Middle East & Africa Coffee Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Middle East & Africa Coffee Market is segmented by Product type (Whole-Bean, Ground Coffee, Instant Coffee, Coffee Pods and Capsules), by distribution channels (On-Trade (Cafes and Foodservice), Off-Trade (Supermarket/Hypermarket, Convenience stores, Specialist retailers and Others) and Geography

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2019
CAGR: 7.5 %

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Market Overview

Middle East & Africa is witnessing a CAGR of 7.5% during the forecast period (2020-2025). 

  • With the growth in the demand for coffee in North America and Europe, Africa’s coffee market is set to observe a high growth in the production of coffee to meet its export demand. Coffee consumption is changing especially in the urban areas.
  • The rise in middle-class income further helped the coffee market to grow in this region. There is a growing culture for cafe and coffee shop culture in countries like Saudi Arabia and the UAE. Further, the number of specialty stores in this region keeps on increasing year-year to meet consumer demand. 

Scope of the Report

The scope of Middle East & Africa Coffee Market is segmented by Product type (Whole-Bean, Ground Coffee, Instant Coffee, Coffee Pods and Capsules), by distribution channels (On-Trade (Cafes and Foodservice), Off-Trade ( Supermarket/Hypermarket, Convenience stores, Specialist retailers and Others) and Geography.

By Product Type
Ground Coffee
Instant Coffee
Coffee Pods and Capsules
By Distribution Channel
Off - Trade
Convenience stores
Specialist retailers

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Key Market Trends

Ethiopia dominating the market

The growing demand for coffee consumption domestically and internationally provides an opportunity for African coffee market to grow and export its coffee production. Coffee consumption in Africa is changing, especially, in the urban areas. The rise in middle-class income has also helped to increase coffee consumption. There has also been a general increase in the demand for speciality and more premium coffees such as origin-specific coffees, with a gradual shift from instant coffee to more authentic or speciality coffee consumption. Ethiopia being the origin for Arabica coffee beans and the largest coffee producer in Africa, provides an opportunity to meet the demand for Arabica as it makes up most of the coffee used in speciality stores. According to the USDA, Ethiopia supplied 6,943 (1000 MT 60-kg bags) of Arabica coffee production in 2016-2017 and production is expected to grow due to demand for premium coffee in the market.

driver 1

Growing trend for specialty coffee stores in Middle East Region

The Middle East region has been a significant consumer of coffee for many centuries but there is a recent trend growing thrust for a specialty store in this region. Having more coffee choices and fewer restrictions in selecting the best coffee are helping in the opening of specialty stores in the region. Regional coffee shops could see a significant profit increase by upgrading the quality of coffee as consumers are interested in drinking coffee made from a specific origin. With an increase in consumer behavior towards an appreciation for good-quality coffee and desire for the sophisticated coffee taste profile is further helping the coffee market to grow during the forecast period.

driver 2

Competitive Landscape

Nestle expanded its business in Instant coffee market in South Africa by launching an extended plant in Estcourt, South Africa. The expansion includes the construction of a waste water treatment plant, a new coffee processing plant, the upgrading of existing coffee processing and a state of the art coffee drying plant.

Middle East & Africa Coffee Market include the company profiles of Nestle, Starbucks Corporation, Dunkin' Brands, The Coca-Cola Company, Jacobs Douwe Egberts, DRC Virunga Beans, and Tanzanian Peaberry Coffee.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Whole-Bean

      2. 5.1.2 Ground Coffee

      3. 5.1.3 Instant Coffee

      4. 5.1.4 Coffee Pods and Capsules

    2. 5.2 By Distribution Channel

      1. 5.2.1 On-Trade

      2. 5.2.2 Off - Trade

        1. Supermarket/Hypermarket

        2. Convenience stores

        3. Specialist retailers

        4. Others

    3. 5.3 Geography

    4. 5.4 South Africa

    5. 5.5 Nigeria

    6. 5.6 Rest of Middle East Countries


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 g

      2. 6.4.2 Starbucks Corporation

      3. 6.4.3 Dunkin' Brands

      4. 6.4.4 The Coca-Cola Company

      5. 6.4.5 Original Beans

      6. 6.4.6 Coffee Planet LLC​

      7. 6.4.7 Medd Cafe and Roastery​

      8. 6.4.8

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Middle East & Africa Coffee Market market is studied from 2016 - 2026.

The Middle East & Africa Coffee Market is growing at a CAGR of 7.5% over the next 5 years.

Nestle, Starbucks corporation, Dunkin' Brands, The Coca-Cola Company, Jacobs Douwe Egberts are the major companies operating in Middle East & Africa Coffee Market.

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