africa-ice-cream-market
Published

DEC 2017

Africa Ice Cream Market - Growth, Trends and Forecasts (2018 - 2023)

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Market Insights

The Africa ice cream market is expected to grow at a CAGR of 4.2% during the forecast period. Rising disposable incomes, coupled with a shift in consumer preferences, drive the growth of this market. Unilever and Nestle are the market leaders accounting for a majority of market share in the region. South Africa is a major market in Africa. Nestle sold its South African ice cream business to R&R ice cream in 2015.

Market Dynamics

An increase in urbanization, the introduction of innovative flavors and consumer indulgence drive the growth of this market. Also, private labeling reduces the price of ice creams, increasing the demand as a result. However, health concerns pose a threat to this market. Hence, ice cream manufacturers have introduced lactose-free ice creams, especially for people suffering from lactose intolerance. The unseasonal weather is a major constraint to this market.

Market Segmentation

The Africa ice cream market is segmented by shape, type, and sales. By shape, the market is segmented into sticks, buckets, sundae, floats and frozen novelties. By sales, the market is discussed for impulsive ice cream, take-home ice cream, and artisanal ice cream.

Regional Analysis

The Africa ice cream market has been geographically segmented into South Africa and others. The South African economy is recovering from a 'slow-down' phase, giving rise to disposable incomes and increasing domestic consumption. Artisanal ice creams are considered a premium segment in this region; ice creams are not quite popular in other countries in this region. However, stable growth in the market is expected due to the rising disposable incomes.

Competitive Environment

The African market for ice creams holds great scope of growth for international players. The vendors compete for innovation, pricing, and distribution. Private brands are expected to increase their market share during the forecast period. Some of the major players in market include -

  • General Mills
  • Mars
  • Nestle
  • Unilever

 

Reasons to Purchase this Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
  •  3 months analyst support along with the Market Estimate sheet in excel.

Customization of the Report

  • Value chain analysis
  • Volume of the African ice cream market
  • Consumer behavior analysis in country level

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.

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