Metal Print Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Metal Print Packaging Market Report is Segmented by Printing Process (Offset Lithography, Gravure, Flexography, Digital, and Other Printing Technologies) and by Geography (North America, Europe, Asia, Australia and New Zealand, Latin America, and Middle East and Africa). The Report Offers Market Sizes and Forecasts in Value (USD) for all the Above Segments.

Metal Print Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Metal Print Packaging Market Size

Metal Print Packaging Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 118.82 Billion
Market Size (2030) USD 152.88 Billion
CAGR (2025 - 2030) 5.17 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Medium

Major Players

Metal Print Packaging Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Global Metal Print Packaging Market with other markets in Packaging Industry

Advanced Packaging

Packaging Equipment

Contract Packaging

Overall Packaging

Packaging Customers

Packaging Forms

Metal Print Packaging Market Analysis

The Global Metal Print Packaging Market size is worth USD 118.82 Billion in 2025, growing at an 5.17% CAGR and is forecast to hit USD 152.88 Billion by 2030.

The metal print packaging market is experiencing significant transformation driven by evolving consumer preferences and urbanization trends. According to the United Nations, the proportion of people living in urban areas is expected to increase to 66% by 2050, fundamentally reshaping packaging demands and retail landscapes. This urbanization trend has led to large organized retailers stocking vast amounts of canned food and beverages to meet growing consumer demand. The shift in consumer behavior has particularly impacted the food and beverage sector, where metal packaging graphics have become increasingly prevalent due to their ability to ensure product longevity and maintain quality across complex urban supply chains.


The industry is witnessing a notable shift toward premiumization and customization, particularly in the snacks and beverage segments. Major players are leveraging metal packaging's inherent properties to convey premium quality and brand differentiation. Crown Food Europe, for instance, has been actively promoting metal packaging in the booming snacks market, emphasizing how the material's solid and robust nature inherently communicates premium value to consumers. This trend has led to increased investment in sophisticated printing technologies and innovative design solutions that enable brands to create distinctive shelf presence and enhance consumer engagement.


Sustainability initiatives are reshaping the metal print packaging landscape, with manufacturers increasingly focusing on recyclable and reusable solutions. US-based startup Verity has emerged as a pioneer in this space, producing curbside-recyclable aluminum options for personal care products as an alternative to hard-to-recycle plastic. The company has successfully partnered with deodorant producer Noniko to supply reusable stainless steel packaging, demonstrating the growing market acceptance of sustainable metal packaging solutions. This shift towards sustainable packaging has been particularly pronounced in the personal care and cosmetics sectors, where consumers increasingly demand environmentally responsible packaging options.


Technological advancements in printing capabilities are revolutionizing the metal packaging industry, with significant developments in digital decoration technologies. A notable example is the 2023 collaboration between Crown Holdings and Velox Ltd, which introduced innovative digital decoration technologies for straight-wall and necked aluminum cans. This technology enables printing directly onto can surfaces with or without a white basecoat, streamlining production processes and offering enhanced design flexibility. The advancement allows for the application of translucent inks and unique visual effects, enabling brands to achieve distinctive shelf presence while maintaining production efficiency with running speeds of up to 500 cans per minute.

Segment Analysis: By Printing Process

Offset Lithography Segment in Metal Print Packaging Market

Offset lithography continues to dominate the global metal print packaging market, commanding approximately 45% market share in 2024. This printing method remains the preferred choice for medium to large print runs, particularly for labels that include full-color images. The process has experienced significant improvements in recent years, with innovations by prominent manufacturers playing a crucial role in transforming the technology. The evolution of plate technologies used in the offset process has been particularly instrumental in its widespread adoption. Compared to other packaging printing methods, lithographic printing for packaging market offers advantages such as high print quality and high-speed printing capabilities, making it economically viable for producing large volumes with minimal maintenance requirements. The technology is widely adopted in regions like Europe for printing on metal cans due to its effectiveness with hard and non-absorbent materials, being utilized for both 2-piece and 3-piece metal packaging applications.

Market Analysis of Global Metal Print Packaging Market: Chart for By Printing Process

Digital Segment in Metal Print Packaging Market

The digital printing segment is experiencing remarkable growth in the metal print packaging market, with projections indicating approximately a 6% growth rate during 2024-2029. This growth is driven by the evolution of new digital technologies, such as UV inkjet and water-based inkjet systems, which are becoming increasingly advanced. The segment's expansion is particularly notable in the beverage industry, where direct-to-shape digital decoration is emerging as a major trend. Digital printing technology offers unique advantages such as the ability to print different images consecutively without changing printing plates or ink, making it ideal for shorter runs and multi-version beverage packaging. The technology also enables greater flexibility in customization, allowing manufacturers to respond quickly to market demands and seasonal changes while maintaining high-quality output and reducing waste in the production process.

Remaining Segments in Metal Print Packaging Market

The metal print packaging market encompasses several other significant printing technologies, including gravure, flexography, and other specialized printing processes. Gravure printing maintains its position as a premium choice for high-quality graphics and superior product performance characteristics, particularly in regions where skilled operators are in limited supply. Flexography offers versatility with its flexible relief or raised image plates, making it particularly effective for manufacturing large orders of custom labels and shrink sleeves. Other printing technologies, including letterpress and screen printing, continue to serve specific niche applications within the industry, though their market share has been gradually declining due to the increasing adoption of more advanced printing methods.

Global Metal Print Packaging Market Geography Segment Analysis

Metal Print Packaging Market in North America

The North American metal print packaging market holds approximately 28% market share in 2024, establishing itself as a crucial region in the global landscape. The region's dominance is primarily driven by the high concentration of consumer goods manufacturers and packaged goods makers, resulting in a well-established packaging ecosystem. Strict government regulations and requirements have significantly influenced the rising prevalence of metal packaging products across various industries. The market is particularly strong in the food and beverage sector, with increasing consumption of canned food products driving sustained growth. The region's sophisticated retail infrastructure, combined with growing consumer preference for sustainable packaging solutions, has created a favorable environment for innovations in the metal print packaging market. Additionally, the focus on premium packaging solutions and the increasing adoption of digital printing technologies have further strengthened the market position. The presence of major industry players and their continued investment in research and development has also contributed to the region's market leadership.

Market Analysis of Global Metal Print Packaging Market: Forecasted Growth Rate by Region

Metal Print Packaging Market in Europe

The European metal print packaging market has demonstrated steady growth, recording approximately a 1% growth rate from 2019 to 2024. The region's market is characterized by its strong focus on sustainability initiatives and technological advancements in packaging applications. Printing on packaged products represents a significant market share, driven by factors such as sustainability, customization capabilities, and cost-effectiveness. The food and beverage sector remains a crucial driver, with metal packaging increasingly being adopted in new category beverages, particularly ready-to-drink products. The region has witnessed substantial innovations in digital printing technologies and sustainable packaging solutions, supported by stringent environmental regulations. The market has also benefited from the growing demand for premium packaging solutions and the increasing adoption of smart packaging technologies. European manufacturers have been at the forefront of implementing advanced printing techniques and developing eco-friendly packaging solutions while maintaining high-quality standards and meeting diverse consumer preferences.

Metal Print Packaging Market in Asia-Pacific

The Asia-Pacific metal print packaging market is positioned for robust expansion, with a projected growth rate of approximately 6% during 2024-2029. The region represents the largest and most dynamic market segment, driven by rapid industrialization and urbanization across major economies. The market is characterized by manufacturers' focus on creating cost-effective packaging printing options, particularly in emerging economies like China and India. Digital printing technologies are experiencing significant adoption, replacing conventional printers with high-speed printing capabilities. The growing food and beverage and pharmaceutical sectors have substantially increased the demand for metal printing solutions, as manufacturers seek to enhance brand visibility and product appeal. The region's expanding middle-class population, changing lifestyle patterns, and the evolution of consumer society have created favorable market conditions. The availability of raw materials and well-established manufacturing infrastructure for metals and packaging materials has further strengthened the region's market position. Additionally, the increasing focus on sustainable packaging solutions and technological innovations continues to drive market growth.

Metal Print Packaging Market in Latin America

The Latin American metal print packaging market demonstrates significant potential, characterized by its diverse and evolving landscape. The competitive market incorporates a wide range of technologies and sustainable initiatives, though development varies significantly across different countries. The region's growth is particularly strong in major economies like Brazil, Mexico, Argentina, and Colombia, where increasing industrialization and urbanization drive market expansion. The growing personal care segment and rising demand for youth-centric cosmetic products have created new opportunities for market growth. Technological advancements in the metal packaging sector, combined with increasing consumer preference for metal-packaged products and rising metal recycling initiatives, are shaping market dynamics. The trend toward smaller, more convenient packages with exceptional presentation and robust visual impact has become increasingly important. Fast-paced lifestyles and growing dependence on pre-cooked food and beverages, particularly in countries like Brazil, continue to drive market growth.

Metal Print Packaging Market in Middle East & Africa

The Middle East & African metal print packaging market is experiencing transformative growth, driven by a significant shift from plastic packaging to sustainable packaging choices. The region's market dynamics are shaped by the rising number of food service outlets and the subsequent increase in demand for food packaging containers. The rapid expansion of the middle-class population has played a pivotal role in driving growth, particularly in the food and beverage sector. The United Arab Emirates, with its large number of shopping malls and tourist attractions, has emerged as a key market for cosmetics packaging. Saudi Arabia maintains a significant market share, supported by its vast food and beverage industry and growing consumption needs of rising middle-income groups. The easy availability of raw materials across the region, coupled with the entrance of new vendors, has strengthened the market's growth potential. The region's focus on premium packaging solutions and increasing adoption of advanced printing technologies continues to drive market evolution. The integration of graphics in metal packaging in product design is also gaining traction, enhancing the visual appeal and marketability of packaged goods.

Metal Print Packaging Industry Overview

Top Companies in Metal Print Packaging Market

The metal print packaging market features prominent players like Crown Holdings, Ball Corporation, Toyo Seihan, CCL Industries, and Hubergroup Deutschland leading the industry through continuous innovation and strategic initiatives. Companies are heavily investing in research and development to advance digital printing technologies, sustainable solutions, and customization capabilities that cater to evolving consumer preferences. The industry witnesses significant focus on expanding production capacities through new facility establishments and modernization of existing plants to meet growing demand. Market leaders are strengthening their positions through strategic partnerships and collaborations, particularly in developing regions, while simultaneously enhancing their product portfolios with eco-friendly solutions and smart packaging technologies. These companies are also emphasizing operational excellence through automation and digital transformation initiatives to improve efficiency and maintain competitive advantage.

Consolidated Market with Strong Regional Players

The metal print packaging market demonstrates a relatively consolidated structure dominated by multinational corporations with extensive global footprints, while also maintaining space for specialized regional players focusing on niche segments. These major players leverage their integrated operations, spanning from raw material procurement to end-product delivery, enabling better cost control and operational efficiency. The market exhibits a pattern of strategic consolidation through mergers and acquisitions, particularly in emerging markets, as companies seek to expand their geographical presence and technological capabilities.


The competitive dynamics are characterized by a mix of global conglomerates and specialized manufacturers, with the former holding significant market share through their comprehensive product portfolios and extensive distribution networks. Market participants are increasingly pursuing vertical integration strategies to strengthen their supply chain resilience and maintain quality control. The industry witnesses ongoing consolidation activities, with larger players acquiring smaller, technologically advanced companies to enhance their digital printing capabilities and expand their regional presence, particularly in high-growth markets across Asia-Pacific and Latin America.

Innovation and Sustainability Drive Future Success

Success in the metal print packaging market increasingly depends on companies' ability to innovate while maintaining sustainable practices and operational efficiency. Market incumbents are focusing on developing advanced printing technologies, particularly in digital printing and customization capabilities, while simultaneously investing in sustainable production processes and recyclable materials. Companies are also strengthening their positions through strategic partnerships with technology providers and end-users, while expanding their presence in emerging markets through localized production facilities and distribution networks.


The competitive landscape is evolving with increasing emphasis on meeting stringent regulatory requirements regarding food safety and environmental protection. Companies need to address growing end-user concentration in the food and beverage sector while maintaining flexibility to serve diverse market segments. Success factors include developing innovative solutions for brand differentiation, maintaining cost competitiveness through operational excellence, and building strong relationships with key customers. Market players must also navigate potential substitution threats from alternative packaging materials by highlighting the superior recyclability and preservation capabilities of metal packaging graphics.

Metal Print Packaging Market Leaders

  1. Crown Holdings Inc.

  2. HuberGroup

  3. CCL Container

  4. Ball Corporation

  5. Koenig & Bauer AG

  6. *Disclaimer: Major Players sorted in no particular order
Metal Print Packaging Market Concentration
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Metal Print Packaging Market News

  • May 2024: Koenig & Bauer launched its latest digital printing press, touting it as the industry's first solution that can be seamlessly integrated into metal decorating production lines. The MetJET ONE leverages proven components from both digital printing and sheet handling, specifically customized for metal decoration. While Koenig & Bauer MetalPrint produces the sheet handling system, the inkjet technology is sourced from Durst's multi-pass printing unit. The MetJET ONE streamlines the shift for customers into the world of digitally printed metal packaging.
  • January 2023: Zeller+Gmelin, a key offset and flexo printing supplier, launched the MetalDry O30 ink series, a new range of printing ink specifically designed for metal. The range boasts features like high ink density and excellent gloss properties. This series encompasses monochromatic pigmented base and treatment colors, available in Pantone shades and a diverse selection of opaque whites. Scratch resistance has seen significant enhancement compared to the prior series. With the addition of a special additive, it is feasible to produce varnish-free products.

Metal Print Packaging Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rapid Evolution of Digital Print Technology
  • 5.2 Market Challenges
    • 5.2.1 Fluctuations in the Prices of Printing Inks
    • 5.2.2 Presence of Alternate Packaging Solutions

6. MARKET SEGMENTATION

  • 6.1 By Printing Process
    • 6.1.1 Offset Lithography
    • 6.1.2 Gravure
    • 6.1.3 Flexography
    • 6.1.4 Digital
    • 6.1.5 Other Printing Technologies
  • 6.2 By Geography*
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia
    • 6.2.4 Australia and New Zealand
    • 6.2.5 Latin America
    • 6.2.6 Middle East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Hubergroup Deutschland GmbH
    • 7.1.2 Crown Holdings Inc.
    • 7.1.3 CCL Container (CCL Industries Inc.)
    • 7.1.4 Ball Corporation
    • 7.1.5 Koenig & Bauer AG
    • 7.1.6 Toyo Seikan Group Holdings, Ltd
    • 7.1.7 Envases Group
    • 7.1.8 Real Pad Printer
    • 7.1.9 Ardagh Metal Packaging (AMP)
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OF THE MARKET

**Subject to Availability
***In the final report, Asia, Australia, and New Zealand will be studied together as 'Asia Pacific'
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Metal Print Packaging Industry Segmentation

The report tracks the adoption of different printing processes used for metal printing, such as offset lithography, gravure, flexography, digital, and other printing technologies. Metallic printed packaging relies on materials such as aluminum, tin, or steel to make packaging containers for various products. It is easy to use and unbreakable and can withstand extreme pressures and temperatures.

The metal print packaging market is segmented by printing process (offset lithography, gravure, flexography, digital, and other printing technologies) and geography (North America, Europe, Asia-Pacific, Australia and New Zealand, Latin America, and Middle East and Africa). The report offers market sizes and forecasts in value (USD) for all the above segments.

By Printing Process Offset Lithography
Gravure
Flexography
Digital
Other Printing Technologies
By Geography* North America
Europe
Asia
Australia and New Zealand
Latin America
Middle East and Africa
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Metal Print Packaging Market Research FAQs

How big is the Global Metal Print Packaging Market?

The Global Metal Print Packaging Market size is worth USD 118.82 billion in 2025, growing at an 5.17% CAGR and is forecast to hit USD 152.88 billion by 2030.

What is the current Global Metal Print Packaging Market size?

In 2025, the Global Metal Print Packaging Market size is expected to reach USD 118.82 billion.

Which is the fastest growing region in Global Metal Print Packaging Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Global Metal Print Packaging Market?

In 2025, the North America accounts for the largest market share in Global Metal Print Packaging Market.

What years does this Global Metal Print Packaging Market cover, and what was the market size in 2024?

In 2024, the Global Metal Print Packaging Market size was estimated at USD 112.68 billion. The report covers the Global Metal Print Packaging Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Global Metal Print Packaging Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Global Metal Print Packaging Market Research

Mordor Intelligence provides a comprehensive analysis of the metal print packaging market. We leverage decades of consulting expertise in industrial packaging solutions. Our extensive research covers developments in the lithographic printing for packaging market, including advanced technologies and innovations in printing on metal cans applications. The report offers detailed insights into production processes, technological advancements, and emerging opportunities in metal packaging graphics across global regions.

This detailed industry analysis offers stakeholders crucial data through a downloadable report PDF format. It features in-depth assessments of packaging comps metallic and evaluations of the competitive landscape. Our research methodology combines primary data from industry leaders with secondary market analysis. This approach provides actionable intelligence for manufacturers, suppliers, and investors. The report examines supply chain dynamics, regulatory frameworks, and technological innovations. This enables businesses to make informed strategic decisions in the evolving metal packaging sector.