Biscuits Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Biscuits Market Report is Segmented by Product Type (Crackers and Savory Biscuits, Sweet Biscuits and More), Packaging (Boxes, Plastic Packets, and Others), Category (Conventional and Free-From), Distribution Channel (Supermarkets/Hypermarkets and More), and Geography (North America, Europe, Asia-Pacific, and More). The Market Forecasts are Provided in Terms of Value (USD).

Biscuits Market Size and Share

Biscuits Market (2025 - 2030)
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Compare market size and growth of Biscuits Market with other markets in Food & Beverage Industry

Biscuits Market Analysis by Mordor Intelligence

The biscuit market valued at USD 135.21 billion in 2025 is projected to reach USD 174.34 billion by 2030, growing at a CAGR of 5.21%. This growth stems from continuous household consumption patterns, expanding urban middle-class demographics, and established snacking behaviors. Manufacturers are reformulating their product lines to include reduced-sugar and fiber-enriched variants while maintaining their traditional indulgent offerings, addressing both health-conscious consumers and those seeking treats. E-commerce expansion has facilitated premium product distribution and direct-to-consumer channels, with single-serve packaging formats capturing the on-the-go consumption segment. Major manufacturers are fortifying their supply chains through strategic acquisitions and geographical expansion initiatives to mitigate raw material cost fluctuations.

Key Report Takeaways

• By product type, sweet biscuits led with 72.69% revenue share in 2024; crackers and savory biscuits are projected to advance at a 6.38% CAGR through 2030.

• By packaging type, plastic packets and on-the-go pouches held 58.42% of the biscuit market share in 2024, while boxes are set to grow at 4.12% CAGR to 2030.

• By category, conventional wheat-based SKUs captured 85.31% of the biscuit market size in 2024; free-from options are expanding at 6.45% CAGR between 2025-2030.

• By distribution channel, supermarkets and hypermarkets accounted for 45.33% of the biscuit market in 2024, whereas online retail is climbing at an 8.08% CAGR to 2030.

• By geography, Europe dominated with a 27.82% share of the biscuit market size in 2024; the South America region is on course for the fastest 7.03% CAGR over 2025-2030.

Segment Analysis

By Product Type: Sweet Biscuits Dominate While Savory Accelerates

Sweet biscuits dominate with a 72.69% market share in 2024, establishing their position as the primary product category across global markets. The segment's continued success stems from innovative product development, exemplified by Britannia's 'Pure Magic Choco Stars' featuring chocolate cream in a distinctive star-shaped cavity. Manufacturers maintain market momentum by balancing health regulation compliance with superior taste profiles. ITC's Dark Fantasy Choco Fills illustrates this approach through strategic premium positioning in a value-focused category.

The crackers and savory biscuits segment exhibits robust growth at 6.38% CAGR (2025-2030), propelled by evolving consumer preferences for diverse flavors and functional benefits. This expansion reflects the growing snacking trend, where consumers increasingly gravitate toward international flavors that combine satisfaction with health benefits. Food Business News reports rising consumer interest in umami flavors derived from seaweed and black garlic, particularly in plant-based offerings. The segment's evolution is further demonstrated by Absolutely! Gluten Free's introduction of Everything, Toasted Onion, and Cracked Pepper crackers, which successfully merge health considerations with distinctive flavor profiles.

Biscuits Market: Market Share by Product Type
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By Packaging Type: Plastic Pouches Lead While Premium Boxes Gain Ground

Plastic packets and on-the-go pouches hold 58.42% market share in 2024, due to their combination of cost-effectiveness, product protection, and convenience. The growth of quick commerce and evolving shopping patterns has strengthened this format's position, as manufacturers adapt packaging for various retail channels and consumption scenarios. The format serves both value and premium market segments effectively. In response to environmental concerns, companies are developing sustainable solutions, with Greggs aiming to reduce packaging by 25% by 2025 from 2019 levels.

Box packaging is projected to grow at 4.12% CAGR from 2025 to 2030, driven by premium product trends and increased gift-giving occasions. Consumers demonstrate greater willingness to pay higher prices for enhanced presentation, while boxes provide opportunities for brand storytelling and reuse. The growth aligns with the broader premium biscuit segment, where packaging differentiates products in competitive retail environments. The expansion of e-commerce further supports box packaging adoption, as it provides superior product protection during shipping while enhancing the consumer unboxing experience.

By Category: Conventional Wheat Maintains Dominance Amid Free-From Surge

Conventional wheat-based biscuits command an 85.31% market share in 2024, underscoring the enduring consumer preference for traditional formulations. The segment's prominence reflects manufacturers' successful adaptation through strategic reformulation that addresses health concerns while preserving familiar taste profiles. Companies systematically reduce sugar, salt, and fat content while maintaining product appeal, as evidenced by the Food Reformulation Taskforce in Ireland's 2025 targets: 20% reduction in sugar and calories, and 10% reduction in saturated fats and salt in biscuits. The segment's market leadership continues through comprehensive availability across price points and distribution channels.

Free-from varieties lead market growth at 6.45% CAGR (2025-2030), signaling broader consumer acceptance of dietary restriction-friendly products. This expansion stems from significant improvements in taste and texture profiles that eliminate previous barriers to widespread adoption. FoodNavigator reports accelerating sales of gluten-free products, highlighting their evolution from niche to mainstream offerings. Frontier Biscuit Company illustrates this transformation through its gluten-free and vegan biscuits, featuring alternative flours such as almond and chickpea, with products like Jowar Stick varieties that fulfill dietary requirements without compromising taste quality.

By Distribution Channel: Traditional Retail Leads While Digital Transforms

Supermarkets and hypermarkets dominate the distribution landscape with a 45.33% share in 2024. These retail formats sustain their market leadership through widespread geographic presence, strategic pricing models, and integrated shopping solutions. Their strong market position results from extensive product portfolios and targeted promotional campaigns that resonate with multiple consumer segments. The food retail environment in emerging markets, notably Saudi Arabia, showcases a distinct shift toward modern retail formats, as hypermarkets become the preferred shopping destinations. These retail channels continue to evolve by optimizing in-store experiences while seamlessly integrating digital capabilities [3]Source: Food Export, "2025 UES Middle East Market Assessment", foodexport.org.

The online retail segment projects a growth rate of 8.08% CAGR from 2025 to 2030, driven by accelerated digital transformation post-pandemic and strengthened delivery networks. Consumer purchasing behaviors have fundamentally transformed toward digital platforms, which deliver accessibility, comprehensive product ranges, and personalized shopping journeys. ITC Foods illustrates this transformation by strategically repositioning its market presence to align with quick commerce platforms. The e-commerce expansion facilitates direct consumer interactions and data-driven marketing initiatives. Additionally, the platform enables emerging brands to reach consumers without extensive physical retail infrastructure requirements.

Biscuits Market: Market Share by Distribution Channel
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Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

In 2024, Europe holds 27.82% of the global biscuit market, with Germany, France, and the UK leading health-focused and premium product innovations. Biscuit International's acquisition of Patisserie Casteleijn on January 1, 2025, highlights the industry's response to strict sugar content and HFSS advertising regulations, driving product reformulation. In North America, 28% of US and Canadian consumers check ingredient lists, reflecting a preference for premium and health-centric products. The FDA's upcoming ban on Red Dye No. 3, effective January 15, 2027, emphasizes food safety [4]Source: The U.S. Food and Drug Administration (FDA), "FDA bans use of Red Dye 3 in food", fda.gov. Advanced retail infrastructure and digital adoption are boosting online sales and direct-to-consumer marketing.

South America is the fastest-growing market, with a 7.03% CAGR (2025-2030), driven by urbanization and a growing middle class demanding convenient, affordable snacks. Local brands are innovating with traditional Latin American flavors to compete with global players. Economic volatility and currency fluctuations challenge raw material costs and pricing in Brazil and Argentina. However, a shift toward healthier biscuits with reduced sugar and added fiber creates opportunities for premium products. Expanding modern retail and e-commerce enhance accessibility, driving market growth.

Asia-Pacific is set for growth, driven by urbanization, rising incomes, and changing consumption habits. Mayora Indah achieved 15% growth in 2024 through strategic placements and celebrity endorsements. In China, artisanal bakeries and a preference for Western-style baked goods drive demand for premium offerings and innovative flavors. The Middle East and Africa are also growing. CBL Group's entry into Kenya highlights East Africa's potential. In Saudi Arabia, rising incomes and changing diets boost the packaged food market. Health-centric regulations push manufacturers toward reformulations. The UAE and South Africa stand out as growth hubs, benefiting from urbanization and modern retail. A youthful demographic and digital media engagement accelerate the adoption of products blending global and local flavors.

Biscuits Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The biscuit market is moderately consolidated, characterized by a mix of dominant multinational corporations and an increasing number of regional and private-label players. Leading companies such as Mondelēz International, Inc., Britannia Industries Limited, Parle Products Private Limited, Kellanova, and Yildiz Holding A.Ş. maintain their market dominance through robust distribution networks, extensive product portfolios, and continuous innovation. However, the rising consumer preference for healthier, specialty, and artisanal products has created opportunities for smaller brands to establish a competitive presence. Additionally, private-label products are gaining traction due to their cost-effectiveness and expanding retail penetration. This competitive balance fosters a dynamic market environment, combining stability with innovation, which defines the moderately consolidated nature of the market.

Strategic differentiation is pivotal in navigating the evolving competitive landscape. Companies like ITC Foods have adopted a dual-speed strategy, balancing rural-focused offerings with premium products to address inflationary pressures while building long-term brand equity. This approach is increasingly critical as the market diversifies across health-conscious, indulgence-driven, and value-oriented segments. Furthermore, the adoption of advanced technologies, such as data analytics and social listening, has become a significant competitive advantage. These tools enable companies to gain deeper insights into consumer preferences and respond swiftly to emerging trends, ensuring they remain relevant in a fragmented market.

Acquisition strategies are playing a crucial role in shaping the competitive dynamics of the market. For example, Ferrero's affiliate, CTH Invest, is negotiating the acquisition of Michel et Augustin from Danone to strengthen its position in the premium biscuits segment. This move aligns with CTH's previous acquisitions of Burton's Biscuit Company, Fox's, Kelsen Group, and Delacre, reflecting a strategic focus on expanding its premium product portfolio. Meanwhile, supply chain disruptions continue to challenge manufacturers, impacting production levels and ingredient sourcing. These disruptions underscore the importance of resilient supply chain strategies to ensure consistent production and availability of raw materials.

Biscuits Industry Leaders

  1. Mondelēz International, Inc.

  2. Britannia Industries Limited

  3. Parle Products Private Limited

  4. Kellanova

  5. Yildiz Holding A.Ş.

  6. *Disclaimer: Major Players sorted in no particular order
Biscuits Market
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Recent Industry Developments

  • May 2025: McVitie’s has expanded its biscuit product range in Ghana with the launch of new varieties including Digestive Multigrain, Speculars Ginger, Choco Chips, Shortbread Bites, and Chocolate Shortbread, each offering distinctive flavors and wholesome ingredients for diverse snacking occasions.
  • February 2025: Britannia has partnered with Warner Bros. Discovery Global Consumer Products to launch limited-edition Harry Potter-themed Pure Magic Choco Frames biscuits, each pack featuring five biscuits inspired by the four Hogwarts houses—Gryffindor, Slytherin, Ravenclaw, and Hufflepuff.
  • February 2025: Mondelez International has partnered with the Wisconsin-based, family-owned cheese company Sargento to launch a new line of cheese crackers called Sargento cheese bakes. Made with Sargento cheese and herbs, the crackers come in three flavors: aged white cheddar and rosemary, pepper jack, and Parmesan and oregano, according to Mondelez.
  • January 2025: Oreo introduced several new treats to start 2025, including Oreo Loaded with more creme and cookie pieces, and Oreo Minis Peanut Butter. The brand also have limited-time flavors like football-themed Oreo Game Day and Oreo Irish Creme Thins. Additionally, the company introduced frozen Oreo Bites and Mini Bars, along with Double Chocolate Cakesters and Golden Birthday Cake Cakesters.

Table of Contents for Biscuits Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising demand for indulgent snack occasions
    • 4.2.2 Health-oriented reformulations driving fiber-enriched biscuit
    • 4.2.3 Premiumization trend fueling single-serve portion packs
    • 4.2.4 Product innovation and flavor varieties
    • 4.2.5 Expansion of retail and e-commerce channels.
    • 4.2.6 Rising demand for organic and natural ingredient biscuits
  • 4.3 Market Restraints
    • 4.3.1 Stringent HFSS advertising curbs limiting biscuit promotions
    • 4.3.2 Fluctuating wheat and sugar prices affect profit margins.
    • 4.3.3 Competition from traditional savory snacks
    • 4.3.4 Intense private label competition
  • 4.4 Value/Supply-Chain Analysis
  • 4.5 Regulatory Outlook
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers/Consumers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitute Products
    • 4.7.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE, VOLUME)

  • 5.1 By Product Type
    • 5.1.1 Crackers and Savory Biscuits
    • 5.1.2 Sweet Biscuits
    • 5.1.2.1 Plain Biscuits
    • 5.1.2.2 Cookies
    • 5.1.2.3 Sandwich Biscuits
    • 5.1.2.4 Chocolate-Coated Biscuits
    • 5.1.2.5 Others
  • 5.2 By Packaging Type
    • 5.2.1 Boxes
    • 5.2.2 Plastic Packets/On-the-Pouches
    • 5.2.3 Others
  • 5.3 By Category
    • 5.3.1 Conventional
    • 5.3.2 Free-From
  • 5.4 By Distribution Channel
    • 5.4.1 Supermarkets/Hypermarkets
    • 5.4.2 Convenience Stores
    • 5.4.3 Specialty and Gourmet Stores
    • 5.4.4 Online Retail Stores
    • 5.4.5 Other Distribution Channels
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 France
    • 5.5.2.3 United Kingdom
    • 5.5.2.4 Spain
    • 5.5.2.5 Netherlands
    • 5.5.2.6 Italy
    • 5.5.2.7 Sweden
    • 5.5.2.8 Poland
    • 5.5.2.9 Belgium
    • 5.5.2.10 Rest of Europe
    • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 India
    • 5.5.3.3 Japan
    • 5.5.3.4 Australia
    • 5.5.3.5 South Korea
    • 5.5.3.6 Indonesia
    • 5.5.3.7 Thailand
    • 5.5.3.8 SIngapore
    • 5.5.3.9 Rest of Asia-Pacific
    • 5.5.4 South America
    • 5.5.4.1 Brazil
    • 5.5.4.2 Argentina
    • 5.5.4.3 Colombia
    • 5.5.4.4 Chile
    • 5.5.4.5 Peru
    • 5.5.4.6 Rest of South America
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 United Arab Emirates
    • 5.5.5.2 South Africa
    • 5.5.5.3 Nigeria
    • 5.5.5.4 Saudi Arabia
    • 5.5.5.5 Egypt
    • 5.5.5.6 Morocco
    • 5.5.5.7 Turkey
    • 5.5.5.8 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Mondelēz International Inc.
    • 6.4.2 ITC Limited
    • 6.4.3 Britannia Industries Limited
    • 6.4.4 Parle Products Private Limited
    • 6.4.5 Yildiz Holding A.Ş.
    • 6.4.6 Kellanova
    • 6.4.7 Grupo Bimbo, S.A.B. de C.V.
    • 6.4.8 Campbell Soup Company
    • 6.4.9 Lotus Bakeries NV
    • 6.4.10 Nestlé S.A.
    • 6.4.11 Bahlsen GmbH & Co. KG
    • 6.4.12 Walkers Shortbread Limited
    • 6.4.13 Fox’s Burton’s Companies Ltd
    • 6.4.14 PepsiCo Inc. (Nabisco)
    • 6.4.15 Orkla ASA (Göteborgs Kex)
    • 6.4.16 Arcor S.A.I.C.
    • 6.4.17 Munchy Food Industries Sdn Bhd
    • 6.4.18 Lantmännen
    • 6.4.19 Anmol Industries Limited
    • 6.4.20 Associated British Foods plc (Ryvita)

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Global Biscuits Market Report Scope

Biscuits are flour-based baked food products, typically hard, flat, and unleavened.

The biscuit market is segmented by type, distribution channel, and geography. By type, the market is segmented into crackers and savory biscuits and sweet biscuits. Crackers and savory biscuits are further sub-segmented into plain crackers and flavored crackers. On the other hand, sweet biscuits are further sub-segmented into plain biscuits, cookies, sandwich biscuits, chocolate-coated biscuits, and other sweet biscuits. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East and Africa.

The market sizing has been done in value terms in USD for all the abovementioned segments

By Product Type Crackers and Savory Biscuits
Sweet Biscuits Plain Biscuits
Cookies
Sandwich Biscuits
Chocolate-Coated Biscuits
Others
By Packaging Type Boxes
Plastic Packets/On-the-Pouches
Others
By Category Conventional
Free-From
By Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Specialty and Gourmet Stores
Online Retail Stores
Other Distribution Channels
By Geography North America United States
Canada
Mexico
Rest of North America
Europe Germany
France
United Kingdom
Spain
Netherlands
Italy
Sweden
Poland
Belgium
Rest of Europe
Asia-Pacific China
India
Japan
Australia
South Korea
Indonesia
Thailand
SIngapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa United Arab Emirates
South Africa
Nigeria
Saudi Arabia
Egypt
Morocco
Turkey
Rest of Middle East and Africa
By Product Type
Crackers and Savory Biscuits
Sweet Biscuits Plain Biscuits
Cookies
Sandwich Biscuits
Chocolate-Coated Biscuits
Others
By Packaging Type
Boxes
Plastic Packets/On-the-Pouches
Others
By Category
Conventional
Free-From
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty and Gourmet Stores
Online Retail Stores
Other Distribution Channels
By Geography
North America United States
Canada
Mexico
Rest of North America
Europe Germany
France
United Kingdom
Spain
Netherlands
Italy
Sweden
Poland
Belgium
Rest of Europe
Asia-Pacific China
India
Japan
Australia
South Korea
Indonesia
Thailand
SIngapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa United Arab Emirates
South Africa
Nigeria
Saudi Arabia
Egypt
Morocco
Turkey
Rest of Middle East and Africa
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Key Questions Answered in the Report

What is the current value of the Biscuit market?

The Biscuit market stood at USD 135.21 billion in 2025 and is projected to reach USD 174.34 billion by 2030 at a 5.21% CAGR.

Which region holds the largest Biscuit market share?

Europe leads with 27.82% of global revenue, with Germany, France, and the UK leading health-focused and premium product innovations.

What product segment is growing the fastest within the biscuit market?

Crackers and savory biscuits are expected to expand at a 6.38% CAGR through 2030 owing to diverse flavor innovation and functional positioning.

How big is the online channel in the biscuit market size?

Online retail is the fastest-advancing channel, rising at a 8.08% CAGR, reflecting the boom in quick-commerce and direct-to-consumer models.

Page last updated on: July 3, 2025