Biscuits Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Global Biscuits Market is segmented by type (Crackers & Savory Biscuits and Sweet Biscuits); by distribution channel (supermarkets/hypermarkets, convenience stores, specialty retailers, online retailers and others); and by geography.

Market Snapshot

biscuits market
Study Period:

2016 - 2026

Base Year:


Fastest Growing Market:

Asia Pacific

Largest Market:

North America


5.08 %

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Market Overview

The global biscuits market is projected to grow with a CAGR of 5.08 during the forecast period 2019-2024.

  • The market is driven by the rising demand for convenience snacking paired with healthy ingredients among consumers. Also, since Food-on-the-go is the most recent on-going trend and is one of the fundamental considerations for consumers while purchasing food products, thus it has become a prominent factor for driving the market. In addition, frequent launches with new formulations in the basic product such as low fat, gluten free, low carbo, organic, and high fiber biscuits to attract consumers has further fueled the market growth. On the segmentation font by type, sweet biscuit is the fastest growing sector owing to its taste and healthy ingredients.
  • In addition to focusing on new product development and marketing communications, the companies will also engage in various in-store promotions. These in-store promotions are likely to center on money off promotions, such as extra value packs, or buy-one-get-one-free. Also, in terms of distribution channel, online stores sales for healthy snack foods are growing at a faster rate, attracting many vertical specialists like Amazon, Walmart, Carrefour etc. who are riding on increasing e-retailing growth and vying for a significant pie in online biscuit space.

Scope of the Report

The global biscuits market is segmented by type into Crackers & Savory Biscuits and Sweet Biscuits. Crackers & Savory Biscuits are further bifurcated into plain and flavored crackers; and Sweet Biscuits into plain biscuits, cookies, sandwitch biscuits, chocolate coated biscuits and other sweet biscuits. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty retailers, online retailers and others. Also, the study provides an analysis of the functional flour market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

By Type
Crackers & Savory Biscuits
Plain Crackers
Flavored Crackers
Sweet Biscuits
Plain Biscuits
Sandwitch Biscuits
Chocolate-coated Biscuits
Other sweet Biscuits
By Distribution Channel
Convenience Stores
Specalist Retailers
Online Retail
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Asia Pacific
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa

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Key Market Trends

Rising Demand for Healthy Cookies

Demand for cookies segment is witnessed to have a rising trend owing to the product innovations involved in the sector and the use of high-quality of ingredients. For instance, in 2017, Pepperidge launched Pepperidge Farm Farmhouse Thin and Crispy cookies which is available in three flavors- milk chocolate chip, dark chocolate chip, and triple chocolate chip and Burton’s, January 2019 launched Maryland Sugar-free Cookies. In addition, bakery manufacturers attract customers with innovative packaging solutions. Also, rising disposable income in emerging economies has projected to drive the product demand over the years to come.

biscuits market

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North America to drive the market

North America is witnessed to dominant the biscuit market owing to the rising consumption of sandwich biscuits, especially among working class population in U.S. Canada, in the North Americn region has been driving the regional market further. Moreover, availability of flavors, such as buttercream, chocolate, and peanut butter, is expected to contribute to the growth. Also, rising disposable income, urbanization, and changing lifestyle further boosting the market.

biscuits market

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Competitive Landscape

Competition is very high in the market with virtually no entry barriers due to almost 100% penetration of the product. A lot of premium, functional biscuits have hit the market, giving the market leaders a run for their money. Manufacturers are living up to consumer demands by launching innovative products with functional properties such as high protein and by using ingredients such as nuts & seeds and dry fruits in biscuits.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Crackers & Savory Biscuits

        1. Plain Crackers

        2. Flavored Crackers

      2. 5.1.2 Sweet Biscuits

        1. Plain Biscuits

        2. Cookies

        3. Sandwitch Biscuits

        4. Chocolate-coated Biscuits

        5. Other sweet Biscuits

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specalist Retailers

      4. 5.2.4 Online Retail

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. Spain

        2. United Kingdom

        3. Germany

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Mondelez International, Inc

      2. 6.4.2 The Kellogg Company

      3. 6.4.3 ITC Limited

      4. 6.4.4 Britannia Industries

      5. 6.4.5 Walkers Shortbread Ltd

      6. 6.4.6 Parle Products Pvt. Ltd.

      7. 6.4.7 Burton's Biscuit Company

      8. 6.4.8 Yildiz Holding Inc.

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Biscuits Market market is studied from 2016 - 2026.

The Biscuits Market is growing at a CAGR of 5.08% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

  • Mondelēz International, Inc
  • The Kellogg Company
  • ITC Limited
  • Britannia Industries
  • Walkers Shortbread Ltd

Are the major companies operating in Biscuits Market.

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