MEA Home Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Top Middle East Africa Home Appliances Market Manufacturers and it is Segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, and Cookers & Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills & Roasters, and Hair Dryers), Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, E-Commerce and Others). The Market Size and Forecasts for the Middle East and Africa Home Appliances Market are provided in terms of Value (USD Billion) for all the above Segments.

MEA Home Appliances Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

MEA Home Appliances Market Size

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Middle East and Africa Home Appliances Market Summary
Study Period 2020 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2020 - 2023
CAGR 5.00 %
Market Concentration Medium

Major Players

Middle East and Africa Home Appliances Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of MEA Home Appliances Market with other markets in Home and Property Improvement Industry

Kitchen Appliances

Home Appliances

Laundry Appliances

Home Decor

Furniture and Furnishings

Floor Coverings

MEA Home Appliances Market Analysis

The MEA Home Appliances Market is expected to register a CAGR of greater than 5% during the forecast period.

Growing demand for new appliances has also been seen in the region with the high number of replacement cycles of old appliances. The increasing construction activities in most parts of the Middle East region are contributing to the market for inbuilt appliances. The observations from the study period revealed that there has been an increase in demand for compact and energy-efficient appliances. The drastically changing climatic conditions are also driving the manufacturers towards manufacturing such products. It is becoming a challenge for the manufacturers to reach the requirements of customers who are dynamic about their preferences. The demand for energy-efficient products is being followed by more compact models and the sleeker designs.

The impact of the Covid-19 crisis on consumer behavior and manufacturing trends has heightened the importance of digitalization and automation for the Home Appliances Market. Online-savvy consumers seeking personalized shopping experiences and competitive prices are pushing Home Appliances manufacturers to innovate on their existing workflows

MEA Home Appliances Industry Overview

The report covers major international players operating in the home appliances market in the middle east and African region. The regions hold a great scope for newcomers to enter by providing higher qualitative appliances, with multi-functional features and products with connectivity features. The region holds a great scope for online distributors as well. Home appliance companies such as Whirlpool Corporation, Gorenje Group, Electrolux AB, Samsung Electronics, Haier Electronics, and others have a strong presence in the region.

MEA Home Appliances Market Leaders

  1. Gorenje Group

  2. Electrolux AB

  3. Samsung Electronics

  4. Whirlpool Corporation

  5. Haier Electronics Group Co. Ltd,

  6. *Disclaimer: Major Players sorted in no particular order
Middle East and Africa Home Appliances Market Concentration
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MEA Home Appliances Market News

  • In June 2021, Gorenje, a leading European home appliance manufacturer announced its long-term strategic partnership with Better Life, a premium specialist home appliance retailer to further its reach in the UAE.
  • In August 2022, Samsung Electronics forms new partnership with TOD. To grant smart TV users the first access to TOD TV app providing live sports and entertainment content.

MEA Home Appliances Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS AND DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
  • 4.3 Market Restraints
  • 4.4 Value Chain Analysis
  • 4.5 Porters 5 Force Analysis
  • 4.6 Technological Innovations
  • 4.7 Impact of COVID-19 on the Market

5. MARKET SEGMENTATION

  • 5.1 Major Appliances
    • 5.1.1 Refrigerators
    • 5.1.2 Freezers
    • 5.1.3 Dishwashing Machines
    • 5.1.4 Washing Machines
    • 5.1.5 Cookers & Ovens
  • 5.2 Small Appliances
    • 5.2.1 Vacuum Cleaners
    • 5.2.2 Small Kitchen Appliances
    • 5.2.3 Hair Clippers
    • 5.2.4 Irons
    • 5.2.5 Toasters
    • 5.2.6 Grills & Roasters
    • 5.2.7 Hair Dryers
    • 5.2.8 Others
  • 5.3 Distribution Channel
    • 5.3.1 Supermarkets & Hypermarkets
    • 5.3.2 Specialty Stores
    • 5.3.3 E-Commerce
    • 5.3.4 Others

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration Analysis
  • 6.2 Company Profiles
    • 6.2.1 Whirlpool Corporation
    • 6.2.2 Electrolux AB
    • 6.2.3 LG Electronics
    • 6.2.4 Samsung Electronics
    • 6.2.5 Panasonic Corporation
    • 6.2.6 Haier Electronics Group Co. Ltd,
    • 6.2.7 BSH Hausgeräte GmbH
    • 6.2.8 Arcelik A.S
    • 6.2.9 Gorenje Group
    • 6.2.10 Mitsubishi Electric Corporation*
  • *List Not Exhaustive

7. FUTURE OF THE MARKET

8. APPENDIX

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MEA Home Appliances Industry Segmentation

A complete background analysis of the Middle East and Africa Home Appliances Industry, which includes an assessment of the industry associations, overall economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview is covered in the report. Middle East and Africa Home Appliances Market is Segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, and Cookers & Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills & Roasters, and Hair Dryers), Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, E-Commerce and Others). The Report Offers Market Size and Forecasts for the Middle East and Africa Home Appliances Market in Value (USD Billion) for all the above Segments.

Major Appliances Refrigerators
Freezers
Dishwashing Machines
Washing Machines
Cookers & Ovens
Small Appliances Vacuum Cleaners
Small Kitchen Appliances
Hair Clippers
Irons
Toasters
Grills & Roasters
Hair Dryers
Others
Distribution Channel Supermarkets & Hypermarkets
Specialty Stores
E-Commerce
Others
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MEA Home Appliances Market Research FAQs

What is the current MEA Home Appliances Market size?

The MEA Home Appliances Market is projected to register a CAGR of greater than 5% during the forecast period (2025-2030)

Who are the key players in MEA Home Appliances Market?

Gorenje Group, Electrolux AB, Samsung Electronics, Whirlpool Corporation and Haier Electronics Group Co. Ltd, are the major companies operating in the MEA Home Appliances Market.

What years does this MEA Home Appliances Market cover?

The report covers the MEA Home Appliances Market historical market size for years: 2020, 2021, 2022, 2023 and 2024. The report also forecasts the MEA Home Appliances Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

MEA Home Appliance Industry Report

Statistics for the 2025 MEA Home Appliances market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. MEA Home Appliances analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

MEA Home Appliance Market Report Snapshots