Whey Protein Market - Growth, Trends, and Forecast (2019 - 2024)

Whey Protein Market - Growth, Trends, and Forecast (2019 - 2024)

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Market Insights

The global whey protein market is projected to perform at a CAGR of 7.58%, during the forecast period from 2018 to 2023 owing to its complete protein profile and high bioavailability. Whey is a byproduct of cheese manufacturing process. It is the watery portion of milk separated from curd. It is known to contain all 20 essential amino acids that a normal functioning of a human body requires.

Market Dynamics

The global trend if health and wellness has led to substantial demands for dairy-based products. These growing application scope of dairy based ingredients has been a major driver of global whey protein market. Other factors driving the growth of global whey protein market are increasing emphasis on read-to-drink and performance-boosting products and the advancements in technology that give rise to high quality and versatile product varieties. The whey protein contributes significantly towards the flourishing sports-nutrition/sports-drink market.

The cost of whey protein, safety concerns, and stringent regulatory requirements are acting as a market dampener. As per recently conducted study by the Denver-based Clean Label Project globally, as much as Forty percent of the protein based products sold have elevated levels of BPA and heavy metals, like lead, mercury, cadmium, and arsenic, some of them are very well-known carcinogens. The issues of mouthfeel and opacity particularly when whey protein is incorporated in beverages is one among the prime restraint to whey protein market. Nonetheless, the rapidly growing demand for infant foods, processed foods, and dairy-based items, dietary supplements for elderly population, along with the higher scope of whey protein finding its application in the personal care and sports nutrition segment, are some of the opportunities for this market

Market Segmentation

The global whey protein market is segmented based on type, application, and geography. Based on type, the hydrolyzed whey protein (HWP) is one of the leading segment due to its high purity and protein content and its extensive application in medical and sports nutrition products. Based on application, the functional beverages is expected to be a fastest growing category due to robust demands emerging from dietary supplements segment.

Regionally, Asia-Pacific whey protein market is expected to grow rapidly owing to the rising health concerns and increase in disposable incomes. The Europe whey protein market is also expected to exhibit substantial growth during the forecast period (2018-2023), driven by the growing awareness towards whey proteins and rising demand for food & beverages.


Key Developments

  • March 2018: Natural food product producer Carrington Farms expanded into the whey protein sector for the first time after acquiring whey protein manufacturer tera’s whey
  • March 2018 - Milk Specialties Global is launched a new category clear, carbonated whey protein beverages viz Fizzique

The key players operating in global whey protein market include - Agropur MSI, LLC, Arla Foods, Carbery, Champignon-Hofmeister Group, Davisco Foods International Inc, DMK Group, Fonterra Co-operative Group, Glanbia Plc, Grande Cheese Company, Huishan Dairy, Hilmar Cheese Company,Inc, Lactalis Ingredients, Leprino Foods, Milk Specialties Global, VOLAC.

Reasons to Purchase this Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet in excel

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          1.1 Research Methodology

          1.2 Definition of the Market

          1.3 Report Description



          3.1 Introduction


          4.1 Drivers

                   4.1.1 Rising Global Demand for Dairy Ingredients/Alternatives

                   4.1.2 Increased Demand of Recombined/ Pediatric Milk Segments in Developing Countries

                   4.1.3 Health and Wellness Trends Driving the Need for Supplement Diet.

                   4.1.4 Increasing Popularity of Whey Supplements among Youngsters in Asian Countries.

          4.2 Restraints

                   4.2.1 Undefined Regulatory Guidelines

                   4.2.2 Health/ Safety Concerns When Use is Not Regulated

                   4.2.3 High Production Cost

          4.3 Opportunities

                   4.3.1 Demand for High Quality Protein Supplements by Food Industry

                   4.3.2 Increasing Prescription of Supplements by Doctors

                   4.3.3 Higher Scope of Application in Personal Care and Sports Nutrition

          4.4 Porter's Five Forces Analysis

                   4.4.1 Bargaining Power of Suppliers

                   4.4.2 Bargaining Power of Buyers

                   4.4.3 Threat of New Entrants

                   4.4.4 Threat of Substitute Products and Services

                   4.4.5 Degree of Competition


          5.1 By Product Type

                   5.1.1 Whey Protein Concentrate (WPC)

                   5.1.2 Whey Protein Isolate (WPI)

                   5.1.3 Hydrolyzed Whey Protein (HWP)            

          5.2 By Application

                   5.2.1 Functional Foods

                    Infant Formula




                    Dairy Products


                    5.2.2 Functional Beverages

                    Wine Whey


                   5.2.3 Dietary Supplements

                   5.2.4 Others

          5.4 By Geography

                   5.4.1 North America




                    Rest of North America

                   5.4.2 Europe







                    Rest of Europe

                   5.4.3 Asia-Pacific








                   5.4.4 South America



                    Rest of South America

                   5.4.5 Africa

                    South Africa

                    Rest of Africa

6. Competitive Landscape

          6.1 Most Active Companies

          6.2 Most Adopted Strategies

          6.3 Market Share Analysis

7. Company Profiles

          7.1 Agropur MSI, LLC

          7.2 Arla Foods

          7.3 Carbery

          7.4 Champignon-Hofmeister Group

          7.5 Davisco Foods International Inc

          7.6 DMK Group

          7.7 Fonterra Co-operative Group     

          7.8 Glanbia Plc

          7.9 Grande Cheese Company

          7.10 Huishan Dairy

          7.11 Hilmar Cheese Company,Inc

          7.12 Lactalis Ingredients

          7.13 Leprino Foods

          7.14 Milk Specialties Global

          7.15 VOLAC


          8.1 Abbreviations

          8.2 Sources

          8.3 Bibliography

          8.4 Disclaimer

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