| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| Market Size (2025) | USD 590.91 Million |
| Market Size (2030) | USD 881.58 Million |
| CAGR (2025 - 2030) | 8.33% |
Major Players*Disclaimer: Major Players sorted in no particular order |
Mexico Aesthetic Devices Market Analysis
The Mexico Aesthetic Devices Market size is estimated at USD 590.91 million in 2025, and is expected to reach USD 881.58 million by 2030, at a CAGR of 8.33% during the forecast period (2025-2030).
The major factors contributing to the growth of Mexico's aesthetic devices market are the increasing awareness regarding aesthetic procedures and the rising adoption of minimally invasive surgeries (MIS). For instance, the World Obesity Atlas 2023, published by the Global Obesity Observatory, reported that about 21 million women and 15 million men in Mexico are expected to have a BMI of more than 30 kg/m2 by the end of 2030. A BMI over 30 kg/m2 is an indication of obesity, which may increase the demand for liposuction aesthetic procedures, thereby driving the growth of the studied market in Mexico.
The increasing adoption of MIS surgical procedures is anticipated to boost the growth of the market in the country. For instance, in July 2022, Oasis of Hope Bariatrics Tijuana, Mexico, reported that minimally invasive techniques and advanced technology have been helping patients lose excess body fat for over three decades. Thus, more patients are undergoing this procedure. Therefore, due to the success of MIS procedures over traditional procedures, the market is expected to witness significant growth over the forecast period.
The growing aesthetic consciousness among people, especially the geriatric population, is creating a demand for various devices being utilized in aesthetic procedures. The increasing trend of fashion, growing consciousness of self-beauty and personal care, and the increase in disposable income are contributing to the growth of the market. For instance, an article published by NCBI in August 2023 reported an increase in mastopexy procedures in Mexican hospitals. The article indicated that mastopexy procedures were versatile and were becoming very common in women above 40 years old in the country. Thus, the increasing aesthetic awareness, particularly among the elderly, is poised to drive market growth in the coming years.
Thus, due to the increasingly obese population, increasing awareness regarding aesthetic procedures, and growing adoption of MIS, the market is expected to witness significant growth over the forecast period. However, the high cost of aesthetic procedures and poor reimbursement scenarios in the country is expected to slow down the market growth over the forecast period.
Mexico Aesthetic Devices Market Trends
The Botulinum Toxin Segment is Expected to Hold Significant Market Share During the Forecast Period
Botulinum toxin is a neurotoxic protein produced by the bacterium Clostridium botulinum. Botulinum toxin in very diluted quantities is utilized for aesthetic and non-cosmetic applications, such as treating frown lines between the brows, facial wrinkles such as horizontal creases on the forehead, lines at the corners of the mouth, and cobblestone skin on the chin. The aesthetic concerns of individuals regarding their appearance are gradually rising in the country. Thus, there is a growing demand for aesthetic products among the population, which has created a subsequent demand for botulinum toxin procedures. The increasing demand for botulinum toxin is expected to boost the growth of the segment.
The rising demand for botox procedures to enhance physical appearance and look younger is also contributing to the growth of this segment. For instance, according to the International Society of Aesthetic Plastic Surgery (ISAPS) report published in June 2024, there were 372,064 botulinum toxin procedures performed in Mexico in 2023. Thus, a high number of botulinum toxin procedures performed in Mexico is expected to boost the segment growth over the forecast period.
Botox is also widely used for various medical conditions, including cervical dystonia, plantar fasciitis, hyperhidrosis, and chronic migraines, among others. For instance, an article published in the journal Archives of Physical Medicine and Rehabilitation in February 2022 reported that a group of Mexican researchers indicated that botulinum toxin A (BTX-A) had been used for the treatment of patients with plantar fasciitis. The study indicated that there was an improvement in the pain conditions of the plantar fasciitis-affected patients after being injected with the BTX-A. Such use of botox for medical conditions is expected to add to the growth of the botox segment in the country over the forecast period.
Thus, the rising demand for botox procedures and the use of botulinum toxin in the region in non-cosmetic surgical procedures is contributing to the growth of this segment.
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Breast Augmentation Surgical Procedures are Expected to Witness Significant Growth During the Forecast Period
Breast augmentation involves placing implants behind the breast tissue or under the chest muscle. An implant is a sac filled with either sterile salt water (saline) or silicone. The breast augmentation market is expected to witness significant growth over the forecast period owing to the increasing demand for enhanced aesthetic appeal and the rising prevalence of breast cancer.
The International Society of Aesthetic Plastic Surgery (ISAPS) report published in June 2024 reported that 101,264 women underwent breast augmentation procedures for aesthetic satisfaction. Thus, the segment is expected to witness significant growth over the forecast period due to increased demand to enhance aesthetic appearance.
Additionally, the rising cases of breast cancer reported in the country are also contributing to the growth of this segment. Many women have to undergo mastectomy to remove an entire breast to treat or prevent breast cancer. As a result, their natural breasts get damaged, and they undergo breast augmentation procedures to maintain their physical appearance. For instance, in 2022, Globocan reported that 31.0 thousand cancer cases were recorded in 2022, which is expected to reach 47.6 thousand in Mexico in 2045. Thus, the increasing incidence of breast cancer may increase the demand for breast augmentation procedures, thereby contributing to the growth of this segment.
Thus, due to the increasing demand from the younger generation, the rising prevalence of breast cancer, and the increasing disposable income, the segment is expected to witness significant growth over the forecast period.
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Mexico Aesthetic Devices Industry Overview
The Mexican aesthetic devices market is consolidated and consists of a few major players. In terms of market share, a few of the major players are dominating the market, and some prominent players are vigorously making acquisitions and joint ventures with other companies to consolidate their market positions in the country. Some of the companies that are currently dominating the market include Abbvie (Allergan Inc.), Cynosure Inc., Johnson & Johnson Inc., Sisram Medical Ltd (Alma Lasers Ltd), Galderma SA, Syneron Inc. (Candela Corporation), Venus Concept Ltd, Hologic Inc., Bausch Health Companies Inc. (Solta Medical Inc.), and Merz Pharma GmbH & Co. KGaA.
Mexico Aesthetic Devices Market Leaders
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Abbvie (Allergan Inc.)
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Bausch Health Companies (Solta Medical)
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Johnson & Johnson Inc.
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Galderma SA
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Hologic Inc.
- *Disclaimer: Major Players sorted in no particular order
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Mexico Aesthetic Devices Market News
- June 2024: Merz Aesthetics introduced its educational platform to engage and support aesthetic healthcare professionals worldwide, including in Mexico.
- June 2022: Galderma published its phase III clinical studies indicating that RelabotulinumtoxinA, a novel liquid formulation of botulinum toxin A, improves both glabellar and lateral canthal lines with a rapid onset of action and a long duration of up to six months.
Mexico Aesthetic Devices Industry Segmentation
As per the scope of this report, aesthetic devices refer to all medical devices used for various cosmetic procedures, including plastic surgery, unwanted hair removal, excess fat removal, anti-aging, aesthetic implants, and skin tightening, which are used for beautification, correction, and improvement of the body.
The Mexican aesthetic devices market is segmented by type of devices, application, and end user. By type of devices, the market is segmented into energy-based aesthetic devices, non-energy-based aesthetic devices, and other aesthetic devices. By application, the market is segmented into skin resurfacing and tightening, body contouring and cellulite reduction, hair removal, tattoo removal, breast augmentation, and other applications. By end user, the market is segmented into hospitals, clinics, and other end users. The report offers market sizes and forecasts in terms of value (USD) for the above segments.
| By Type of Devices | Energy-based Aesthetic Device | Laser-based Aesthetic Device | |
| Radiofrequency (RF) Based Aesthetic Device | |||
| Light-based Aesthetic Device | |||
| Ultrasound Aesthetic Device | |||
| Non-energy-based Aesthetic Device | Botulinum Toxin | ||
| Dermal Fillers and Aesthetic Threads | |||
| Chemical Peels | |||
| Microdermabrasion | |||
| Implants | |||
| Other Aesthetic Devices | |||
| By Application | Skin Resurfacing and Tightening | ||
| Body Contouring and Cellulite Reduction | |||
| Hair Removal | |||
| Tattoo Removal | |||
| Breast Augmentation | |||
| Other Applications | |||
| By End User | Hospitals | ||
| Clinics | |||
| Other End Users | |||
By Type of Devices
| Energy-based Aesthetic Device | Laser-based Aesthetic Device |
| Radiofrequency (RF) Based Aesthetic Device | |
| Light-based Aesthetic Device | |
| Ultrasound Aesthetic Device | |
| Non-energy-based Aesthetic Device | Botulinum Toxin |
| Dermal Fillers and Aesthetic Threads | |
| Chemical Peels | |
| Microdermabrasion | |
| Implants | |
| Other Aesthetic Devices |
By Application
| Skin Resurfacing and Tightening |
| Body Contouring and Cellulite Reduction |
| Hair Removal |
| Tattoo Removal |
| Breast Augmentation |
| Other Applications |
By End User
| Hospitals |
| Clinics |
| Other End Users |
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Mexico Aesthetic Devices Market Research FAQs
How big is the Mexico Aesthetic Devices Market?
The Mexico Aesthetic Devices Market size is expected to reach USD 590.91 million in 2025 and grow at a CAGR of 8.33% to reach USD 881.58 million by 2030.
What is the current Mexico Aesthetic Devices Market size?
In 2025, the Mexico Aesthetic Devices Market size is expected to reach USD 590.91 million.
Who are the key players in Mexico Aesthetic Devices Market?
Abbvie (Allergan Inc.), Bausch Health Companies (Solta Medical), Johnson & Johnson Inc., Galderma SA and Hologic Inc. are the major companies operating in the Mexico Aesthetic Devices Market.
What years does this Mexico Aesthetic Devices Market cover, and what was the market size in 2024?
In 2024, the Mexico Aesthetic Devices Market size was estimated at USD 541.69 million. The report covers the Mexico Aesthetic Devices Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Mexico Aesthetic Devices Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Mexico Aesthetic Devices Industry Report
Statistics for the 2025 Mexico Aesthetic Devices market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Mexico Aesthetic Devices analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
