Biscuits Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Biscuit Market Report is Segmented by Type (Crackers and Savory Biscuits and Sweet Biscuits), by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Retailers, Online Retail Stores, and Other Distribution Channels), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers Market Size and Values in (USD) During the Forecast Years for the Above Segments.


Biscuits Market Size

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Biscuits Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 132.43 Billion
Market Size (2029) USD 169.10 Billion
CAGR (2024 - 2029) 5.01 %
Fastest Growing Market South America
Largest Market Europe

Major Players

Biscuits Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Biscuits Market Analysis

The Biscuits Market size is estimated at USD 132.43 billion in 2024, and is expected to reach USD 169.10 billion by 2029, growing at a CAGR of 5.01% during the forecast period (2024-2029).

Consumers' preference for convenient, healthy snacking options drives the demand for nutritious oat- and nut-based biscuits. Market players are introducing biscuits in different flavors, shapes, and creams targeted toward children. For instance, in April 2022, Koobi launched the 5D Fun Chocolate and Milk Biscuits in Malaysia. These animal-shaped biscuits, available in chocolate and milk flavors, aid in children's learning and cognitive capacities. Additionally, the recent trend of on-the-go food products has become a significant factor driving the market. This trend is one of the essential considerations for customers when purchasing food products. In addition, frequent launches of new formulations in the primary outcome, such as low-fat, gluten-free, low-carb, organic, and high-fiber biscuits, to attract consumers are expected to fuel the market growth.

Regarding segmentation by type, sweet biscuits are the fastest-growing sub-segment owing to their taste and incorporation of healthy ingredients. Moreover, fortified biscuit products infused and replaced with oats, millet, and other nutritional ingredients instead of wheat are gaining popularity in the market. This is mainly due to the increasing prevalence of chronic diseases such as diabetes, hypertension, and other digestive troubles that can be reduced with proper diet.

Companies actively participate in in-store promotions, emphasizing new product development and marketing communications. These promotions, such as extra-value packs or buy one, get one free deal, primarily aim to help consumers save money. Moreover, online sales of biscuit products are rapidly growing in terms of distribution channels, attracting numerous vertical specialists like Amazon, Walmart, Carrefour, and others who are capitalizing on the increasing e-retail trend.

Biscuits Market Trends

Inclination Towards Clean Label and Gluten-Free Products

The demand for clean-label and gluten-free processed food products, such as biscuits, cookies, crackers, and scones, has risen considerably in recent years globally. One of the primary reasons people prefer gluten-free products is the prevalence of celiac disease in many regions worldwide. Considering the trend, market players are focused on producing high-fiber, low-calorie, and gluten-free products. Over the years, product launches with label claims like "no artificial additives," "non-GMO," and "reduced sugar" have quietly benefited customers. The growing interest in natural sweeteners like stevia and monk fruit, natural colors like spirulina, elderberry, and beetroot, and thickeners like tragacanth and gellan gum fuel the clean-label movement. In addition, rising consumer demand for nutritious products and increasing clean-label products result in market growth. For instance, in 2022, Mondelēz International, Inc. continued its strong track record of offering consumers a wide range of snacking options by reformulating products low in fat, salt, or sugar (HFSS). 

Gluten-free Food Products Market: Estimated Expenditure on Products with and without Gluten, in EUR, Spain, 2022

Europe Holds the Largest Market Share

The market is driven by consumers' rising demand for convenient snacking options with healthy ingredients. A diverse range of new products, including healthy biscuits, 'thins,' free-from options, and breakfast biscuits, continuously enter the market, bolstering the demand for biscuits in the region. Biscuits infused with nuts, seeds, dried fruits, and other nutrition-based ingredients are gaining traction as healthy alternatives for conventional biscuits. Consumers tend to be attracted to these ingredients as most prefer more nutritious options, resulting in significant market growth. Moreover, new players are entering the market, and hence, competition is getting intense among major players. As a result, manufacturers focus on launching innovative products to uphold their position in the market. For instance, in January 2022, the renowned French biscuit brand 'Lu' introduced four new varieties—Le Petit Chocolat, Le Petit Beurre, Le Petit Biscotte, and Le Petit Citron—in the United Kingdom. Furthermore, some brands are capitalizing on the role of shaped biscuits for children, creating biscuits that can serve as a creative outlet as well as educational experiences, such as the 'Coole Kekse' vehicle and traffic sign-shaped biscuits from the German discount retailer Aldi.

Biscuits Market: Market Size (%), By Geography, Global, 2023

Biscuits Industry Overview

The global biscuits market is highly fragmented in nature, with various players operating in the market. Competition is intense among key players, with virtually no entry barriers due to the almost 100% penetration of the products. Many premium, functional biscuits have hit the market, giving the market leaders a run for their money. Major players are focusing on introducing new product offerings in the market to cater to the interests of consumers' tastes and preferences. Some major players operating in the market are Yildiz Holding Inc., Mondelez International Inc., ITC Limited, Parle Products Private Limited, and Britannia Industries Limited. Since sweet biscuits have a significant role in the bakery and snacks market, top companies deliver various flavors and variants of biscuits to satisfy consumers' taste demands.

Biscuits Market Leaders

  1. Yıldız Holding Inc.

  2. Mondelēz International, Inc.

  3. ITC Limited

  4. Britannia Industries Limited

  5. Parle Products Private Limited

*Disclaimer: Major Players sorted in no particular order

Biscuits Market Concentration
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Biscuits Market News

  • March 2024: Kolkata-based biscuit and packaged snack company Bisk Farm is exploring acquisition opportunities of regional brands in the West and South to bolster its distribution muscles and increase brand presence.
  • March 2024: Parle-G launched a new variant of biscuits, “Parle G Dark.” The latest product featured dark chocolate flavoring with new packaging updated as Dark Cocoa Biscuits. 
  • February 2024: Parle Products Pvt. Ltd. extended its partnership with Celebrity Cricket League (CCL), India's T20 Cricket, by the film industry for its upcoming tenth season.

Biscuits Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Innovation In Flavors And Ingredients

      2. 4.1.2 Inclination Towards Fortified Biscuits

    2. 4.2 Market Restraints

      1. 4.2.1 Popularity Of Healthy Snacking And Other Alternatives

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Crackers and Savory Biscuits

        1. Plain Crackers

        2. Flavored Crackers

      2. 5.1.2 Sweet Biscuits

        1. Plain Biscuits

        2. Cookies

        3. Sandwich Biscuits

        4. Chocolate-coated Biscuits

        5. Other Sweet Biscuits

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Retailers

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Pakistan

        6. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East and Africa

        1. South Africa

        2. Saudi Arabia

        3. Rest of Middle East and Africa


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Mondelēz International Inc.

      2. 6.3.2 ITC Limited

      3. 6.3.3 Britannia Industries Limited

      4. 6.3.4 Walkers Shortbread Ltd

      5. 6.3.5 Parle Products Pvt. Ltd

      6. 6.3.6 Ferrero International SA (Burton’s Biscuit Company)

      7. 6.3.7 Yildiz Holding Inc.

      8. 6.3.8 Bahlsen GmbH & Co. KG

      9. 6.3.9 Grupo Bimbo, S.A.B. de C.V.

      10. 6.3.10 Kellanova

    4. *List Not Exhaustive

**Subject to Availability
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Biscuits Industry Segmentation

Biscuits are flour-based baked food products, typically hard, flat, and unleavened.

The biscuit market is segmented by type, distribution channel, and geography. By type, the market is segmented into crackers and savory biscuits and sweet biscuits. Crackers and savory biscuits are further sub-segmented into plain crackers and flavored crackers. On the other hand, sweet biscuits are further sub-segmented into plain biscuits, cookies, sandwich biscuits, chocolate-coated biscuits, and other sweet biscuits. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialist retailers, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East and Africa.

The market sizing has been done in value terms in USD for all the abovementioned segments

Crackers and Savory Biscuits
Plain Crackers
Flavored Crackers
Sweet Biscuits
Plain Biscuits
Sandwich Biscuits
Chocolate-coated Biscuits
Other Sweet Biscuits
Distribution Channel
Convenience Stores
Specialist Retailers
Online Retail Stores
Other Distribution Channels
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa
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Biscuits Market Research Faqs

The Biscuits Market size is expected to reach USD 132.43 billion in 2024 and grow at a CAGR of 5.01% to reach USD 169.10 billion by 2029.

In 2024, the Biscuits Market size is expected to reach USD 132.43 billion.

Yıldız Holding Inc., Mondelēz International, Inc., ITC Limited, Britannia Industries Limited and Parle Products Private Limited are the major companies operating in the Biscuits Market.

South America is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Europe accounts for the largest market share in Biscuits Market.

In 2023, the Biscuits Market size was estimated at USD 125.80 billion. The report covers the Biscuits Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Biscuits Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Biscuits Industry Report

Statistics for the 2024 Biscuit market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Biscuit analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Biscuits Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)