Japan Foodservice Market - Growth, Trends, COVID-19 Impact, and Forecast (2023 - 2028)

The Japanese Foodservice Market is Segmented by Type (Full-service Restaurants, Quick-service Restaurants, Cafes and Bars, 100% Home Delivery Restaurants, and Street Stalls and Kiosks) and Structure (Independent Consumer Foodservice and Chained Consumer Foodservice). The report offers market sizes and values in USD million during the forecast period for the abovementioned segments.

Japan Foodservice Industry Overview

Japan Foodservice Market Summary
Study Period: 2018 - 2028
CAGR: 0.84 %

Major Players

Japan Foodservice Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Japan Foodservice Market Analysis

The Japanese foodservice market is projected to witness a CAGR of 0.84% during the next five years.

The Japanese foodservice market is primarily driven by the increasing frequency of dining out amid time-pressed schedules and the growing influence of cross-culture dietary patterns due to the strong presence of foodservice providers offering Japanese, Korean, ethnic, and western cuisines. Consumers these days are very conscious of their food. The market is growing because consumers require more time to cook and eat. Therefore, the culture of ready-to-eat food and convenience food is growing in the region. Also, the market players and foodservice restaurants make food according to consumer preferences, prompting people to dine out.

The Japanese people are very much fascinated by foreign cultures and food, and they demand food from different origins, which is why the market is expected to grow over the medium term. The number of working women is increasing in Japan, and cooking meals after coming home from work may be stressful, so either dining out or ordering food online are the best options for them. Market players are also working toward consumer needs. For instance, in May 2021, Starbucks announced that its Starbucks Delivers service, which offers customers the Starbucks Experience outside of its retail locations, will be expanded to more than 750 outlets in Japan.

Japan Foodservice Industry Segments

Foodservice defines those businesses, institutions, and companies responsible for any meal prepared outside the home.

 The Japanese foodservice market is segmented by type and structure. Based on type, the market is segmented into full-service restaurants, quick-service restaurants, cafes and bars, 100% home delivery restaurants, and street stalls and kiosks. Based on structure, the market is segmented into independent consumer foodservice and chained consumer foodservice. For each segment, the market sizing and forecasts have been done based on value (in USD million).

By Type
Full-service Restaurant
Quick-service Restaurants
Cafes and Bars
100% Home Delivery Restaurants
Street Stalls and Kiosks
By Structure
Independent Consumer Foodservice
Chained Consumer Foodservice

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Japan Foodservice Market Trends

This section covers the major market trends shaping the Japan Foodservice Market according to our research experts:

Growing Dine Out Habits of Consumers

The Japanese food industry is expected to witness significant growth in the medium term while increasing its contribution to the world food trade every year. Young people are mostly tech-savvy, constantly exposed to global trends and lifestyles, well-informed, travel widely, and have high spending power. Hence, they drive the growth index of restaurants and the foodservice market. The market players are looking for opportunities to establish their stores near schools, colleges, and universities, as catering to younger people can drive the growth of these companies. The market players also aim to reduce carbon emissions and open environmentally friendly stores. For instance, in May 2022, Starbucks Japan opened a new drive-through store in Togane city, Japan. The store is certified as a green store in Japan.

japan foodservice market: Foodservice Market: Share of Dining Out (%), Japan, 2021

Full-service Restaurant Holds the Largest Market Share

Tourism in Japan has increased since the pandemic, and the number of international visitors has increased since last year. According to the Japan Tourism Statistics data, 1,610,900 overseas visitors arrived in Japan between January and September 2022. The number of tourists that visit every year is actively seeking traditional authentic Japanese cuisines, primarily sushi, along with a great dining experience, which is one of the major factors driving the growth of full-service restaurants in the country. 

Some of the popular full-service restaurants include Sushi Sho, Shiseido Parlour, Ponchi-ken, Seirinkan, Les Chanterelles, Ise Sueyoshi, Tenoshimam, Nanzenji Hyotei, and Natives Restaurant & Patio. French restaurants have always been popular in Japan, and more recently, Italian and Spanish restaurants have also grown in popularity. Mexican restaurants, which are still fewer in number, are slowly growing in popularity. They provide opportunities for US exporters of items such as tortillas, frozen guacamole, and related Tex-Mex ingredients.

japan foodservice market: Foodservice Market: Market Share (USD billion), by Type, Japan, 2019-2021

Japan Foodservice Market Competitor Analysis

The Japanese foodservice market is highly competitive, with a major market share held by prominent players, such as McDonald’s Corporation, Yum! Brands Inc., Zensho Holdings Co. Ltd, Skylark Group, MOS Food Services Inc., and Yoshinoya Holdings Co. Ltd. The Japanese foodservice market is highly competitive and is mostly dominated by local players. The key players are embarking on mergers and acquisitions as key strategies to achieve consolidation and optimize their offerings. Moreover, these players merge with local players to gain dominance in the local markets.

Japan Foodservice Market Top Players

  1. McDonald's

  2. Zensho Holdings Co. Ltd

  3. Starbucks Corporation

  4. Yum! Brands, Inc.

  5. Skylark Group

*Disclaimer: Major Players sorted in no particular order

McDonald's, Zensho Holdings Co. Ltd, Starbucks Corporation, Yum! Brands, Inc., Skylark Group

Japan Foodservice Market Recent Developments

  • August 2022: Starbucks introduced a new fall beverage called Marrone "Cassis Frappuccino". The blended beverage features an exquisite combination of earthy chestnut, blackcurrant, and Starbucks' signature coffee.
  • In March 2022, Domino's Japan opened its 900th store. It is the first Domino’s Pizza Enterprises Ltd market to reach the milestone, just nine months after opening the Company’s 800th store.
  • In April 2021, Starbucks Japan launched a new seasonal beverage, " Chai Chocolate Frappucino". The beverage was made by adding gentle spices blended with a chocolaty base. The beverage was made available on mobile and delivery platforms in Japan.

Japan Foodservice Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Full-service Restaurant

      2. 5.1.2 Quick-service Restaurants

      3. 5.1.3 Cafes and Bars

      4. 5.1.4 100% Home Delivery Restaurants

      5. 5.1.5 Street Stalls and Kiosks

    2. 5.2 By Structure

      1. 5.2.1 Independent Consumer Foodservice

      2. 5.2.2 Chained Consumer Foodservice


    1. 6.1 Strategies Adopted by Key Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 McDonald's Corporation

      2. 6.3.2 Yum! Brands Inc.

      3. 6.3.3 Starbucks Corporation

      4. 6.3.4 Zensho Holdings Co. Ltd

      5. 6.3.5 Skylark Group

      6. 6.3.6 Dunkin' Brands

      7. 6.3.7 MOS Food Services Inc.

      8. 6.3.8 Yoshinoya Co. Ltd

      9. 6.3.9 Matsuya Food Holdings Co. Ltd

      10. 6.3.10 Ichibanya Co. Ltd

      11. 6.3.11 Domino's Pizza

    4. *List Not Exhaustive


**Subject to Availability
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Japan Foodservice Market Research FAQs

The Japan Foodservice Market market is studied from 2016 - 2027.

The Japan Foodservice Market is growing at a CAGR of 0.84% over the next 5 years.

McDonald's, Zensho Holdings Co. Ltd, Starbucks Corporation, Yum! Brands, Inc., Skylark Group are the major companies operating in Japan Foodservice Market.

Japan Foodservice Industry Reports

In-depth industry statistics and market share insights of the Japan Foodservice sector for 2020, 2021, and 2022. The Japan Foodservice research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Japan Foodservice report PDF.

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