Make-up Products Market- Segmented by Category Type (Face, Eye, Lip, and Nail), by Distribution Channel (Online and Offline Channel) and Geography - Growth, Trends and Forecasts (2019 - 2024)

Make-up Products Market- Segmented by Category Type (Face, Eye, Lip, and Nail), by Distribution Channel (Online and Offline Channel) and Geography - Growth, Trends and Forecasts (2019 - 2024)

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Make-up Products Market Insights

The make-up products market is projected to grow at the rate of 5.5% during the forecast period, 2018 to 2023. Millennial are driving force behind the boom in make-up product industry as they are buying more number of make-up product offerings as compared to baby boomers. This is because, large number of consumers aging from 18 to 34 are make-up enthusiasts. In addition to this, many of these millennial are increasingly getting inspired by social media and video blogs, or vlogs and are trying different kind of make-up products that are recommended by beauty bloggers. Thus, large number of small brands operating in make-up product market are becoming adopters of the social-media as they cannot bear advertisement expenses for mass campaign.

Players operating within the market are increasingly coming up innovative offerings in order to cater to different type of consumers. For instance, in 2017, Sephora SA launched forty new shades in its collection #LipStories which included subtle nudes to bold reds and other trendy shades. 

Growing Demand for Natural Make-up Products

Currently, consumers are increasingly becoming more attentive towards quality and effectiveness of their offerings. Some of the consumers are even checking product origin and quality of ingredients. Thus, brands are demonstrating their ethical policies and consideration of resources and alternatives. Many players operating in the make up products market are launching green and sustainable make-up products to attract consumers who are looking for product safety and emphasizing more on transparent supply chain. For instance, players like Odylique's are selling make-up products which are Fairtrade certified.

Face Make-up Products Hold the Largest Market in Make-up Market

Within last few years, face make-up market has undergone a transformation and currently large number players are offering product that are endowed with properties like anti-oxidant, antiseptic, anti-bacterial, anti-inflammatory, soothing, toning, and hydrating. Players operating in the market are increasingly launching matte facial make-up products in order to attract the consumers who are looking for lack of shimmery makeup offerings. For instance, in 2017, KYLIE COSMETICS BY KYLIE JENNER launched its five new, matte, pressed powders blushes.

Middle-East Expected to Grow at a Higher CAGR in Make-up Market

Currently make-up market in Middle-east is seeing good growth. One of the major reason for this growth is relaxation of religious laws in some countries in the region, which have made it more acceptable for women to wear make-up. In Saudi Arabia, laws excluding women from working as beauty advisors have been loosened, encouraging more women to venture into stores. In addition to this, large number of women in the region are entering the workforce and have larger access to western fashion and beauty trends through social media, which is driving the overall sales of make-up products.

Key Developments in the Make-up Products Market

  • 2018: Kat Von D Beauty introduced 40 new vegan Studded Kiss Crème Lipstick. The company is increasingly focusing on ensuring that lipstick offerings have consistent pigmentation, and are virtually weightless wear.

Make-up Market Competitive Landscape 

Major Key Players are MAKE-UP ART COSMETICS, NARS COSMETICS, Bobbi Brown Professional Cosmetics, NYX PROFESSIONAL MAKEUP, The Estée Lauder Companies Inc., Urban Decay Cosmetics, Johnson & Johnson, Maybelline New York, L’Oreal group, Coty Inc., LVMH and Shiseido Co.,Ltd.

Reasons to Purchase this Make-up Products Market Research Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst supports, along with the Market Estimates sheet in excel

Customization of the Make-up Products Market Research Report

This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.

1.Introduction            

            1.1 Scope of Study    

            1.2 Study Deliverables           

            1.3 Study Assumptions          

            1.4 Research Phases   

2. Make up Products Market Insights            

            2.1 Market Overview 

            2.2 Market Trends      

            2.3 Industry Attractiveness – Porter’s Five Forces Analysis 

                        2.3.1 Bargaining Power of Suppliers

                        2.3.2 Bargaining Power of Consumers

                        2.3.3 Threat of New Entrants

                        2.3.4 Threat of Substitute Products and Services

                        2.4.5 Degree of Competition

3. Make up Products Market Dynamics                    

            3.1 Drivers     

            3.2 Restraints 

            3.3 Opportunities       

4. Make up Products Market Segmentation              

            4.1 Category Type     

                        4.1.1 Face

                        4.1.2 Eye

                        4.1.3 Lip

                        4.1.4 Nail

5. Make up Products Market By Geography             

            5.1 North America Make up Products Market Size (2018-2023)      

                        5.1.1 US Make up Products Market Size (2018-2023)

                        5.1.2 Canada Make up Products Market Size (2018-2023)

                        5.1.3 Mexico Make up Products Market Size (2018-2023)

                        5.1.4 Rest of North America Make up Products Market Size (2018-2023)

            5.2 Europe Make up Products Market Size (2018-2023)      

                        5.2.1 Spain Make up Products Market Size (2018-2023)

                        5.2.2 UK Make up Products Market Size (2018-2023)

                        5.2.3 Germany Make up Products Market Size (2018-2023)

                        5.2.4 France Make up Products Market Size (2018-2023)

                        5.2.5 Italy Make up Products Market Size (2018-2023)

                        5.2.6 Russia Make up Products Market Size (2018-2023)

                        5.2.7 Rest of Europe Make up Products Market Size (2018-2023)

            5.3 Asia-Pacific Make up Products Market Size (2018-2023)          

                        5.3.1 China Make up Products Market Size (2018-2023)

                        5.3.2 Japan Make up Products Market Size (2018-2023)

                        5.3.3 India Make up Products Market Size (2018-2023)

                        5.3.4 Australia Make up Products Market Size (2018-2023)

                        5.3.5 Rest of Asia-Pacific Make up Products Market Size (2018-2023)

            5.4 South America Make up Products Market Size (2018-2023)      

                        5.4.1 Brazil Make up Products Market Size (2018-2023)

                        5.4.2 Argentina Make up Products Market Size (2018-2023)

                        5.4.3 Rest of South America Make up Products Market Size (2018-2023)

            5.5 Middle East & South Africa Make up Products Market Size (2018-2023)        

                        5.5.1 South Africa Make up Products Market Size (2018-2023)

                        5.5.2 Saudi Arabia Make up Products Market Size (2018-2023)

                        5.5.3 Rest of Middle East & Africa Make up Products Market Size (2018-2023)

6. Make up Products Market Competitive Landscape                      

            6.1 Most Active Companies  

            6.2 Market Share Analysis     

            6.3 Strategies Adopted by Leading Players  

7. Company Profiles              

            7.1 MAKE-UP ART COSMETICS  

            7.2  NARS COSMETICS     

            7.3 Bobbi Brown Professional Cosmetics     

            7.4 NYX PROFESSIONAL MAKEUP       

            7.5 The Estée Lauder Companies Inc.           

            7.6 Urban Decay Cosmetics  

            7.7 Johnson & Johnson          

            7.8 Maybelline New York     

            7.9 L’Oreal group      

            7.10 Coty Inc.

            7.11 LVMH   

            7.12 Shiseido Co.,Ltd.           

8. Disclaimer              

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