Italy Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The Italy Pet Food Market is segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets), by Pets (Cats, Dogs) and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

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Italy Pet Food Market Size

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Italy Pet Food Market Summary
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Icons Lable Value
https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2017 - 2029
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 4.54 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2029) USD 5.57 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Pets Dogs
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2029) 4.17 %
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Fastest Growing by Pets Cats

Major Players

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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

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Italy Pet Food Market Analysis

The Italy Pet Food Market size is estimated at USD 4.54 billion in 2024, and is expected to reach USD 5.57 billion by 2029, growing at a CAGR of 4.17% during the forecast period (2024-2029).

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4.54 Billion

Market Size in 2024 (USD)

5.57 Billion

Market Size in 2029 (USD)

3.43 %

CAGR (2017-2023)

4.17 %

CAGR (2024-2029)

Largest Market by Product

69.17 %

value share, Food, 2022

The increasing preference for specialized products, like dry and wet food, with custom-made products based on pet demographics, among pet owners boosted the market growth.

Largest Market by Animal

39.83 %

value share, Dogs, 2022

The higher population of dogs and the increased demand for dry pet food, dog treats, and veterinary diets in the country have primarily contributed to market growth in the country.

Fastest-growing Market by Product

11.29 %

Projected CAGR, Pet Nutraceuticals/Supplements, 2023-2029

The increasing preference for preventive healthcare and a rising demand for vitamins, minerals, and probiotics for pets among pet owners are driving the usage of nutraceuticals.

Fastest-growing Market by Animal

5.52 %

Projected CAGR, Cats, 2023-2029

The expanding cat ownership rates and the consumer demand for commercial cat foods, including wet food and cat treats, are making commercial cat foods the fastest-growing segment in the country.

Leading Market Player

14.19 %

market share, Nestle (Purina), 2022

Nestle (Purina) is the market leader because of the extensive product innovations in the country. It launched products under the pet food and pet nutraceuticals segments.

Dogs held the major share due to the significant transition from home-cooked food to commercial food and the increased expenditure on dogs

  • Pets in Italy are an integral part of many households. Italians have a deep affection for their pets, resulting in a growing market for pet food products and services. As a result, the pet food market's value increased by 16.7% between 2017 and 2022, driven by a parallel increase in the pet population of 17.3% during the same period.
  • In Italy's pet food market, the dog food segment held the largest market share, valued at USD 1.72 billion in 2022. This could be attributed to the increased number of dog owners shifting from home-cooked food to commercial pet food in the country, along with the increased expenditure on dogs, which grew by 35.2% between 2017 and 2022. As a result, the dog food segment's value increased by 16.7% between 2017 to 2022.
  • The cat food segment is expected to experience the fastest CAGR of 5.5% during the forecast period in the country. This is due to the significant increase in the cat population, which grew by 43.7% between 2017 and 2022. This rise in the number of cats created a larger consumer base for cat food products. Cats are gaining popularity as pets due to their low maintenance requirements and cost-effectiveness compared to other pets.
  • Other animals include birds, small mammals, and rodents. The adoption of other animals in Italy is on the rise, fueled by a growing interest in these non-traditional pets. As a result, the pet food market for other animals was valued at USD 1.16 billion in 2022.
  • The pet food market in the country is expected to be driven by the growing consumer interest in pet adoption and the increasing expenditures on pets, coupled with the growing awareness of pet nutrition and diet.
Italy Pet Food Market

Italy Pet Food Market Trends

Increasing demand for companionship and rising disposable income in the country led to an increase in the cat population

  • Italy has been witnessing an increase in the cat population over the last few years since 2017, and there was a higher growth during the pandemic. The growth in Italy during the study period was mainly due to the decline in the human birth rate and an aging population, with childless and senior couples adopting more pets, including cats, as companions. The cat population in the country witnessed an increase of 8% between 2019 and 2020 because people adopted more pets, including cats, as they were confined to their homes, and human interactions were minimal due to the pandemic forcing lockdowns in the country. The effect of the pandemic on the cat food market is anticipated to be witnessed during the forecast period, as the average lifespan of cats is more than 20 years.
  • Another factor increasing the adoption of pets, including cats, in the country is the rise in the disposable income of the Italian population. For instance, the average disposable income in Italy is expected to grow from USD 1,276 billion in 2020 to USD 1,574 billion in 2025, which is anticipated to help in the growth of the cat population during the period.
  • A higher share of households have a dog rather than a cat because pet parents feel they are more secure at home alone with a dog, and they provide an active lifestyle, which is expected to lead to higher adoption of dogs than cats. For instance, in 2019, the share of households owing a dog accounted for 48.8% compared to cats accounting for 29.6%. However, the rising demand for cats during the pandemic is expected to help in the growth of the cat population in the future.
  • Factors such as increasing demand for companionship and rising disposable income are anticipated to help increase the adoption rate of cats in the country during the forecast period.
Italy Pet Food Market

The increasing trend of pet humanization and greater demand for premium products resulted in a rise in expenditure

  • Italy is one of the major countries in terms of the overall pet population in the European Union. There is an increasing trend in the overall pet food expenditure in the country, which increased by 16.6% between 2019 and 2022. This increasing trend is mainly due to the rising number of pets in the country, which grew from 31.8 million in 2019 to 37.7 million in 2022. The trend of humanizing pets resulted in a greater demand for premium products like natural pet food and grain-free pet food.
  • The expenditure on pet dogs and cats increased by about 22.5%, and the expenditure on other pet animals increased by about 8.9% between 2019 and 2022. Pet owners in Italy are increasingly focused on pet humanization, and higher-income pet owners are driving sales growth due to the use of natural ingredients and product premiumization on pet food. For instance, the retail sales value of premium pet food brands such as "Royal Canin" rose from USD 103.4 million in 2016 to USD 128.7 million in 2022, registering a CAGR of 3.7%, reflecting the escalating demand for premium pet products.
  • As of 2022, around 97.8% of pet food sales occurred through offline retail stores such as supermarkets, specialty stores, and convenience stores, while 2.2% of sales took place through e-commerce. Supermarkets and specialty stores are the major distribution channels in the country. Supermarkets are preferred by price-sensitive customers due to the availability of discounts, while specialty stores cater to consumers seeking a diverse range of premium and high-quality pet food products.
  • The growing awareness of the benefits of high-quality pet food and the increasing premiumization of pet food are projected to continue driving pet expenditure in the country.
Italy Pet Food Market

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • The surge in the dog population is driven by an increased pet humanization and desire for companionship during the pandemic
  • Ornamental birds and fish are popular other pets due to less food expenditure, friendly behavior, and lesser space requirements

Italy Pet Food Industry Overview

The Italy Pet Food Market is fragmented, with the top five companies occupying 27.49%. The major players in this market are Affinity Petcare SA, Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), Mars Incorporated, Nestle (Purina) and Vafo Praha, s.r.o. (sorted alphabetically).

Italy Pet Food Market Leaders

  1. Affinity Petcare SA

  2. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)

  3. Mars Incorporated

  4. Nestle (Purina)

  5. Vafo Praha, s.r.o.

Italy Pet Food Market Concentration

Other important companies include Alltech, Dechra Pharmaceuticals PLC, General Mills Inc., Schell & Kampeter Inc. (Diamond Pet Foods), Virbac.

*Disclaimer: Major Players sorted in alphabetical order.

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Italy Pet Food Market News

  • July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
  • May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
  • May 2023: Vafo Praha, s.r.o. launched its new range of Brit RAW Freeze-dried treats and toppers for dogs. These products are made up of high-quality proteins and minimally processed ingredients for potential health benefits.

Free with this Report

We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.

Italy Pet Food Market
Italy Pet Food Market
Italy Pet Food Market
Italy Pet Food Market

Italy Pet Food Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Pet Population

      1. 2.1.1. Cats

      2. 2.1.2. Dogs

      3. 2.1.3. Other Pets

    2. 2.2. Pet Expenditure

    3. 2.3. Regulatory Framework

    4. 2.4. Value Chain & Distribution Channel Analysis

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 3.1. Pet Food Product

      1. 3.1.1. Food

        1. 3.1.1.1. By Sub Product

          1. 3.1.1.1.1. Dry Pet Food

            1. 3.1.1.1.1.1. By Sub Dry Pet Food

              1. 3.1.1.1.1.1.1. Kibbles

              2. 3.1.1.1.1.1.2. Other Dry Pet Food

          2. 3.1.1.1.2. Wet Pet Food

      2. 3.1.2. Pet Nutraceuticals/Supplements

        1. 3.1.2.1. By Sub Product

          1. 3.1.2.1.1. Milk Bioactives

          2. 3.1.2.1.2. Omega-3 Fatty Acids

          3. 3.1.2.1.3. Probiotics

          4. 3.1.2.1.4. Proteins and Peptides

          5. 3.1.2.1.5. Vitamins and Minerals

          6. 3.1.2.1.6. Other Nutraceuticals

      3. 3.1.3. Pet Treats

        1. 3.1.3.1. By Sub Product

          1. 3.1.3.1.1. Crunchy Treats

          2. 3.1.3.1.2. Dental Treats

          3. 3.1.3.1.3. Freeze-dried and Jerky Treats

          4. 3.1.3.1.4. Soft & Chewy Treats

          5. 3.1.3.1.5. Other Treats

      4. 3.1.4. Pet Veterinary Diets

        1. 3.1.4.1. By Sub Product

          1. 3.1.4.1.1. Diabetes

          2. 3.1.4.1.2. Digestive Sensitivity

          3. 3.1.4.1.3. Oral Care Diets

          4. 3.1.4.1.4. Renal

          5. 3.1.4.1.5. Urinary tract disease

          6. 3.1.4.1.6. Other Veterinary Diets

    2. 3.2. Pets

      1. 3.2.1. Cats

      2. 3.2.2. Dogs

      3. 3.2.3. Other Pets

    3. 3.3. Distribution Channel

      1. 3.3.1. Convenience Stores

      2. 3.3.2. Online Channel

      3. 3.3.3. Specialty Stores

      4. 3.3.4. Supermarkets/Hypermarkets

      5. 3.3.5. Other Channels

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. Affinity Petcare SA

      2. 4.4.2. Alltech

      3. 4.4.3. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)

      4. 4.4.4. Dechra Pharmaceuticals PLC

      5. 4.4.5. General Mills Inc.

      6. 4.4.6. Mars Incorporated

      7. 4.4.7. Nestle (Purina)

      8. 4.4.8. Schell & Kampeter Inc. (Diamond Pet Foods)

      9. 4.4.9. Vafo Praha, s.r.o.

      10. 4.4.10. Virbac

  7. 5. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. PET POPULATION OF CATS, NUMBER, ITALY, 2017 - 2022
  1. Figure 2:  
  2. PET POPULATION OF DOGS, NUMBER, ITALY, 2017 - 2022
  1. Figure 3:  
  2. PET POPULATION OF OTHER PETS, NUMBER, ITALY, 2017 - 2022
  1. Figure 4:  
  2. PET EXPENDITURE PER CAT, USD, ITALY, 2017 - 2022
  1. Figure 5:  
  2. PET EXPENDITURE PER DOG, USD, ITALY, 2017 - 2022
  1. Figure 6:  
  2. PET EXPENDITURE PER OTHER PET, USD, ITALY, 2017 - 2022
  1. Figure 7:  
  2. VOLUME OF PET FOOD, METRIC TON, ITALY, 2017 - 2029
  1. Figure 8:  
  2. VALUE OF PET FOOD, USD, ITALY, 2017 - 2029
  1. Figure 9:  
  2. VOLUME OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, ITALY, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, USD, ITALY, 2017 - 2029
  1. Figure 11:  
  2. VOLUME SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
  1. Figure 12:  
  2. VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
  1. Figure 13:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, ITALY, 2017 - 2029
  1. Figure 14:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, ITALY, 2017 - 2029
  1. Figure 15:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
  1. Figure 16:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
  1. Figure 17:  
  2. VOLUME OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, ITALY, 2017 - 2029
  1. Figure 18:  
  2. VALUE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, USD, ITALY, 2017 - 2029
  1. Figure 19:  
  2. VOLUME SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
  1. Figure 20:  
  2. VALUE SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
  1. Figure 21:  
  2. VOLUME OF KIBBLES, METRIC TON, ITALY, 2017 - 2029
  1. Figure 22:  
  2. VALUE OF KIBBLES, USD, ITALY, 2017 - 2029
  1. Figure 23:  
  2. VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
  1. Figure 24:  
  2. VOLUME OF OTHER DRY PET FOOD, METRIC TON, ITALY, 2017 - 2029
  1. Figure 25:  
  2. VALUE OF OTHER DRY PET FOOD, USD, ITALY, 2017 - 2029
  1. Figure 26:  
  2. VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
  1. Figure 27:  
  2. VOLUME OF WET PET FOOD, METRIC TON, ITALY, 2017 - 2029
  1. Figure 28:  
  2. VALUE OF WET PET FOOD, USD, ITALY, 2017 - 2029
  1. Figure 29:  
  2. VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
  1. Figure 30:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, ITALY, 2017 - 2029
  1. Figure 31:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, ITALY, 2017 - 2029
  1. Figure 32:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
  1. Figure 33:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
  1. Figure 34:  
  2. VOLUME OF MILK BIOACTIVES, METRIC TON, ITALY, 2017 - 2029
  1. Figure 35:  
  2. VALUE OF MILK BIOACTIVES, USD, ITALY, 2017 - 2029
  1. Figure 36:  
  2. VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
  1. Figure 37:  
  2. VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, ITALY, 2017 - 2029
  1. Figure 38:  
  2. VALUE OF OMEGA-3 FATTY ACIDS, USD, ITALY, 2017 - 2029
  1. Figure 39:  
  2. VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
  1. Figure 40:  
  2. VOLUME OF PROBIOTICS, METRIC TON, ITALY, 2017 - 2029
  1. Figure 41:  
  2. VALUE OF PROBIOTICS, USD, ITALY, 2017 - 2029
  1. Figure 42:  
  2. VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
  1. Figure 43:  
  2. VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, ITALY, 2017 - 2029
  1. Figure 44:  
  2. VALUE OF PROTEINS AND PEPTIDES, USD, ITALY, 2017 - 2029
  1. Figure 45:  
  2. VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
  1. Figure 46:  
  2. VOLUME OF VITAMINS AND MINERALS, METRIC TON, ITALY, 2017 - 2029
  1. Figure 47:  
  2. VALUE OF VITAMINS AND MINERALS, USD, ITALY, 2017 - 2029
  1. Figure 48:  
  2. VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
  1. Figure 49:  
  2. VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, ITALY, 2017 - 2029
  1. Figure 50:  
  2. VALUE OF OTHER NUTRACEUTICALS, USD, ITALY, 2017 - 2029
  1. Figure 51:  
  2. VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
  1. Figure 52:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, ITALY, 2017 - 2029
  1. Figure 53:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, ITALY, 2017 - 2029
  1. Figure 54:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
  1. Figure 55:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
  1. Figure 56:  
  2. VOLUME OF CRUNCHY TREATS, METRIC TON, ITALY, 2017 - 2029
  1. Figure 57:  
  2. VALUE OF CRUNCHY TREATS, USD, ITALY, 2017 - 2029
  1. Figure 58:  
  2. VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
  1. Figure 59:  
  2. VOLUME OF DENTAL TREATS, METRIC TON, ITALY, 2017 - 2029
  1. Figure 60:  
  2. VALUE OF DENTAL TREATS, USD, ITALY, 2017 - 2029
  1. Figure 61:  
  2. VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
  1. Figure 62:  
  2. VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, ITALY, 2017 - 2029
  1. Figure 63:  
  2. VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, ITALY, 2017 - 2029
  1. Figure 64:  
  2. VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
  1. Figure 65:  
  2. VOLUME OF SOFT & CHEWY TREATS, METRIC TON, ITALY, 2017 - 2029
  1. Figure 66:  
  2. VALUE OF SOFT & CHEWY TREATS, USD, ITALY, 2017 - 2029
  1. Figure 67:  
  2. VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
  1. Figure 68:  
  2. VOLUME OF OTHER TREATS, METRIC TON, ITALY, 2017 - 2029
  1. Figure 69:  
  2. VALUE OF OTHER TREATS, USD, ITALY, 2017 - 2029
  1. Figure 70:  
  2. VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
  1. Figure 71:  
  2. VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, ITALY, 2017 - 2029
  1. Figure 72:  
  2. VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, ITALY, 2017 - 2029
  1. Figure 73:  
  2. VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
  1. Figure 74:  
  2. VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
  1. Figure 75:  
  2. VOLUME OF DIABETES, METRIC TON, ITALY, 2017 - 2029
  1. Figure 76:  
  2. VALUE OF DIABETES, USD, ITALY, 2017 - 2029
  1. Figure 77:  
  2. VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
  1. Figure 78:  
  2. VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, ITALY, 2017 - 2029
  1. Figure 79:  
  2. VALUE OF DIGESTIVE SENSITIVITY, USD, ITALY, 2017 - 2029
  1. Figure 80:  
  2. VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
  1. Figure 81:  
  2. VOLUME OF ORAL CARE DIETS, METRIC TON, ITALY, 2017 - 2029
  1. Figure 82:  
  2. VALUE OF ORAL CARE DIETS, USD, ITALY, 2017 - 2029
  1. Figure 83:  
  2. VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
  1. Figure 84:  
  2. VOLUME OF RENAL, METRIC TON, ITALY, 2017 - 2029
  1. Figure 85:  
  2. VALUE OF RENAL, USD, ITALY, 2017 - 2029
  1. Figure 86:  
  2. VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
  1. Figure 87:  
  2. VOLUME OF URINARY TRACT DISEASE, METRIC TON, ITALY, 2017 - 2029
  1. Figure 88:  
  2. VALUE OF URINARY TRACT DISEASE, USD, ITALY, 2017 - 2029
  1. Figure 89:  
  2. VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
  1. Figure 90:  
  2. VOLUME OF OTHER VETERINARY DIETS, METRIC TON, ITALY, 2017 - 2029
  1. Figure 91:  
  2. VALUE OF OTHER VETERINARY DIETS, USD, ITALY, 2017 - 2029
  1. Figure 92:  
  2. VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
  1. Figure 93:  
  2. VOLUME OF PET FOOD BY PET TYPE, METRIC TON, ITALY, 2017 - 2029
  1. Figure 94:  
  2. VALUE OF PET FOOD BY PET TYPE, USD, ITALY, 2017 - 2029
  1. Figure 95:  
  2. VOLUME SHARE OF PET FOOD BY PET TYPE, %, ITALY, 2017 VS 2023 VS 2029
  1. Figure 96:  
  2. VALUE SHARE OF PET FOOD BY PET TYPE, %, ITALY, 2017 VS 2023 VS 2029
  1. Figure 97:  
  2. VOLUME OF PET CAT FOOD, METRIC TON, ITALY, 2017 - 2029
  1. Figure 98:  
  2. VALUE OF PET CAT FOOD, USD, ITALY, 2017 - 2029
  1. Figure 99:  
  2. VALUE SHARE OF PET CAT FOOD BY PET FOOD CATEGORIES, %, ITALY, 2022 AND 2029
  1. Figure 100:  
  2. VOLUME OF PET DOG FOOD, METRIC TON, ITALY, 2017 - 2029
  1. Figure 101:  
  2. VALUE OF PET DOG FOOD, USD, ITALY, 2017 - 2029
  1. Figure 102:  
  2. VALUE SHARE OF PET DOG FOOD BY PET FOOD CATEGORIES, %, ITALY, 2022 AND 2029
  1. Figure 103:  
  2. VOLUME OF OTHER PETS FOOD, METRIC TON, ITALY, 2017 - 2029
  1. Figure 104:  
  2. VALUE OF OTHER PETS FOOD, USD, ITALY, 2017 - 2029
  1. Figure 105:  
  2. VALUE SHARE OF OTHER PETS FOOD BY PET FOOD CATEGORIES, %, ITALY, 2022 AND 2029
  1. Figure 106:  
  2. VOLUME OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, ITALY, 2017 - 2029
  1. Figure 107:  
  2. VALUE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, ITALY, 2017 - 2029
  1. Figure 108:  
  2. VOLUME SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, ITALY, 2017 VS 2023 VS 2029
  1. Figure 109:  
  2. VALUE SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, ITALY, 2017 VS 2023 VS 2029
  1. Figure 110:  
  2. VOLUME OF PET FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, ITALY, 2017 - 2029
  1. Figure 111:  
  2. VALUE OF PET FOOD SOLD VIA CONVENIENCE STORES, USD, ITALY, 2017 - 2029
  1. Figure 112:  
  2. VALUE SHARE OF PET FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, ITALY, 2022 AND 2029
  1. Figure 113:  
  2. VOLUME OF PET FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, ITALY, 2017 - 2029
  1. Figure 114:  
  2. VALUE OF PET FOOD SOLD VIA ONLINE CHANNEL, USD, ITALY, 2017 - 2029
  1. Figure 115:  
  2. VALUE SHARE OF PET FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, ITALY, 2022 AND 2029
  1. Figure 116:  
  2. VOLUME OF PET FOOD SOLD VIA SPECIALTY STORES, METRIC TON, ITALY, 2017 - 2029
  1. Figure 117:  
  2. VALUE OF PET FOOD SOLD VIA SPECIALTY STORES, USD, ITALY, 2017 - 2029
  1. Figure 118:  
  2. VALUE SHARE OF PET FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, ITALY, 2022 AND 2029
  1. Figure 119:  
  2. VOLUME OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, ITALY, 2017 - 2029
  1. Figure 120:  
  2. VALUE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, ITALY, 2017 - 2029
  1. Figure 121:  
  2. VALUE SHARE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, ITALY, 2022 AND 2029
  1. Figure 122:  
  2. VOLUME OF PET FOOD SOLD VIA OTHER CHANNELS, METRIC TON, ITALY, 2017 - 2029
  1. Figure 123:  
  2. VALUE OF PET FOOD SOLD VIA OTHER CHANNELS, USD, ITALY, 2017 - 2029
  1. Figure 124:  
  2. VALUE SHARE OF PET FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, ITALY, 2022 AND 2029
  1. Figure 125:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, ITALY, 2017 - 2023
  1. Figure 126:  
  2. MOST ADOPTED STRATEGIES, COUNT, ITALY, 2017 - 2023
  1. Figure 127:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, ITALY, 2022

Italy Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

  • Pets in Italy are an integral part of many households. Italians have a deep affection for their pets, resulting in a growing market for pet food products and services. As a result, the pet food market's value increased by 16.7% between 2017 and 2022, driven by a parallel increase in the pet population of 17.3% during the same period.
  • In Italy's pet food market, the dog food segment held the largest market share, valued at USD 1.72 billion in 2022. This could be attributed to the increased number of dog owners shifting from home-cooked food to commercial pet food in the country, along with the increased expenditure on dogs, which grew by 35.2% between 2017 and 2022. As a result, the dog food segment's value increased by 16.7% between 2017 to 2022.
  • The cat food segment is expected to experience the fastest CAGR of 5.5% during the forecast period in the country. This is due to the significant increase in the cat population, which grew by 43.7% between 2017 and 2022. This rise in the number of cats created a larger consumer base for cat food products. Cats are gaining popularity as pets due to their low maintenance requirements and cost-effectiveness compared to other pets.
  • Other animals include birds, small mammals, and rodents. The adoption of other animals in Italy is on the rise, fueled by a growing interest in these non-traditional pets. As a result, the pet food market for other animals was valued at USD 1.16 billion in 2022.
  • The pet food market in the country is expected to be driven by the growing consumer interest in pet adoption and the increasing expenditures on pets, coupled with the growing awareness of pet nutrition and diet.
Pet Food Product
Food
By Sub Product
Dry Pet Food
By Sub Dry Pet Food
Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements
By Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats
By Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets
By Sub Product
Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Italy Pet Food Market Research FAQs

The Italy Pet Food Market size is expected to reach USD 4.54 billion in 2024 and grow at a CAGR of 4.17% to reach USD 5.57 billion by 2029.

In 2024, the Italy Pet Food Market size is expected to reach USD 4.54 billion.

Affinity Petcare SA, Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), Mars Incorporated, Nestle (Purina) and Vafo Praha, s.r.o. are the major companies operating in the Italy Pet Food Market.

In the Italy Pet Food Market, the Dogs segment accounts for the largest share by pets.

In 2024, the Cats segment accounts for the fastest growing by pets in the Italy Pet Food Market.

In 2023, the Italy Pet Food Market size was estimated at USD 4.43 billion. The report covers the Italy Pet Food Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Italy Pet Food Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Pet Food in Italy Industry Report

Statistics for the 2024 Italy Pet Food market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Italy Pet Food analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Italy Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029