Car Rental Market in Malaysia Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The report covers Malaysia Car Rental Market and it is segmented By Booking type (Offline and Online), By Rental Duration Type (Short term, Long Term), and By Application Type (Tourism and Commuting). The report offers market size and forecast for all the above segments in value (in USD Billion).

Malaysia Car Rental Market Size

Market Overview
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Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR > 8.30 %
Market Concentration Medium

Major Players


*Disclaimer: Major Players sorted in no particular order


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Malaysia Car Rental Market Analysis

The Malaysia Car Rental Market is valued at USD 431.23 Million in 2021 and is expected to reach USD 642.52 Million by 2027 registering a CAGR of over 8.3 % during the forecast period, 2022-2027.

The COVID-19 pandemic has affected several industries causing challenges resulting from the lockdown are massive and insurmountable in many areas. Several industries are on the verge of collapse, with wage and workforce reductions becoming the norm. This means that sectors that are unable to cope with the sudden lockdown are halted, while those that adapt to the new situation remain in play. However, the car rental industry is well-equipped and ready to serve its customers. There is an expected exponential increase in demand for car rentals, especially given the current recession. Car rentals can also be a more affordable and faster way of acquiring a car, delivering a safe personal mobility replacement. Owing to the recovery of the economy in 2021, the car rental industry in Malaysia is set to register positive growth in the coming years.

Over the long term, the market's rapid growth is being fueled by rising pollution and car prices, as well as cost-effectiveness. Malaysia's car rental market has significant untapped potential. Malaysia has one of the smallest fleet sizes in the Asia-Pacific region for auto leasing and car rental. Consumers, rental companies, and manufacturers all benefit from the sector, which is quickly becoming a significant vertical in the transportation industry.

The Malaysia's car rental market is facing challenges such as an economic slowdown, a negative attitude among companies/people toward car rentals, a decline in the oil and gas industry, low auto-finance rates, and the presence of illegal operators, and a drop in used car prices.

The car rental industry in Malaysia is unable to compete with the high preference for car allowance among corporates. Car allowance provides several advantages to companies/employees over car rentals and is thus extremely difficult to compete with. The companies are trying to overcome these constraints by changing their approach to marketing/business development to lure more customers to opt for car rentals


Malaysia Car Rental Market Trends

This section covers the major market trends shaping the Malaysia Car Rental Market according to our research experts:

Increasing Tourist Arrivals Aiding the Market Growth

Malaysia's car rental market is primarily driven by an increase of tourism activities in the country. Despite the biggest downturn in the country's tourism industry in 20 years, the government's initiative and Malaysia's beautiful landscape were able to draw visitors from all over the world. The commotion of modern cities has compelled travelers to take quick vacations in Malaysia as a trip to Malaysia is comparatively more affordable. According to the nation's leading organisation for travel and tours, 5 million foreign visitors are anticipated to arrive in Malaysia by the end of this year.

In Malaysia, Online reservations for car rentals are simple to make. Rental fares are usually inexpensive, and fuel is around the price of RON95 is RM2.15 (around € 0.50 per liter). Driving in Malaysia is typically safe, and rental cars are frequently of recent vintage and modern design. For couples and families, tourists can choose between smaller and larger vehicles. In most car rental agencies around Malaysia, one may also rent small buses and coaches for group travels.

Malaysia is a scenic place to explore by car rental. Visitors can easily reach every attraction in Peninsular Malaysia as the roads are well-maintained. Most car rental companies only rent to drivers who are at least 23 years old, however, a domestic driver's license usually suffices. At airports and in well-known tourist destinations, major car rental platforms like Avis, Hertz, and local businesses have offices. A daily cost of RM190 (USD 45), insurance included, is to be expected. Also, it's simple to locate parking garages and metered on-street spaces, some of which accept payments through mobile apps.

On Borneo, both the states of Sabah and Sarawak have a good road network around major cities such as Kuching and Kota Kinabalu; roads outside of these major cities are good and one can explore the surrounding area from these previously mentioned cities.


Government Initiatives is Expected to Drive Market Growth.

One may rent a car from a number of different companies in Malaysia. The majority of car rental agencies provide the same kind of vehicles for about the same price. The price variations for further options are typically negligible. All rental companies provide vehicles with unlimited mileage and a full tank of gas through the vehicle must be returned with full tank.

With several companies operating in the market, key players are offering new services to gain customer confidence. For instance,

  • In March 2021, Avis Malaysia announced to provide consumers with a reliable, hygienic, and practical transportation option. The Avis Safety Pledge, a safety initiative that has been implemented across all of its rental stations in Malaysia, highlights this.

The Malaysian Government has been actively making legislative changes to aid the country's taxi and car rental industry. For instance,

  • In March 2022, The Transport Ministry, through the Land Public Transport Agency (APAD), has agreed to open the taxi and rental car class license application to the public in an effort to boost the taxi industry. 

This announcement is also expected to create opportunities for new players, particularly the younger generation, to enter the public transportation sector, thereby boosting the country's economy.

Furthermore, the government has been awarding tenders to companies to manage its fleet of vehicles, which has intrigued the interest of Malaysia's most prominent automotive groups. The contract, which includes both national and non-national brands, will cover official vehicles used by ministers and other high-ranking government officials, department cars, and police vehicles

Each car is leased to the government for five years before being replaced with a new one. The five-year replacement cycle ensures that the fleet stays current, and the maintenance costs for each vehicle are capped at predetermined levels. Such instances are driving the market forward.


Malaysia Car Rental Industry Overview

The Malaysian Car Rental Market is hugely fragmented with various foreign players like Avis, Hertz, and Europcar and startups and regional players such as Mayflower and Hawk. In order to have the edge over their competitors, the major rental companies are acquiring funding to cater to the expanding market. For instance,

  • In September 2021, SOCAR Mobility Malaysia (SOCAR) raised USD 55 million which will help SOCAR expand its multiflex mobility footprint in Southeast Asia.

Malaysia Car Rental Market Leaders

  1. The Hertz Corporation

  2. Avis Budget Group

  3. Hawk Rent A car

  4. Europcar Mobility Group

  5. Mayflower Car Rental Sdn Bhd

*Disclaimer: Major Players sorted in no particular order


Malaysia Car Rental Market News

  • In May 2022, Hertz Malaysia announced that it has received the first batch of its Hyundai Kona Electric e-Lite which the company will begin offering for rental for its customers starting June 2022
  • In February 2022, ekar, the Middle East's personal mobility company, has announced the launch of its car subscription service in Malaysia as part of its expansion into Southeast Asia. The company's car subscription service will be available, beginning in Kuala Lumpur and progressing to the rest of Malaysia by the end of 2022.
  • In March 2021, AVIS Malaysia, a subsidiary of the DRB-Hicom Group, launched a service accessible via a mobile application in order to provide customers with a more seamless experience. The newly launched mobile app "Avis Car Hire" is expected to provide consumers with an enhanced user experience, greater transparency, and mobile access to Avis Malaysia's products and services.

Malaysia Car Rental Market Report - Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters 5 Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size in USD Million)

    1. 5.1 Booking Type

      1. 5.1.1 Online

      2. 5.1.2 Offline

    2. 5.2 Rental Duration

      1. 5.2.1 Short-Term

      2. 5.2.2 Long-Term

    3. 5.3 Application Type

      1. 5.3.1 Tourism

      2. 5.3.2 Commuting


    1. 6.1 Vendor Market Share

    2. 6.2 Company Profiles

      1. 6.2.1 The Hertz Corporation

      2. 6.2.2 Hawk Rent A Car

      3. 6.2.3 Suria Car Rental & Tour Sdn. ...

      4. 6.2.4 Rent a Car Malaysia. ...

      5. 6.2.5 Paradise Rent A Car. ...

      6. 6.2.6 Europcar Mobility Group

      7. 6.2.7 Galaxy Asia Car Rental.

      8. 6.2.8 Mayflower Car Rental Sdn Bhd

      9. 6.2.9 Avis Budget Group

      10. 6.2.10 Spanco Sdn. Bhd.

    3. *List Not Exhaustive

Malaysia Car Rental Industry Segmentation

The Malaysian Car Rental Market covers the current and upcoming trends with recent technological development. The report will provide a detailed analysis of various areas of the market by Type, Duration, and Application. The market share of significant car rental companies across the Indonesian market will be provided in the report.

By booking type, the market is segmented as Offline and Online.

By Rental Duration Type, the market is segmented as Short term and Long Term.

and By Application Type, the market is segmented as Tourism and Commuting.

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Malaysia Car Rental Market Research FAQs

The Malaysia Car Rental Market is projected to register a CAGR of greater than 8.3% during the forecast period (2023-2028).

The Hertz Corporation, Avis Budget Group, Hawk Rent A car, Europcar Mobility Group and Mayflower Car Rental Sdn Bhd are the major companies operating in the Malaysia Car Rental Market.

Car Rental in Malaysia Industry Report

Statistics for the 2023 Car Rental in Malaysia market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Car Rental in Malaysia analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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