Market Entry -Wi-Fi router Market in India: Analysis of Growth, Trends and Progress (2015-2020)
Market Entry -Wi-Fi router Market in India: Analysis of Growth, Trends and Progress (2015-2020)


DEC 2017

Market Entry -Wi-Fi router Market in India: Analysis of Growth, Trends and Progress (2015-2020)

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With the rise in computers and smartphones and growing internet penetration, sale of Wi-Fi routers is expanding and is expected to rise in the coming years. Other factors affecting sales of Wi-Fi routers are rise in disposable income, rising VOIP facilities, ease of sharing internet connectivity as compared to Internet Dongle or wired internet. From your immediate environment or house, Wireless Router can be connected and used. That means you can log on and surf the Internet from anywhere around your surroundings. Even some Wi-Fi routers are used to store and share data.

Over the last few years, Indian router market is witnessing significant growth due to the expansion in IT infrastructure across the country. There is an increase in the usage of smart phones and laptops. Significant investments were obtained for network expansion in the country due to the increase in internet surfing on laptops, smart phones and tablets. Merging of technology trends including cloud computing and increasing datacenters are also a reason for the growth in router installations in India. Over the next five years, the demand for router installations is expected to further increase due to the predicted launch of 4G/LTE service. These factors are the reason for the rise in demand for advanced routers in enterprises as well as commercial sector. Huge investments by the government in projects such as National Optical Fiber Network (NOFN) and National Fiber Spectrum (NFS) are further pushing the market towards higher growth trajectory. Social networking sites are gaining popularity among enterprises and are a prime reason for its impact on the networking market.

According to our Mordor Intelligence report, in 2020, the Indian router market is expected to surpass USD548.02 million mark due to the increase in router installations in urban as well as rural pockets of India. In India's router market, Manufacturing and Banking Financial Services and Insurance (BFSI) sector forms the leading revenue contributor. Router deployment in the country is also driven by the large number of industry verticals who are looking forward to strengthen their networking capabilities. Taking the increase in competition into consideration, businesses need to enhance their productivity in their entire supply chain through seamless flow of information across their networks. These factors results in the increase in deployment of routers in the coming years. Currently the market is being dominated by Cisco, and is expected to maintain its dominance during the forecast period as well, due to the absence of well established competitor. Dlink, Binatone, HP and Huawei are other major players operating in the market. 

Report Objective

  • The report focuses on Wi-Fi  Router Market ‘Macro-Economic Outlook’
  • The report covers different Market Entry Strategies with Regulatory Environment/Government Regulations/ Economic conditions of ‘Wi-Fi  Router Market’ in India
  • Current Scenario: What is the present scenario?
  • Market Benefits: Why to enter the Wi-Fi Router market of India?

Government Regulations: How to make entry in to the market (Merger, Acquisition, Technology transfer, tie-up, licensing, joint- ventures, others)


What the report offers

The study elucidates the situation of India and predicts the growth of its Wi-Fi router Market. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, growth forecast, major companies, upcoming companies and projects etc. in the Wi-Fi router Market of India. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector. Lastly, the report is segmented by various types of Wi-Fi router Market available in the country.

1. Introduction

            1.1 Report Description

            1.2 The Country

            1.3 Definition of the Market

            1.4 Research methodology

2. Executive Summary

3. Key Findings of the Study

4. Market Overview

            4.1 Introduction

            4.2 Market Entry Objectives

            4.3 Types of Entry Modes

            4.4 Factors Influencing the Choice of Market Entry Mode

            4.5 Market Entry Strategy Framework

            4.6 Market Segmentation

5. Market Dynamics

            5.1 Drivers

            5.2 Business Challenges/Restraints

            5.3 Business Opportunities

            5.4 Product Life-Cycle

            5.5 Industry Attractiveness – Porter’s 5 Force Analysis

            5.6 Industry Value Chain Analysis

6. Market Entry Parameters

            6.1 Industry Policies & Government Regulations

                        6.1.1 Govt. policies related to foreign investments

                        6.1.2 View on Govt. policies

            6.2 Competitive Analysis

                        6.2.1 Domestic

                           Domestic competitive environment

                           Domestic  Players Profiles and Their Market Share

                           Major Products

                           SWOT Analysis of Major Domestic PlayerS

                           Upcoming Domestic Companies

                           Recent deals

                        6.2.2 Foreign

                           Foreign players Profiles and Their Market Share

                           Major Products

                           SWOT analysis of Major Foreign Players

                           Upcoming Foreign Companies

                           Recent deals

            6.3 Consumer/Customer Behavior Patterns

                        6.3.1 Segmentation -Socio/Economic

                        6.3.2 Behaviour

                        6.3.3 Spending Pattern

                        6.3.4 Target market

                        6.3.5 Seasons

                        6.3.6 Demographic Strength/Weakness

            6.4 Supply Chain Analysis

                        6.4.1 Raw Material Suppliers

                        6.4.2 OEMs

                        6.4.3 Others

7. Risk Analysis

                        7.1.1 Weather/ Natural Risk

                        7.1.2 Systemic Risk

                        7.1.3 Sovereign Risk

                        7.1.4 Liquidity Risk

                        7.1.5 Legal Risk

                        7.1.6 Foreign-Exchange Risk

8. Market Entry Strategy

            8.1 Target Market Identification

            8.2 Identify Target Offering

            8.3 Pricing Strategy

            8.4 Product Adaptation Strategy

            8.5 Technical Innovation Strategy

            8.6 Marketing Collateral

9. Market Roadmap To 2020

10. List of Figures

11. List of Tables

12. Abbreviations

13. Works Cited

14. Disclaimer

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