Middle East & Africa Meat Substitute Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

The Middle East and Africa meat substitute products market is projected to grow, witnessing a CAGR of 8.64% during the forecast period (2020-2025).

• With the increase in the number of global inhabitants settling in the Middle East & Africa, there has been increasing demand for a variety of food products. Meat substitutes are also highly preferred by consumers. The global campaigns and promotions of ‘go vegetarian’ are also influencing these countries and therefore, consumers are turning their preferences toward vegetarian diets.
• The companies in the market have therefore launched products that are not only cooked like meat but are also healthier than meat. Products like Seitan, tofu, mushrooms, tempeh, eggplant, jackfruit, lentils, eggplant, cauliflower, beans, and legumes are widely popular amongst vegan consumers.
• The predominantly consumed meat alternatives in the region are soy-based meat proteins. Meat alternatives are likely to replace meat products in the country, with several restaurants launching vegetarian menus and customizing vegetarian foods as per the tastes of consumers who prefer eating meat products.

Scope of the report

The scope of the Middle East and Africa meat substitute products market includes segmentation of the market on the basis of Type, Distribution Channel, and Geography. By type, the market is segmented under Tofu, Tempeh, TVP, and Others. By distribution channel, the market is segmented under Supermarket/Hypermarkets, Convenience Stores, Online Retailers, and Others. Lastly, by geography, the market is segmented under South Africa, United Arab Emirates, Saudi Arabia, Turkey and the Rest of the Middle-East and Africa.

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Key Market Trends

Changed Consumer Habits and Rise in Veganism

The rising popularity of ethnic cuisines from the Asian region is a major factor in boosting the market growth of meat substitutes in the Middle East & Africa. However, the availability of products and brands is still very less, as compared to the global level. This is restraining the market growth currently. With a huge part of the global population settling in the African and Arabic countries for employment purposes and the growth in the tourism sectors of Arabic countries, there man increase in demand for meat alternatives in countries, like South Africa, United Arab Emirates, and Saudi Arabia. There has been growing perception among the people of the Middle East & Africa, regarding healthy vegetarian food options available in the region. Therefore, people are slowly turning toward vegetarian diets. People have started to take care of their personal health and wellness, in order to prevent themselves from attracting any major chronic diseases. Therefore, food is playing an important role in this trend.

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