Learning Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Learning Analytics Market Report is Segmented by Offerings (Software and Services), Deployment Mode (On-Premise and Cloud), Analytics Type (Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics), Application (Performance Management and Student Success, Curriculum and Course Development, and More), End User (Academia and Corporate), and Geography.

Learning Analytics Market Size and Share

Learning Analytics Market (2025 - 2030)
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Learning Analytics Market Analysis by Mordor Intelligence

The learning analytics market stood at USD 14.05 billion in 2025 and is projected to reach USD 37.21 billion by 2030, advancing at a 21.5% CAGR. Rapid adoption reflects a clear shift toward data-driven decision making across education and corporate training. Institutions deploy predictive dashboards, AI-powered early-warning systems, and cloud platforms to raise student success while streamlining operations. Government funding programs, outcome-based financing, and expanding cloud capacity underpin demand momentum, while privacy compliance and talent shortages temper the pace of implementation. Competitive intensity stays moderate as platform leaders consolidate capabilities, and AI-native entrants introduce niche solutions that deepen market functionality.

Key Report Takeaways

  • By offerings, software solutions led with 68.3% of the learning analytics market share in 2024, whereas services are poised for the fastest 23.0% CAGR to 2030. 
  • By deployment mode, on-premise installations held 71.2% share of the learning analytics market size in 2024, yet cloud deployments are set to post a 23.4% CAGR through 2030. 
  • By analytics type, predictive tools captured 57.8% of the learning analytics market share in 2024, while prescriptive analytics shows the highest 22.3% CAGR outlook. 
  • By application, performance management and student success commanded 49.2% of the learning analytics market size in 2024, whereas curriculum development is projected to expand at 21.8% CAGR. 
  • By end user, academia accounted for 67.2% share of the learning analytics market in 2024; corporate learning analytics represents the fastest 22.7% CAGR segment. 
  • By geography, North America secured 38.5% of the learning analytics market share in 2024, while Asia-Pacific is forecast to grow at 22.1% CAGR.

Segment Analysis

By Offerings: Services Accelerate While Software Sustains Leadership

Software solutions generated 68.3% of 2024 revenue, forming the backbone of the learning analytics market. Predictive dashboards surface early-warning indicators, while adaptive engines personalize content. Over the forecast horizon, services will outpace software with a 23.0% CAGR, reflecting demand for integration, training, and managed operations. Institutions increasingly rely on partners to bridge technical and pedagogical gaps, underscoring that human expertise remains essential for delivering full value.

Services growth also mirrors rising complexity: multi-source data ingestion, AI model tuning, and evergreen compliance updates require specialized skills. Consulting and managed services firms therefore secure long-term contracts as schools seek outcome guarantees rather than licenses alone. As a result, the learning analytics market size attributable to services is projected to rise steadily through 2030 alongside deepening platform penetration.

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By Deployment Mode: Cloud Traction Grows Despite On-Premise Legacy Base

On-premise architectures retained 71.2% share of the learning analytics market size in 2024, supported by data-sovereignty policies and entrenched campus infrastructure. Yet cloud solutions are expanding at 23.4% CAGR, driven by elastic capacity and subscription pricing that lower total cost of ownership. Institutions that moved to the cloud during pandemic disruptions seldom revert, citing seamless remote access and quicker feature updates.

Hybrid frameworks now emerge, letting schools keep sensitive datasets on local servers while harnessing cloud compute for intensive analytics. This layered architecture reconciles privacy mandates with scalability, and it encourages incremental migration paths that further enlarge the learning analytics market. Vendors offering flexible deployment options thus appeal to both risk-averse and forward-leaning customers.

By Analytics Type: Predictive Dominance Transitions Toward Prescriptive Growth

Predictive engines commanded 57.8% share in 2024 as institutions prioritized early identification of at-risk students. These models digest historical grades, engagement logs, and demographic data to forecast success probabilities. Prescriptive analytics, although smaller today, is rising fastest at 22.3% CAGR because it moves beyond alerts to recommend concrete actions, such as tutoring schedules or adaptive assessments.

Descriptive reporting remains foundational, supplying the baseline metrics that fuel more advanced layers. Over time, continuous improvements in model accuracy and explainability will push prescriptive tools into mainstream workflows, reshaping educator expectations and propelling the learning analytics market forward.

By Application: Retention Focus Holds, Curriculum Optimization Climbs

Performance management applications held 49.2% share of the learning analytics market in 2024, underscoring the primacy of retention and graduation outcomes. Real-time dashboards grant advisors actionable visibility into engagement trends, enabling rapid outreach. Meanwhile, curriculum-development analytics should post a 21.8% CAGR, as administrators harness course-level insights to refine pedagogical design, reduce redundancy, and elevate learning efficiency.

Assessment analytics and adaptive testing complement both pillars, tailoring difficulty to individual competence and feeding rich data back into curriculum loops. Collectively, these use cases demonstrate how the learning analytics market evolves from reactive scorekeeping to proactive instructional design.

Learning Analytics Market
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Note: Segment shares of all individual segments available upon report purchase

By End User: Academic Core Persists as Enterprises Accelerate

Academic institutions generated 67.2% of 2024 revenue, benefiting from long-standing student information systems that provide dense data streams. Universities integrate learning analytics to meet accreditation requirements and boost brand standing. K-12 districts deploy similar tools to comply with accountability metrics and to personalize instruction.

Corporate learning analytics is gaining ground at 22.7% CAGR as firms link workforce analytics to productivity and retention. Large enterprises lead adoption through sophisticated talent-management suites, while small and midsize businesses tap cloud subscriptions for affordable insights. This expansion diversifies the learning analytics market and highlights its relevance beyond traditional classrooms.

Geography Analysis

North America kept its leadership with 38.5% share in 2024 owing to mature EdTech ecosystems, clear funding channels, and balanced privacy frameworks that foster trust. Federal initiatives such as the U-GAIN program channel resources into scalable solutions, encouraging institutions to embed analytics in daily operations[3]Institute of Education Sciences, “Accelerate, Transform, Scale Initiative,” ies.ed.gov. Canada’s provincial strategies echo this momentum, reinforcing regional dominance.

Asia-Pacific represents the most dynamic arena with a 22.1% CAGR forecast. India’s ₹500 crore AI Centre of Excellence and China’s modernization policies funnel capital and policy support toward data-driven instruction. Markets such as Japan and South Korea contribute through early 5G adoption and high digital readiness. Despite heterogeneous regulations, the region’s demographic scale and government backing fuel sustained expansion of the learning analytics market.

Europe keeps steady growth, propelled by GDPR-compliant solutions that reconcile analytics value with strict privacy mandates. The UK’s GBP 4 million (USD 5.43 million) AI teacher-support scheme illustrates policy-level confidence, while Germany and France fund institution-level digital transitions gov.uk. Vendors able to demonstrate airtight compliance enjoy a clear advantage, reinforcing a specialized yet sizeable subsection of the learning analytics market.

Learning Analytics Market
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Competitive Landscape

Consolidation defines current dynamics. Bain Capital’s USD 5.6 billion privatization of PowerSchool and KKR’s USD 4.8 billion purchase of Instructure inject capital for generative AI roadmaps and international reach. These moves raise entry barriers, but they also validate market potential, attracting fresh investment into specialized niches.

Platform leaders integrate student information systems, learning management, and analytics into unified suites. AI-powered personalization becomes a key differentiator, with conversational interfaces simplifying data interpretation for frontline educators. Mid-tier players contest white spaces such as XR-enhanced analytics and sector-specific compliance modules, ensuring the learning analytics market remains innovative despite moderate concentration.

Financial overreach can expose vulnerabilities; Anthology’s restructuring illustrates the risks of aggressive roll-up strategies without proportional revenue gains. This environment rewards disciplined execution, robust customer success models, and transparent privacy safeguards, shaping competitive contours through 2030.

Learning Analytics Industry Leaders

  1. Domoscio

  2. Unicon Inc

  3. Blackboard Inc.

  4. D2L Corporation

  5. Instructure Inc.

  6. *Disclaimer: Major Players sorted in no particular order
 Domoscio, Unicon Inc., Blackboard Inc.., D2L Corporation, Instructure Inc.,  Civitas Learning Inc., Hobsons Inc., Watershed Systems, BrightBytes Inc., Certica Solutions Inc.
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Recent Industry Developments

  • February 2025: India’s Budget 2025 set aside around USD 57.9 million for an AI Centre of Excellence dedicated to educational analytics solutions.
  • January 2025: The UK government invested USD 1.36 million in AI tools that automate feedback and lighten educator workload.
  • January 2025: Anthology began debt restructuring talks after missing interest payments, underscoring financial pressures in the competitive EdTech arena.
  • August 2024: UC Irvine released the Student Success Analytics Rubric under its Compass program to benchmark institutional analytics readiness.

Table of Contents for Learning Analytics Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing focus on improving student outcomes and retention
    • 4.2.2 Expansion of cloud-based learning analytics platforms and MOOCs
    • 4.2.3 Government and institutional EdTech funding surge
    • 4.2.4 Advances in AI/ML enabling deeper analytics insights
    • 4.2.5 Integration of Learning Record Stores with XR content
    • 4.2.6 Outcome-based funding models driving analytics adoption
  • 4.3 Market Restraints
    • 4.3.1 Data privacy and security compliance burden
    • 4.3.2 Shortage of analytics talent within education sector
    • 4.3.3 Vendor lock-in and NGDLE interoperability gaps
    • 4.3.4 Algorithmic bias scrutiny slowing procurements
  • 4.4 Value Chain Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Bargaining Power of Suppliers
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Threat of New Entrants
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry
  • 4.8 Assessment of the Impact of Macroeconomic Trends on the Market
  • 4.9 Investment Analysis
  • 4.10 Pricing Analysis

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Offerings
    • 5.1.1 Software
    • 5.1.1.1 Predictive Analytics Tools
    • 5.1.1.2 Descriptive and Diagnostic Dashboards
    • 5.1.1.3 Adaptive Learning Platforms
    • 5.1.2 Services
    • 5.1.2.1 Professional Services
    • 5.1.2.2 Managed Services
  • 5.2 By Deployment Mode
    • 5.2.1 On-Premise
    • 5.2.2 Cloud
  • 5.3 By Analytics Type
    • 5.3.1 Descriptive Analytics
    • 5.3.2 Predictive Analytics
    • 5.3.3 Prescriptive Analytics
  • 5.4 By Application
    • 5.4.1 Performance Management and Student Success
    • 5.4.2 Curriculum and Course Development
    • 5.4.3 Assessment and Adaptive Learning
    • 5.4.4 Recruitment, Marketing and Retention
  • 5.5 By End User
    • 5.5.1 Academia
    • 5.5.1.1 K-12 Schools
    • 5.5.1.2 Higher Education Institutions
    • 5.5.2 Corporate
    • 5.5.2.1 Large Enterprises
    • 5.5.2.2 Small and Medium Enterprises (SMEs)
  • 5.6 By Geography
    • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
    • 5.6.2 Europe
    • 5.6.2.1 Germany
    • 5.6.2.2 United Kingdom
    • 5.6.2.3 France
    • 5.6.2.4 Italy
    • 5.6.2.5 Spain
    • 5.6.2.6 Russia
    • 5.6.2.7 Rest of Europe
    • 5.6.3 Asia-Pacific
    • 5.6.3.1 China
    • 5.6.3.2 Japan
    • 5.6.3.3 India
    • 5.6.3.4 South Korea
    • 5.6.3.5 Australia and New Zealand
    • 5.6.3.6 Rest of Asia-Pacific
    • 5.6.4 South America
    • 5.6.4.1 Brazil
    • 5.6.4.2 Argentina
    • 5.6.4.3 Rest of South America
    • 5.6.5 Middle East and Africa
    • 5.6.5.1 Middle East
    • 5.6.5.1.1 Saudi Arabia
    • 5.6.5.1.2 United Arab Emirates
    • 5.6.5.1.3 Turkey
    • 5.6.5.1.4 Rest of Middle East
    • 5.6.5.2 Africa
    • 5.6.5.2.1 South Africa
    • 5.6.5.2.2 Nigeria
    • 5.6.5.2.3 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Instructure Inc. (Canvas)
    • 6.4.2 Blackboard Inc.
    • 6.4.3 D2L Corporation (Brightspace)
    • 6.4.4 Civitas Learning Inc.
    • 6.4.5 Hobsons Inc. (Naviance)
    • 6.4.6 Domoscio
    • 6.4.7 Unicon Inc.
    • 6.4.8 Watershed Systems
    • 6.4.9 BrightBytes Inc.
    • 6.4.10 Certica Solutions Inc.
    • 6.4.11 IBM Corporation
    • 6.4.12 Oracle Corporation
    • 6.4.13 Microsoft Corporation
    • 6.4.14 SAS Institute Inc.
    • 6.4.15 Google LLC (Education)
    • 6.4.16 PowerSchool Holdings Inc.
    • 6.4.17 Turnitin LLC
    • 6.4.18 Knewton (Wiley)
    • 6.4.19 Squirrel AI
    • 6.4.20 Apereo Foundation (OpenLRS, Sakai)

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-Need Assessment
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Global Learning Analytics Market Report Scope

The learning analytics solution offers learning management elements, including recommendations about further readings,  visualization of activity, and self-assessment questionnaires. The study of the learning analytics market has considered the varied offerings by the vendor for the cloud and the on-premise deployment of software and services for a wide range of applications, globally. 

By Offerings Software Predictive Analytics Tools
Descriptive and Diagnostic Dashboards
Adaptive Learning Platforms
Services Professional Services
Managed Services
By Deployment Mode On-Premise
Cloud
By Analytics Type Descriptive Analytics
Predictive Analytics
Prescriptive Analytics
By Application Performance Management and Student Success
Curriculum and Course Development
Assessment and Adaptive Learning
Recruitment, Marketing and Retention
By End User Academia K-12 Schools
Higher Education Institutions
Corporate Large Enterprises
Small and Medium Enterprises (SMEs)
By Geography North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Australia and New Zealand
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa Middle East Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Rest of Africa
By Offerings
Software Predictive Analytics Tools
Descriptive and Diagnostic Dashboards
Adaptive Learning Platforms
Services Professional Services
Managed Services
By Deployment Mode
On-Premise
Cloud
By Analytics Type
Descriptive Analytics
Predictive Analytics
Prescriptive Analytics
By Application
Performance Management and Student Success
Curriculum and Course Development
Assessment and Adaptive Learning
Recruitment, Marketing and Retention
By End User
Academia K-12 Schools
Higher Education Institutions
Corporate Large Enterprises
Small and Medium Enterprises (SMEs)
By Geography
North America United States
Canada
Mexico
Europe Germany
United Kingdom
France
Italy
Spain
Russia
Rest of Europe
Asia-Pacific China
Japan
India
South Korea
Australia and New Zealand
Rest of Asia-Pacific
South America Brazil
Argentina
Rest of South America
Middle East and Africa Middle East Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Nigeria
Rest of Africa
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Key Questions Answered in the Report

What is the current size of the learning analytics market?

The learning analytics market was valued at USD 14.05 billion in 2025 and is projected to reach USD 37.21 billion by 2030.

Which segment dominates the learning analytics market?

Software platforms lead, holding 68.3% share in 2024, although services are expanding faster at a 23.0% CAGR.

How quickly is cloud adoption growing within the learning analytics industry?

Cloud deployments are forecast to advance at a 23.4% CAGR through 2030, outpacing on-premise growth as institutions favor scalable and cost-efficient models.

Which region offers the highest growth opportunity?

Asia-Pacific presents the fastest expansion with a 22.1% CAGR, supported by large-scale government investments in educational technology.

What are the main restraints facing the learning analytics market?

Strict privacy regulations and a global shortage of analytics talent are the two most significant challenges, collectively reducing forecast CAGR by an estimated 4.3 percentage points.

How is artificial intelligence shaping the future of learning analytics?

AI transforms analytics from descriptive reports into predictive and prescriptive tools, enabling proactive interventions, personalized content, and conversational dashboards that broaden educator adoption.

Learning Analytics Market Report Snapshots