Middle East and Africa Personal Care Packaging Market - By Primary Material, Personal Care Products (Baby Care, Bath and Shower, Oral Care, Skin Care, Sun Care, Frangrances and Others), Products (Bottles, Cans, Tubes, Jars, Pouches and Others), Count

A report on Middle East And Africa Personal Care Packaging Market which also includes middle east skin care packaging market, mea beauty care packaging market size, mena personal care industry statistics, etc.

Market Snapshot

WhatsApp Image 2021-07-20 at 13.16.57.jpeg
Study Period: 2018-2026
Base Year: 2020
Fastest Growing Market: Middle East and Africa
Largest Market: Middle East and Africa
CAGR: 0 %

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Market Overview

The Middle East and Africa Personal Care Packaging Market was valued at USD xx million in 2020 and is expected to reach USD xx million by 2026, registering a CAGR of xx%, during the forecast period of 2018-2026. It changed the traditional way in the way most the packaging industry functions.

The pandemic Covid-19 had a crucial effect on the personal care packaging market. The Short-run effect was the market decline due to world-wide lockdown, which hampered the supply chain as well as a huge effect on the income of the consumers which restrained their buying powers. Moreover as people started working from home so usage of cosmetics, make-ups and shaving creams also declined. The market experienced a huge growth in the sanitizer segment, according to reports more than 77% of the total population are in the favor of using sanitizers.

The personal care packaging market of Middle East and Africa is growing due to robust retail channels and rising disposable income. Moreover investment by multinational comapanies and growing tourism have further prompted the growth of the Middle East personal care packaging. The demand is continuously increasing exponentially and it is also due to the upgraded and healthy lifestyles.

There is a shift in brand loyalties, so manufacturers have started to differentiate the products and expand the offerings to amplify the customer experience. Packaging is one of the vital part when it comes to sales of any personal care product. Recently people are interested in transparant packaging as it lets them see more than the inforfations that are printed on the packages. Cosmetic packaging is the most significant part of Personal care packaging. It has grown significantly in the recent years.

Personal care packaging is generally done for shampoos, soaps, oils, sanitizers and cosmetics. The commonly used types of packaging are paper, glass, plastics, polymers and metals. Recently TerraCycle partnered with Herbal Essences to create recyclable conditioner and shampoo bottles with 25% beach plastic.

Scope of the report

Personal care packaging are used in the packaging of materials, such as baby care, bath, shower, oral care, skin care etc. Recently market are seeing a huge demand for hand sanitisers due to the out break of the pamdemic. Personal care packaging are primarily used because of their performance, cost-effectiveness, and durability. Based upon the type of material being transferred, personal care packaging can be of different grades and different material combinations like plastics, glass, polymers, cardboards, paper boards, metals etc

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Key Market Trends

"Skincare" to occupy Major Share

The Skin care market in the Middle East and Africa is experiencing a positive annual growth in the forecasted period. The Skin care market including all cleaning wipes, anti-aging creams, face creams, fade creams, exfoliating scrubs, gels, pore strips, night creams, toner, moisturizers, and various make-ups. In this market lip Care is the the weakest performing segment. Recently anti-aging segment is accounting the highest share in the market, while moisturizers stood second.

In this region customers are interested in organical nd natural ingredients. Increasing and rising awareness about skin health and the demand to have a younger and beautiful appearance is driving the sales. Africa is seeing an expansion and deeper penetration for natural products. Dermalogica is a European skincare/cosmetic brand which is very famous in Middle East and Africa as they emphasizes the use of pure goat milk in their products.

Both L'Oreal and Unilever are looking to capture the Middle East and Africa's beauty and personal care market with their advanced innovation and ambitious plans. The beauty markets are divided into demand for international and local products. the African customers generally expect products with high quality which are both affordable and reliable. Consumers generally alternate between international and local brands depending on purchasing powers, lifestyles and customs.

Middle East and Africa is the home to youngest population in the globe, around half of its population is of age below 20 and most of the people belong to middle class. Majority of Africans are middle class, educated and young city people, who are much aware about the new fashion trends in western culture and grooming. According to a BBC article, the World Health Organization stated that Middle East and African Population are the highest users of bleaching products, more than 77% are daily users.


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UAE to Hold the Largest Market Share

UAE is the largest personal care packaging market in Middle East not only because of the huge population but also for the approach of turning into the local hub for skincare and beauty industry. UAE is experiencing premiumization trend in the personal care and beauty segment. it is due to retail expansions, government initiatives and rules to enhance tourism and rising income levels. 

The demand of home care products are also rising as the health awareness of the customers are growing because they are willing to avoild the expensive medical expenses. The personal care market of UAE are driven majorly by the aspirational and young population, who are interested in investing in beauty treatments and grooming, to maintain their health and get an attractive appearance.

Recently the market for organic personal care has seen an exponential growth due to the notion of heakthy and safe hygine. It is also extimated theta the women beauty product market have experienced a more than 7 times growth than the entire beauty and cosmetic market. The factors of this growth are due to smart packaging, increase in customer spending, customized products and awareness.

UAE has been experiencing a stable growth in the personal care products. One of the most significant trend of the country's personal care and beauty products are the inclination towards the natural ingredients. there are a number of companies, who are engaged into the manufacturing of the organic beauty products. These companies are willing to use eco-friendly packaging.


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Competitive Landscape

The personal care packaging market is competitive because of the presence of many players running their business in national and international boundaries. The market is mildly concentrated with the presence of major players like Alpla, AMCOR Limited, Bemis Company Inc., Mondi Group, Rexam, Winpak Ltd and others.

September 2020- Amcor collaborated with Nestle to launch recyclable flexable, retort pouches, that is likely to improve the environmental footprint of commercial and consumer packaging by 60%. The venture started with wet cat food. The pouches meet the CEFLEX Consortium's packaging guidelines for circular economy.

February 2020- Mondi Group joined hands with Mexican packaging company Carto to enter the fresh produce market. These are humidity-resistant, sustainable, strong box design which allows long distance travel. This new and advanced packaging solutions weighs 18% less then the existing packaging and they are totally recyclable and paraffin-free.

Table of Contents




    1. 3.1 3.1 Overview

    2. 3.2 3.2 Value Chain / Supply Chain Analysis

    3. 3.3 3.3 Porters 5 Force Analysis

    4. 3.4 3.4 Company Politics

  4. 4. 4. Market Dynamics

    1. 4.1 4.1 Introduction

    2. 4.2 4.2 Drivers

    3. 4.3 4.3 Restraints

  5. 5. 5. Technology Overview

    1. 5.1 5.1 Technology Snapshot

    2. 5.2 5.2 Market Segmentation and Forecasts

    3. 5.3 5.2.1 Middle East and Africa Personal Care Packaging Market by Primary Material

      1. 5.3.1 Plastic

      2. 5.3.2 Paper

      3. 5.3.3 Glass

      4. 5.3.4 Metal

      5. 5.3.5 Others

    4. 5.4 5.2 Middle East and Africa Personal Care Packaging Market by Products

      1. 5.4.1 5.2.1 Baby Care

      2. 5.4.2 5.2.2 Bath & Shower

      3. 5.4.3 5.2.3 Oral Care

      4. 5.4.4 5.2.4 Skin Care

      5. 5.4.5 5.2.5 Sun Care

      6. 5.4.6 5.2.6 Fragnances

      7. 5.4.7 5.2.7 Others

    5. 5.5 5.3 Middle East and Africa Personal Care Packaging Market by Packaging Types

      1. 5.5.1 5.3.1 Bottles

        1. 5.3.2 Cans

        2. 5.3.3 Tubes

        3. 5.3.4 Jars

        4. 5.3.5 Pouches

        5. 5.3.6 Others

    6. 5.6 5.4 Middle East and Africa Personal Care Packaging Market by Countries

      1. 5.6.1 5.4.1 Saudi Arabia

      2. 5.6.2 5.4.2 Isreal

      3. 5.6.3 5.4.3 United States Emirates

      4. 5.6.4 5.4.4 Egypt

      5. 5.6.5 5.4.5 South Africa

      6. 5.6.6 5.4.6 Others

  6. 6. 6. Vendor Market Share Analysis

  7. 7. 7. Competition Analysis - Company Profiles

    1. 7.1 7.1 Amcor

    2. 7.2 7.2 Mondi Group

    3. 7.3 7.3 Bemis

    4. 7.4 7.4 Rexam

    5. 7.5 7.5 RPC Group

    6. 7.6 7.6 Winpak

    7. 7.7 7.7 AptarGroup

    8. 7.8 7.8 Sonoco

    9. 7.9 7.9 Silgan Holdings

    10. 7.10 7.10 Tetra Lavel

    11. 7.11 7.11 DS Smith Plc

    12. 7.12 7.12 CAN-PACK S.A.

    13. 7.13 7.13 Prolamia Packaging

  8. 8. 8. Investment Analysis

  9. 9. 9. Opportunities in Middle East and Africa Personal Care Packaging Market

  10. 10. 10. Future of Middle East and Africa Personal Care Packaging Market

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Frequently Asked Questions

The MEA Personal Care Packaging Market market is studied from 2018 - 2026.

The MEA Personal Care Packaging Market is growing at a CAGR of 0% over the next 5 years.

Middle East and Africa is growing at the highest CAGR over 2021- 2026.

Middle East and Africa holds highest share in 2020.

Amcor, Bemis, Winpak, Rexam, Mondi Group are the major companies operating in MEA Personal Care Packaging Market.

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