Menstrual Cup Market - Growth, Trends, Covid-19 Impact, And Forecasts (2022 - 2027)

The Menstrual Cup Market is segmented by Product Type (Disposable and Reusable), Distribution Channel (Online Stores and Offline Stores), and Geography (North America, Europe, Asia-Pacific, Middle East, and Africa, and South America). The report offers the value (in USD million) for the above segments.

Market Snapshot

menstrual cup market
Study Period: 2019-2027
Base Year: 2021
Fastest Growing Market: Asia-Pacific
Largest Market: North America
CAGR: 5.7 %

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Market Overview

The menstrual cup market is projected to register a CAGR of 5.7% during the forecast period (2022-2027).

In 2020, during the initial phase of the COVID-19 pandemic, the difficulty in accessing sanitary products increased. As the global supply chains were disrupted and local vendors ceased to trade, the deliveries of menstrual products have slowed, specifically in remote areas. Women faced challenges in managing their menstruation due to the shortages of menstrual hygiene products, rising costs, and job losses. According to the article published by the Society for Women’s Health Research in May 2020, titled “Women Struggle to Access Menstrual Products During COVID-19 Pandemic”, panic buying led to shortages in tampons and sanitary pads all over the world. For instance, Amazon in the United States and Walmart.com were out of stock on major tampon brands during March 2020, and the workers worked overtime to keep up with demands. With these shortages of menstrual products and price hikes throughout the COVID-19 pandemic, there has been an increase in demand for alternative menstrual care brands and product options such as menstrual cups. During the COVID-19 pandemic, Dive International offered high-quality and affordable menstrual care items to its consumers through Online Stores worldwide. Also, it donates thousands of menstrual cups to the countries where women struggle to afford period products. Thus, there has been a significant impact of COVID-19 on the market.

The menstrual cups are sustainable and eco-friendly. They have minimal impact on the environment compared to sanitary pads and tampons and protect the environment from plastic wastage, as the menstrual cups are reusable for at least six months to one year. The report from several Life Cycle Assessments (LCA) published by Life Cycle Initiative in November 2021 stated that reusable menstrual products have a lower environmental impact than single-use menstrual products. Since the women use more than 11,000 disposable menstrual products in their lifetime (based on the average of 38 years of menstruation using 22 items of sanitary products per cycle, 13 cycles per year), it generates the tones of wastage every year. According to the Absorbent Hygiene Products Manufacturers Association (AHPMA), in 2020, in the United Kingdom, about 4.3 billion items are used per year, and the disposal of single-use menstrual products such as sanitary pads, tampons, and applicators generates about 200,000 tones of waste every year. Hence, menstrual cups will contribute to the decline of plastic waste pollution from disposable sanitary products and greatly contributes to the Government initiatives to boost the development & adoption of eco-friendly products to reduce the disposal of solid waste. This is expected to increase the adoption of menstrual cups in the industry, thereby driving market growth.

However, the availability of affordable and sustainable alternative menstrual products is a major factor hindering the menstrual cup market's growth.

Scope of the Report

As per the scope of this report, a menstrual cup is a small, flexible funnel-shaped feminine hygiene product made of rubber, silicone, or elastomer. Its objective is to collect menstrual fluid during menstruation. The Menstrual Cup Market is segmented by Product Type (Disposable and Reusable), Distribution Channel (Online Stores and Offline Stores), and Geography (North America, Europe, Asia-Pacific, Middle East, and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions, globally. The report offers the value (in USD million) for the above segments.

By Product Type
Disposable
Reusable
By Distribution Channel
Online Stores
Offline Stores
Geography
North America
United States
Canada
Mexico
Europe
Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle-East & Africa
GCC
South Africa
Rest of Middle-East and Africa
South America
Brazil
Argentina
Rest of South America

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Key Market Trends

The Reusable Menstrual Cup is Expected to Dominate the Market

The reusable menstrual cups are small, flexible cups that are inserted into the vagina for the collection of menstrual fluid. It comes in 3 different sizes: Mini, Size 1, and Size 2. Mini reusable cups are ideal for first-time users or light to medium flow, size 1 cups are ideal for medium flow, and size 2 are ideal for post-birth or heavy flow. Additionally, these are durable and can last six to 10 years with proper care, thereby generating less solid waste. Whereas the most popular product around the world- the sanitary pad, contains up to 90% plastic, an average woman may use up to 10,000 of these products in her lifetime and generates 2.01 billion tonnes of municipal solid waste annually in the world.

Researchers have found that a reusable menstrual cup can save a lot of money throughout just three cycles. According to the Center for Development Economics and Policy (CDEP), in June 2020, the cost of menstrual cups for 1000 girls is estimated at USD 2,730 per year, compared to USD 22,420 for sanitary pads. Thus, economic benefits associated with the use of menstrual cups are anticipated to increase the demand for the products. This is expected to drive the segment growth.

Furthermore, a rise in product launches is likely to propel the growth of the reusable segment over the forecast period. For instance, in June 2021, Flex Co. launched its newest product innovation, Softcup, and it is available for sale at United States retailers, including CVS and Amazon. Additionally, in March 2021, Essity AB launched Libresse V-Cup, a reusable menstrual cup, in the Nordic region (Denmark, Finland, Norway, and Sweden) and expanded its range of feminine hygiene products. Thus, the reusable segment is expected to grow substantially in the forecast period.

Female Population (% of Total Population), By Country, Europe, 2020

North America is Expected to Hold a Significant Share in the Market and Expected to Maintain its Dominance Over the Forecast Period

North America is expected to dominate the market owing to the rising adoption of menstrual cups, driven by several factors such as greater emphasis on menstruation management, a higher focus on utilization of eco-friendly products, availability of the products, and government initiatives in the region. For instance, on 28th May 2021, Menstrual Hygiene Day, United States Representative Grace Meng introduced the Menstrual Equity for All Act of 2021. Under this Act, equitable access to period supplies would ensure that millions of women can work, learn, and participate in society efficiently.

Moreover, the increase in women’s population in the region would increase the demand for menstrual products, including menstrual cups. For instance, as per the World Bank Group, the women population was growing at an average annual rate of 3.3% in the United States from 2015-2020 and increased to 167.47 million persons in 2020. Thus, due to the above-mentioned factors, the North American region is expected to have significant growth over the forecast period of the study.

menstrual cup industry

Competitive Landscape

The menstrual cup market is highly fragmented and consists of several major players. In terms of market share, a few of the major players are currently dominating the market. Some of the companies which are currently dominating the market are Diva International Inc., Mooncup Ltd, Me Luna GmbH. Lena Cup LLC, The Flex Company, LYV Life Inc. (Cora), Blossom Cup, Fleurcup, LELOi AB (Intimina), Lune Group Oy Ltd, Essity AB, and Invent Medic.

Recent Development

  • In June 2022, Laiqa launched “Period Cup”, a reusable menstrual cup and expanded its range toward more sustainable products
  • In November 2021, Invent Medic launched the next generation menstrual cup under the brand name “Efemia”. It is thinner than other menstrual cups on the market, with an aim of delivering a product that is more comfortable, safe, and leakage-free.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions & Market Defination

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Surge in Demand of Environment-friendly Menstrual Products

      2. 4.2.2 Rising Awareness and Focus on Menstrual Health Options

    3. 4.3 Market Restraints

      1. 4.3.1 Availability of Affordable and Sustainable Alternative Menstrual Products

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size by Value - USD million)

    1. 5.1 By Product Type

      1. 5.1.1 Disposable

      2. 5.1.2 Reusable

    2. 5.2 By Distribution Channel

      1. 5.2.1 Online Stores

      2. 5.2.2 Offline Stores

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 United Kingdom

        3. 5.3.2.3 France

        4. 5.3.2.4 Italy

        5. 5.3.2.5 Spain

        6. 5.3.2.6 Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. 5.3.3.1 China

        2. 5.3.3.2 Japan

        3. 5.3.3.3 India

        4. 5.3.3.4 Australia

        5. 5.3.3.5 South Korea

        6. 5.3.3.6 Rest of Asia-Pacific

      4. 5.3.4 Middle-East & Africa

        1. 5.3.4.1 GCC

        2. 5.3.4.2 South Africa

        3. 5.3.4.3 Rest of Middle-East and Africa

      5. 5.3.5 South America

        1. 5.3.5.1 Brazil

        2. 5.3.5.2 Argentina

        3. 5.3.5.3 Rest of South America

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Company Profiles

      1. 6.1.1 Diva International Inc.

      2. 6.1.2 Mooncup Ltd

      3. 6.1.3 Me Luna GmbH

      4. 6.1.4 Lena Cup LLC

      5. 6.1.5 The Flex Company

      6. 6.1.6 LYV Life Inc. (Cora)

      7. 6.1.7 Blossom Cup

      8. 6.1.8 Fleurcup

      9. 6.1.9 LELOi AB (Intimina)

      10. 6.1.10 Lune Group Oy Ltd

      11. 6.1.11 Essity AB

      12. 6.1.12 Invent Medic

    2. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
**Competitive Landscape covers- Business Overview, Financials, Products and Strategies and Recent Developments

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Frequently Asked Questions

The Global Menstrual Cup Market market is studied from 2019 - 2027.

The Global Menstrual Cup Market is growing at a CAGR of 5.7% over the next 5 years.

Asia-Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Diva International Inc., Mooncup Ltd, Me Luna GmbH, Lena Cup LLC, The Flex Company are the major companies operating in Global Menstrual Cup Market.

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