Japan Paper Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Japanese Paper Packaging Market is segmented by Product (Paperboard, Container Board, and Corrugated Board), and by Industry Vertical (Food and Beverage, Personal Care, Home Care, Healthcare, and Retail).

Japan Paper Packaging Market Size

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Japan Paper Packaging Market
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.00 %
Market Concentration Medium

Major Players

Japan Paper Packaging Market

*Disclaimer: Major Players sorted in no particular order


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Japan Paper Packaging Market Analysis

The Japanese paper packaging market is estimated to record a CAGR of about 6.0% over the forecast period.

  • Japan is the world's second-largest producer of plastic waste per capita, just behind the United States. The tight international regulations in Japan are expected to encourage the manufacturers to capitalize on the rising demand for environmentally sustainable packaging materials, such as paper packaging, which can be deployed across various industries.
  • Seemingly, major plastic bag suppliers in the region, such as Fukusuke Kogyo, are experiencing a decline in the demand for plastic bags at grocery stores, as customers are legally required to pay explicitly for the bags, and the company expects to witness a one-third decrease in the order soon. Also, the company announced that it was investing in materials development to lower the environmental impacts and production costs.
  • Furthermore, the major paper manufacturing companies in the region, such as Nippon Paper, are aiming to capitalize on the decreasing demand for plastic and announced the expansion of paper-based barrier materials that protect the products from air and water. As per Nippon Paper, over the years, the demand for paper and paperboard packaging materials has risen as a replacement for more cost-effective plastics. Currently, paper-based packaging materials account for 70% of its total sales.
  • The recent outbreak of COVID-19 and the announcement of lockdown have led to a surge in demand for essentials with sanitized packaging.Also, a recent study by the New England Journal of Medicine suggests the virus could only survive up to 24 hours on paper-based cardboard packaging compared to 72 hours on plastic-based packaging, further driving the market growth.

Japan Paper Packaging Market Trends

This section covers the major market trends shaping the Japan Paper Packaging Market according to our research experts:

The Processed Food and Beverage Industry to Drive the Demand in the Market

  • Japan is considered one of the significant consumers of paper-based products across various industries, including newsprint, packaging, printing and communication, sanitary, and other miscellaneous applications. There has been a recent trend of adopting paper in the packaging industry, owing to consumers' awareness about sustainable packaging, concerns associated with deforestation, and raw material availability, among others.
  • For instance, the food manufacturers in the region have started to realize the drawbacks associated with plastic wrapping and are preparing to switch to paper packaging.
  • Also, in line with the announcement of Nestle Japan's plan to use 100% recyclable packaging by 2025, Nestle Japan released new packaging for its famous miniature KitKat Chocolate bars featuring origami paper instead of plastic materials. Also, the new paper packaging is set to receive the Forest Stewardship Council certification and is fully recyclable.
  • Furthermore, to counter the environmental concerns and to drive sustainability, the company expects to drop around 380 metric tons of plastic each year, as it plans to release further paper bags for its other products, such as normal-sized KitKat, multipacks, and single-layer paper wrappers for individual KitKat by 2021.
  • Also, NGOs are running campaigns, such as PlasticMonsters, with around 1,834,646 people filing the petition to stop the production of single-use plastics, targeting brands, such as Nestle and Unilever, responsible for not recycling 90% of plastic. This factor is forcing companies to switch to environmentally friendly packaging. Nestle, Japan, is currently exploring the scope of new packaging for other brands and products. It is also actively exploring materials to reduce the burden on the environment further, as it sells around 4 million products daily.
  • As per the Ministry of Economy, Trade, and Industry, Japan, in 2021, the consumption volume of corrugated cardboard boxes for processed foods and beverages in Japan amounted to around 4.1 billion square meters. The consumption volume of corrugated boxes increased slightly compared to about 3.9 billion square meters in 2017.
Japan Paper Packaging Market - KeyMarketTrend1

Corrugated Box Segment to Hold a Major Market Share

  • The corrugated box segment is expected to hold a significant market share, owing to the biodegradable and non-toxic properties of corrugated boxes, added with their lightweight and durability, which make them one of the most preferred choices for packaging.
  • Japan is known to have one of the fastest-growing e-commerce markets in the world, with stable growth over the years and the presence of global giants, such as Rakuten and Amazon. The country also has a presence of supermarket e-commerce sites, such as Ito-Yokado and Markets, which drive the adoption of corrugated boxes for products, such as beverages and processed foods.
  • Further, in Japan, the collection rate of corrugated boxes is reported to be as high as 95%, added with the recycling rate of 90% at the corrugated cardboard factories, which drives the manufacturers to clear costs and improve the processing capacity. Also, the added flexibility of corrugated boxes that can be used as exterior materials and processed into the interiors of complex structures drives their demand in the region.
  • Additionally, amid COVID-19, the manufacturers of corrugated boxes worldwide are working to keep the transport packaging flow to the makers of essential products, including food, medical, and other pharmaceutical products, further driving the growth of the market.
  • However, due to the market saturation for materials, such as corrugated packaging, and numerous manufacturers of corrugated boxes in Japan, local vendors are looking out for global expansions. For instance, Nippon Paper, one of Japan's biggest pulp and paper companies, purchased the Australian and New Zealand cardboard box manufacturing division of Orora. It also bought a few paper cups and food packaging businesses in Vietnam and India as a part of its growth strategy.
  • According to the Ministry of Economy, Trade, and Industry of Japan, in 2021, the production value of corrugated boxes in Japan amounted to around 686.8 billion Japanese yen. The production value increased compared to about 620.1 billion yen in 2016.
Japan Paper Packaging Market - KeyMarketTrend2

Japan Paper Packaging Industry Overview

The market is moderately fragmented, with the presence of players, like DS Smith, Graphic Packaging, International Paper Company, Rengo, Sappi, and LimitedTetra Laval, that play vital roles in upscaling the rise in the demand, leveraging the declining demand for plastic packaging and customers' preference for paper-based packaging. To capture the market share, vendors are strategizing their business models by enhancing their product lines and engaging in collaborations and acquisitions, with a core focus on sustainability.

  • November 2021: Nippon Paper Industries Co., Ltd. and Yousual Co., Ltd. are replaceable paper containers agreed to cooperate in expanding the business of "SPOPS," and SPOPS has been adopted in 6 of Yoursual daily necessities. At the same time, the two companies decided to carry out joint marketing of SPOPS for consumers and promote the consideration of strategy construction. Yousual aims to expand the SPOPS business by providing marketing knowledge, and Nippon Paper Industries provides technical knowledge and support.
  • September 2021: Rengo Co., Ltd. announces that Vina Kraft Paper Co., Ltd., its joint venture in Vietnam, has decided to construct a new production base for containerboard. With the newly constructed mill, Vina Kraft Paper will firmly establish its position as a market leader in the Vietnam containerboard market and aims for sustainable development and growth. Furthermore, it will also strengthen Vietnam's domestic integrated production system of containerboard to corrugated boxes.

Japan Paper Packaging Market Leaders

  1. DS Smith

  2. Graphic Packaging International, LLC

  3. International Paper Company

  4. Rengo Co., Ltd

  5. Mondi Group

*Disclaimer: Major Players sorted in no particular order

Japan Paper Packaging Market
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Japan Paper Packaging Market News

  • December 2021: Nippon Paper Industries, Ltd. has obtained SIAA antiviral processing certification established by the Antibacterial Product Technology Council for "NPI antiviral paper." This is the first acquisition in the category of "Inorganic materials such as paper and making. Since this product can be printed and processed in the same way as ordinary printing paper, it is a product that can provide safety and security in various applications. It was launched in September 2020 and is used in mask cases, notebooks, envelopes, etc.
  • November 2021: AMETEK Surface Vision and Rengo Co. Ltd joined together to help Rengo Co. Ltd improve its papermaking quality as part of an upgrade to its production facility. AMETEK Surface Vision installed a SmartAdvisor system with 12 cameras alongside the existing SmartView system. In addition, the SmartSync tool was also applied, which integrates the multi-camera video monitoring power of SmartAdvisor with the flexibility and proven quality of SmartView surface inspection.

Japan Paper Packaging Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain/Supply Chain Analysis

    5. 4.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry


    1. 5.1 Product

      1. 5.1.1 Paperboard

      2. 5.1.2 Container Board

      3. 5.1.3 Corrugated Board

      4. 5.1.4 Other Products

    2. 5.2 End User Industry

      1. 5.2.1 Food and Beverage

      2. 5.2.2 Personal Care

      3. 5.2.3 Home Care

      4. 5.2.4 Healthcare

      5. 5.2.5 Retail

      6. 5.2.6 Other Industry Verticals


    1. 6.1 Company Profiles

      1. 6.1.1 DS Smith

      2. 6.1.2 Graphic Packaging International Corporation

      3. 6.1.3 International Paper Company

      4. 6.1.4 Rengo

      5. 6.1.5 Sappi Limited

      6. 6.1.6 Mondi Group

      7. 6.1.7 Oji Paper

      8. 6.1.8 Smurfit Kappa

      9. 6.1.9 Metsa Group

      10. 6.1.10 WestPack

      11. 6.1.11 Amcor PLC

    2. *List Not Exhaustive

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Japan Paper Packaging Industry Segmentation

The report on the Japanese paper packaging market offers insights into the market's driving forces and the challenges it faces. The opportunities in the current market scenario, based on the different packaging and product types and a detailed analysis for the next five years, are also provided.

Furthermore, it offers a complete market breakdown at a country level to give a comprehensive picture of the paper packaging market, with information on significant vendors of paper packaging products, their existing shares in the market, and strategies they adopt, along with the major products, financials, recent developments, and profiles of these vendors.

The Japan Paper Packaging Market is segmented by Product (Paperboard, Container Board, and Corrugated Board), and by Industry Vertical (Food and Beverage, Personal Care, Home Care, Healthcare, and Retail).

Container Board
Corrugated Board
Other Products
End User Industry
Food and Beverage
Personal Care
Home Care
Other Industry Verticals
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Japan Paper Packaging Market Research FAQs

The Japan Paper Packaging Market is projected to register a CAGR of 6% during the forecast period (2024-2029)

DS Smith, Graphic Packaging International, LLC, International Paper Company, Rengo Co., Ltd and Mondi Group are the major companies operating in the Japan Paper Packaging Market.

The report covers the Japan Paper Packaging Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Japan Paper Packaging Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Japan Paper Packaging Industry Report

Statistics for the 2024 Japan Paper Packaging market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Japan Paper Packaging analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Japan Paper Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)