Middle-East and Africa Animal-based Meat and Dairy Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

MEA Animal-based Meat & Dairy Products Market Analysis

The Middle-East and Africa animal-based meat and dairy products market was valued at USD 58,666.68 million in 2020, and it is projected to register a CAGR of 3.48% in the forecast period, 2021-2026.

Amid the COVID-19 pandemic, processed meat sales are expected to be driven by frozen variants across the region due to the associated convenience in handling, storing, and preparing. According to the SADAFCO, since March 2020, the novel Coronavirus and its associated restrictions have had a mixed effect on businesses. Though there is a significant rise in the demand for dairy products, ice cream is not considered an essential commodity. In Saudi Arabia, the trade with Australia has been strained after a small coronavirus cluster emerged at a meat factory in the Australian state of Victoria, which was eventually due to cruise ship infections.

Over the medium term, the market is expected to be driven by the rising health consciousness among the consumers who actively seek protein-rich food products. Moreover, factors, such as increasing government-run health and wellness campaigns designed to combat obesity and related problems (diabetes, high blood pressure, heart disease, and high cholesterol) encourage consumers to purchase healthier products, which is directly fueling the dairy market.​

The demand for meat has been continuously fulfilled through imports over the years. Thus, the regular imports from partner countries (which have been ensuring the quality standards) are anticipated to drive the market in the near future. Saudi Arabia and the United Arab Emirates are the two largest importers of whole milk powder, butter, and cheese. The major initiatives taken by the government to stimulate imports include a reduction in tariffs, import subsidies, and (subsidized) state trading and distribution.

MEA Animal-based Meat & Dairy Products Industry Segments

Animal-based meat and dairy products market cover milk and meat-derived food and beverage products. The market studied is segmented by type, distribution channel, and geography. Based on type, the market studied is segmented into processed meat, dairy beverages, ice cream, cheese, yogurt, and food spreads. Based on distribution channel, the market studied is segmented into hypermarkets/supermarkets, convenience stores, online retail channels, and other distribution channels. Based on geography, the market studied is segmented into South Africa, the United Arab Emirates, Saudi Arabia, Egypt, and Rest of Middle-East and Africa. The report offers market size and forecasts in value (USD million) for all the above segments.

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MEA Animal-based Meat & Dairy Products Market Trends

This section covers the major market trends shaping the MEA Animal-based Meat & Dairy Products Market according to our research experts:

Surging Demand for Processed Meat Products

Convenience is the key factor driving the growth of RTE meat consumption in the region, along with the increasing disposable income and a rise in the number of working women. Furthermore, due to the technological innovations in the food industry, the range of convenience food has expanded to chilled, frozen, and shelf-stable, microwave-able, prepared mixes, thereby promoting the market for frozen and meat products in Middle East & Africa. Ready-to-eat meat gradually emerged as one of the fastest-growing segments in the packaged and produced food market due to increasing purchasing power, progressing lifestyle, and changing consumer patterns that encourage healthy eating. Furthermore, consumers have been inclined toward convenient food products, such as ready meals, owing to their instant nature, i.e., lesser preparation time and easy handling. Moreover, due to busy and hectic lifestyles, consumers are demanding dishes that can be prepared and served quickly and eaten on the go. The availability of options containing protein-rich red meat satisfy the breakfast needs of the consumers. Moreover, the advancements in freezing technologies, innovative refrigerator displays in supermarkets and better and faster supply chain solutions are responsible for the increasing consumption and the growing demand for frozen meat. However, in the case of processed meat, the potential threat of contamination at various stages of transportation, handling, and processing poses a greater risk of food-borne diseases, as these products contain a high initial microbial load. This situation certainly demands manufacturers to be more cautious and determined to provide top-notch quality products to consumers, considering the segment's growing appeal.

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