Biscuits Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Market Overview

The global biscuits market is projected to grow with a CAGR of 5.08 during the forecast period 2019-2024.

• The market is driven by the rising demand for convenience snacking paired with healthy ingredients among consumers. Also, since Food-on-the-go is the most recent on-going trend and is one of the fundamental considerations for consumers while purchasing food products, thus it has become a prominent factor for driving the market. In addition, frequent launches with new formulations in the basic product such as low fat, gluten free, low carbo, organic, and high fiber biscuits to attract consumers has further fueled the market growth. On the segmentation font by type, sweet biscuit is the fastest growing sector owing to its taste and healthy ingredients.
• In addition to focusing on new product development and marketing communications, the companies will also engage in various in-store promotions. These in-store promotions are likely to center on money off promotions, such as extra value packs, or buy-one-get-one-free. Also, in terms of distribution channel, online stores sales for healthy snack foods are growing at a faster rate, attracting many vertical specialists like Amazon, Walmart, Carrefour etc. who are riding on increasing e-retailing growth and vying for a significant pie in online biscuit space.

Scope of the Report

The global biscuits market is segmented by type into Crackers & Savory Biscuits and Sweet Biscuits. Crackers & Savory Biscuits are further bifurcated into plain and flavored crackers; and Sweet Biscuits into plain biscuits, cookies, sandwitch biscuits, chocolate coated biscuits and other sweet biscuits. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty retailers, online retailers and others. Also, the study provides an analysis of the functional flour market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa.

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Key Market Trends

Rising Demand for Healthy Cookies

Demand for cookies segment is witnessed to have a rising trend owing to the product innovations involved in the sector and the use of high-quality of ingredients. For instance, in 2017, Pepperidge launched Pepperidge Farm Farmhouse Thin and Crispy cookies which is available in three flavors- milk chocolate chip, dark chocolate chip, and triple chocolate chip and Burton’s, January 2019 launched Maryland Sugar-free Cookies. In addition, bakery manufacturers attract customers with innovative packaging solutions. Also, rising disposable income in emerging economies has projected to drive the product demand over the years to come.

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