Middle-East and Africa Fruits and Vegetable Juice Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Middle East and Africa Fruits and Vegetable Juice Market is is segmented by Category (Fruit and Vegetable); by (Nectar, Still Juice Drinks and 100% Juice); by Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Convenience Stores, Online Retail Stores and Other Distribution Channels), and by Geography (Saudi Arabia, South Africa, Rest of Middle-East and Africa). The report offers market size and forecasts in value (USD million) for the above-mentioned segments.

Market Snapshot

Middle East and Africa Fruits and Vegetable Juice Market  Summary
Study Period: 2016 -2027
Base Year: 2021
CAGR: 6.24 %

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Market Overview

The Middle-East and Africa fruit and vegetable juice market is projected to register a CAGR of 6.24% during the forecast period, 2022-2027.

In 2020, fruit and vegetable juice registered a sales growth due to higher at-home consumption during the COVID-19 pandemic; in the initial days of 2020, all juice products with added sugar or sweeteners were subject to an excise tax at a flat rate of 50% of the retail unit price. The rise in unit price has impacted the inclination toward juices due to economic turmoil created by the global pandemic.

The current average per capita consumption of fruit and vegetable juices in the Middle East & Africa region is comparatively lower than that of the developed regions but is increasing at a quick pace. Education levels play an essential role in determining the health status of consumers in this region.

Scope of the Report

This market covers all still juices obtained from fruits and/or vegetables by mechanical processes, reconstituted, often including pulp or vegetable/fruit puree.

The Middle-East and Africa fruits and vegetable juice market is segmented by category, type, distribution channel, and geography. By category, the market is segmented into fruit juices and vegetable juices. By type, the market is segmented into nectar, still juice drinks, and 100% juice. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, convenience stores, online retail stores, and other distribution channels. The market is studied for different countries across the region to provide a broader perspective, such as Saudi Arabia, South Africa, the Rest of the Middle-East and Africa. The report contains top-line revenues and market share analysis of the key players, highlighting the most adopted strategy of companies in the market. The report offers market size and forecasts in value (USD million) for the above-mentioned segments.

By Product Type
Fruit Juice
Vegetable Juices
By Distribution Channel
Convenience Stores
Specialty Stores
Online Retail Stores
Other Distribution Channels
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Key Market Trends

The Surge in Innovation Resulted in Increased Brand Penetration

A wide variety of fruit and vegetable juices in various packaging formats are available across the region. This, in turn, attracts consumers to buy fruits and vegetable juices based on their taste preferences and convenience. The increasing per capita consumption of juices, primarily fruit juices, has created an excellent platform for foreign manufacturers to penetrate the regional market. Also, the companies are developing new flavors that are expected to compete with traditional flavors at the top of which are peach, pomegranate, pink guava, and lemon with mint. However, fruit juices such as mango, apple, orange, guava, and strawberry remained the most preferred juices among the consumers in the country. There has been increasing investment in new product development and product expansion in the Middle Eastern countries.

Companies are not only using product innovation to brand penetration but also for tax deduction; for instance, many nectar companies are cutting sugar content in their products to zero and replacing it with white grape juice to improve taste and boost juice content to 100 percent, thereby avoiding the sugar tax, such as Original 0% Added Sugar.

Middle East and Africa Fruit Juice Market1

Saudi Arabia is the Largest Market

Saudi Arabia's fruit and vegetable juice market is expected to observe growth in demand during the forecast period due to consumers shifting toward healthier alternatives to carbonated energy drinks. Considering the consumption pattern of beverages by the population, with an increase in health awareness, consumers are likely to be concerned and more cautious about the ingredients of the juice. Therefore, they will likely prefer beverages with no added sugar, natural fruit content, added vitamins, minerals, organic ingredients, and super fruits. The fruit and vegetable juice market in Saudi Arabia has availed an advantage from the excise taxes imposed on carbonates and energy drinks in 2017. Hence, consumers will likely shift toward healthier soft drinks like bottled water, juice, and dairy-based beverages. Consumers in Saudi Arabia prefer orange, apple, and mango juice flavors, especially since orange and apple flavors are usually 100% juice content with no added sugar. Moreover, juices with pulp are continuing to grow in the Saudi market, led by Almarai, Nadec, and Nada.

Middle East and Africa Fruits and Vegetable Juice Market2

Competitive Landscape

The Middle-East and Africa fruit and vegetable juice market is highly competitive, with numerous small- and medium-scale regional players holding a significant share. The key players in the market studied include Al-Othman Group Holding Co, The Coca-Cola Company, Del Monte Foods, Inc, Almarai Company, and Al Rabie Saudi Foods Co. Ltd. New product launches incorporating nutritional benefits with high fiber content and 100% pure fruit and vegetable concentrates, along with juice blends offering functional benefits, are among the prominent factors driving the key players to hold a significant share in the market studied. The companies are adopting strategies, like forming new agreements and partnerships with different players, to increase their footprints in various countries and release new products according to the consumers’ changing preferences.

Recent Developments

In 2021, Star, one of the leading beverage brands in the United Arab Emirates, launched the country’s first naturally sweetened fruit drink, with its range of juices using Stevia; The Star Stevia juices have three variants: Orange, Mixed Fruit, and Guava. They come in packaged size 250ml bottles.

In 2020, Ceres Fruit Juices, a fruit-juice beverage brand owned by Pioneer Foods in South Africa, launched new packaging for its 200ml juice to meet the continuously evolving consumer demands and lifestyles of the consumers; with an investment of R100 million (USD 6.25 million) into the SIG Combismile, an on the go packaging solution.

In 2020, Coca‑Cola launched its new juice brand in South Africa named Cappy, a 100% fruit juice with a wide variety of flavors and pack sizes; this is available in Orange Mango, Breakfast Blend, Tropical, Orange, Grape, and Apple.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Fruit Juice

      2. 5.1.2 Vegetable Juices

      3. 5.1.3 Nectar

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 South Africa

      2. 5.3.2 Saudi Arabia

      3. 5.3.3 Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Market Positioning

    3. 6.3 Company Profiles

      1. 6.3.1 Del Monte Foods Inc.

      2. 6.3.2 Almarai Company

      3. 6.3.3 Al-Othman Group Holding Co.

      4. 6.3.4 AlSafi farm

      5. 6.3.5 Coca-Cola Company

      6. 6.3.6 Al Rabie Saudi Foods Co. Ltd

      7. 6.3.7 Welch Foods Inc.

      8. 6.3.8 Gulf Union Foods Co.

      9. 6.3.9 National Agricultural Development Co.

      10. 6.3.10 Pran Foods Ltd

    4. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Middle-East and Africa Fruits and Vegetable Juice Market market is studied from 2016 - 2027.

The Middle-East and Africa Fruits and Vegetable Juice Market is growing at a CAGR of 6.24% over the next 5 years.

Del Monte Foods, Inc, Almarai Company, Al-Othman Group Holding Co,  Al Rabie Saudi Foods Co. Ltd., Coca-Cola Company are the major companies operating in Middle-East and Africa Fruits and Vegetable Juice Market.

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