Japan Foodservice Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021-2026)

The Japan Foodservice Market is Segmented by Type (Full-service Restaurant, Quick Service Restaurants, Cafes and Bars, 100% Home Delivery Restaurants, and Street Stalls and Kiosks) and Structure (Independent Consumer Foodservice and Chained Consumer Foodservice). The report offers market size and forecasts for Japan foodservice (in USD billion) for the above segments.

Market Snapshot

Japan Foodservice Market Overview
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 0.84 %

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Market Overview

The Japan foodservice market was valued at USD 142.84 billion in 2020, and it is projected to witness a CAGR of 0.84% during the forecast period, 2021 - 2026.

Restaurant chains in Japan are taking earnings guidance off the menu after shutdowns and limited hours caused by the coronavirus pandemic have made near-future projections hard to project, with sales in March 2020 down to almost 40% for some companies. The foodservice operators, which rely on lunch and dinner demand from business workers, are also suffering as more companies have employees working from home at the government’s request.

According to a report released by TableCheck Inc., the percentage of reservations (dining reservations) being canceled increased about 3.6 times before the pandemic for groups of 10 or more. A French restaurant and bar named Scene near Hachioji Station on the Keio Line, earlier in June 2020, launched takeout and delivery services. Due to reduced traffic and numerous cancellations, the restaurant suffered about a 70% year-on-year sales drop in June 2020.

The Japan foodservice market is primarily driven by the increasing frequency of dining out amid time-pressed schedules and the growing influence of cross-culture dietary patterns due to the strong presence of foodservice providers offering Japanese, Korean, ethnic, and western cuisines.

Japanese consumers, in general, tend to be highly demanding, putting great emphasis on quality and branding and are willing to spend more resources on value-added products. The latest trend in Japanese foodservice includes listing calories on the restaurants’ menu. Connected to this overall trend, strong attention has been paid to the sugar content, and products with lower sugar content are considered healthier, which is expected to drive the market forward.

Scope of the Report

Foodservice defines those businesses, institutions, and companies responsible for any meal prepared outside the home. The Japan foodservice market is segmented by type and structure. Based on type, the market is segmented into full-service restaurants, quick-service restaurants, cafes and bars, 100% home delivery restaurants, and street stalls and kiosks. Based on structure, the market is segmented into independent consumer foodservice and chained consumer foodservice. For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion).

By Type
Full-service Restaurant
Quick Service Restaurants
Cafes and Bars
100% Home Delivery Restaurants
Street Stalls and Kiosks
By Structure
Independent Consumer Foodservice
Chained Consumer Foodservice

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Key Market Trends

Inclination Toward American and Western Cuisines

The variety of restaurants and menu items available in the Japanese foodservice continues to expand in the country, as Japanese consumers are interested in trying a new and vast variety of cuisines, which are available at their convenience in Japan. Food from Europe, Asia, Australia, and the Americas are becoming increasingly popular, partly due to a large number of Japanese traveling abroad every year (17.9 million in 2017, as per the USDA report). Moreover, consumers have access to media and the internet, exposing them to various international products, activities, and lifestyles. Apart from this, Japan is also experiencing rapid growth in the tourism industry, which, in turn, is profitable for international foodservice brands in the country. For instance, 31.2 million foreign tourists came to Japan in 2018.

Japan Foodservice Market Latest Trends

Full-service Restaurant Holds the Largest Market Share in Japan

The consumers in the country and the increasing number of tourists that visit every year are actively seeking traditional authentic Japanese cuisines, primarily sushi, along with a great dining experience, which is one of the major factors driving the growth of full-service restaurants in the country. Some of the popular full-service restaurants include Sushi Sho, Shiseido Parlour, Ponchi-ken, Seirinkan, Les Chanterelles, Ise Sueyoshi, Tenoshimam, Nanzenji Hyotei, and Natives Restaurant & Patio.

French restaurants have always been popular in Japan, and more recently, Italian and Spanish restaurants have also grown in popularity. Mexican restaurants, which are still fewer in number, are slowly growing in popularity, and they provide opportunities for US exporters of items, such as tortillas, frozen guacamole, and related Tex-Mex ingredients.

However, the rising labor and ingredient costs and unfavorable demographic trends have presented considerable challenges to full-service restaurants, significantly constraining their growth.

Japan Foodservice Market Geography Trends

Competitive Landscape

The Japan foodservice market is highly competitive, with a major market share held by prominent players, such as McDonald’s Corporation, Yum! Brands Inc., Zensho Holdings Co. Ltd, Skylark Group, MOS Food Services Inc., and Yoshinoya Holdings Co. Ltd. Zensho Holdings Co. Ltd, with the largest market share of 2.76% in 2020, emerged as the market leader, and Skylark Group holds the second-largest share with 1.66%.

The Japan foodservice market is highly competitive and is mostly dominated by local players. The key players are embarking on mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. Moreover, these players merge with local players to gain dominance in the local markets. For instance, in January 2018, Yoshinoya Holdings Co. Ltd opened its Tokyu Chuorinkan Station Store that falls in line with its expansion strategy.

Recent Developments

In April 2020, Mister Donut launched a new limited line of matcha doughnuts in collaboration with Gion Tsujiri and Toshi Yoroizuka at all branches in Japan.

In March 2020, Big Boy Restaurants introduced Big Boy Pantry, in which it sells carryout meals and household staples like pasta and sauce, pancake mix, bread, eggs, ice cream, soup, chili, and whole pies available for carryout or free delivery in Japan.

In February 2020, Starbucks Japan launched its first Japanese signing store. Located at Kunitachi City, the store will have several hearing-impaired employees among its staff, offering food, beverages, and services to customers in Japanese sign language.

In January 2020, McDonald’s Japan launched a burger bun made with rice in the country. The rice burger bun, or "Gohan" burger in Japanese, offered a new taste by changing the bun into a specially made rice bun, while keeping the ingredients and seasoning of the classic burger.

In October 2019, KFC Japan launched a meal specially designed food for those who suffer from food allergies, including allergies related to egg, dairy, peanut, shrimp, wheat, and others.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Full-service Restaurant

      2. 5.1.2 Quick Service Restaurants

      3. 5.1.3 Cafes and Bars

      4. 5.1.4 100% Home Delivery Restaurants

      5. 5.1.5 Street Stalls and Kiosks

    2. 5.2 By Structure

      1. 5.2.1 Independent Consumer Foodservice

      2. 5.2.2 Chained Consumer Foodservice


    1. 6.1 Strategies Adopted by Key Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 McDonald's Corporation

      2. 6.3.2 Yum! Brands Inc.

      3. 6.3.3 Starbucks Corporation

      4. 6.3.4 Zensho Holdings Co. Ltd

      5. 6.3.5 Skylark Group

      6. 6.3.6 Dunkin' Brands

      7. 6.3.7 MOS Food Services Inc.

      8. 6.3.8 Yoshinoya Co. Ltd

      9. 6.3.9 Matsuya Food Holdings Co. Ltd

      10. 6.3.10 Ichibanya Co. Ltd

    4. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Japan Foodservice Market market is studied from 2016 - 2026.

The Japan Foodservice Market is growing at a CAGR of 0.84% over the next 5 years.

McDonald's, Zensho Holdings Co. Ltd, Starbucks Corporation, Yum! Brands, Inc., Skylark Group are the major companies operating in Japan Foodservice Market.

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