Middle East and Africa Baby Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Middle East and Africa baby food market is segmented by Type (Milk Formula, Dried Baby Food, Prepared Baby Food, and Others), Distribution Channel (Hypermarket/Supermarket, Drugstores/Pharmacies, Convenience Stores, and Others), and Geography.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 6.45 %
Largest Market: South Africa

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Market Overview

Middle East and Africa baby food market is poised to grow at a CAGR of 6.45%, during the forecast period.

  • The demand for the baby food in Middle-East and Africa has witnessed a significant growth over the years, as the parents become increasingly aware about the significance of baby food in the nutritional necessity of their child health.
  • Saudi Arabia has a rapidly developing retail sector and the market for baby food has grown steadily. The demand for baby food in Saudi Arabia has further potential for growth given the increased exposure to Western lifestyles, the underlying strength of the economy.


Scope of the Report

The report segments the Middle East and Africa baby food market by type, distribution channel, and region. The baby food market, by type, is segmented as milk formula, dried baby food, prepared baby food, among others. By distribution channels, the market is segmented into hypermarket/supermarkets, convenience stores, drug/pharmacies, and others. Also, the study provides an analysis of the Middle East and Africa baby food market in the emerging and established markets across the region, including UAE, South Africa, and rest of the MEA region.

By Type
Milk Formula
Dried Baby Food
Prepared Baby Food
By Distribution Channel
Convenience Stores
Middle East & Africa
South Africa
Rest of MEA

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Key Market Trends

Increasing Population Driving the Baby Food Market in MEA Region

The increasing population in the region mainly drives the Middle East and Africa infant/baby food market. South Africa and UAE are among the major economies in the Middle East and Africa. Growing disposable income in African countries have led to rise in affordability of baby food products, which have resulted I improved quality food from an infant stage. Growth in the Middle East and Africa baby food/formula market is also being driven by the increasing number of migrants settling in UAE, Saudi Arabia, South Africa, Tanzania, and others for the employment purpose. Therefore, the number of women working outside the homes both in the high and low-income areas have also risen. Since working mothers return to their jobs shortly after giving birth, prepared baby foods and formulas, which can be instantly provided to the children, are proving to be an appealing alternative for working mothers, to feed their children with nutritious options.

trend 1

Growing Demand for Baby Food in MEA Region

The majority of the Middle East and African consumers base their buying decisions for purchasing of baby food on the bases of recommendation they get health care expertDue to the increasing global working population in UAE and other prominent regions of Middle East, UAE is expected to drive the market with higher sales of baby food during the forecast period. With the developed retail landscape in the Middle Eastern countries, it is expected to be the highest point of sale for baby foods in the years to come.

trend 2

Competitive Landscape

Companies are focused on developing new marketing strategies and introducing new products based on value-added ingredients, to compete in the market. Some of the major comapnies in the Middle East and Africa Food Market are Nestle S.A., Abbott, The Baby Food Company, Saipro Biotech Pvt. Ltd., Orchard Baby Food, Bumbles Baby Food, Tiger Brands, Baby Tastes, and Danon, among others.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Milk Formula

      2. 5.1.2 Dried Baby Food

      3. 5.1.3 Prepared Baby Food

      4. 5.1.4 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarket/Supermarket

      2. 5.2.2 Drugstores/Pharmacies

      3. 5.2.3 Convenience Stores

      4. 5.2.4 Others

    3. 5.3 Geography

      1. 5.3.1 Middle East & Africa

        1. UAE

        2. South Africa

        3. Rest of MEA


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Nestle S.A.

      2. 6.4.2 Abbott

      3. 6.4.3 The Baby Food Company

      4. 6.4.4 Saipro Biotech Pvt. Ltd.

      5. 6.4.5 Orchard Baby Food

      6. 6.4.6 Bumbles Baby Food

      7. 6.4.7 Tiger Brands

      8. 6.4.8 Danon

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Middle East and Africa Baby Food Market market is studied from 2016 - 2026.

The Middle East and Africa Baby Food Market is growing at a CAGR of 6.45% over the next 5 years.

The Middle East and Africa Baby Food Market is valued at South Africa in 2026.

Nestle S.A, Abbott, The Baby Food Company, Orchard Baby Food, Bumbles Baby Food are the major companies operating in Middle East and Africa Baby Food Market.

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