Biscuits Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Biscuits Market Analysis

The Biscuits Market size is estimated at USD 139.06 billion in 2025, and is expected to reach USD 177.57 billion by 2030, at a CAGR of 5.01% during the forecast period (2025-2030).

The biscuits industry is experiencing a significant transformation driven by evolving consumer preferences and increasing health consciousness. According to recent FDA surveys, approximately 87% of US adults now carefully examine nutrition labels on food packages, reflecting a growing emphasis on ingredient transparency and nutritional awareness. This shift has prompted manufacturers to reformulate their products with cleaner labels, reduced sugar content, and enhanced nutritional profiles. Major players are responding through innovative launches, as evidenced by Vantage Food's introduction of the SIMPLY KAKE emulsifier in September 2023, designed to support cleaner label initiatives while maintaining product quality.

Sustainability and environmental consciousness are becoming increasingly central to industry operations and consumer choices. In January 2024, ITC demonstrated this commitment by launching the Sunfeast Farmlite Digestive Biscuit family pack in 100% outer paper bag packaging, setting a new standard for sustainable packaging in the biscuits industry. Companies are increasingly focusing on reducing plastic usage, implementing recyclable packaging solutions, and adopting environmentally friendly production practices to align with growing consumer environmental awareness.

The industry is witnessing a notable shift towards plant-based and vegan offerings, reflecting broader dietary trends. Recent data shows that 87% of Americans are now incorporating plant-based protein into their diets, while 4% of the UK population identifies as vegan in 2023. This trend has catalyzed innovation in product formulation, with manufacturers developing new varieties using alternative ingredients like oats, nuts, and plant-based proteins. The market has seen numerous launches catering to this segment, including Mars' introduction of new vegan-friendly biscuits varieties in early 2024.

Premium and indulgent offerings continue to drive market growth, with manufacturers focusing on unique flavor combinations and innovative formats. This trend is exemplified by recent launches such as Ferrero UK's introduction of the Duplo hazelnut and milk chocolate biscuit bar in July 2023, featuring delicate layers of crispy wafer sandwiched between a smooth hazelnut center. Companies are increasingly experimenting with novel ingredients, textures, and flavor profiles to create distinctive products that appeal to consumers seeking premium biscuits snacking experiences. The trend towards premiumization is particularly evident in the growing number of limited-edition releases and specialty varieties that combine traditional favorites with new and exotic flavors.

Biscuits Market Trends

Growing Health Consciousness and Clean Label Demand

The biscuits market is experiencing a significant transformation driven by increasing health consciousness among consumers and a growing demand for clean label products. According to the US Food and Drug Administration's Food Safety and Nutrition Survey, 87% of US adults actively check the Nutrition Facts label on food packages, demonstrating heightened awareness of ingredient transparency. This consumer behavior has prompted manufacturers to reformulate their products with cleaner ingredients, focusing on natural sweeteners like stevia and monk fruit, natural colors derived from spirulina, elderberry, and beetroot, and natural thickeners such as tragacanth and gellan gum.

The industry has witnessed a substantial shift towards products with specific health claims and cleaner ingredients. Major manufacturers are responding to this trend by introducing products with reduced fat, salt, and sugar content, while simultaneously incorporating nutritious ingredients like nuts, seeds, and dried fruits. For instance, Mondelēz International demonstrated this commitment in 2022 by reformulating its product portfolio to align with HFSS (high in fat, salt, or sugar) compliance requirements. Additionally, manufacturers are increasingly launching products with claims such as "no artificial additives," "non-GMO," and "reduced sugar" to cater to health-conscious consumers seeking more nutritious snacking options, including healthy biscuits.

Rising Demand for Convenient and Portion-Controlled Snacking

The market is witnessing substantial growth driven by increasing consumer demand for convenient snacking options that align with busy lifestyles while maintaining portion control. This trend has led to a proliferation of innovative formats, particularly in the bite-sized segment, where manufacturers are introducing smaller portions of popular products to cater to on-the-go consumption patterns. For instance, in 2023, major players like Mondelēz International launched bite-sized versions of their iconic offerings, including Mini Oreos and Chips Ahoy! Bites, while Pladis introduced McVitie's Digestive milk chocolate minis specifically designed for on-the-go, lunchtime, and sharing occasions.

The convenience factor extends beyond just portion size to include packaging innovations and format adaptations that make products more suitable for modern consumption patterns. Manufacturers are developing products that can be easily consumed during work breaks, commuting, or other on-the-go situations while maintaining product freshness and quality. This trend is particularly evident in new product launches featuring resealable packaging, individual portions, and multi-pack formats that cater to different consumption occasions. The industry has also witnessed the introduction of innovative formats like bite-sized wafers and miniaturized versions of classic biscuits, offering unique textural experiences while maintaining the convenience aspect that consumers seek.

Product Innovation and Flavor Diversification

The cookies market is experiencing significant growth driven by continuous product innovation and flavor diversification to meet evolving consumer preferences. Manufacturers are increasingly experimenting with unique flavor combinations, incorporating ingredients like nuts, seeds, dried fruits, and various spices to create distinctive taste profiles. This trend is exemplified by recent launches such as the French biscuit brand Lu's introduction of four new varieties in the UK market - Le Petit Chocolat, Le Petit Beurre, Le Petit Biscotte, and Le Petit Citron, demonstrating the industry's commitment to flavor innovation and market expansion.

The innovation extends beyond just flavors to include creative formats and educational elements, particularly in the children's segment. Manufacturers are developing products that serve multiple purposes, combining snacking with engagement and learning experiences. For instance, German retailer Aldi's introduction of 'Coole Kekse' vehicle and traffic sign-shaped biscuits represents this trend of combining entertainment with consumption. Additionally, manufacturers are focusing on premium offerings with unique ingredient combinations and sophisticated flavor profiles to cater to adult consumers seeking more refined snacking experiences. This includes the development of products featuring premium ingredients like Belgian chocolate, exotic nuts, and specialty fruits, often presented in upscale packaging formats.

Growing Demand for Special Dietary Requirements

The biscuit market is experiencing substantial growth driven by increasing demand for products catering to specific dietary requirements and restrictions. With approximately 3.2 million Americans affected by Celiac disease as of 2022, manufacturers are expanding their gluten-free product portfolios to address this significant market segment. This trend has led to the development of innovative formulations using alternative ingredients such as rice flour, almond flour, and other gluten-free alternatives, while maintaining taste and texture qualities comparable to traditional products.

The special dietary requirements segment extends beyond just gluten-free options to include products catering to various other dietary preferences and restrictions. Manufacturers are developing products that address multiple dietary considerations simultaneously, such as vegan, dairy-free, and allergen-free options. This trend is evidenced by recent product launches featuring innovative ingredients and formulations that maintain product quality while eliminating common allergens and restricted ingredients. For instance, manufacturers are incorporating alternative protein sources, natural sweeteners, and functional ingredients to create products that not only meet dietary restrictions but also offer additional nutritional benefits, thereby appealing to a broader consumer base seeking specialized dietary options, including protein biscuits and whole grain biscuits.

Segment Analysis: Product Type

Sweet Biscuits Segment in Global Biscuits Market

Sweet biscuits dominate the global biscuits market, commanding approximately 73% of the total market share in 2024. This substantial market presence is driven by the segment's diverse product portfolio, including plain biscuits, cookies, sandwich biscuits, chocolate biscuits, and other sweet varieties. The segment's dominance is further strengthened by increasing consumer preference for indulgent snacking options and continuous innovation in flavors and formats by major manufacturers. Companies are actively expanding their sweet biscuit portfolios with premium offerings, health-conscious variants, and unique flavor combinations to cater to evolving consumer preferences. The segment also benefits from the growing trend of gifting sweet biscuits during festivals and special occasions, particularly in Asian and European markets.

Crackers and Savory Biscuits Segment in Global Biscuits Market

The crackers and savory biscuits segment is experiencing robust growth and is projected to expand at approximately 6% CAGR during 2024-2029. This growth is primarily driven by increasing consumer preference for healthier snacking alternatives and the rising popularity of protein-rich, low-sugar options. Manufacturers are responding to this trend by introducing innovative flavors and healthier variants, including whole grain, multi-seed, and gluten-free options. The segment is also benefiting from the growing trend of snacking between meals and the increasing demand for convenient, portable food options. Additionally, the rising popularity of cheese-flavored snack crackers, herb-infused savory biscuits, and premium artisanal varieties is contributing to the segment's growth trajectory.

Segment Analysis: Distribution Channel

Supermarkets/Hypermarkets Segment in Global Biscuits Market

Supermarkets and hypermarkets continue to dominate the global biscuits market, commanding approximately 46% of the total market share in 2024. This channel's dominance is attributed to its ability to offer a comprehensive one-stop shopping experience for consumers, featuring extensive product varieties and competitive pricing strategies. The segment's strength is further reinforced by the expansion of major retail chains and their ability to maintain strong relationships with biscuit manufacturers, enabling them to offer exclusive products and promotional deals. For instance, Walmart maintained its market leadership with 3,572 supercenters throughout the United States in 2023, contributing significantly to the segment's dominance. The channel's success is also driven by its ability to provide bulk purchasing options, private label offerings, and strategic product placement that encourages impulse purchases of biscuit products.

Online Retail Stores Segment in Global Biscuits Market

The online retail stores segment is emerging as the fastest-growing distribution channel in the global biscuits market, projected to grow at approximately 8% CAGR from 2024 to 2029. This remarkable growth is driven by the increasing adoption of e-commerce platforms and the convenience of doorstep delivery services. The segment's expansion is further accelerated by the integration of advanced technologies, such as mobile apps and AI-powered recommendation systems, enhancing the online shopping experience. Major players are actively investing in their digital infrastructure and partnering with online delivery platforms to strengthen their e-commerce presence. For example, in December 2023, convenience retail giant Casey's General Stores leveraged its apps to drive traffic and personalize its marketing to consumers' individual habits and preferences. The segment's growth is also supported by the rising trend of subscription-based models and the increasing preference for contactless shopping experiences.

Remaining Segments in Distribution Channel

The remaining distribution channels, including convenience stores, specialist retailers, and other channels, play crucial roles in serving diverse consumer needs across different market contexts. Convenience stores offer accessibility and quick purchase options, particularly beneficial for on-the-go consumption. Specialist retailers provide unique and premium biscuit varieties, catering to specific consumer preferences and dietary requirements. Other distribution channels, including traditional trade outlets and institutional sales, contribute to market penetration in various geographical regions. These channels collectively ensure comprehensive market coverage and cater to different consumer segments, from value-seeking customers to premium product enthusiasts, while maintaining a strong local presence and customer relationships.

Biscuits Market Geography Segment Analysis

Biscuits Market in North America

The North American biscuits market demonstrates a diverse landscape characterized by established consumer preferences and innovative product offerings. The United States dominates the regional biscuits market, followed by Mexico and Canada, with each country exhibiting distinct consumption patterns and market dynamics. The region shows strong demand for both traditional biscuits varieties and newer health-conscious options, with manufacturers focusing on clean-label products and innovative flavors to meet evolving consumer preferences. The market is characterized by the presence of major international players as well as regional manufacturers competing through product innovation and strategic marketing initiatives.

Biscuits Market in United States

The United States represents the largest biscuits market in North America, driven by strong consumer demand and well-established distribution networks. The country accounts for approximately 75% of the North American biscuits market size in 2024, reflecting its dominant position in the region. The market is characterized by diverse consumer preferences, ranging from traditional cookies to health-conscious options. American consumers show increasing interest in premium and artisanal biscuit products, while also demanding convenient packaging formats and portion-controlled options. The presence of major manufacturers and strong retail infrastructure further supports market growth, with continuous product innovations and marketing initiatives driving consumer engagement.

Biscuits Market in Mexico

Mexico emerges as the fastest-growing market in North America, with a projected growth rate of approximately 5% during 2024-2029. The Mexican biscuits market shows strong potential driven by changing consumer lifestyles and increasing disposable income. The country's biscuit market is characterized by a mix of traditional and modern product offerings, with manufacturers focusing on introducing innovative flavors and formats. Mexican consumers show particular interest in portion-controlled packs and healthier variants, while maintaining their preference for traditional flavors. The market also benefits from expanding retail infrastructure and effective distribution networks, supporting both domestic and international brands.

Biscuits Market in Europe

The European biscuits market showcases a rich tradition of biscuit manufacturing and consumption, with diverse preferences across different regions. The market encompasses various countries including the United Kingdom, Germany, France, Italy, Spain, and Russia, each contributing significantly to the regional biscuits market share. European consumers demonstrate sophisticated taste preferences and increasing demand for premium and healthier biscuit varieties. The region's market is characterized by a strong emphasis on quality, traditional recipes, and an increasing focus on sustainable production practices.

Biscuits Market in Russia

Russia stands as the largest biscuits market in Europe, commanding approximately 14% of the regional market share in 2024. The Russian market demonstrates strong consumer preference for traditional biscuit varieties while showing increasing openness to international flavors and formats. The country's biscuit industry benefits from well-established domestic manufacturing capabilities and strong distribution networks. Russian consumers show particular interest in value-added products and premium offerings, while maintaining demand for traditional favorites.

Biscuits Market Growth in Russia

Russia also emerges as the fastest-growing market in Europe, with a projected growth rate of approximately 7% during 2024-2029. The market shows significant potential for expansion driven by evolving consumer preferences and increasing disposable income. Russian consumers demonstrate increasing interest in premium and innovative biscuits varieties, while maintaining their connection to traditional products. The market benefits from ongoing modernization of retail infrastructure and expanding distribution networks, supporting both domestic and international brands.

Biscuits Market in Asia-Pacific

The Asia-Pacific biscuits market represents a dynamic and diverse landscape with significant variations in consumer preferences across different countries. The region encompasses major markets including China, Japan, India, Australia, and Pakistan, each with distinct consumption patterns and market characteristics. The market demonstrates strong growth potential driven by increasing urbanization, rising disposable incomes, and changing consumer lifestyles. India emerges as the largest market in the region, while Pakistan shows the highest growth potential among all countries.

Biscuits Market in India

India represents the largest biscuits market in the Asia-Pacific region, driven by its vast consumer base and strong distribution networks. The Indian market demonstrates robust demand across various segments, from premium to value products. The country's biscuit industry benefits from well-established domestic manufacturing capabilities and extensive retail presence. Indian consumers show particular interest in both traditional and innovative biscuit varieties, with increasing focus on healthier options and premium products.

Biscuits Market in Pakistan

Pakistan emerges as the fastest-growing market in the Asia-Pacific region, driven by rapid urbanization and changing consumer preferences. The Pakistani market shows significant potential for growth, supported by increasing disposable income and evolving consumer tastes. The country's biscuit industry demonstrates strong domestic manufacturing capabilities and expanding distribution networks. Pakistani consumers show increasing interest in premium products while maintaining demand for traditional varieties.

Biscuits Market in South America

The South American biscuit market demonstrates strong growth potential, with Brazil and Argentina as key markets in the region. The market is characterized by diverse consumer preferences and strong cultural connections to traditional biscuit varieties. Brazil emerges as the largest market in the region, while Argentina shows the highest growth potential. The regional market benefits from well-established domestic manufacturing capabilities and strong distribution networks, supporting both local and international brands.

Biscuits Market in Middle East & Africa

The Middle East & Africa biscuit market shows promising growth potential, with South Africa and Saudi Arabia as significant contributors. The region demonstrates increasing consumer sophistication and growing demand for premium products. Saudi Arabia represents the largest market in the region, while South Africa shows the highest growth potential. The market benefits from modernizing retail infrastructure and expanding distribution networks, supporting both regional and international brands.