Mexico Aesthetic Devices Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Mexican Aesthetic Devices Market is segmented by Type of Devices (Energy-based Aesthetic Device (Laser-based Aesthetic Device, Radiofrequency (RF) Based Aesthetic Device, Light-based Aesthetic Device, and Ultrasound Aesthetic Device), Non-energy-based Aesthetic Device (Botulinum Toxin, Dermal Fillers and Aesthetic Threads, Chemical Peels, Microdermabrasion, and Implants), and Other Aesthetic Devices), Application (Skin Resurfacing and Tightening, Body Contouring and Cellulite Reduction, Hair Removal, Tattoo Removal, Breast Augmentation, and Other Applications), and End User (Hospitals, Clinics, and Other End Users). The report offers the value (in USD million) for the above segments.

Market Snapshot

Study Period: 2019-2027
Base Year: 2021
CAGR: 8.33 %

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Market Overview

The Mexican aesthetic devices market is anticipated to record a CAGR of 8.33% during the forecast period.

The healthcare system witnessed enormous challenges as a result of the COVID-19 pandemic. All elective and aesthetic procedures were postponed or restricted during the COVID-19 pandemic to ​reduce the risk of viral transmission as most of these procedures were regarded as non-urgent. As per an article titled “Plastic surgery emergency surgical care during the COVID-19 lockdown at a Mexico City academic center” published in the journal of Correspondence and Communications in March 2021, during the period from March 23rd to June 28th, 2020, an academic center in Mexico City had only 393 cases, whereas, during the same period of the previous year, over 1114 patients were treated. The diversion of medical resources toward the management of COVID-19 patients significantly reduced the number of cosmetic procedures performed, which severely impacted the market growth during the COVID-19 pandemic.

The major factors attributing to the growth of the Mexican aesthetic devices market are the increasing obese population, increasing awareness regarding aesthetic procedures, rising adoption of minimally invasive devices, and technological advancement in devices. According to the World Obesity Atlas 2022 published by the Global Obesity Observatory, in 2020, over 36% of the Mexican population suffered from obesity and over 38.1% of the population were overweight. The report also indicated that by 2030, the percentage of adults with obesity will increase to 36.8%. The increasing number of people affected by obesity in the country is likely to add to the growth of the aesthetic devices market in Mexico over the forecast period.

The growing aesthetic consciousness among people, especially the elderly population, is creating the demand for various devices being utilized in aesthetic procedures. The increasing trend of fashion and growing consciousness of self-beauty and personal care and the increase in disposable income are some of the opportunities for market players. For instance, according to the International Association for Aesthetic Plastic Surgery’s International Survey published in 2021, in Mexico over 860,718 aesthetic procedures were performed in the year 2020. Mexico, being a member of the North America Free Trade Association (NAFTA), has a friendlier regulatory climate, without import duties (for American and Canadian companies). The other factor helping the growth of the aesthetic devices market is the increase in the number of cosmetic surgeries performed annually. Even though the rate of increase is not high in the country, the fact remains that people are getting more concerned with their appearance, especially with the increasing standard of living, which may boost market growth during the forecast period.

However, the high cost of aesthetic procedures and poor reimbursement scenarios in the country is expected to slow down the market growth over the forecast period.

Scope of the report

As per the scope of this report, aesthetic devices refer to all medical devices that are used for various cosmetic procedures, which include plastic surgery, unwanted hair removal, excess fat removal, anti-aging, aesthetic implants, skin tightening that are used for beautification, correction, and improvement of the body. The Mexican aesthetic devices market is segmented by type of devices (energy-based aesthetic device (laser-based aesthetic device, radiofrequency (rf) based aesthetic device, light-based aesthetic device, and ultrasound aesthetic device), non-energy-based aesthetic device (botulinum toxin, dermal fillers and aesthetic threads, chemical peels, microdermabrasion, and implants), and other aesthetic devices), application (skin resurfacing and tightening, body contouring and cellulite reduction, hair removal, tattoo removal, breast augmentation, and other applications), and end user (hospitals, clinics, and other end users). The report offers the value (in USD million) for the above segments.

By Type of Devices
Energy-based Aesthetic Device
Laser-based Aesthetic Device
Radiofrequency (RF) Based Aesthetic Device
Light-based Aesthetic Device
Ultrasound Aesthetic Device
Non-energy-based Aesthetic Device
Botulinum Toxin
Dermal Fillers and Aesthetic Threads
Chemical Peels
Other Aesthetic Devices
By Application
Skin Resurfacing and Tightening
Body Contouring and Cellulite Reduction
Hair Removal
Tattoo Removal
Breast Augmentation
Other Applications
By End User
Other End Users

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Key Market Trends

Botulinum Toxin Segment is Expected to Hold Significant Market Share in the Mexican Aesthetic Devices Application Segment

Botulinum toxin is a neurotoxic protein produced by the bacterium Clostridium botulinum. As a result, botulinum toxin in very diluted quantities is utilized for aesthetic and non-cosmetic applications, such as the treatment of frown lines between the brows, facial wrinkles such as horizontal creases on the forehead, lines at the corners of the mouth, and cobblestone skin on the chin. The aesthetic concerns of individuals regarding their appearance are gradually on the rise in the country. Thus, there is a growing demand for aesthetic products among the population that has created a subsequent demand for botulinum toxin procedures. The increasing demand for botulinum toxin is expected to boost the market segment growth.

Mexico has a vast number of aesthetic clinics offering unique botox solutions which are adding to the growth of the segment in the country. According to the International Society of Aesthetic Plastic Surgery 2021 report, over 194,226 botulinum toxin procedures were performed in Mexico in the year 2020, accounting for over 48% of the total aesthetic procedures performed in the country. The large number of botox procedures performed in the country is expected to add to the growth of the market segment over the forecast period.

Botox is also widely used for various medical conditions, including cervical dystonia, plantar fasciitis, hyperhidrosis, and chronic migraines, among others. For instance, an article titled “Clinical Efficacy of Botulinum Toxin in the Treatment of Plantar Fasciitis: A Systematic Review and Meta-analysis of Randomized Controlled Trials” published in the journal Archives of Physical Medicine and Rehabilitation in February 2022 by a group of Mexican researchers indicated that botulinum toxin A (BTX-A) has been used for the treatment of patients with plantar fasciitis. The study indicated that there was an improvement in the pain conditions of the plantar fasciitis affected patients, after being injected with the BTX-A. Such use of botox for medical conditions is expected to add to the growth of the botox segment in the country over the forecast period.

Number of Aesthetic Procedures, by Type, Mexico, 2020

Competitive Landscape

The Mexican aesthetic devices market is competitive and consists of several players. In terms of market share, few of the major players are currently dominating the market and some prominent players are vigorously making acquisitions and joint ventures with the other companies to consolidate their market positions in the country. Some of the companies which are currently dominating the market are Allergan Inc., Lumenis Inc., Johnson & Johnson, Alma Lasers, and Galderma Pharmaceuticals.

Major Players

  1. Abbvie (Allergan Inc.)

  2. Johnson and Johnson

  3. Galderma

  4. Bausch Health Companies (Solta Medical)

  5. Alma Lasers

Mexico Aesthetic Devices Market - MC.PNG

Recent Development

  • In June 2022, Galderma published its phase III clinical studies indicating that that RelabotulinumtoxinA, a novel liquid formulation of botulinum toxin A, improves both glabellar and lateral canthal lines with a rapid onset of action and a long duration of up to six months.
  • In January 2022, the Food and Drug Administration approved Johnson & Johnson's MENTOR MemoryGel BOOST breast implant, for breast augmentation in women at least 22 years of age.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increasing Obese Population

      2. 4.2.2 Increasing Awareness Regarding Aesthetic Procedures

      3. 4.2.3 Rise in Demand for Minimally Invasive or Non-invasive Aesthetic Procedures

    3. 4.3 Market Restraints

      1. 4.3.1 Poor Reimbursement Scenario

      2. 4.3.2 Cost of Aesthetic Procedures

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size by Value - in USD Millions)

    1. 5.1 By Type of Devices

      1. 5.1.1 Energy-based Aesthetic Device

        1. Laser-based Aesthetic Device

        2. Radiofrequency (RF) Based Aesthetic Device

        3. Light-based Aesthetic Device

        4. Ultrasound Aesthetic Device

      2. 5.1.2 Non-energy-based Aesthetic Device

        1. Botulinum Toxin

        2. Dermal Fillers and Aesthetic Threads

        3. Chemical Peels

        4. Microdermabrasion

        5. Implants

      3. 5.1.3 Other Aesthetic Devices

    2. 5.2 By Application

      1. 5.2.1 Skin Resurfacing and Tightening

      2. 5.2.2 Body Contouring and Cellulite Reduction

      3. 5.2.3 Hair Removal

      4. 5.2.4 Tattoo Removal

      5. 5.2.5 Breast Augmentation

      6. 5.2.6 Other Applications

    3. 5.3 By End User

      1. 5.3.1 Hospitals

      2. 5.3.2 Clinics

      3. 5.3.3 Other End Users


    1. 6.1 Company Profiles

      1. 6.1.1 Abbvie (Allergan Inc.)

      2. 6.1.2 Cynosure Inc.

      3. 6.1.3 Johnson & Johnson

      4. 6.1.4 Alma Lasers

      5. 6.1.5 Galderma

      6. 6.1.6 Candela Corporation

      7. 6.1.7 Venus Concept

      8. 6.1.8 Hologic Inc.

      9. 6.1.9 Merz Pharma

      10. 6.1.10 Bausch Health Companies Inc. (Solta Medical)

    2. *List Not Exhaustive

**Subject to Availability
**Competitive Landscape Covers- Business Overview, Financials, Products and Strategies and Recent Developments
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Frequently Asked Questions

The Mexico Aesthetic Devices Market market is studied from 2019 - 2027.

The Mexico Aesthetic Devices Market is growing at a CAGR of 8.33% over the next 5 years.

Abbvie (Allergan Inc.), Johnson and Johnson, Galderma, Bausch Health Companies (Solta Medical), Alma Lasers are the major companies operating in Mexico Aesthetic Devices Market.

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