March 2017

Africa Ice Cream Market – Growth, Trends and Forecasts (2017 - 2022)

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Market Insights

The Africa ice cream market is expected to grow at a CAGR of X.X% during the forecast period to reach a value of USD XX million by 2022. Rising disposable incomes, coupled with a shift in consumer preferences, drive the growth of this market. Unilever and Nestle are the market leaders accounting for a majority of market share in the region. South Africa is a major market in Africa. Nestle sold its South African ice cream business to R&R ice cream in 2015.

Market Dynamics

An increase in urbanization, the introduction of innovative flavors and consumer indulgence drive the growth of this market. Also, private labeling reduces the price of ice creams, increasing the demand as a result. However, health concerns pose a threat to this market. Hence, ice cream manufacturers have introduced lactose-free ice creams, especially for people suffering from lactose intolerance. The unseasonal weather is a major constraint to this market.

Market Segmentation

The Africa ice cream market is segmented by shape, type and sales. By shape, the market is segmented into sticks, buckets, sundae, floats and frozen novelties. By sales, the market is discussed for impulsive ice cream, take-home ice cream and artisanal ice cream.

Regional Analysis

The Africa ice cream market has been geographically segmented into South Africa and others. The South African economy is recovering from a 'slow-down' phase, giving rise to disposable incomes and increasing domestic consumption. Artisanal ice creams are considered a premium segment in this region; ice creams are not quite popular in other countries in this region. However, stable growth in the market is expected due to the rising disposable incomes.

Competitive Environment

The African market for ice creams holds great scope of growth for international players. The vendors compete for innovation, pricing and distribution. Private brands are expected to increase their market share during the forecast period. Some of the major players in market include -

  • General Mills
  • Mars
  • Nestle
  • Unilever

Key Deliverables in the Study

  • Market analysis for the Africa ice cream market, with region-specific assessments and competition analysis on a regional scale.
  • Market definition along with the identification of key drivers and restraints.
  • Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a regional scale.
  • Extensively researched competitive landscape section with profiles of major companies along with their market share.
  • Identification and analysis of the macro and micro factors that affect the market on a regional scale.
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
  • A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
  • Insights on the major countries/regions where this industry is growing and also identify the regions that are still untapped

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