Hypermarkets, Online Retailers and Convenience Stores.

Type Still Water
Sparkling Water
Functional Water
Distribution Channel Supermarkets and Hypermarkets
Convenience Stores
Online Retailers
On-Trade
Other Distribution Channels
Type
Still Water
Sparkling Water
Functional Water
Distribution Channel
Supermarkets and Hypermarkets
Convenience Stores
Online Retailers
On-Trade
Other Distribution Channels
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Morocco Bottled Water Market Research FAQs

What is the current Morocco Bottled Water Market size?

The Morocco Bottled Water Market is projected to register a CAGR of 2.73% during the forecast period (2025-2030)

Who are the key players in Morocco Bottled Water Market?

Oulmes, THE COCA-COLA COMPANY, FIJI Water Company LLC., Nestle and Danone are the major companies operating in the Morocco Bottled Water Market.

What years does this Morocco Bottled Water Market cover?

The report covers the Morocco Bottled Water Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Morocco Bottled Water Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Page last updated on: March 12, 2025

Bottled Water in Morocco Industry Report

Statistics for the 2025 Morocco Bottled Water market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Morocco Bottled Water analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Bottled Water in Morocco Market Report Snapshots