Middle-East and Africa E-Bike Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Middle-East and Africa E-Bike Market have been segmented by Propulsion Type (Pedal-assisted and Throttle-assisted), Battery Type (Lithium-ion Battery, Lead-acid Battery, Other Battery Type), Application (City/Urban, E-Mountain, and Cargo), and Country (United Arab Emirates, Saudi Arabia, South Africa, and Rest of the Middle East and Africa). The report offers market size and forecasts for the Middle-East and Africa E-Bike Market in value (USD Million) for all the above segments.

MEA E-Bike Industry Overview

Middel-East and Africa Market
Study Period: 2018 - 2028
CAGR: > 7.8 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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MEA E-Bike Market Analysis

Middle-East and Africa E-Bike Market were valued at USD 805.12 Million in 2021, and it is projected to reach USD 1269.83 Million by 2027, registering a CAGR of 7.89% over the forecast period.

E-bike sales first fell due to the closure of offline stores across Middle-East and Africa due to COVID-19 pandemic-induced limitations. However, demand for bicycles has recently increased, with a large increase in the number of consumers attempting to avoid public transit due to fear of getting the virus. Furthermore, with consumers becoming more health-conscious, bicycles are now considered as a more dependable and healthful mode of transportation.

Over the medium term, traffic in the region is relatively unstructured, with high speeds and frequent lane changes, making bikers vulnerable. E-Bike is particularly susceptible to traffic, the e-bike path's success is strongly dependent on providing a safe cycling environment. However, there are places where the e-bike infrastructure intersects with the car infrastructure, most notably where the E-Bike path runs through residential areas. The law should help to safeguard bikes from motorized traffic in these areas. While Dubai and Abu Dhabi may not appear to be e-bike cities due to their congested roads, there are various tracks around the country that are ideal for individual and group rides.

However, high cost associated with e-bike may hamper the market growth over the forecast period.

The South Africa E-bike market is projected to expand at a significant growth rate during the forecast period. Factors such as inclination towards healthy lifestyles, a growing fitness trend, and increasing preference for recreational activities are driving the market. The decrease in the cost of Li-ion batteries is driving the e-bikes market.

MEA E-Bike Industry Segments

E-bikes, often known as electric bikes, are bicycles that include an electric motor that gives the rider a boost. The motor can be used to go far faster than normal, power up steep hills, or balance out the varied abilities of riders in a group.

Middle-East and Africa E-Bike Market have been segmented by Propulsion Type, Battery Type, Application, and Country.

Middle-East and Africa E-Bike Market are segmented by Propulsion Type, Battery Type, and Application. By propulsion type, the market is segmented into pedal-assisted and throttle-assisted. By Battery Type, the market is segmented into Lithium-ion Batteries, Lead-acid Batteries, and Other Battery Types. By Applications, the market is segmented into city/urban, e-mountain, and cargo. By Country, the market is segmented into United Arab Emirates, South Africa, Saudi Arabia, and Rest of the Middle-East and Africa. The report covers the market size and forecast in value (USD Million) for all the above segments.

Propulsion Type
Battery Type
Lithium-ion Battery
Lead-acid Battery
Other Battery Types
Middle-East and Africa
United Arab Emirates
Saudi Arabia
South Africa
Rest of Middle-East and Africa

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MEA E-Bike Market Trends

This section covers the major market trends shaping the MEA E-Bike Market according to our research experts:

Increasing Concern Toward Co2 Emission and Growing Tourism May Propel The Market Growth

One of the primary reasons positively affecting demand for e-bikes is the increasing sales of two-wheeled electric vehicles (EVs) as a result of rapid urbanization and rising income levels. As concern toward the CO2 rise, there is a huge increase in demand for fuel-efficient and high-performance e-bikes. Additionally, people become more aware of the importance of physical health, e-bikes are becoming more popular around the region. Aside from that, rigorous rules and fuel economy standards established by governments in various nations to reduce carbon emissions are producing a positive market picture. 

Furthermore, leading players are launching mobile applications that integrate smart e-bike monitoring systems (SEMS) to track fitness and deliver real-time information on smartphones. Aside from that, the growing popularity of e-bike rental services in tourist areas, which are both affordable and convenient, as well as the growing environmental consciousness among individuals and the burgeoning travel and tourism industry, are providing lucrative growth opportunities to industry investors. 


Trekking E-Bike is Expected To Gain Significant Market Share Over The Forecast Period

Trekking e-bikes have grown in popularity among customers in recent years due to their sturdy build. As individuals seek out new recreational activities, sales of mountain e-bikes are increasing. Consumer interest in high-performance adventure sports is growing, and trekking e-bikes are proving to be a viable answer. These e-bikes are utilised for mountain trekking as well as daily commuting to work and shopping in the region. Because of their increased price and elegance, mountain e-bikes are also a prestige symbol. Customers' interest in mountain e-bikes is projected to rise as a result of these factors.

  • In December 2021, FENIX, the Middle East's leading electric mobility platform with a mission to unleash urban potential and propel communities forward, was expected to launch a new form factor as part of its vast fleet of electric vehicles on December 6, 2021, by providing on-demand shared electric bikes to residents and visitors in select areas of the United Arab Emirates (UAE) and Qatar
    • In collaboration with community stakeholders, FENIX roll out its shared electric bikes across the region. In collaboration with the Ras Al Khaimah Transport Authority, the service was initially launched in Ras Al Khaimah's Al Marjan Island and Al Hamra areas (RAKTA)

MEA E-Bike Market Competitor Analysis

In the region's automobile business, geographical footprint expansion, acquisitions, and partnerships are taking place. In order to address increased consumer demand for electric car rental services, In addition to regional development, a few OEMs are forming strategic agreements with e-bike rental companies, which will help the target market grow. For Instance,

  • In March 2022, TIER, Europe's leading provider of shared micro-mobility solutions, launched its first e-bike fleet in the Middle East. Bahrain is the first Middle Eastern country to get TIER's e-bikes, which are currently available in prominent spots around Diyar Al Muharraq, complementing TIER's existing mobility offering of e-scooters.
    • The introduction of the latest generation, high-tech e-bikes is in keeping with the micro-mobility provider's goal of making it easier for residents and tourists to utilize sustainable transportation solutions for first and last-mile travels.

MEA E-Bike Market Top Players

  1. Giant Bicycles

  2. TIER Mobility AG


  4. Trek Bicycle Corporation

  5. myStromer AG

*Disclaimer: Major Players sorted in no particular order

MEA MC.png

MEA E-Bike Market Recent Developments

  • In March 2022, Dubai's Roads and Transport Authority (RTA) and Careem launched Phase II of their bike rental programme (bike-share), adding 950 pedal-assisted e-bikes and 95 stations, bringing the total number of bikes in Dubai to 1,750 at 175 stations. As a result, it is the world's first pedal-assisted docked bike-share scheme. The move is part of a multi-stage plan to place 3500 bikes at 350 docking stations throughout Dubai.
  • In September 2022, Little, a popular Kenyan app, has announced the release of its electric mobility items, which include electric bikes and scooters. After years of research on the design and efficiency of the bikes, the business announced its release intentions was earlier in March 2022.

MEA E-Bike Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Propulsion Type

      1. 5.1.1 Pedal-assisted

      2. 5.1.2 Throttle-assisted

    2. 5.2 Battery Type

      1. 5.2.1 Lithium-ion Battery

      2. 5.2.2 Lead-acid Battery

      3. 5.2.3 Other Battery Types

    3. 5.3 Application

      1. 5.3.1 City/Urban

      2. 5.3.2 E-Mountain

      3. 5.3.3 Cargo

    4. 5.4 Geography

      1. 5.4.1 Middle-East and Africa

        1. United Arab Emirates

        2. Saudi Arabia

        3. South Africa

        4. Rest of Middle-East and Africa


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 Giant Bicycles

      2. 6.2.2 Trek Bicycle Corporation

      3. 6.2.3 TIER Mobility AG

      4. 6.2.4 myStromer AG

      5. 6.2.5 BIKEERA

      6. 6.2.6 Riese & Muller GmbH

      7. 6.2.7 Derby Group

      8. 6.2.8 Specialized Bicycle Components, Inc.

      9. 6.2.9 Pedego Smart-e Electric Bikes

      10. 6.2.10 DARRVIN E-BIKES (PTY) LTD CO.

    3. *List Not Exhaustive

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MEA E-Bike Market Research FAQs

The Middle-East and Africa E-Bike Market is studied from 2018 - 2028.

The Middle-East and Africa E-Bike Market is growing at a CAGR of >7.8% over the next 5 years.

The Middle-East and Africa E-Bike Market is valued at 805 Million USD in 2018.

The Middle-East and Africa E-Bike Market is valued at 1269 Million USD in 2028.

Giant Bicycles, TIER Mobility AG, BIKEERA , Trek Bicycle Corporation , myStromer AG are the major companies operating in Middle-East and Africa E-Bike Market.

Middle-East and Africa E-Bike Industry Reports

In-depth industry statistics and market share insights of the Middle-East and Africa E-Bike sector for 2020, 2021, and 2022. The Middle-East and Africa E-Bike research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Middle-East and Africa E-Bike report PDF.

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