Middle East & Africa Ice Cream Market - Growth, Trends and Forecasts (2019 - 2024)

Middle East & Africa Ice Cream Market is segmented by Product type (Impulse Ice Cream, Take-Home Ice Cream, and Artisanal Ice Cream); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Stores, and Other Distribution Channels) and Geography

Market Snapshot

CAGR
Study Period:

2016-2024

Base Year:

2018

Fastest Growing Segment:

Artisanal Ice Cream

Largest Segment:

Specialist Stores

CAGR (2019-2024):

10.7%

Key Players:

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Market Overview

Middle East & Africa Ice Cream Market is forecasted to reach USD 3.4 billion by 2024, witnessing a CAGR of 10.7% during the forecast period (2019-2024). The branded and private-labeled ice creams comprise the vital part of the Middle East & African frozen dessert market. Extremely hot summer benefited the Middle East & Africa ice cream market in 2016. Despite the fact that prices continued to rise, the retail value sales recorded significant growth. The market is expected to pose high entry barriers for the new players in Africa, with independent retailers holding 13% of the regional share. With the rise of Paul’s Homemade Ice Cream and the presence of international players, such as Baskin-Robbins and Haagen-Dazs, ice cream accounts for a significant share of the African dessert market.

Scope of the Report

The scope of Middle East & Africa is segmented by Product type (Impulse Ice Cream, Take-Home Ice Cream, and Artisanal Ice Cream) and Geography.

By Product Type
Impulse Ice Cream
Take Home Ice Cream
Artisanal Ice Cream
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialist Stores
Other Distribution Channels
Geography
Middle East and Africa
South Africa
Saudi Arabia
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Growing trend for Take Home Ice Creams

Take home ice cream is cheaper and bigger in size than the impulse format. As consumers have turned to more affordable indulgence products, take-home ice cream increased its permeation in household formats, underpinned not only by lower prices but also by an increase in affordable home snacking. Take home ice cream is primarily purchased from specialist retailers and hypermarkets/ supermarkets, in South Africa. The types of take-home ice creams are – dairy- or water-based multi-serving ice cream tubs, ice cream cakes, and sorbet tubs. New product and packaging developments, marketing activities, and improvements in distribution are expected to aid the sustenance of retail volume and constant value growth of take-home ice creams during the forecast period.

driver 1

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South Africa Dominating the Ice Cream Market

The South African Ice Cream market generated a revenue of USD 251.68 million in 2018 and is forecasted to grow during the forecast period (2019-2024). With the rise of Paul’s Homemade Ice Cream and the presence of international players, such as Unilever, Baskin-Robbins, and Haagen-Dazs, ice cream is the main dessert in South Africa. Ice cream sales in South Africa have also been driven by innovative concepts, like the Magnum pop-up store, which gives customers the opportunity to mix and match ice creams, allowing them to explore new flavor experiences. The expansion of modern retail channels in South Africa has enhanced the availability and visibility of single-serve ice cream cups.
 

driver 2

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Competitive Landscape

Middle East & Africa Ice Cream Market includes the company profiles of Domino Dairy and Ice-cream Company, Unilever, General Mills Inc, Lotte Confectionary Co Ltd, Nestle, Oregon Ice Cream, Paramalat, R&R Ice Cream and The Knickerbocker Ice Cream Company.

Major Players

  1. General Mills Inc
  2. Nestle
  3. Paramalat
  4. R&R Ice Cream
  5. The Knickerbocker Ice Cream Company

* Complete list of players covered available in the table of contents below

market concentration

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Impulse Ice Cream

      2. 5.1.2 Take Home Ice Cream

      3. 5.1.3 Artisanal Ice Cream

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 Middle East and Africa

        1. 5.3.1.1 South Africa

        2. 5.3.1.2 Saudi Arabia

        3. 5.3.1.3 United Arab Emirates

        4. 5.3.1.4 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Domino Dairy and Ice-cream Company

      2. 6.4.2 Unilever

      3. 6.4.3 General Mills Inc

      4. 6.4.4 Lotte Confectionary Co Ltd

      5. 6.4.5 Nestle

      6. 6.4.6 Oregon Ice Cream

      7. 6.4.7 Paramalat

      8. 6.4.8 R&R Ice Cream

      9. 6.4.9 The Knickerbocker Ice Cream Company

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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