Study Period | 2017 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
Market Size (2025) | USD 4.67 Billion |
Market Size (2030) | USD 5.79 Billion |
CAGR (2025 - 2030) | 4.42 % |
Market Concentration | Low |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
Italy Pet Food Market Analysis
The Italy Pet Food Market size is estimated at 4.67 billion USD in 2025, and is expected to reach 5.79 billion USD by 2030, growing at a CAGR of 4.42% during the forecast period (2025-2030).
The Italian pet food industry is experiencing significant transformation driven by evolving pet ownership patterns and changing consumer preferences. The country has witnessed a remarkable 17.3% increase in its overall pet population between 2017 and 2022, reflecting the growing integration of pets into Italian households. This trend is particularly evident in the rising popularity of cats as companion animals, with the cat population experiencing a substantial 43.7% growth during the same period. The shift in consumer behavior is characterized by increasing premiumization, with pet owners showing greater willingness to invest in high-quality nutrition and specialized dietary products for their pets. This evolution in consumer preferences has led to a growing demand for natural ingredients, grain-free options, and products tailored to specific health conditions.
The distribution landscape of pet food products in Italy demonstrates a strong preference for traditional retail channels, with 97.8% of sales occurring through offline stores in 2022. Specialty stores and supermarkets/hypermarkets dominate the market, each commanding a 44.5% share of total sales, highlighting the importance of physical retail presence in the Italian market. These established channels benefit from their ability to offer personalized customer service, expert guidance, and immediate product availability. However, the digital transformation is gradually taking hold, with online channels, though currently representing only 2.2% of sales, showing promising growth potential through competitive pricing and convenience advantages.
Product innovation remains a key focus area for industry players, with manufacturers increasingly emphasizing natural and functional ingredients. In 2023, Hill's Pet Nutrition demonstrated this trend by launching MSC-certified pollock products, addressing the growing demand for sustainable and health-conscious pet food nutrition solutions. Similarly, Vafo Praha's introduction of new Brit RAW Freeze-dried treats in 2023 reflects the industry's response to the increasing consumer preference for minimally processed pet food options. These innovations particularly target health-conscious pet owners seeking premium products that align with their values regarding nutrition and sustainability.
The pet food industry is witnessing a strategic shift towards collaborative initiatives and sustainability-focused partnerships. A notable example is Mars Incorporated's 2023 partnership with the Broad Institute to create an open-access database of dog and cat genomes, aimed at advancing preventive pet care through scientific research. This collaboration exemplifies the industry's movement towards research-driven product development and personalized nutrition solutions. Companies are increasingly integrating sustainable practices into their operations, from sourcing ingredients to packaging solutions, responding to growing consumer awareness about environmental impact and ethical considerations in pet food production.
Italy Pet Food Market Trends
Increasing demand for companionship and rising disposable income in the country led to an increase in the cat population
- Italy has been witnessing an increase in the cat population over the last few years since 2017, and there was a higher growth during the pandemic. The growth in Italy during the study period was mainly due to the decline in the human birth rate and an aging population, with childless and senior couples adopting more pets, including cats, as companions. The cat population in the country witnessed an increase of 8% between 2019 and 2020 because people adopted more pets, including cats, as they were confined to their homes, and human interactions were minimal due to the pandemic forcing lockdowns in the country. The effect of the pandemic on the cat food market is anticipated to be witnessed during the forecast period, as the average lifespan of cats is more than 20 years.
- Another factor increasing the adoption of pets, including cats, in the country is the rise in the disposable income of the Italian population. For instance, the average disposable income in Italy is expected to grow from USD 1,276 billion in 2020 to USD 1,574 billion in 2025, which is anticipated to help in the growth of the cat population during the period.
- A higher share of households have a dog rather than a cat because pet parents feel they are more secure at home alone with a dog, and they provide an active lifestyle, which is expected to lead to higher adoption of dogs than cats. For instance, in 2019, the share of households owing a dog accounted for 48.8% compared to cats accounting for 29.6%. However, the rising demand for cats during the pandemic is expected to help in the growth of the cat population in the future.
- Factors such as increasing demand for companionship and rising disposable income are anticipated to help increase the adoption rate of cats in the country during the forecast period.
The increasing trend of pet humanization and greater demand for premium products resulted in a rise in expenditure
- Italy is one of the major countries in terms of the overall pet population in the European Union. There is an increasing trend in the overall pet food expenditure in the country, which increased by 16.6% between 2019 and 2022. This increasing trend is mainly due to the rising number of pets in the country, which grew from 31.8 million in 2019 to 37.7 million in 2022. The trend of humanizing pets resulted in a greater demand for premium products like natural pet food and grain-free pet food.
- The expenditure on pet dogs and cats increased by about 22.5%, and the expenditure on other pet animals increased by about 8.9% between 2019 and 2022. Pet owners in Italy are increasingly focused on pet humanization, and higher-income pet owners are driving sales growth due to the use of natural ingredients and product premiumization on pet food. For instance, the retail sales value of premium pet food brands such as "Royal Canin" rose from USD 103.4 million in 2016 to USD 128.7 million in 2022, registering a CAGR of 3.7%, reflecting the escalating demand for premium pet products.
- As of 2022, around 97.8% of pet food sales occurred through offline retail stores such as supermarkets, specialty stores, and convenience stores, while 2.2% of sales took place through e-commerce. Supermarkets and specialty stores are the major distribution channels in the country. Supermarkets are preferred by price-sensitive customers due to the availability of discounts, while specialty stores cater to consumers seeking a diverse range of premium and high-quality pet food products.
- The growing awareness of the benefits of high-quality pet food and the increasing premiumization of pet food are projected to continue driving pet expenditure in the country.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The surge in the dog population is driven by an increased pet humanization and desire for companionship during the pandemic
- Ornamental birds and fish are popular other pets due to less food expenditure, friendly behavior, and lesser space requirements
Segment Analysis: PET FOOD PRODUCT
Food Segment in Italy Pet Food Market
The food segment dominates the Italian pet food market, accounting for approximately 69% of the total market value in 2024. This substantial market share can be attributed to the segment's role as the primary source of nutrition for pets, encompassing both dry and wet food options. Within the food segment, dry pet food holds a majority share of about 67%, while wet food accounts for 33%. The segment's dominance is reinforced by the increasing shift from homemade pet food to commercial pet food products, particularly among urban pet owners. The availability of various premium and specialized food products, including grain-free options and products made with natural ingredients, has further strengthened this segment's position in the market.

Nutraceuticals Segment in Italy Pet Food Market
The nutraceuticals segment is experiencing remarkable growth in the Italian pet food market, projected to grow at approximately 11% CAGR from 2024 to 2029. This exceptional growth is driven by increasing awareness among pet owners about preventive healthcare and the benefits of supplementary nutrition. The segment's growth is particularly notable in products such as vitamins and minerals, omega-3 fatty acids, and probiotics, which are gaining popularity among health-conscious pet owners. The trend toward pet humanization has significantly influenced this segment, with pet parents increasingly seeking products that can enhance their pets' overall well-being and address specific health concerns proactively.
Remaining Segments in Pet Food Product Market
The treats and veterinary diets segments play crucial roles in completing the Italian pet food market landscape. The treats segment has emerged as a significant category, driven by the growing use of treats for training purposes and as rewards for pets. These products range from dental treats to premium organic options, catering to various pet owner preferences. The veterinary diets segment serves a specialized market need, offering therapeutic and prescription diets for pets with specific health conditions such as diabetes, digestive sensitivity, and renal problems. Both segments reflect the increasing sophistication of the pet food sector and pet owners' willingness to invest in specialized products for their pets' health and happiness.
Segment Analysis: PETS
Dogs Segment in Italy Pet Food Market
Dogs represent the dominant segment in Italy's pet food market, commanding approximately 41% market share in 2024. This significant market position is primarily attributed to dogs' higher per capita consumption of pet food compared to other pets, despite having a smaller population than cats in the country. The segment's strength is further reinforced by the increasing trend of pet humanization, where dog owners are increasingly focused on providing premium and specialized dietary products for their pets. The dry food category, particularly kibbles, remains the preferred choice among dog owners, accounting for nearly 49% of the dog food market, owing to its convenience in handling, storage, and cost-effectiveness compared to other food options.
Cats Segment in Italy Pet Food Market
The cats segment is demonstrating remarkable growth potential in the Italian pet food market, projected to expand at approximately 6% CAGR from 2024 to 2029. This accelerated growth is driven by several factors, including the rising cat population and increasing awareness among cat owners about the importance of providing nutritious pet food. The segment's growth is particularly notable in the premium and super-premium categories, where cat owners are increasingly seeking formulations with natural, gluten-free, single-protein, and functional ingredients. The wet food category is experiencing significant traction within this segment, as it aligns with cats' natural preferences and helps maintain proper hydration levels.
Remaining Segments in Pet Segments
The other pets segment, which includes ornamental birds, fish, and small mammals like rodents and reptiles, plays a vital role in shaping the Italian pet food market dynamics. Despite representing the largest pet population in Italy, this segment's market value is relatively smaller due to the lower food consumption volumes and different dietary requirements of these pets. The segment is characterized by specialized nutrition requirements and precise portion control, particularly for smaller pets. The market for other pets is primarily driven by the growing trend of keeping alternative pets in urban households, especially among those living in smaller spaces where larger pets may not be practical.
Segment Analysis: DISTRIBUTION CHANNEL
Specialty Stores Segment in Italy Pet Food Market
Specialty stores have emerged as a dominant distribution channel in the Italian pet food market, accounting for approximately 45% market share in 2024. These stores have gained significant traction due to their comprehensive product offerings and specialized expertise in pet nutrition. The success of specialty stores can be attributed to their ability to provide a wide range of premium and specialized pet food products, along with expert guidance from knowledgeable staff members who understand pet nutrition requirements. These stores particularly excel in offering veterinary diets, premium brands, and specialized nutrition products that cater to specific dietary needs of pets. The presence of trained professionals who can provide personalized recommendations and advice on pet nutrition has made specialty stores a preferred choice for pet owners seeking quality products and expert guidance. Additionally, these stores often maintain strong relationships with major pet food manufacturers, ensuring a consistent supply of both popular and niche products that meet varying customer preferences and requirements.
Online Channel Segment in Italy Pet Food Market
The online channel is experiencing remarkable growth in the Italian pet food market, projected to expand at approximately 6% CAGR from 2024 to 2029. This substantial growth is driven by several factors, including the increasing digitalization of retail operations and changing consumer preferences toward convenient shopping options. E-commerce platforms are revolutionizing the pet food distribution landscape by offering features such as auto-ship options, competitive pricing, and doorstep delivery services. The segment's growth is particularly notable among millennial pet owners who prefer the convenience of online shopping and are more likely to research and compare products digitally. Online retailers are enhancing their service offerings by providing detailed product information, customer reviews, and personalized recommendations, making it easier for pet owners to make informed decisions. The channel is also benefiting from the integration of advanced technologies that enable better inventory management and faster delivery services, further improving the overall shopping experience for pet owners.
Remaining Segments in Distribution Channel
The remaining distribution channels, including supermarkets/hypermarkets, convenience stores, and other channels like veterinary clinics and local stores, continue to play vital roles in the Italian pet food market. Supermarkets/hypermarkets maintain their strong presence by offering competitive prices and the convenience of purchasing pet food alongside regular groceries. Convenience stores serve as quick-access points for pet owners needing immediate supplies, particularly in urban areas. Other channels, such as veterinary clinics and local stores, provide specialized products and professional guidance, particularly for pets with specific dietary requirements. These traditional retail formats continue to evolve by incorporating modern retail practices and maintaining strong relationships with both customers and suppliers. The diverse nature of these distribution channels ensures that pet owners across different regions and with varying preferences have access to suitable pet food products and related services.
Italy Pet Food Industry Overview
Top Companies in Italy Pet Food Market
The Italian pet food market is characterized by companies actively pursuing product innovation as a primary growth strategy, particularly focusing on natural ingredients, grain-free formulations, and specialized nutritional solutions. Companies are demonstrating operational agility by rapidly adapting to changing consumer preferences, especially in premium and super-premium segments. Strategic partnerships with veterinary clinics, research institutions, and local distributors have become increasingly common to enhance market presence and product development capabilities. Market leaders in the pet food industry are expanding their portfolios through acquisitions of specialized pet food manufacturers and investing in manufacturing facilities to strengthen their supply chain capabilities. The emphasis on sustainable packaging solutions and eco-friendly practices has also emerged as a key competitive differentiator among major players.
Global Leaders Dominate Fragmented Market Structure
The Italian pet food market exhibits a fragmented competitive structure with a mix of global conglomerates and specialized local players. Multinational companies leverage their extensive research capabilities, established brand portfolios, and sophisticated distribution networks to maintain market leadership. These global players benefit from economies of scale in production and marketing, while also maintaining strong relationships with veterinary professionals and specialty retailers. Local players, meanwhile, compete by offering region-specific products and maintaining strong relationships with local distribution channels.
The market has witnessed significant merger and acquisition activity, primarily driven by global companies seeking to strengthen their presence in the Italian market. These acquisitions typically target companies with strong local brand recognition or specialized product offerings in premium segments. Manufacturing facility acquisitions have also been prominent, as companies seek to establish local production capabilities and optimize their supply chain operations. This consolidation trend is expected to continue as companies seek to expand their market share and enhance their competitive positioning.
Innovation and Distribution Key to Growth
Success in the Italian pet food market increasingly depends on companies' ability to innovate across product categories while maintaining strong distribution relationships. Market leaders must continue investing in research and development to create differentiated products that address specific nutritional needs and health concerns of pets. Companies need to develop comprehensive product portfolios that span multiple price points and categories, while also maintaining strong relationships with veterinary professionals who influence purchase decisions. Building robust e-commerce capabilities while maintaining a strong presence in traditional retail channels has become crucial for sustained growth.
For emerging players and contenders, success lies in identifying and exploiting niche market segments while building strong brand recognition. Companies must focus on developing specialized products for specific pet health conditions or dietary preferences, while also investing in marketing and educational initiatives to build consumer trust. Establishing partnerships with veterinary clinics and specialty retailers can help newer players gain credibility and market access. The ability to navigate regulatory requirements, particularly regarding pet food safety and labeling, while maintaining cost competitiveness will be crucial for long-term success in this market.
Italy Pet Food Market Leaders
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Affinity Petcare SA
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Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
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Mars Incorporated
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Nestle (Purina)
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Vafo Praha, s.r.o.
- *Disclaimer: Major Players sorted in no particular order
Italy Pet Food Market News
- July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- May 2023: Vafo Praha, s.r.o. launched its new range of Brit RAW Freeze-dried treats and toppers for dogs. These products are made up of high-quality proteins and minimally processed ingredients for potential health benefits.
Free With This Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
Italy Pet Food Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
-
4.1 Pet Population
- 4.1.1 Cats
- 4.1.2 Dogs
- 4.1.3 Other Pets
- 4.2 Pet Expenditure
- 4.3 Regulatory Framework
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
-
5.1 Pet Food Product
- 5.1.1 Food
- 5.1.1.1 By Sub Product
- 5.1.1.1.1 Dry Pet Food
- 5.1.1.1.1.1 By Sub Dry Pet Food
- 5.1.1.1.1.1.1 Kibbles
- 5.1.1.1.1.1.2 Other Dry Pet Food
- 5.1.1.1.2 Wet Pet Food
- 5.1.2 Pet Nutraceuticals/Supplements
- 5.1.2.1 By Sub Product
- 5.1.2.1.1 Milk Bioactives
- 5.1.2.1.2 Omega-3 Fatty Acids
- 5.1.2.1.3 Probiotics
- 5.1.2.1.4 Proteins and Peptides
- 5.1.2.1.5 Vitamins and Minerals
- 5.1.2.1.6 Other Nutraceuticals
- 5.1.3 Pet Treats
- 5.1.3.1 By Sub Product
- 5.1.3.1.1 Crunchy Treats
- 5.1.3.1.2 Dental Treats
- 5.1.3.1.3 Freeze-dried and Jerky Treats
- 5.1.3.1.4 Soft & Chewy Treats
- 5.1.3.1.5 Other Treats
- 5.1.4 Pet Veterinary Diets
- 5.1.4.1 By Sub Product
- 5.1.4.1.1 Diabetes
- 5.1.4.1.2 Digestive Sensitivity
- 5.1.4.1.3 Oral Care Diets
- 5.1.4.1.4 Renal
- 5.1.4.1.5 Urinary tract disease
- 5.1.4.1.6 Other Veterinary Diets
-
5.2 Pets
- 5.2.1 Cats
- 5.2.2 Dogs
- 5.2.3 Other Pets
-
5.3 Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Channel
- 5.3.3 Specialty Stores
- 5.3.4 Supermarkets/Hypermarkets
- 5.3.5 Other Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
-
6.4 Company Profiles
- 6.4.1 Affinity Petcare SA
- 6.4.2 Alltech
- 6.4.3 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
- 6.4.4 Dechra Pharmaceuticals PLC
- 6.4.5 General Mills Inc.
- 6.4.6 Mars Incorporated
- 6.4.7 Nestle (Purina)
- 6.4.8 Schell & Kampeter Inc. (Diamond Pet Foods)
- 6.4.9 Vafo Praha, s.r.o.
- 6.4.10 Virbac
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
8. APPENDIX
-
8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, ITALY, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, ITALY, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, ITALY, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, ITALY, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, ITALY, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, ITALY, 2017 - 2022
- Figure 7:
- VOLUME OF PET FOOD, METRIC TON, ITALY, 2017 - 2029
- Figure 8:
- VALUE OF PET FOOD, USD, ITALY, 2017 - 2029
- Figure 9:
- VOLUME OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, ITALY, 2017 - 2029
- Figure 10:
- VALUE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, USD, ITALY, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, ITALY, 2017 - 2029
- Figure 14:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, ITALY, 2017 - 2029
- Figure 15:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
- Figure 16:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
- Figure 17:
- VOLUME OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, ITALY, 2017 - 2029
- Figure 18:
- VALUE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, USD, ITALY, 2017 - 2029
- Figure 19:
- VOLUME SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
- Figure 20:
- VALUE SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
- Figure 21:
- VOLUME OF KIBBLES, METRIC TON, ITALY, 2017 - 2029
- Figure 22:
- VALUE OF KIBBLES, USD, ITALY, 2017 - 2029
- Figure 23:
- VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
- Figure 24:
- VOLUME OF OTHER DRY PET FOOD, METRIC TON, ITALY, 2017 - 2029
- Figure 25:
- VALUE OF OTHER DRY PET FOOD, USD, ITALY, 2017 - 2029
- Figure 26:
- VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
- Figure 27:
- VOLUME OF WET PET FOOD, METRIC TON, ITALY, 2017 - 2029
- Figure 28:
- VALUE OF WET PET FOOD, USD, ITALY, 2017 - 2029
- Figure 29:
- VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
- Figure 30:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, ITALY, 2017 - 2029
- Figure 31:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, ITALY, 2017 - 2029
- Figure 32:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
- Figure 33:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
- Figure 34:
- VOLUME OF MILK BIOACTIVES, METRIC TON, ITALY, 2017 - 2029
- Figure 35:
- VALUE OF MILK BIOACTIVES, USD, ITALY, 2017 - 2029
- Figure 36:
- VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
- Figure 37:
- VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, ITALY, 2017 - 2029
- Figure 38:
- VALUE OF OMEGA-3 FATTY ACIDS, USD, ITALY, 2017 - 2029
- Figure 39:
- VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
- Figure 40:
- VOLUME OF PROBIOTICS, METRIC TON, ITALY, 2017 - 2029
- Figure 41:
- VALUE OF PROBIOTICS, USD, ITALY, 2017 - 2029
- Figure 42:
- VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
- Figure 43:
- VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, ITALY, 2017 - 2029
- Figure 44:
- VALUE OF PROTEINS AND PEPTIDES, USD, ITALY, 2017 - 2029
- Figure 45:
- VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
- Figure 46:
- VOLUME OF VITAMINS AND MINERALS, METRIC TON, ITALY, 2017 - 2029
- Figure 47:
- VALUE OF VITAMINS AND MINERALS, USD, ITALY, 2017 - 2029
- Figure 48:
- VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
- Figure 49:
- VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, ITALY, 2017 - 2029
- Figure 50:
- VALUE OF OTHER NUTRACEUTICALS, USD, ITALY, 2017 - 2029
- Figure 51:
- VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
- Figure 52:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, ITALY, 2017 - 2029
- Figure 53:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, ITALY, 2017 - 2029
- Figure 54:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
- Figure 55:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
- Figure 56:
- VOLUME OF CRUNCHY TREATS, METRIC TON, ITALY, 2017 - 2029
- Figure 57:
- VALUE OF CRUNCHY TREATS, USD, ITALY, 2017 - 2029
- Figure 58:
- VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
- Figure 59:
- VOLUME OF DENTAL TREATS, METRIC TON, ITALY, 2017 - 2029
- Figure 60:
- VALUE OF DENTAL TREATS, USD, ITALY, 2017 - 2029
- Figure 61:
- VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
- Figure 62:
- VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, ITALY, 2017 - 2029
- Figure 63:
- VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, ITALY, 2017 - 2029
- Figure 64:
- VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
- Figure 65:
- VOLUME OF SOFT & CHEWY TREATS, METRIC TON, ITALY, 2017 - 2029
- Figure 66:
- VALUE OF SOFT & CHEWY TREATS, USD, ITALY, 2017 - 2029
- Figure 67:
- VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
- Figure 68:
- VOLUME OF OTHER TREATS, METRIC TON, ITALY, 2017 - 2029
- Figure 69:
- VALUE OF OTHER TREATS, USD, ITALY, 2017 - 2029
- Figure 70:
- VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
- Figure 71:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, ITALY, 2017 - 2029
- Figure 72:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, ITALY, 2017 - 2029
- Figure 73:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
- Figure 74:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, ITALY, 2017 VS 2023 VS 2029
- Figure 75:
- VOLUME OF DIABETES, METRIC TON, ITALY, 2017 - 2029
- Figure 76:
- VALUE OF DIABETES, USD, ITALY, 2017 - 2029
- Figure 77:
- VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
- Figure 78:
- VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, ITALY, 2017 - 2029
- Figure 79:
- VALUE OF DIGESTIVE SENSITIVITY, USD, ITALY, 2017 - 2029
- Figure 80:
- VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
- Figure 81:
- VOLUME OF ORAL CARE DIETS, METRIC TON, ITALY, 2017 - 2029
- Figure 82:
- VALUE OF ORAL CARE DIETS, USD, ITALY, 2017 - 2029
- Figure 83:
- VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
- Figure 84:
- VOLUME OF RENAL, METRIC TON, ITALY, 2017 - 2029
- Figure 85:
- VALUE OF RENAL, USD, ITALY, 2017 - 2029
- Figure 86:
- VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
- Figure 87:
- VOLUME OF URINARY TRACT DISEASE, METRIC TON, ITALY, 2017 - 2029
- Figure 88:
- VALUE OF URINARY TRACT DISEASE, USD, ITALY, 2017 - 2029
- Figure 89:
- VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
- Figure 90:
- VOLUME OF OTHER VETERINARY DIETS, METRIC TON, ITALY, 2017 - 2029
- Figure 91:
- VALUE OF OTHER VETERINARY DIETS, USD, ITALY, 2017 - 2029
- Figure 92:
- VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, ITALY, 2022 AND 2029
- Figure 93:
- VOLUME OF PET FOOD BY PET TYPE, METRIC TON, ITALY, 2017 - 2029
- Figure 94:
- VALUE OF PET FOOD BY PET TYPE, USD, ITALY, 2017 - 2029
- Figure 95:
- VOLUME SHARE OF PET FOOD BY PET TYPE, %, ITALY, 2017 VS 2023 VS 2029
- Figure 96:
- VALUE SHARE OF PET FOOD BY PET TYPE, %, ITALY, 2017 VS 2023 VS 2029
- Figure 97:
- VOLUME OF PET CAT FOOD, METRIC TON, ITALY, 2017 - 2029
- Figure 98:
- VALUE OF PET CAT FOOD, USD, ITALY, 2017 - 2029
- Figure 99:
- VALUE SHARE OF PET CAT FOOD BY PET FOOD CATEGORIES, %, ITALY, 2022 AND 2029
- Figure 100:
- VOLUME OF PET DOG FOOD, METRIC TON, ITALY, 2017 - 2029
- Figure 101:
- VALUE OF PET DOG FOOD, USD, ITALY, 2017 - 2029
- Figure 102:
- VALUE SHARE OF PET DOG FOOD BY PET FOOD CATEGORIES, %, ITALY, 2022 AND 2029
- Figure 103:
- VOLUME OF OTHER PETS FOOD, METRIC TON, ITALY, 2017 - 2029
- Figure 104:
- VALUE OF OTHER PETS FOOD, USD, ITALY, 2017 - 2029
- Figure 105:
- VALUE SHARE OF OTHER PETS FOOD BY PET FOOD CATEGORIES, %, ITALY, 2022 AND 2029
- Figure 106:
- VOLUME OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, ITALY, 2017 - 2029
- Figure 107:
- VALUE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, ITALY, 2017 - 2029
- Figure 108:
- VOLUME SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, ITALY, 2017 VS 2023 VS 2029
- Figure 109:
- VALUE SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, ITALY, 2017 VS 2023 VS 2029
- Figure 110:
- VOLUME OF PET FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, ITALY, 2017 - 2029
- Figure 111:
- VALUE OF PET FOOD SOLD VIA CONVENIENCE STORES, USD, ITALY, 2017 - 2029
- Figure 112:
- VALUE SHARE OF PET FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, ITALY, 2022 AND 2029
- Figure 113:
- VOLUME OF PET FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, ITALY, 2017 - 2029
- Figure 114:
- VALUE OF PET FOOD SOLD VIA ONLINE CHANNEL, USD, ITALY, 2017 - 2029
- Figure 115:
- VALUE SHARE OF PET FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, ITALY, 2022 AND 2029
- Figure 116:
- VOLUME OF PET FOOD SOLD VIA SPECIALTY STORES, METRIC TON, ITALY, 2017 - 2029
- Figure 117:
- VALUE OF PET FOOD SOLD VIA SPECIALTY STORES, USD, ITALY, 2017 - 2029
- Figure 118:
- VALUE SHARE OF PET FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, ITALY, 2022 AND 2029
- Figure 119:
- VOLUME OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, ITALY, 2017 - 2029
- Figure 120:
- VALUE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, ITALY, 2017 - 2029
- Figure 121:
- VALUE SHARE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, ITALY, 2022 AND 2029
- Figure 122:
- VOLUME OF PET FOOD SOLD VIA OTHER CHANNELS, METRIC TON, ITALY, 2017 - 2029
- Figure 123:
- VALUE OF PET FOOD SOLD VIA OTHER CHANNELS, USD, ITALY, 2017 - 2029
- Figure 124:
- VALUE SHARE OF PET FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, ITALY, 2022 AND 2029
- Figure 125:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, ITALY, 2017 - 2023
- Figure 126:
- MOST ADOPTED STRATEGIES, COUNT, ITALY, 2017 - 2023
- Figure 127:
- VALUE SHARE OF MAJOR PLAYERS, %, ITALY
Italy Pet Food Industry Segmentation
Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.Pet Food Product | Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
Other Dry Pet Food | |||||
Wet Pet Food | |||||
Pet Nutraceuticals/Supplements | By Sub Product | Milk Bioactives | |||
Omega-3 Fatty Acids | |||||
Probiotics | |||||
Proteins and Peptides | |||||
Vitamins and Minerals | |||||
Other Nutraceuticals | |||||
Pet Treats | By Sub Product | Crunchy Treats | |||
Dental Treats | |||||
Freeze-dried and Jerky Treats | |||||
Soft & Chewy Treats | |||||
Other Treats | |||||
Pet Veterinary Diets | By Sub Product | Diabetes | |||
Digestive Sensitivity | |||||
Oral Care Diets | |||||
Renal | |||||
Urinary tract disease | |||||
Other Veterinary Diets | |||||
Pets | Cats | ||||
Dogs | |||||
Other Pets | |||||
Distribution Channel | Convenience Stores | ||||
Online Channel | |||||
Specialty Stores | |||||
Supermarkets/Hypermarkets | |||||
Other Channels |
Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword | Definition |
---|---|
Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
CKD | Chronic Kidney Disease |
DHA | Docosahexaenoic Acid |
EPA | Eicosapentaenoic Acid |
ALA | Alpha-linolenic Acid |
BHA | Butylated Hydroxyanisol |
BHT | Butylated Hydroxytoluene |
FLUTD | Feline Lower Urinary Tract Disease |
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms