Japan Foodservice Market Insights
The Japanese consumer foodservice industry is undergoing reformation. Major chained restaurants are playing an increasingly important role. Independent players and wholesalers are gradually ceased of the market, as major companies create vertical supply chains and purchase directly from producers. The Japan food service industry achieved high sales in 2017, reaching USD XX billion. Growing inbound tourism has contributed to the industry’s success.
Japan Foodservice Market Dynamics
Dining out is an important part of Japanese culture, both in terms of socializing and doing business which is driving the market growth. Also the Japan food service industry is increasingly offering international cuisines, creating growing demand for imported agricultural products. The sophisticated Japanese consumer generally demands high quality food products, and U.S. suppliers are well positioned to compete in many product categories provided they are willing to adjust to market demands.
The weaker yen combined with the consumption tax increase resulted in higher prices for food, employment and utilities. As a result, Japan food service operators had to raise prices on their menus in order to maintain profitability.
The Japanese foodservice industry is large, reaching a size of USD xx billion in 2018. Despite a decreasing population, this industry will continue to present profitable categories such as fast food and self-serve cafeterias.
Japan Foodservice Market Segmentation
The Japan foodservice sector is highly fragmented; it has suffered significant business changes over the past few years. The industry can be divided into seven segments: full service restaurants, fast food, self-service cafeteria, fast food, street stalls/kiosks, cafes/bars, hotel food service sector, and institutional food service.
Food chains are growing in importance, but the sector is currently dominated by independent foodservice outlets. It is also dominated by Japanese domestic companies, driven by consumer preferences for domestic products. Japanese, Western, and Chinese food are all popular, and new international operators see Japan as a great potential new market also for raw materials, food ingredients and food additives.
With independent outlets dominating the Japan foodservice market, fast-food is becoming one of the most dynamic sectors in consumer foodservice along with street stalls/kiosks. The cafes/bars segment is the second-largest in the Japanese foodservice sector. Similar to the full-service restaurant sector, this segment is shrinking in both value and volume terms, as well as in numbers of outlets.
Japan Foodservice Market Key Developments
July 2018 – Leading Japanese hospitality company Fujita Kanko Inc. announced that it will open Origami Asakusa, a halal Japanese restaurant, on July 25th 2018 in Asakusa, one of the most popular tourist destinations in Tokyo.
Japan Foodservice Market Competitive Landscape
The Japan food service market is highly fragmented market and it is mostly dominated by the local players. Independent outlets gain more market share due to an increased priority for locally sourced food and ingredients. Food service operators are always interested in products that offer better quality in one form or another. Most local products has a demonstrably better track record than competitors on safety issues or the quality is more consistent.
Major Players – Seven & I, McDonald's Corp., Lawson, Yum! Brands, Starbucks Corporation., and Zensho group.
Reasons to Purchase the Japan Foodservice Market Report
- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
- Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
- Country level analysis integrating the demand and supply forces that are influencing the growth of the market
- Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
- 3 months analyst support along with the Market Estimate sheet in excel.
Customization of the Japan Foodservice Market Report
- Market Entry Analysis
- Entry Strategy
- Regional Analysis
- Macro-Economic Factors affecting Food Service
- Ease of Doing Business
- PESTLE Analysis
- Regulatory Framework
- Administrative Process
- Mode of Operating Restaurant
- How to Register a Company (Flow Chart)
- Registration Process
1.1 Scope of the Market
1.2 Study Assumptions
1.3 Research Phases
1.4 Study Deliverables
2. Market Insights
2.1 Market Overview
2.2 Market Trends
2.3 Industry Attractiveness - Porter's Five Force Analysis
2.3.1 Degree of Competitive Rivalry
2.3.2 Threat of Substitutes
2.3.3 Threat of New Entrants
2.3.4 Bargaining Power of Buyers
2.3.5 Bargaining Power of Suppliers
3. Market Dynamics
3.4 Consumer Behavior Analysis
3.4.1 Factors Influencing the Market
3.4.2 Consumer Spending Pattern
3.5 Value of Total Imported Food vs. Domestic Products
4. Market Segmentation
4.1 By Type
4.1.1 Full Service Restaurants
4.1.2 Self Service Cafeterias
4.1.3 Fast Food
4.1.4 Street Stalls/Kiosks
4.1.6 Hotel Food Service Sector (home delivery/takeaway)
4.1.7. Institutional Food Service
4.2 By Structure
4.2.1 Chained Outlets
4.2.2 Independent Outlets
5. Competitive Landscape
5.1 Most Active Companies
5.2 Key Strategies Adopted
5.3 Market Share Analysis
6. Company Profiles
6.1 Seven & I Holdings Co Ltd
6.2 McDonald's Japan
6.4 Family Mart Co Ltd
6.5 Lawson Inc
6.6 Kentucky Fried Chicken Japan
6.7 Zensho Holdings Co Ltd
6.8 Yum! Brands Inc
6.9 Yoshinoya Holdings Co Ltd
6.10 Starbucks Coffee Japan, Ltd.
6.11 Saint Marc Café Holdings
6.12 Duskin Co Ltd
**The list is not exhaustive**