Italy Furniture Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Italy Furniture Market is segmented by Material (Wood, Metal, Plastic, and Other Furniture), Application (Home Furniture, Office Furniture, Hospitality Furniture, and Other Furniture), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online, and Other Distribution Channels).

Market Snapshot

italy furniture market
Study Period: 2016 - 2026
Base Year: 2021
CAGR: >1 %
furniture industry

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Market Overview

The Italian furniture industry plays an important part in the Italian economy. Italy is one of the leading exporters of furniture in the world and the fourth largest furniture manufacturer in the world. Among the key factors influencing the popularity of Italian furniture is the fact that the Italian furniture industry is at the forefront in terms of designing production and product aesthetics, and Italian architecture has a strong role to play as a global trendsetter.

The Italian furniture tradition occupies a special place in the overall history of furniture, with Italy being the birthplace of the classical Renaissance and the Italian Renaissance furniture. The production of furniture products in Italy is increasing steadily with the living room/dining room furniture market, accounting for nearly 29% of the Italian market in 2018. This is followed by bedroom furniture accounting for 19%, office furniture accounting for 16% of the sales and kitchen furniture accounting for 15%.

Exports currently account for nearly 58% share of the total in the furniture production in the country. Some of the major export countries for Italian furniture include France, Germany, the United States, and Canada.

Scope of the Report

A complete background analysis of Italy's furniture industry, which includes a qualitative and quantitative assessment of the market, emerging market trends by segments, significant changes in the market dynamics, and the market overview is covered in the report. The report also covers the competitive landscape of the China furniture industry, which provides details about the key players present in the market.

By Material
Plastic and Other Furniture
By Application
Home Furniture
Office Furniture
Hospitality Furniture
Other Furniture
By Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Other Distribution Channels

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Key Market Trends

E-commerce Sales in the Furniture Industry is Growing in the Country

Italy is the 13th largest market for E-commerce, and with the market witnessed a growth of nearly 15% in 2019 with the Italian eCommerce market contributing to the worldwide growth rate of 13% in 2019.

The role of the internet became more and more important, giving the consumer the opportunity to buy at lower prices and have a wider range of options to choose from. Furniture is slowly becoming a leading sector of Italian e-commerce.

The value of e-commerce for furniture and appliances accounted for nearly 2.1 USD Billion in 2019 and is expected to grow further in the upcoming years. Some of the leading e-commerce home furniture websites in Italy include,,, and

italian furniture manufacturers

Rising Exports of Italian Furniture Products

Some of the best opportunities for the Italian furniture industry come from exports, which currently account for nearly 58% of the total production. The top two markets for Italian exports are France and Germany. Some of the other prominent export regions of Italian furniture products include the Asia-Pacific region, which is currently witnessing an increased demand for furniture consumption, followed by the United States, Italy, and Canada.

The furniture exports in Italy increased from nearly 9250 million euros in 2017 to 9550 million euros in 2018, showing a steady growth rate. The increase in exports of Italian furniture products is expected to increase further in the forecast period.

italian furniture manufacturers italy

Competitive Landscape

The Italian furniture industry is characterized by a strong fragmentation and concentration of production units in certain territorial areas. Some of the major players in the country include Natuzzi, Molteni, Scavolini, Lube, and Poltrona Frau. The domestic players are witnessing increased competition from international players and are moving toward innovation in products through mergers and acquisitions and new product launches.

Major Players

  1. Natuzzi

  2. Molteni

  3. Scavolini

  4. Cucine Lube

  5. Poltrona Frau

Natuzzi, Gruppo Molteni,  Poltrona Frau, Poltronesofa, Scavolini, Lube,  B&B Italia, Veneta Cucine, Poliform,  Giessegi, Snaidero,  Arredo 3

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study





    1. 5.1 Market Overview

    2. 5.2 Market Drivers

    3. 5.3 Market Restraints

    4. 5.4 Opportunities

    5. 5.5 Industry Value Chain Analysis

    6. 5.6 Porter's Five Forces Analysis


    1. 6.1 Insights on Government and Trade Regulations on Furniture Products

    2. 6.2 Insights on Import and Exports of Furniture Products

    3. 6.3 Insights on Technological Innovations in the Furniture Industry

    4. 6.4 Insights on Consumer Preferences for Furniture Products in the Country

    5. 6.5 Impact of COVID 19 on the Industry


    1. 7.1 By Material

      1. 7.1.1 Wood

      2. 7.1.2 Metal

      3. 7.1.3 Plastic and Other Furniture

    2. 7.2 By Application

      1. 7.2.1 Home Furniture

      2. 7.2.2 Office Furniture

      3. 7.2.3 Hospitality Furniture

      4. 7.2.4 Other Furniture

    3. 7.3 By Distribution Channel

      1. 7.3.1 Supermarkets and Hypermarkets

      2. 7.3.2 Specialty Stores

      3. 7.3.3 Online

      4. 7.3.4 Other Distribution Channels


    1. 8.1 Market Competion Overview

    2. 8.2 Company Profiles

      1. 8.2.1 Natuzzi

      2. 8.2.2 Gruppo Molteni

      3. 8.2.3 Poltrona Frau

      4. 8.2.4 Poltronesofa

      5. 8.2.5 Scavolini

      6. 8.2.6 Lube

      7. 8.2.7 B&B Italia

      8. 8.2.8 Veneta Cucine

      9. 8.2.9 Poliform

      10. 8.2.10 Giessegi

      11. 8.2.11 Snaidero

      12. 8.2.12 Arredo 3

      13. 8.2.13 Club House Italia

      14. 8.2.14 Calligaris

    3. *List Not Exhaustive

  10. 10. APPENDIX

  11. 11. DISCLAIMER

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Frequently Asked Questions

The Italy Furniture Market market is studied from 2016 - 2026.

The Italy Furniture Market is growing at a CAGR of >1% over the next 5 years.

Natuzzi, Molteni, Scavolini, Cucine Lube, Poltrona Frau are the major companies operating in Italy Furniture Market.

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