Market Size of Japan Beauty and Personal Care Products Industry
| Study Period | 2018 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 32.05 Billion |
| Market Size (2029) | USD 36.93 Billion |
| CAGR (2024 - 2029) | 2.87 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Japanese Beauty and Personal Care Products Market Analysis
The Japan Beauty and Personal Care Products Market size is estimated at USD 32.05 billion in 2024, and is expected to reach USD 36.93 billion by 2029, growing at a CAGR of 2.87% during the forecast period (2024-2029).
Japan is one of the largest markets for cosmetics and personal care products globally. Japanese consumers are extremely sophisticated and well-informed regarding the chemical formulations in hair products. Natural ingredients and organic formulations are witnessing high demand in the market, which is driving key manufacturers to launch products with natural/clean product labels. Popular items for Japanese consumers are high-performance products, quick-acting skincare products, and crossover products with multi-appeal attributes. Japanese consumers have the highest per capita expenditure on cosmetics, including skin care products, which is boosting the growth of the beauty and personal care market in the country.
Furthermore, the rise in penetration of online distribution channels and e-commerce websites like Amazon, Rakuten, Yahoo, and many local websites provide multiple cosmetics and personal care options that grab the attention of consumers. The development of skincare innovations is continuously happening in Japan. The market players are innovating technologies for personalized beauty products. For instance, in October 2022, the AS Watson Group launched "SkinlifeLab," an innovative skin analysis tool that creates highly personalized skincare product recommendations based on customers' selfies.
Japanese Beauty and Personal Care Products Industry Segmentation
Beauty and personal care products are applied to the human face and body to enhance their appearance by means of beautifying, cleaning, makeup, and decorative cosmetics. The Japanese beauty and personal care products market forms a large market, catering to a variety of skincare and cosmetics products. The market is segmented based on product type, category, and distribution channel. The segmentation based on product type includes the personal care market and cosmetics/make-up products. The personal care market is further segmented into facial care, lip care, and body care, and by cosmetics and make-up, the scope includes facial make-up products, eye-makeup products, lip and nail make-up products, and hair styling products. By category, the market is segmented into premium products and mass products. The segmentation by distribution channels includes specialist retail stores, supermarkets/hypermarkets, convenience stores, pharmacies/drug stores, online retail channels, and other distribution channels. For each segment, the market sizing and forecasts have been done based on value (in USD million).
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Japan Beauty and Personal Care Products Market Size Summary
The Japan Beauty and Personal Care Products Market is one of the largest globally and is expected to grow substantially in the coming years. The market is fueled by the high demand for natural and organic products, with consumers showing a preference for clean labels and high-performance, quick-acting skincare products. The high per capita expenditure on cosmetics, including skincare products, is also boosting the market's growth. The rise in online distribution channels and e-commerce websites, along with continuous skincare innovations and personalized beauty products, are other factors contributing to the market's expansion. The Japanese Beauty and Personal Care Products Market is characterized by a rising demand for natural cosmetics and skincare products, leading to various product innovations. Brands are utilizing the benefits of natural ingredients to cater to changing customer demands. The development of e-commerce has also played a significant role in the market's growth, offering consumers a wide range of options. Another trend in the market is the high expenditure on advertising and promotions, with companies actively using social media platforms and traditional media to grab consumer attention. The market is highly competitive, with numerous global and local players driving the market with their innovative products and strategies.
Explore MoreJapan Beauty and Personal Care Products Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Personal Care
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2.1.1.1 Hair Care
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2.1.1.1.1 Shampoo
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2.1.1.1.2 Conditioners
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2.1.1.1.3 Other Products
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2.1.1.2 Skin Care
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2.1.1.2.1 Facial Care Products
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2.1.1.2.2 Body Care Products
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2.1.1.2.3 Lip Care Products
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2.1.1.3 Bath and Shower
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2.1.1.3.1 Shower Gels
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2.1.1.3.2 Soaps
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2.1.1.3.3 Other Products
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2.1.1.4 Oral Care
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2.1.1.4.1 Toothbrushes
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2.1.1.4.2 Toothpaste
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2.1.1.4.3 Mouthwashes and Rinses
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2.1.1.4.4 Other Products
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2.1.1.5 Men's Grooming Products
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2.1.1.6 Deodrants and Antiperspirants
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2.1.2 Cosmetics/Make-up Products
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2.1.2.1 Colour Cosmetics
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2.1.2.1.1 Facial Make-up Products
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2.1.2.1.2 Eye Make-up Products
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2.1.2.1.3 Lip and Nail Make-up Products
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2.1.2.1.4 Hair Styling and Coloring Products
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2.2 By Category
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2.2.1 Premium Products
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2.2.2 Mass Products
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2.3 By Distribution Channel
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2.3.1 Specialist Retail Stores
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2.3.2 Supermarkets/Hypermarkets
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2.3.3 Convenience Stores
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2.3.4 Pharmacies/Drug Stores
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2.3.5 Online Retail Channels
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2.3.6 Other Distribution Channels
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Japan Beauty and Personal Care Products Market Size FAQs
How big is the Japan Beauty and Personal Care Products Market?
The Japan Beauty and Personal Care Products Market size is expected to reach USD 32.05 billion in 2024 and grow at a CAGR of 2.87% to reach USD 36.93 billion by 2029.
What is the current Japan Beauty and Personal Care Products Market size?
In 2024, the Japan Beauty and Personal Care Products Market size is expected to reach USD 32.05 billion.
