Biscuits Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Biscuits Market is segmented by Type (Crackers and Savory Biscuits and Sweet Biscuits), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Retailers, Online Retailers, and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa).

Market Snapshot

Biscuits Market Overview
Study Period: 2016 - 2026
Base Year: 2021
Fastest Growing Market: South America
Largest Market: Europe
CAGR: 4.97 %
Biscuits Market Major Players

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Market Overview

The biscuits market was valued at USD 106,232.78 million in 2020, and it is projected to reach an estimated CAGR of 4.97% during the forecast period, 2021-2026.

The biscuits market witnessed both positive as well as negative impacts due to the COVID-19 pandemic. The negative impact on the market was due to disruption of global supply chains leading to companies shutting down their factories or working with limited staff in yielding low production. Moreover, consumers stacking long shelf-life items, including biscuits, resulted in lesser product availability in the market. Nonetheless, consumers opting for convenient, healthy snacking options drove the demand for nutritious oat-based and nut-based biscuits.

The market is driven by the rising demand for convenience snacking paired with healthy ingredients among consumers. Also, since food-on-the-go is the most recent ongoing trend and is one of the fundamental considerations for consumers while purchasing food products, it has become a prominent factor for driving the market.

In addition, frequent launches with new formulations in the basic product such as low fat, gluten-free, low carbo, organic, and high fiber biscuits to attract consumers further fueled the market growth. On the segmentation font by type, sweet biscuits are the fastest-growing sector owing to their taste and healthy ingredients.

Other than focusing on new product development and marketing communications, the companies are also engaging in various in-store promotions. These in-store promotions are likely to center on money-off promotions, such as extra value packs or buy-one-get-one-free. Also, in terms of distribution channels, online store sales for healthy snack foods are growing at a faster rate, attracting many vertical specialists like Amazon, Walmart, Carrefour, etc., who are riding on increasing e-retailing growth and vying for a significant pie in online biscuit space.

Scope of the Report

Biscuits are a flour-based baked food product, typically hard, flat, and unleavened. The global biscuits market is segmented by type into crackers and savory biscuits, and sweet biscuits. Crackers and savory biscuits are further bifurcated into plain and flavored crackers, and sweet biscuits into plain biscuits, cookies, sandwich biscuits, chocolate-coated biscuits, and other sweet biscuits. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty retailers, online retailers, and other distribution channels. Also, the study provides an analysis of the biscuit market in the emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Crackers and Savory Biscuits
Plain Crackers
Flavoured Crackers
Sweet Biscuits
Plain Biscuits
Sandwich Biscuits
Chocolate-coated Biscuits
Other Sweet Biscuits
By Distribution Channel
Convenience Stores
Specialist Retailers
Online Retail
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa

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Key Market Trends

Gluten-free Biscuits Capturing Larger Consumer Base

The demand for gluten-free processed food products, such as bread, crackers, and biscuits, has risen considerably in recent years, across the global market, predominantly in Asia-Pacific. India has the largest population affected by celiac disease across the world. However, the amount of gluten-free food products available in India falls far short. Hence, gluten-free food products have a huge potential, including gluten-free biscuits, in the Indian market. Whereas, in the global market, the major companies are extensively making efforts to bring gluten-free cookies to the retail shelves. An independent research study has stated that an increasing number of American people are turning their backs on food products containing gluten, despite the fact that the prevalence of celiac disease has remained flat in recent years. This is providing opportunities to the bakery manufacturers to launch gluten-free sweet biscuits in the market. In this regard, in 2018, Biscuit International, a private label manufacturer, acquired Northumbrian Fine Foods (NFF) from CriSeren Foods to extend its product offerings and global reach and become Europe's largest producer of gluten and milk-free private label biscuit manufacturer. NFF is the United Kingdom’s largest gluten and milk-free sweet biscuits manufacturer.

Biscuits Market Key Trends

Europe is the Largest Market

The market is driven by the rising demand for convenient snacking paired with healthy ingredients among European consumers. Also, consumers across the United Kingdom and Germany are driven by indulgence, depending on the type of biscuit and size of the pack. A diverse range of new products are continually being introduced, including healthy biscuits, ‘thins’, free-from options, and breakfast biscuits. Thus, this is boosting the demand for healthy biscuits in the region. Furthermore, as part of targeting the premium biscuits category in the United Kingdom, Mondelez International rolled out a Cadbury branded biscuit with the option of consuming the product warm, out of the microwave. The move comes along with understanding the altering consumer preferences, where the country’s demand for traditional regular biscuits kept falling, with a significant rise in the requirement of “premium experiences”, on the other hand.

Biscuits Market Growth Rate by Region

Competitive Landscape

Competition is very high in the market, with virtually no entry barriers due to almost 100% penetration of the product. A lot of premium, functional biscuits have hit the market, giving the market leaders a run for their money. Major players are focusing on introducing new product offerings in the market to cater to the interests as per the ongoing tastes and preferences of the consumers. Since sweet biscuits have a significant role in the bakery and snacks market, top companies are engaged in delivering a variety of flavors and variants of biscuits to satisfy consumers' taste demands. For instance, in January 2018, MONDELEZ International brought together Cadbury chocolate and Oreo for two new sharing products in the United Kingdom.

Recent Developments

  • In March 2021, Mondelēz International announced the acquisition of Gourmet Food Holdings Pty Ltd, an Australian food company that offers premium biscuits and crackers. Through this acquisition, Mondelez accelerates in broader snacking leadership in Australia and New Zealand.
  • In January 2019, Kellogg made an investment of BRL 215 million (USD 68 million) to expand the factory, which belongs to Parati Group, located in Sao Lourenco, do Oeste, Brazil. Parati Group operates two facilities in Santa Catarina and offers products like biscuits, crackers, stocks, pasta, and powdered drink under brands which include Parati, Padua, Minueto, Zoo Cartoon, and Hot Crackers.
  • In August 2018, Biscuit International, one of Europe’s leading players in the private label sweet biscuit market, acquired Arluy, the fifth largest producer and distributor of sweet biscuits in Spain. The acquisition is a part of the development strategy, expanding its product offering and geographical footprint through external and organic growth.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Crackers and Savory Biscuits

        1. Plain Crackers

        2. Flavoured Crackers

      2. 5.1.2 Sweet Biscuits

        1. Plain Biscuits

        2. Cookies

        3. Sandwich Biscuits

        4. Chocolate-coated Biscuits

        5. Other Sweet Biscuits

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Retail

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle-East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle-East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Mondelez International Inc.

      2. 6.4.2 Kellogg Company

      3. 6.4.3 ITC Limited

      4. 6.4.4 Britannia Industries

      5. 6.4.5 Walkers Shortbread Ltd

      6. 6.4.6 Parle Products Pvt. Ltd

      7. 6.4.7 Burton's Biscuit Company

      8. 6.4.8 Yildiz Holding Inc.

      9. 6.4.9 Bahlsen GmbH & Co. KG

      10. 6.4.10 Campbell Soup Company

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Biscuits Market market is studied from 2016 - 2026.

The Biscuits Market is growing at a CAGR of 4.97% over the next 5 years.

South America is growing at the highest CAGR over 2021- 2026.

Europe holds highest share in 2020.

Britannia Industries, Yıldız Holding Inc. , Mondelēz International, Inc., Kellogg Company, ITC Limited are the major companies operating in Biscuits Market.

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