Asia Pacific Tourism Vehicle Rental Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Asia-Pacific Tourism Vehicle Rental Market is segmented by vehicle type (economy and luxury/premium), booking mode (online and offline), end-user (self-driven and rental agencies), and country (China, India, Japan, South Korea, and rest of Asia-Pacific). For each segment, the market sizing and forecast are done based on the value (USD).

Asia Pacific Tourism Vehicle Rental Market Size

Asia Pacific Tourism Vehicle Rental Market Summary
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Asia Pacific Tourism Vehicle Rental Market Analysis

The Asia Pacific Tourism Vehicle Rental Market is expected to register a CAGR of 8.5% during the forecast period.

Over the medium term, tourism is rapidly growing while experiencing deepening diversification and becoming one of the fastest-growing economic sectors in the region. Modern tourism is closely linked to development and encompasses a growing number of new destinations. These dynamics turned tourism into a key driver for socio-economic progress. As tourism is a huge market, the demand for vehicle rentals is growing around the region.

Technology is an important factor that is expected to boost the market over the forecast period. The increased use of information technology is transforming the industry and allowing operators to provide better services to their customers. It includes the use of optimized customer information management, as well as the creation of user-friendly internet booking applications.

Tourism Car rental companies are developing strategic partnerships with corporates, airlines, insurance companies, and universities to reduce the percentage of single-occupancy vehicles while touring. Global car rental company Sixt SE is a trusted last-mile rental partner for many Asian Airlines such as China Airlines, Thai Airways, etc.

Increased concern and awareness of lower emissions primarily led to an increase in car rental options. Additionally, vehicle rental also provides the option of increased mobility without the concern of paying the costs associated with car ownership. These services are offered via websites and through other online platforms, which helped the growth of the tourism vehicle rental market.

Asia Pacific Tourism Vehicle Rental Industry Overview

The Asia-Pacific Tourism Vehicle Rental Market is dominated by several key players such as Zoomcar, Drivezy, Sixt SE, Shouqi Car Rental, etc. The companies are expanding their fleet size and launching new services across the region. It is anticipated to witness major growth during the forecast period. For instance:

  • In June 2022, CARRO, which is Southeast Asia's largest used automobile marketplace, collaborated with PT Mitra Pinasthika Mustika Tbk, which is Indonesia's leading consumer automotive and transportation company. Both companies agreed on the collaboration of a deal worth USD 54 million under which CARRO became the 50% shareholder of PT Mitra Pinasthika Mustika Rent's business. Furthermore, this agreement kicks off a strategic partnership between MPMX, which is also Indonesia's leading automotive and transportation company. CARRO will provide consumers in Indonesia with an end-to-end ecosystem that includes an online marketplace, financing, repair, rental, and aftersales services.
  • In June 2022, MPMX and CARRO signed a strategic partnership that will provide Indonesia with a fully integrated online and offline automotive ecosystem.

Asia Pacific Tourism Vehicle Rental Market Leaders

  1. eHi Car Service Limited

  2. Zoomcar India Pvt. Ltd.

  3. Hertz Corporation

  4. Carzonrent India Pvt. Ltd.

  5. Sixt Rent a Car, LLC

  6. *Disclaimer: Major Players sorted in no particular order
Asia Pacific Tourism Vehicle Rental Market Concentration
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Asia Pacific Tourism Vehicle Rental Market News

  • May 2023: Car Karlo Mobility Technologies LLP introduced its self-driven car rental services in Pune, India. Through this launch, the company entered the high-growth Indian vehicle rental market with the launch of its seamless vehicle rental booking website and mobile app.
  • May 2022: PT Blue Bird Tbk and PT Angkasa Pura I officially announced a partnership to provide comfortable transportation from Jenderal Ahmad Yani International Airport to their destinations in Semarang. It is also consistent with Bluebird's mission to realize Mobility as a Service to support the transportation ecosystem at Jenderal Ahmad Yani Airport.

APAC Tourism Vehicle Rental Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Rise in Tourism Sector Across the Region
  • 4.2 Market Restraints
    • 4.2.1 Rise in Fuel Prices Restrict the Market Growth
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION (Market Size in Value (USD))

  • 5.1 By Vehicle Type
    • 5.1.1 Economy
    • 5.1.2 Luxury/Premium Class
  • 5.2 By Booking Mode
    • 5.2.1 Online Booking
    • 5.2.2 Offline Booking
  • 5.3 By End User
    • 5.3.1 Self Driven
    • 5.3.2 Rental Agencies
  • 5.4 By Country
    • 5.4.1 China
    • 5.4.2 India
    • 5.4.3 Japan
    • 5.4.4 South Korea
    • 5.4.5 Rest of Asia-Pacific

6. COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles*
    • 6.2.1 eHi Car Service Limited
    • 6.2.2 Beijing China Auto Rental Co. Ltd.
    • 6.2.3 The Hertz Corporation
    • 6.2.4 Zoomcar India Private Limited
    • 6.2.5 Carzonrent India Private Limited
    • 6.2.6 Drivezy India Travels Private Limited
    • 6.2.7 Uber Technologies
    • 6.2.8 Shouqi Car Rental
    • 6.2.9 Shenzhen Top One Car Rental Co. ltd.
    • 6.2.10 Sixt Rent a Car, LLC

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Asia Pacific Tourism Vehicle Rental Industry Segmentation

A tourist rental vehicle is a self-propelled vehicle capable of being used for the temporary living, sleeping, or eating accommodation of persons on a rental basis for traveling and tourism purposes.

The Asia-Pacific tourism vehicle rental market is segmented by vehicle type, booking mode, end user, and country. By vehicle type, the market is segmented into economy and luxury/premium. By booking mode, the market is segmented into online booking and offline booking. By end-user, the market is segmented into self-driven and rental agencies. By country, the market is segmented into China, India, Japan, South Korea, and the rest of Asia-Pacific.

For each segment, the market sizing and forecast are done based on the value (USD).

By Vehicle Type Economy
Luxury/Premium Class
By Booking Mode Online Booking
Offline Booking
By End User Self Driven
Rental Agencies
By Country China
India
Japan
South Korea
Rest of Asia-Pacific
By Vehicle Type
Economy
Luxury/Premium Class
By Booking Mode
Online Booking
Offline Booking
By End User
Self Driven
Rental Agencies
By Country
China
India
Japan
South Korea
Rest of Asia-Pacific
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APAC Tourism Vehicle Rental Market Research FAQs

What is the current Asia Pacific Tourism Vehicle Rental Market size?

The Asia Pacific Tourism Vehicle Rental Market is projected to register a CAGR of 8.5% during the forecast period (2025-2030)

Who are the key players in Asia Pacific Tourism Vehicle Rental Market?

eHi Car Service Limited, Zoomcar India Pvt. Ltd., Hertz Corporation, Carzonrent India Pvt. Ltd. and Sixt Rent a Car, LLC are the major companies operating in the Asia Pacific Tourism Vehicle Rental Market.

Which is the fastest growing region in Asia Pacific Tourism Vehicle Rental Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Asia Pacific Tourism Vehicle Rental Market?

In 2025, the Asia Pacific accounts for the largest market share in Asia Pacific Tourism Vehicle Rental Market.

What years does this Asia Pacific Tourism Vehicle Rental Market cover?

The report covers the Asia Pacific Tourism Vehicle Rental Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Asia Pacific Tourism Vehicle Rental Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Asia Pacific Tourism Vehicle Rental Industry Report

Statistics for the 2025 Asia Pacific Tourism Vehicle Rental market share, size and revenue growth rate, created by Mordor Intelligenceā„¢ Industry Reports. Asia Pacific Tourism Vehicle Rental analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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