Global Metal Print Packaging Market Size

Metal Print Packaging Market Analysis

The Global Metal Print Packaging Market size is estimated at USD 54.96 billion in 2024, and is expected to reach USD 69.60 billion by 2029, growing at a CAGR of 4.84% during the forecast period (2024-2029).

The growing trend of customization and premiumization, increasing adoption of metal packaging, and growing focus on recycling and reusable packaging materials are some of the major factors driving the global metal print packaging market. The advancements in printing technologies are also creating opportunities for the market vendors to expand their presence.

• The metal printed packaging allows the manufacturers to improve the brand visibility of the products, thus, attracting the user's attention and propelling them to buy the product. With the growing trend of digitization in printing facilities, the demand for metal print packaging has witnessed significant growth. This trend is reflected across the beverage and cosmetic industries, where metal cans are increasingly being adopted for packaging.
• According to the United Nations (UN), the world is urbanizing rapidly; the proportion of people living in urban areas is expected to increase to 66% by 2050, according to the United Nations (UN). As urbanization is picking up and growing affluence, diet is changing, characterized by a high demand for packaged food. Therefore, large organized retailers have started to stack vast amounts of canned food and beverages. Nowadays, offline and online retailers stock a wide range of brands of packaged food items in their stores.
• Industries like Food and Beverage, cosmetic, and personnel care are also exploring reusable and partially reusable metal packaging options, along with advanced and attractive printing technologies. Verity, a US-based startup making packaging for personal care products, is producing curbside-recyclable aluminum options in lieu of hard-to-recycle plastic. The company manufactures aluminum and stainless steel cases for deodorant and is looking into the wider personal care market. The company currently supplies its metal packaging to the US-based deodorant producer, Noniko. Noniko is currently offering deodorant in reusable stainless steel packaging from Verity.
• The requirements of the food industry have changed considerably due to COVID-19. With restaurants closed, people are eating at home, and they are buying more miniature packs of food, which can be consumed immediately. Post-COVID, this trend is expected to continue, and consumers have also realized that metal packaging is recyclable, and environment-friendly products packed in metal packagings, such as cans and containers, have a longer shelf life and can be stored at ambient temperatures.
• Furthermore, as industries like global snacking markets are booming, premiumization in Snacks is witnessing massive growth. And as the packaging is one of three key elements of premiumization, the end-users are increasingly investing in the studied market. For instance, Crown Food Europe is advocating the use of metal to convey a premium feel to packaging in the 'booming' snacks market. According to the company, metal conveys a premium feel, being a solid and robust material that gives the impression the contents are worth protecting.