Japan Foodservice Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The Japan Foodservice Market is segmented by Foodservice Type (Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants), by Outlet (Chained Outlets, Independent Outlets) and by Location (Leisure, Lodging, Retail, Standalone, Travel). Market Value in USD is presented. Key data points observed include the number of outlets for each foodservice channel; and, average order value in USD by foodservice channel.

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Japan Foodservice Market Size

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Japan Foodservice Market Summary
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Icons Lable Value
https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2017 - 2029
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 262.50 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2029) USD 421.02 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Foodservice Type Quick Service Restaurants
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2029) 9.91 %
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Fastest Growing by Foodservice Type Cloud Kitchen

Major Players

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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Japan Foodservice Market Analysis

The Japan Foodservice Market size is estimated at 262.50 billion USD in 2024, and is expected to reach 421.02 billion USD by 2029, growing at a CAGR of 9.91% during the forecast period (2024-2029).

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262.50 Billion

Market Size in 2024 (USD)

421.02 Billion

Market Size in 2029 (USD)

5.97 %

CAGR (2017-2023)

9.91 %

CAGR (2024-2029)

Largest Segment by Foodservice Type

45.93 %

value share, Quick Service Restaurants, 2023

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An increase in demand for convenient on-the-go food options, justified by a 10.22% increase in fast-food orders in 2022, is a major driver for the segment.

Largest Segment by Outlet Type

75.35 %

value share, Independent Outlets, 2023

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QSRs have occupied the largest share in the market as demand for healthy fast food increases against conventional fried variants, with 79% of the consumers eating healthy.

Fastest-growing segment by Foodservice Type

14.81 %

Projected CAGR, Cloud Kitchen, 2024-2029

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In 2022, almost 50% of Japanese youth preferred to order in than eat out, and with 94% population being active internet users, cloud kitchen is projected to grow in Japan.

Fastest-growing segment by Outlet Type

10.74 %

Projected CAGR, Chained Outlets, 2024-2029

Icon image

With approximately 3.8 million international visitors in 2022, the preference toward international branded chains was higher, leading to the expansion of these outlets in Japan.

Leading Market Player

3.28 %

market share, Seven & I Holdings Co. Ltd, 2022

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Seven & I Holdings Co. Ltd, the leading player, has an extensive network with operating brands like Denny's Japan, Hanamaru Udon, 7-Eleven, Ito Yokado, and Sogo & Seibu.

Quick service restaurants held the major share in the market due to the constant launch of new products

  • The Japanese foodservice market is known for its diverse range of dining options, from traditional Japanese cuisine to international cuisine. Japan has the world's highest number of Michelin-starred restaurants, with Tokyo alone boasting over 200 Michelin-starred restaurants. This recognition is a testament to the quality and attention to detail in food preparation and presentation in Japanese cuisine. Japan has some of the strictest food safety standards, and the government regularly inspects food establishments to ensure compliance. This emphasis on food safety indicates the importance placed on quality and the use of high-quality ingredients in Japanese cuisine.
  • Quick service restaurants in Japan are highly popular due to the country's busy lifestyle and the need for quick and convenient meals. Many QSR chains in Japan specialize in fast food, such as burgers, fried chicken, and noodles. Some popular quick service restaurants in Japan include McDonald's, KFC, MOS Burger, Lotteria, Freshness Burger, and Yoshinoya. QSRs are constantly involved in the launch of new products, and hence, have the largest share, and they are anticipated to register a CAGR of 8.99% during the forecast period.
  • The demand for cloud kitchens in Japan has also attracted significant investment from domestic and international companies. For example, COOKPAD Inc., a Japanese recipe-sharing and food delivery platform, invested in several cloud kitchen companies, including Kitchen Base and Z Holdings Corporation (formerly Yahoo Japan). In 2022, Singapore-based cloud kitchen operator, Smart City Kitchens, announced plans to expand to Japan with a new facility in Tokyo.
Japan Foodservice Market

Japan Foodservice Market Trends

Full service restaurants in Japan benefit from an aging population and growing tourism

  • FSR held the second-highest share in the market, at 38%, in 2022. Japan has an aging population, and many elderly people prefer full service restaurants because they offer a more comfortable and relaxing dining experience. As of 2021, the elderly population in Japan was approximately 36.1 million, representing around 28.5% of the total population. With the growth of tourism in Japan, many visitors are seeking out local cuisines as part of their travel experience. Full service restaurants that offer regional and local dishes are better positioned to attract these customers and provide them with a taste of the local culture.
  • Cloud kitchen is the fastest-growing foodservice type, and the segment is projected to register a CAGR of 9.20% during the forecast period. The pandemic accelerated an already-established trend of cloud kitchens. The necessity of conserving money caused the migration to cloud kitchens as the restaurants closed. Some business owners only set up cloud kitchens, others switch, and some run hybrid business models. Cloud kitchens service their consumers exclusively through technology. Thus, clever promotions and top-notch customer support help the cloud kitchen market expand.
  • Japan is a popular tourist destination, and QSR provides an easy option for visitors who may be unfamiliar with the local cuisine or looking for a quick meal before sightseeing. As of 2021, Japan saw a total of 1.97 million international visitors. The top QSR chains in Japan were McDonald's, MOS Burger, and KFC, with 2,900, 1,480, and 1,350, respectively, as of 2022.
Japan Foodservice Market

The popularity of fast food drives menu expansion at QSR chains in Japan, with dishes like burgers, pizzas, and yakitori gaining demand

  • In Japan, the average orders were highest among FSRs in 2022 compared to other foodservice types, with a price of USD 20.3. The demand for FSR in the country is driven by Asian cuisine, which accounted for a significant contribution to the foodservice market and is expected to increase due to the increase in tourism and exploration of the local Asian cuisine. Some of the popular full service restaurants include Sushi Sho, Shiseido Parlour, Ponchi-ken, Seirinkan, Les Chanterelles, Ise Sueyoshi, Tenoshimam, Nanzenji Hyotei, and Natives Restaurant & Patio. Popular dishes offered in FSR cuisines are ramen, bento, tempura, and sushi, priced at USD 9.5, USD 6.7, USD 6.8, and USD 4.9 per 300 g, respectively.
  • The popularity of fast food in recent years has led QSR chains to expand their menu selections. Top QSR chains in the country are McDonald's, Domino's, and KFC, with 2,932, 957, and 865 outlets, respectively. Popular growing fast foods include burgers, pizzas, and Yakitri in QSRs. The burger and pizza dishes are priced at USD 4.2 and 9 per 300 g in the country.
  • The cloud kitchen segment in Japan is expanding due to increasing e-commerce penetration and subsequent demand for food delivery services such as Uber Eats, Door Dash, Fine Dine, and Demae-can, especially post-pandemic. Thus, popular restaurants are shifting to the cloud kitchen model. For instance, the Japanese beef-bowl chain, Yoshinoya, opened a dark kitchen in Tokyo's Setagaya-ku in 2020. Similarly, the Japanese curry chain Coco's Ichibanya shifted to a delivery-only kitchen service. Popular dishes offered by cloud kitchens in Japan are sushi and bento, which were priced at an average of USD 5.3 per 300 g.
Japan Foodservice Market

Japan Foodservice Industry Overview

The Japan Foodservice Market is fragmented, with the top five companies occupying 4.89%. The major players in this market are McDonald's Corporation, Seven & I Holdings Co. Ltd, Skylark Holdings Co. Ltd, Yoshinoya Holdings Co. Ltd and Yum! Brands Inc. (sorted alphabetically).

Japan Foodservice Market Leaders

  1. McDonald's Corporation

  2. Seven & I Holdings Co. Ltd

  3. Skylark Holdings Co. Ltd

  4. Yoshinoya Holdings Co. Ltd

  5. Yum! Brands Inc.

Japan Foodservice Market Concentration

Other important companies include Colowide Co., Ltd., Domino’s Pizza Enterprises Ltd, Food & Life Companies, Komeda Holdings Co. Ltd, Kura Sushi Inc., Lotteria Co. Ltd, MOS Food Services Inc., Plenus Company Limited, Starbucks Corporation, Toridoll Holdings Corporation, Zensho Holdings.

*Disclaimer: Major Players sorted in alphabetical order.

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Japan Foodservice Market News

  • April 2023: McDonald's Corporation partnered with One Piece, a Japanese anime franchise, to launch a newer version of the burger, i.e., the Chicken Tatsuta Burger. The packaging has been themed with One Piece imagery.
  • April 2023: KFC launched a range of hash brown burgers available nationwide, including Karihoku Hash Filet Burger, Karihoku Hash Filet BBQ Burger, and Karihoku Hash Filet Spicy Burger.
  • April 2023: In Japan, Starbucks introduced a new type of coffee drink called Oleato™, consisting of arabica coffee and Partanna® extra virgin olive oil.

Free with this Report

We provide a complimentary and exhaustive set of data points on regional and country level metrics that present the fundamental structure of the industry. Presented in the form of 60+ free charts, the section covers difficult to find data on various countries on number of outlets, average order values, and menu analysis by foodservice channels, cuisine specific insights related to full service restaurants and quick service restaurants, market trends and market size insights on cafes, bars & pubs, juice/smoothies bars, specialty tea and coffee shops, and cloud kitchen etc.

Japan Foodservice Market
Japan Foodservice Market
Japan Foodservice Market
Japan Foodservice Market

Japan Foodservice Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Number Of Outlets

    2. 2.2. Average Order Value

    3. 2.3. Regulatory Framework

      1. 2.3.1. Japan

    4. 2.4. Menu Analysis

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

    1. 3.1. Foodservice Type

      1. 3.1.1. Cafes & Bars

        1. 3.1.1.1. By Cuisine

          1. 3.1.1.1.1. Bars & Pubs

          2. 3.1.1.1.2. Cafes

          3. 3.1.1.1.3. Juice/Smoothie/Desserts Bars

          4. 3.1.1.1.4. Specialist Coffee & Tea Shops

      2. 3.1.2. Cloud Kitchen

      3. 3.1.3. Full Service Restaurants

        1. 3.1.3.1. By Cuisine

          1. 3.1.3.1.1. Asian

          2. 3.1.3.1.2. European

          3. 3.1.3.1.3. Latin American

          4. 3.1.3.1.4. Middle Eastern

          5. 3.1.3.1.5. North American

          6. 3.1.3.1.6. Other FSR Cuisines

      4. 3.1.4. Quick Service Restaurants

        1. 3.1.4.1. By Cuisine

          1. 3.1.4.1.1. Bakeries

          2. 3.1.4.1.2. Burger

          3. 3.1.4.1.3. Ice Cream

          4. 3.1.4.1.4. Meat-based Cuisines

          5. 3.1.4.1.5. Pizza

          6. 3.1.4.1.6. Other QSR Cuisines

    2. 3.2. Outlet

      1. 3.2.1. Chained Outlets

      2. 3.2.2. Independent Outlets

    3. 3.3. Location

      1. 3.3.1. Leisure

      2. 3.3.2. Lodging

      3. 3.3.3. Retail

      4. 3.3.4. Standalone

      5. 3.3.5. Travel

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).

      1. 4.4.1. Colowide Co., Ltd.

      2. 4.4.2. Domino’s Pizza Enterprises Ltd

      3. 4.4.3. Food & Life Companies

      4. 4.4.4. Komeda Holdings Co. Ltd

      5. 4.4.5. Kura Sushi Inc.

      6. 4.4.6. Lotteria Co. Ltd

      7. 4.4.7. McDonald's Corporation

      8. 4.4.8. MOS Food Services Inc.

      9. 4.4.9. Plenus Company Limited

      10. 4.4.10. Seven & I Holdings Co. Ltd

      11. 4.4.11. Skylark Holdings Co. Ltd

      12. 4.4.12. Starbucks Corporation

      13. 4.4.13. Toridoll Holdings Corporation

      14. 4.4.14. Yoshinoya Holdings Co. Ltd

      15. 4.4.15. Yum! Brands Inc.

      16. 4.4.16. Zensho Holdings

  7. 5. KEY STRATEGIC QUESTIONS FOR FOODSERVICE CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. NUMBER OF OUTLET UNITS BY FOODSERVICE CHANNELS, JAPAN, 2017 - 2029
  1. Figure 2:  
  2. AVERAGE ORDER VALUE BY FOODSERVICE CHANNELS, USD, JAPAN, 2017 VS 2022 VS 2029
  1. Figure 3:  
  2. JAPAN FOODSERVICE MARKET, VALUE, USD, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF FOODSERVICE MARKET BY FOODSERVICE TYPE, USD, JAPAN, 2017 - 2029
  1. Figure 5:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY FOODSERVICE TYPE, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 6:  
  2. VALUE OF CAFES & BARS FOODSERVICE MARKET BY CUISINE, USD, JAPAN, 2017 - 2029
  1. Figure 7:  
  2. VALUE SHARE OF CAFES & BARS FOODSERVICE MARKET BY CUISINE, %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE OF FOODSERVICE MARKET VIA BARS & PUBS, USD, JAPAN, 2017 - 2029
  1. Figure 9:  
  2. VALUE SHARE OF BARS & PUBS FOODSERVICE MARKET BY OUTLETS, %, JAPAN, 2022 VS 2029
  1. Figure 10:  
  2. VALUE OF FOODSERVICE MARKET VIA CAFES, USD, JAPAN, 2017 - 2029
  1. Figure 11:  
  2. VALUE SHARE OF CAFES FOODSERVICE MARKET BY OUTLETS, %, JAPAN, 2022 VS 2029
  1. Figure 12:  
  2. VALUE OF FOODSERVICE MARKET VIA JUICE/SMOOTHIE/DESSERTS BARS, USD, JAPAN, 2017 - 2029
  1. Figure 13:  
  2. VALUE SHARE OF JUICE/SMOOTHIE/DESSERTS BARS FOODSERVICE MARKET BY OUTLETS, %, JAPAN, 2022 VS 2029
  1. Figure 14:  
  2. VALUE OF FOODSERVICE MARKET VIA SPECIALIST COFFEE & TEA SHOPS, USD, JAPAN, 2017 - 2029
  1. Figure 15:  
  2. VALUE SHARE OF SPECIALIST COFFEE & TEA SHOPS FOODSERVICE MARKET BY OUTLETS, %, JAPAN, 2022 VS 2029
  1. Figure 16:  
  2. VALUE OF CLOUD KITCHEN FOODSERVICE MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 17:  
  2. VALUE SHARE OF CLOUD KITCHEN FOODSERVICE MARKET BY OUTLETS, %, JAPAN, 2022 VS 2029
  1. Figure 18:  
  2. VALUE OF FULL SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, USD, JAPAN, 2017 - 2029
  1. Figure 19:  
  2. VALUE SHARE OF FULL SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 20:  
  2. VALUE OF ASIAN FOODSERVICE MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 21:  
  2. VALUE SHARE OF ASIAN FOODSERVICE MARKET BY OUTLETS, %, JAPAN, 2022 VS 2029
  1. Figure 22:  
  2. VALUE OF EUROPEAN FOODSERVICE MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 23:  
  2. VALUE SHARE OF EUROPEAN FOODSERVICE MARKET BY OUTLETS, %, JAPAN, 2022 VS 2029
  1. Figure 24:  
  2. VALUE OF LATIN AMERICAN FOODSERVICE MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 25:  
  2. VALUE SHARE OF LATIN AMERICAN FOODSERVICE MARKET BY OUTLETS, %, JAPAN, 2022 VS 2029
  1. Figure 26:  
  2. VALUE OF MIDDLE EASTERN FOODSERVICE MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF MIDDLE EASTERN FOODSERVICE MARKET BY OUTLETS, %, JAPAN, 2022 VS 2029
  1. Figure 28:  
  2. VALUE OF NORTH AMERICAN FOODSERVICE MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 29:  
  2. VALUE SHARE OF NORTH AMERICAN FOODSERVICE MARKET BY OUTLETS, %, JAPAN, 2022 VS 2029
  1. Figure 30:  
  2. VALUE OF OTHER FSR CUISINES MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 31:  
  2. VALUE SHARE OF OTHER FSR CUISINES FOODSERVICE MARKET BY OUTLETS, %, JAPAN, 2022 VS 2029
  1. Figure 32:  
  2. VALUE OF QUICK SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, USD, JAPAN, 2017 - 2029
  1. Figure 33:  
  2. VALUE SHARE OF QUICK SERVICE RESTAURANTS FOODSERVICE MARKET BY CUISINE, %, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 34:  
  2. VALUE OF BAKERIES FOODSERVICE MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 35:  
  2. VALUE SHARE OF BAKERIES FOODSERVICE MARKET BY OUTLETS, %, JAPAN, 2022 VS 2029
  1. Figure 36:  
  2. VALUE OF BURGER FOODSERVICE MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 37:  
  2. VALUE SHARE OF BURGER FOODSERVICE MARKET BY OUTLETS, %, JAPAN, 2022 VS 2029
  1. Figure 38:  
  2. VALUE OF ICE CREAM FOODSERVICE MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF ICE CREAM FOODSERVICE MARKET BY OUTLETS, %, JAPAN, 2022 VS 2029
  1. Figure 40:  
  2. VALUE OF MEAT-BASED CUISINES FOODSERVICE MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 41:  
  2. VALUE SHARE OF MEAT-BASED CUISINES FOODSERVICE MARKET BY OUTLETS, %, JAPAN, 2022 VS 2029
  1. Figure 42:  
  2. VALUE OF PIZZA FOODSERVICE MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 43:  
  2. VALUE SHARE OF PIZZA FOODSERVICE MARKET BY OUTLETS, %, JAPAN, 2022 VS 2029
  1. Figure 44:  
  2. VALUE OF OTHER QSR CUISINES FOODSERVICE MARKET, USD, JAPAN, 2017 - 2029
  1. Figure 45:  
  2. VALUE SHARE OF OTHER QSR CUISINES FOODSERVICE MARKET BY OUTLETS, %, JAPAN, 2022 VS 2029
  1. Figure 46:  
  2. VALUE OF FOODSERVICE MARKET BY OUTLET, USD, JAPAN, 2017 - 2029
  1. Figure 47:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY OUTLET, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VALUE OF FOODSERVICE MARKET VIA CHAINED OUTLETS, USD, JAPAN, 2017 - 2029
  1. Figure 49:  
  2. VALUE SHARE OF CHAINED OUTLETS FOODSERVICE MARKET BY FOODSERVICE TYPE, %, JAPAN, 2022 VS 2029
  1. Figure 50:  
  2. VALUE OF FOODSERVICE MARKET VIA INDEPENDENT OUTLETS, USD, JAPAN, 2017 - 2029
  1. Figure 51:  
  2. VALUE SHARE OF INDEPENDENT OUTLETS FOODSERVICE MARKET BY FOODSERVICE TYPE, %, JAPAN, 2022 VS 2029
  1. Figure 52:  
  2. VALUE OF FOODSERVICE MARKET BY LOCATION, USD, JAPAN, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF FOODSERVICE MARKET, %, BY LOCATION, JAPAN, 2017 VS 2023 VS 2029
  1. Figure 54:  
  2. VALUE OF FOODSERVICE MARKET VIA LEISURE LOCATION, USD, JAPAN, 2017 - 2029
  1. Figure 55:  
  2. VALUE SHARE OF LEISURE FOODSERVICE MARKET BY FOODSERVICE TYPE, %, JAPAN, 2022 VS 2029
  1. Figure 56:  
  2. VALUE OF FOODSERVICE MARKET VIA LODGING LOCATION, USD, JAPAN, 2017 - 2029
  1. Figure 57:  
  2. VALUE SHARE OF LODGING FOODSERVICE MARKET BY FOODSERVICE TYPE, %, JAPAN, 2022 VS 2029
  1. Figure 58:  
  2. VALUE OF FOODSERVICE MARKET VIA RETAIL LOCATION, USD, JAPAN, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF RETAIL FOODSERVICE MARKET BY FOODSERVICE TYPE, %, JAPAN, 2022 VS 2029
  1. Figure 60:  
  2. VALUE OF FOODSERVICE MARKET VIA STANDALONE LOCATION, USD, JAPAN, 2017 - 2029
  1. Figure 61:  
  2. VALUE SHARE OF STANDALONE FOODSERVICE MARKET BY FOODSERVICE TYPE, %, JAPAN, 2022 VS 2029
  1. Figure 62:  
  2. VALUE OF FOODSERVICE MARKET VIA TRAVEL LOCATION, USD, JAPAN, 2017 - 2029
  1. Figure 63:  
  2. VALUE SHARE OF TRAVEL FOODSERVICE MARKET BY FOODSERVICE TYPE, %, JAPAN, 2022 VS 2029
  1. Figure 64:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, JAPAN, 2019 - 2023
  1. Figure 65:  
  2. MOST ADOPTED STRATEGIES, COUNT, JAPAN, 2019 - 2023
  1. Figure 66:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, JAPAN, 2022

Japan Foodservice Industry Segmentation

Cafes & Bars, Cloud Kitchen, Full Service Restaurants, Quick Service Restaurants are covered as segments by Foodservice Type. Chained Outlets, Independent Outlets are covered as segments by Outlet. Leisure, Lodging, Retail, Standalone, Travel are covered as segments by Location.

  • The Japanese foodservice market is known for its diverse range of dining options, from traditional Japanese cuisine to international cuisine. Japan has the world's highest number of Michelin-starred restaurants, with Tokyo alone boasting over 200 Michelin-starred restaurants. This recognition is a testament to the quality and attention to detail in food preparation and presentation in Japanese cuisine. Japan has some of the strictest food safety standards, and the government regularly inspects food establishments to ensure compliance. This emphasis on food safety indicates the importance placed on quality and the use of high-quality ingredients in Japanese cuisine.
  • Quick service restaurants in Japan are highly popular due to the country's busy lifestyle and the need for quick and convenient meals. Many QSR chains in Japan specialize in fast food, such as burgers, fried chicken, and noodles. Some popular quick service restaurants in Japan include McDonald's, KFC, MOS Burger, Lotteria, Freshness Burger, and Yoshinoya. QSRs are constantly involved in the launch of new products, and hence, have the largest share, and they are anticipated to register a CAGR of 8.99% during the forecast period.
  • The demand for cloud kitchens in Japan has also attracted significant investment from domestic and international companies. For example, COOKPAD Inc., a Japanese recipe-sharing and food delivery platform, invested in several cloud kitchen companies, including Kitchen Base and Z Holdings Corporation (formerly Yahoo Japan). In 2022, Singapore-based cloud kitchen operator, Smart City Kitchens, announced plans to expand to Japan with a new facility in Tokyo.
Foodservice Type
Cafes & Bars
By Cuisine
Bars & Pubs
Cafes
Juice/Smoothie/Desserts Bars
Specialist Coffee & Tea Shops
Cloud Kitchen
Full Service Restaurants
By Cuisine
Asian
European
Latin American
Middle Eastern
North American
Other FSR Cuisines
Quick Service Restaurants
By Cuisine
Bakeries
Burger
Ice Cream
Meat-based Cuisines
Pizza
Other QSR Cuisines
Outlet
Chained Outlets
Independent Outlets
Location
Leisure
Lodging
Retail
Standalone
Travel
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Market Definition

  • FULL-SERVICE RESTAURANTS - A foodservice establishment where customers are seated at a table, give their order to a server and are served food at a table.
  • QUICK SERVICE RESTAURANTS - A foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
  • CAFES & BARS - A type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
  • CLOUD KITCHEN - A foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Keyword Definition
Albacore Tuna It is one of the smallest species of tuna found in the six distinct stocks known globally in the Atlantic, Pacific, and Indian oceans, as well as the Mediterranean Sea.
Angus beef It is beef derived from a specific breed of cattle indigenous to Scotland. It requires certification from the American Angus Association to receive the "Certified Angus Beef" quality mark.
Asian cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Chinese, Indian, Korean, Japanese, Bengali, Southeast Asian, etc.
Average Order Value It is the average value of all orders made by the customers at a foodservice establishment.
Bacon It is salted or smoked meat that comes from the back or sides of a pig.
Bars & Pubs It is a drinking establishment that is licensed to serve alcoholic drinks for consumption on the premises.
Black Angus It is beef derived from a black-hided breed of cows that don't have horns.
BRC British Retail Consortium
Burger It is a sandwich consisting of one or more cooked beef patties, placed inside a sliced bread roll or bun roll.
Café It is a foodservice establishment serving various refreshments (mainly coffee) and light meals.
Cafes & Bars It is a type of foodservice business that include bars and pubs that are licensed to serve alcoholic drinks for consumption, cafes that serve refreshments and light food items, as well as specialty tea and coffee shops, dessert bars, smoothie bars, and juice bars.
Cappuccino It is an Italian coffee drink that is traditionally prepared with equal parts double espresso, steamed milk, and steamed milk foam.
CFIA Canadian Food Inspection Agency
Chained Outlet It refers to a foodservice establishment that shares brands, operates in several locations, has central management, and standardized business practices.
Chicken Tender It refers to chicken meat prepared from the pectoralis minor muscles of a chicken bird.
Cloud Kitchen It is a foodservice business that utilizes a commercial kitchen for the purpose of preparing food for delivery or takeout only, with no dine-in customers.
Cocktail It is an alcoholic mixed drink made with either a single spirit or a combination of spirits, mixed with other ingredients such as juices, flavored syrups, tonic water, shrubs, and bitters.
Edamame It is a Japanese dish prepared with soybeans (harvested before they ripen or harden) and cooked in its pod.
EFSA European Food Safety Authority
ERS Economic Research Service of the USDA
Espresso It is a concentrated form of coffee, served in shots.
European cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Italian, French, German, English, Dutch, Danish, etc.
FDA Food and Drug Administration
Fillet Mignon It is a cut of meat taken from the smaller end of the tenderloin.
Flank Steak It is a cut of beef steak taken from the flank, which lies forward of the rear quarter of a cow.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Franks Also known as frankfurter or Würstchen, it is a type of highly seasoned smoked sausage popular in Austria and Germany.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Full service restaurant It refers to a foodservice establishment where customers are seated at a table, give their order to a server, and are served food at a table.
Ghost Kitchen It refers to a cloud kitchen.
GLA Gross Leasable Area
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley.
Grain-fed beef It is beef derived from cattle that have been fed a diet supplemented with soy and corn and other additives. Grain-fed cows can also be given antibiotics and growth hormones to fatten them up more quickly.
Grass-fed beef It is beef derived from cattle that have only been fed grass as feed.
Ham It refers to the pork meat taken from the leg of a pig.
HoReCa Hotels, Restaurants and Cafes
Independent Outlet It refers to a foodservice establishment that operates with a single outlet or is structured as a small chain with no more than three locations.
Juice It is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
Latin American It includes full-service offerings in restaurants that serve cuisines from cultures such as Mexican, Brazilian, Argentinian, Colombian, etc.
Latte It is a milk-based coffee that is made up of one or two shots of espresso, steamed milk, and a thin layer of frothed milk.
Leisure It refers to foodservice offered as a part of a recreation business, such as sports arenas, zoos, movie theaters, and museums.
Lodging It refers to foodservice offerings at hotels, motels, guesthouses, holiday homes, etc.
Macchiato It is an espresso coffee drink with a small amount of milk, usually foamed.
Meat-based cuisines This inlcudes food items like fried chicken, steak, ribs, etc. where meat is the primary ingredient for the dish.
Middle Eastern cuisine It includes full-service offerings in restaurants that serve cuisines from cultures such as Arabic, Lebanese, Iranian, Israeli, etc.
Mocktail It is an non-alcoholic mixed drink.
Mortadella It is a large Italian sausage or luncheon meat made of finely hashed or ground heat-cured pork, which incorporates at least 15% small cubes of pork fat.
North American It includes full-service offerings in restaurants that serve cuisines from cultures such as American, Canadian, Caribbean, etc.
Pastrami It refers to a highly seasoned smoked beef, typically served in thin slices.
PDO Protected Designation of Origin: It is the name of a geographical region or specific area that is recognized by official rules to produce certain foods with special characteristics related to location.
Pepperoni It is an American variety of spicy salami made from cured meat.
Pizza It is a dish made typically of flattened bread dough spread with a savory mixture usually including tomatoes and cheese and often other toppings and baked.
Primal cuts It refers to the major sections of the carcass.
Quick service restaurant It refers to a foodservice establishment that provides customers convenience, speed, and food offerings at lower prices. Customers usually help themselves and carry their own food to their tables.
Retail It refers to a foodservice outlet inside a mall. shopping complex or a commercial real estate building, where there are other businesses operating as well.
Salami It is a cured sausage consisting of fermented and air-dried meat.
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Scallop It is an edible shellfish that is a mollusk with a ribbed shell in two parts.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Self-service kiosk It refers to a self-order point-of-sale (POS) system through which customers place and pay for their own orders at kiosks, enabling totally contactless and frictionless service.
Smoothie It is a beverage made by placing all the ingredients in a container and processing them together, without removing the pulp.
Specialty coffee & tea shops It refers to a foodservice establishment that serves only various types of tea or coffee.
Standalone It refers to a restaurants that have an independent infrastructure setup and not connected to any other business.
Sushi It is a Japanese dish of prepared vinegared rice, usually with some sugar and salt, accompanied by a variety of ingredients, such as seafood—often raw—and vegetables.
Travel It refers to foodservice offerings such as airplane food, dining on long-distance trains, and foodservice on cruise ships.
Virtual Kitchen It refers to a cloud kitchen.
Wagyu Beef It is beef derived from any of four strains of a breed of black or red Japanese cattle that are valued for their highly marbled meat.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for the market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market size estimations for the forecast years are in nominal terms. Inflation is considered for average order value, and it is forecasted as per predicted inflation rates in the countries.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Japan Foodservice Market Research FAQs

The Japan Foodservice Market size is expected to reach USD 262.50 billion in 2024 and grow at a CAGR of 9.91% to reach USD 421.02 billion by 2029.

In 2024, the Japan Foodservice Market size is expected to reach USD 262.50 billion.

McDonald's Corporation, Seven & I Holdings Co. Ltd, Skylark Holdings Co. Ltd, Yoshinoya Holdings Co. Ltd and Yum! Brands Inc. are the major companies operating in the Japan Foodservice Market.

In the Japan Foodservice Market, the Quick Service Restaurants segment accounts for the largest share by foodservice type.

In 2024, the Cloud Kitchen segment accounts for the fastest growing by foodservice type in the Japan Foodservice Market.

In 2023, the Japan Foodservice Market size was estimated at 262.50 billion. The report covers the Japan Foodservice Market historical market size for years: 2024, 2025, 2026, 2027, 2028 and 2029. The report also forecasts the Japan Foodservice Market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023.

Japan Food Service Industry Report

Statistics for the 2023 Japan Foodservice market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Japan Foodservice analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Japan Foodservice Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029