Life & Non-Life Insurance Market in Austria Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Austrian Life and Non-Life Insurance Market is Segmented By Insurance Type (Life Insurance (Individual and Group ), Non-life Insurance (Motor, Home, and Other Non-Life Insurance)), and Distribution Channel (Direct, Agency, Banks, and Other Distribution Channels)

Austria Life & Non-life Insurance Market Size

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Study Period 2019 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR > 5.00 %
Market Concentration Medium

Major Players


*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Austria Life & Non-life Insurance Market Analysis

The number of COVID-19 cases was very high in Austria. This has positively impacted the Austria life and Non-life Insurance Market because people started turning more and more towards life insurance and non-life insurance. On the contrary, major insurers were negatively impacted owing to the potential losses and uncertainty about whether some of their policies are valid and need to be paid out. It has also brought about potential scope for new products to offer to the market.

The Austrian insurance sector is divided into three types of insurance firms: public, mutual, and state-owned insurers. Few large firms are stock-listed, though many insurance firms characterize the market. As a result, consolidation is ongoing and expected to accelerate in the future. Austrian insurers sell relatively low levels of corporate insurance compared to their British peers, instead focusing on the private insurance business. The market has been stable in the past as insurers showed high levels of capitalization, which, to date, prevented them from defaulting.

Austria Life & Non-life Insurance Market Trends

This section covers the major market trends shaping the Austria Life & Non-life Insurance Market according to our research experts:

Workforce Transformation has Increased Market Penetration

Workforce Transformation of Austrian Life and Non-life Insurance companies is something that Creates the agile, modern insurer and upskills the workforce to prepare for change. As technology, emerging risks, customer expectations, and competitive pressures change the industry. Insurers need to rethink their work, workforce, and workplaces. Leading insurers give their workforce the platforms and opportunities they need to respond to today's challenges. Austria Life and non-life insurance companies are partnering with the clients to reimagine insurance workforce solutions, making significant, impactful changes in the work and roles within the insurance organization.

The Workforce Transformation approach goes beyond incremental change to rearchitecting the work and roles done in an insurance organization, reskilling their workforce and increasing performance, creating better digital/ physical workplaces. The Workforce Analysis is done by the companies, which tells them what work is needed, who should do it, what skills are required, and where does that work need to happen? Workforce transformation, along with leverage AI helps the Austrian insurance companies to identify key gaps in client talent and expand capabilities in the client's retained workforce.

Industry dynamics and talent market disruptions have presented an opportunity for insurers to transform their workforce and drive increased organizational value. Practically, this means putting the processes, checks, and balances in place to organize resources in a diverse way and promote employee growth.

Workforce Transformation has led to increased penetration of the Life and Non-Life Insurance Market in Austria. Insurance penetration shows the overall contribution of the insurance industry to the economy of Austria and is calculated as insurance spending as a share of gross domestic product (GDP).


Increasing Focus Toward Digitization in the Life Insurance and Non-life Insurance Industry

Major players in the life and non-life insurance industry in Austria have been adopting digital technologies to offer better customer services and overall transparency in the insurance purchases and claiming process. For instance, the firm Vienna Insurance Group, headquartered in Austria, is investing nearly EUR 50 million in digitization technologies. Adoption of digital technologies such as online claim processing, policy comparisons, data collection, and others assist in increasing the overall productivity of the process and reducing the overall time and costs incurred on the insurance-related processes.

Moreover, the usage of digital services and applications was further bolstered by the inception COVID-19 pandemic, which allowed consumers to carry out insurance-related processes from their homes. Due to the imposition of lockdown and stay-at-home restrictions in Austria, most claims were processed online.


Austria Life & Non-life Insurance Industry Overview

The Austrian Life and Non-Insurance Market is semi-consolidated. The market is dominated by some local and some international players. The market is competitive as demand for life and non-life insurance has highly increased post-COVID-19 pandemic due to increased awareness among people for insurance. Some of the Top players in the market are Allianz Group, UNIQA, Helvetia, Generali, and Vienna Insurance Group. The market is expected to grow during the forecast period because the sector's adoption of insurance is increasing, along with several merger and acquisition activities and other factors.

Austria Life & Non-life Insurance Market Leaders

  1. Allianz Group

  2. UNIQA

  3. Helvetia

  4. Generali

  5. Vienna insurance Group

*Disclaimer: Major Players sorted in no particular order

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Austria Life & Non-life Insurance Market News

In May 2021, One of the top players, Helvetia Austria, announced its collaboration with RepaNet, which is the Re-Use and Repair Network in Austria. This collaboration was done to have a long-lasting grip or command of the company in the Insurance market. Helvetia offers Repair Cafes a tailor-made insurance package for free and protects volunteers from consequential damage caused by unsuccessful repairs. Helvetia and RepaNet presented their cooperation at a joint repair event in the recycling cosmos Ottakring.

On March 30, 2022, Allianz Real Estate acquired 12 assets on behalf of its newly established Japan multi-family residential fund. The portfolio consists of 12 newly built assets with more than 280 units in total, offering over 7,500 sqm of net rentable area. All properties are well-located in Tokyo 23 Wards and are, on average, six minutes from the nearest train station. Additionally, all assets will feature key on-site amenities. The assets will be acquired upon completion and, in line with the strategy of AREAP JMF I, Allianz Real Estate intends to lease up and stabilize the assets for a long-term hold.

On April 5, 2022, Generali announced its new service named Art Insurance. This new service is launched with the cooperation of Expert_innen, the global unit of ARTE Generali. With the new "ARTE Generali Private Kunst" offering, Generali is expanding its modular product range. Through its cooperation with ARTE Generali, Generali's Munich-based global business unit specializing in art insurance, Generali is now also offering Austrian private customers unique solutions for covering damage to works of art.

Austria Life & Non-life Insurance Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

    5. 4.5 Impact of COVID - 19 on the Market


    1. 5.1 By Insurance type

      1. 5.1.1 Life Insurance

        1. Individual

        2. Group

      2. 5.1.2 Non - Life Insurance

        1. Home

        2. Motor

        3. Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Direct

      2. 5.2.2 Agency

      3. 5.2.3 Banks

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Market Overview ( Concentration and Key Players )

    2. 6.2 Company Profiles

      1. 6.2.1 Allianz SE

      2. 6.2.2 UNIQA

      3. 6.2.3 Helveita

      4. 6.2.4 Generali

      5. 6.2.5 Vienna insurance Group

      6. 6.2.6 Donau Versicherung

      7. 6.2.7 Oberosterreichische Versicherungs

      8. 6.2.8 Merkur Versicherung

      9. 6.2.9 Zurich Versicherungs-AG

      10. 6.2.10 Enns- und Paltentaler Versicherung VaG*

    3. *List Not Exhaustive


Austria Life & Non-life Insurance Industry Segmentation

Life insurance provides a lump sum amount of sum assured at the time of maturity or in case of the policy holder's death. Non-life insurance policies offer financial protection to a person for health issues or losses due to damage to an asset. The Austria life and non-life insurance market is segmented by insurance type (life insurance (individual and group), non-life insurance (motor, home, and other non-life insurances)), and by distribution channel (direct, agency, banks, and other distribution channels).

By Insurance type
Life Insurance
Non - Life Insurance
By Distribution Channel
Other Distribution Channels

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Austria Life & Non-life Insurance Market Research FAQs

The Austria Life & Non-Life Insurance Market is projected to register a CAGR of greater than 5% during the forecast period (2023-2028).

Allianz Group, UNIQA, Helvetia, Generali and Vienna insurance Group are the major companies operating in the Austria Life & Non-Life Insurance Market.

Austria Life & Non-Life Insurance Industry Report

Statistics for the 2023 Austria Life & Non-Life Insurance market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Austria Life & Non-Life Insurance analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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