Italy Online Accommodation Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Italy Online Accommodation Market Report is segmented By Platform type (Mobile application & Website) & By Mode of Booking Type (Third Party online portals & Direct/Captive portals).

Italy Online Accommodation Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Italy Online Accommodation Market Size

Italy online accommodation market
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 6.00 %
Market Concentration Medium

Major Players

Italy Online Accommodation Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Italy Online Accommodation Market with other markets in Hospitality and Tourism Industry

Travel and Tourism

Hospitality

Italy Online Accommodation Market Analysis

The Italy Online Accommodation Market is expected to register a CAGR of greater than 6% during the forecast period.

The Covid-19 pandemic hit the travel industry hard in 2020, as countries implemented restrictions on travel to contain the health crisis. Due to the pandemic, the value of online tourist transactions in Italy decreased sharply in 2020, more than halving over the previous year. In 2020, online tourist transactions in Italy amounted to USD 6.58 billion.
In 2020, more than 30% of all individuals used the internet for online travel and accommodation services in Italy. The majority of the online accommodation market is presently controlled by several online intermediaries, such as online travel agencies (OTAs). It is anticipated that by 2023 about 50% of the hotel booking revenues are to be derived online with an even higher share for short term rentals.
Digital payments in Italy generated USD 50.81 billion in which mobile payments accounts for 14% with USD 7.11 billion. The mobile wallet payment in travel & Accommodation industry expected to increase at significantly over the next 5 years.
In 2019, most Italians who booked holiday accommodations online came from the North-West. About 32 % of individuals from this Italian macro-region booked travel accommodations online. On the other hand, nearly 23% of Italians from the Islands booked holiday accommodations online.

Italy Online Accommodation Industry Overview

The report covers major international players operating in the Italy Online Accommodation Market. In terms of market share, few of the major players currently dominate the market. However, with technological advancement and service innovation, domestic to international companies are increasing their market presence by securing new contracts and tapping new markets. Few of the major players profiled in the industry include Airbnb, Bookings for You, TripAdvisor, Expedia etc. TripAdvisor is considered to be one of the most influential travel and accommodation booking portals online. 

Italy Online Accommodation Market Leaders

  1. Booking Holdings

  2. AirBnB

  3. Trip advisor

  4. agoda

  5. Bookings for you

  6. Expedia

  7. *Disclaimer: Major Players sorted in no particular order
Italy online accommodation.png
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Italy Online Accommodation Market News

  • On September 13, 2021. TripAdvisor partnered with Audible for the Ultimate Travel Audio Entertainment, it makes easy for traveller to listen their favourite audio playlists with them during their next trip with just a few taps on their mobile device.
  • On July 20, 2021 TripAdvisor partnered with world's leading hotel technology providers - SiteMinder, Roiback, Derbysoft and WebHotelier - enabling thousands of hotels to participate in TripAdvisor Plus for the first time. It will fix the connectivity solutions of Hotels who wants to join TripAdvisor plus program.
  • On June 01, 2021 Trip.com and TripAdvisor have agreed to expand their strategic partnership to include TripAdvisor Plus which will further enhance the travel experience for the customers.

Italy Online Accommodation Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2. RESEARCH METHODOLOGY

  • 2.1 Analysis Methodology
  • 2.2 Research Phases

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS AND INSIGHTS

  • 4.1 Market Overview
  • 4.2 Market Dynamics
    • 4.2.1 Market Drivers
    • 4.2.2 Market Restraints
  • 4.3 Value Chain Analysis
  • 4.4 Porters 5 Force Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry
  • 4.5 Technological Innovations in the Market
  • 4.6 Insights on the various offers given while booking online accommodation
  • 4.7 Insights on the price distribution of various stakeholders in the online booking systems
  • 4.8 Advertising Strategies Implemented by the Market Players
  • 4.9 Impact of Covid-19 in the Industry
  • 4.10 Government Regulations

5. MARKET SEGMENTATION

  • 5.1 Platform type
    • 5.1.1 Mobile Application
    • 5.1.2 Website
  • 5.2 Mode of Booking type
    • 5.2.1 Third Party Online Portals
    • 5.2.2 Direct/Captive portals

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration Overview
  • 6.2 Company Profiles
    • 6.2.1 Booking Holdings
    • 6.2.2 AirBnB
    • 6.2.3 Plum guide
    • 6.2.4 Bookings for you
    • 6.2.5 Expedia
    • 6.2.6 Trip advisor
    • 6.2.7 Vrbo
    • 6.2.8 Initalia
    • 6.2.9 agoda
    • 6.2.10 Italy Heaven*
  • *List Not Exhaustive

7. INVESTMENT OPPORTUNITIES IN THE MARKET

8. FUTURE OF THE MARKET

9. APPENDIX

10. DISCLAIMER

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Italy Online Accommodation Industry Segmentation

Online accommodation is a popular method for booking hotel rooms, travellers can book rooms online by using online security to protect their privacy and financial information and by using several online travel agents to compare prices and facilities at different hotels. It is segmented By Platform type (Mobile application & Website) & By Mode of Booking Type (Third Party online portals & Direct/Captive portals).
Platform type Mobile Application
Website
Mode of Booking type Third Party Online Portals
Direct/Captive portals
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Italy Online Accommodation Market Research FAQs

What is the current Italy Online Accommodation Market size?

The Italy Online Accommodation Market is projected to register a CAGR of greater than 6% during the forecast period (2025-2030)

Who are the key players in Italy Online Accommodation Market?

Booking Holdings, AirBnB, Trip advisor, agoda, Bookings for you and Expedia are the major companies operating in the Italy Online Accommodation Market.

What years does this Italy Online Accommodation Market cover?

The report covers the Italy Online Accommodation Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Italy Online Accommodation Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Carbon Dioxide Industry Report

Statistics for the 2025 Italy Online Accommodation market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Italy Online Accommodation analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.