Saudi Arabia is recorded to become one of the largest markets which accounts for about half of the value consumption in the region. The high concentration of the Saudi population in younger age demographics lends toward the growing convenience trend and is responsible for driving the UHT milk market. Furthermore, demand for UHT milk in Saudi Arabia will be driven by high levels of disposable income among the millennials and appetite for new consumption opportunities by the youth. Moreover, an increasing need for products that require minimal refrigeration is expected to boost market growth for the product. In addition, lack of infrastructure and cold chain facilities to store fresh milk in Egypt further accelerated the UHT milk market.

Supermarkets/Hypermarkets is considered an important distribution channel for the Middle East & Africa region where the proliferation of hypermarkets has increased significantly. These retailers are heavily dependent on importers. Most supermarkets have a direct purchasing capacity. These same supermarkets carry out significant imports of dry, refrigerated, and dairy products. Also, the regional milk market is increasingly dominated by a small number of large companies, which makes entering the market incredibly difficult, particularly with regard to business expansion. The main supermarket chains in the region are Carrefour, Tamimi, Alhaggi, ForsanFoods, Hyper Panda, Geant, Othaim, Astra Arab Supply and Trading, among others.