Middle East and Africa Home Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The market is segmented by Major Appliances (Refrigerators, Freezers, Dishwashing Machines, Washing Machines, and Cookers & Ovens), Small Appliances (Vacuum Cleaners, Small Kitchen Appliances, Hair Clippers, Irons, Toasters, Grills & Roasters, and Hair Dryers), Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, E-Commerce and Others).

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: >5 %

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Market Overview

The middle east and Africa region is a mixture of different economies of which parts of the region are recovering from the economic crisis whereas some parts are performing financially well. The difference balances the market share for the region and the home appliances market in the Middle East and Africa is conjectured to grow eventually and score a growth number over the forecasted period. One thing that stays almost common across the region is the similarity among the consumers. The consumers are of high quality and price sensitive. They look for value for money and once the product satisfies their requirements, they are ready to experiment among the brands. The brands which offer value-added services like periodic after-sale service, extended warranty, replacing a faulty part if required, simple and quick procedures of communication and servicing are the factors that are affecting the consumers decision making once they get a product that fits their requirement of quality and price. Growing demand for new appliances has also been seen in the region with the high number of replacement cycles of old appliances. The increasing construction activities in most parts of the middle east region are contributing to the market for inbuilt appliances. The observations from the study period revealed that there has been an increase in demand for compact and energy-efficient appliances. The drastically changing climatic conditions are also driving the manufacturers towards manufacturing such products. It is becoming a challenge for the manufacturers to reach the requirements of customers who are dynamic about their preferences. The demand for energy-efficient products is being followed by more compact models and the sleeker designs.

Scope of the Report

A complete background analysis of the Middle East and Africa Home Appliances Industry, which includes an assessment of the industry associations, overall economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview is covered in the report.

Major Appliances
Dishwashing Machines
Washing Machines
Cookers & Ovens
Small Appliances
Vacuum Cleaners
Small Kitchen Appliances
Hair Clippers
Grills & Roasters
Hair Dryers
Distribution Channel
Supermarkets & Hypermarkets
Specialty Stores

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Key Market Trends

Economy Stability Is Going to Direct the Future Of The Market

The African region is trying it's hard to stabilize its economy after the 2018 recession which is most of the technology and with the introduction of VAT in the same year the UAE home appliance industry also faced difficulty to progress and score a growth number. With several measures taken by the governments, the situation has become progressive and gradually the economy and the industry started to settle. The consumers in UAE have started to accept VAT and changed prices whereas South Africa has come out of recession and the market for home appliances has started to record growth numbers. The market is estimated to grow constantly in the forecasted period with the enriching economic stability in the respective region. The economic instability helped the local manufacturers and assemblers in scoring a moderate sales number which made a difference for them to save from hiked import charges and taxes associated with them. The various strategies like discounts/ various promotions applied during that period also contributed to the overall sales revenue for the segment.

trend 1

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Online Sales Are Increasing Yet Retail Stores Still Hold High Share in the Market

The retailing segment in the region is also changing its face. Though consumers are seeking for a shift from buying their appliances from traditional stores and are preferring online platforms, in majority regions the offline sales are still at the advantage side in the market share volume. Various hypermarkets, multi-brand stores managed to score a moderate number of sales volumes in most parts of the regions with dynamic promotional campaigns which helped the market to score the number even at the tough times. These strategies helped the market and the customers at the same time by contributing to the noticeable market share for the economy and for the customer to breath at the tough times because of the recession and hiked prices because of VAT introduction.

trend 2

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Competitive Landscape

The report covers major international players operating in the home appliances market in the middle east and African region. The regions hold a great scope for newcomers to enter by providing higher qualitative appliances, with multi-functional features and products with connectivity features. The region holds a great scope for online distributors as well.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain Analysis

    5. 4.5 Porters 5 Force Analysis

    6. 4.6 Technological Innovations


    1. 5.1 Major Appliances

      1. 5.1.1 Refrigerators

      2. 5.1.2 Freezers

      3. 5.1.3 Dishwashing Machines

      4. 5.1.4 Washing Machines

      5. 5.1.5 Cookers & Ovens

    2. 5.2 Small Appliances

      1. 5.2.1 Vacuum Cleaners

      2. 5.2.2 Small Kitchen Appliances

      3. 5.2.3 Hair Clippers

      4. 5.2.4 Irons

      5. 5.2.5 Toasters

      6. 5.2.6 Grills & Roasters

      7. 5.2.7 Hair Dryers

      8. 5.2.8 Others

    3. 5.3 Distribution Channel

      1. 5.3.1 Supermarkets & Hypermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 E-Commerce

      4. 5.3.4 Others


    1. 6.1 Market Concentration Analysis

    2. 6.2 Company Profiles

      1. 6.2.1 Whirlpool Corporation

      2. 6.2.2 Electrolux AB

      3. 6.2.3 LG Electronics

      4. 6.2.4 Samsung Electronics

      5. 6.2.5 Panasonic Corporation

      6. 6.2.6 Haier Electronics Group Co. Ltd,

      7. 6.2.7 BSH Hausgeräte GmbH

      8. 6.2.8 Arcelik A.S

      9. 6.2.9 Gorenje Group

      10. 6.2.10 Mitsubishi Electric Corporation

    3. *List Not Exhaustive

  8. 8. APPENDIX

**Subject to Availability

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Frequently Asked Questions

The MEA Home Appliances Market market is studied from 2016 - 2026.

The MEA Home Appliances Market is growing at a CAGR of >5% over the next 5 years.

Gorenje Group, Electrolux AB, Samsung Electronics, Whirlpool Corporation, Haier Electronics Group Co. Ltd, are the major companies operating in MEA Home Appliances Market.

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