IP Multimedia Subsystem (IMS) Services Market Size & Share Analysis - Growth Trends And Forecast (2025 - 2030)

Global IP Multimedia Subsystem (IMS) Services Market Trends and Insights

Increasing Popularity of LTE and VoLTE and Emergence of 5G

Standalone 5G deployments detach voice from legacy LTE anchors, prompting carriers to adopt VoNR, which relies on IMS session control for call setup, codec negotiation, and quality-of-service enforcement.^{[2]Free Mobile, “Launches First 5G Standalone Network with VoNR,” FREE.FR} Commercial launches by Free Mobile in France, Viettel in Vietnam, and O2 UK demonstrate that VoNR is production-ready rather than experimental. Operators see additional upside because an IMS-anchored core supports network slicing and low-latency use cases that monetize 5G beyond connectivity. A September 2024 network-API venture formed by Ericsson and 12 leading carriers exposes CAMARA-compliant APIs, allowing developers to trigger bandwidth on demand or location services, thereby turning IMS into a programmable asset for third-party applications. This shift positions voice as only one of many revenue-bearing IMS functions.

Soaring Demand for Rich Communication Services in Business Messaging

RCS traffic reached 50 billion messages in 2025, and revenue is on track to reach USD 4.2 billion by 2029, solidifying IMS-based messaging as a compelling alternative to legacy SMS. Apple’s decision to add RCS to iOS 18 removed the last major interoperability barrier between Android and iPhone ecosystems. With read receipts, verified sender IDs, and rich media, enterprises can now push interactive campaigns across the entire handset base, generating higher engagement and trusted identities that over-the-top apps cannot match. Carriers are launching RCS-as-a-service platforms that integrate with customer relationship management suites, generating sticky recurring fees while offsetting SMS revenue erosion. Each new RCS tenant increases attachment rates for IMS presence, messaging, and security functions, and extends the market from voice into data channels.

Surging Operator Investments in Cloud-Native IMS Architectures

Containerized IMS components running on Kubernetes reduce capital expenditure by 30-40% compared to virtual appliances, as resources scale horizontally and updates roll out with zero downtime. Deutsche Telekom moved 17 million fixed-line subscribers onto a multi-vendor cloud stack in February 2024, and Telefónica Germany followed with a five-year extension that converts its virtualized IMS into a stateless web-scale core. Cloud models also support hybrid layouts, in which control functions reside in public hyperscale regions, while user plane functions are moved to edge nodes, thereby satisfying latency requirements for mission-critical services and aligning with ETSI NFV Release 4 specifications.^{[3]ETSI, “NFV Release 4 and Release 5 Specifications,” ETSI.ORG} The resulting agility lets operators introduce features such as video ringing or real-time translation in weeks rather than quarters, driving faster revenue realization.

Rapid Transition to Voice over New Radio in Standalone 5G Networks

Carriers recognize that running parallel 4G and 5G voice cores raises operational complexity and delays payback on 5G spectrum, so they are accelerating VoNR rollouts. e& UAE and Huawei showcased “New Calling” features like remote assistance and augmented-reality overlays, enabled by IMS data channels that ride alongside VoNR audio. China Mobile’s new calling trials pair IMS with augmented-reality translation and aim to scale VoNR to its 810 million-strong 5G base by the end of 2024. 3GPP Release 16 streamlines mobility between 5G and LTE, enabling the retirement of circuit-switched cores without service gaps. As VoNR becomes common, IMS graduates from legacy voice interconnect to the control layer underpinning immersive communication services.

Shortage of Skilled IMS Professionals

Cloud-native IMS requires expertise in microservices orchestration, CI/CD pipelines, and multi-vendor API integration, yet most telecom engineers grew up on monolithic or virtualized cores and lack hands-on Kubernetes experience. Operators facing talent gaps often delay migrations or over-rely on vendor-managed services, which drives up costs and risk. Certification programs from the TM Forum and vendor-sponsored boot camps are expanding, but the pace of training still lags behind deployment timelines, particularly in high-growth markets such as India and Saudi Arabia.^{[4]TM Forum, “Open Digital Architecture Conformance Test Kits,” TMFORUM.ORG} Vendors are incorporating AI-assisted configuration and auto-healing into their products, enabling fewer engineers to manage larger networks; however, human expertise remains the bottleneck.

Complexity Integrating IMS with Legacy Circuit-Switched Networks

Brownfield operators must run IMS and circuit-switched cores in parallel during cutover, maintain dual numbering plans, and reconcile billing data across heterogeneous OSS stacks. HCLTech’s 2024 whitepaper revealed that inventory mismatches lead to order-fulfillment errors and billing disputes when services transition to new cores. Operators are adopting TM Forum Open APIs to mask vendor differences, yet proprietary mediation layers persist, prolonging integration programs. The resulting overhead saps capex savings from IMS and can slow service launches, especially where 2G and 3 G are still revenue-relevant.

Segment Analysis

By Service: Instant Messaging Accelerates on Universal RCS

The service segment generated the largest single-stream revenue from VoLTE, capturing 38.42% of the IP Multimedia Subsystem (IMS) Services market share in 2024. Adoption rose when 4G coverage matured, and VoLTE remains foundational for voice continuity because handsets universally support it. However, enterprise marketing and customer-care teams are pivoting to RCS-enabled Instant Messaging, projected to grow at a 14.8% annual rate through 2030. Apple’s RCS adoption eliminates fragmentation, enabling brands to create a single campaign for the entire smartphone universe, complemented by read receipts and rich media. The higher engagement rate is prompting carriers to launch revenue-sharing models that give them a direct stake in business messaging.  

Messaging growth influences traffic patterns on the IP Multimedia Subsystem (IMS) Services market. Because RCS runs over IMS data channels, each enterprise customer lifts the utilization of presence, group chat, and file-transfer functions. As carriers monetize APIs for verified sender IDs or rich cards, value migrates from simple voice minutes to orchestrated multimedia sessions. VoNR and VoWiFi also gain, but their incremental growth is lower because penetration already nears handset saturation in mature markets. The result is a diversified service mix that buffers operators against flat voice revenue.

Note: Segment shares of all individual segments available upon report purchase

By Component: Services Gain Momentum in a Product-Led Base

IMS core equipment still accounted for 72.45% of overall revenue in 2024, reflecting the hardware and perpetual license heritage of telecom procurement. Session control functions, media gateways, and signaling firewalls dominate capital layouts, especially for greenfield 5G cores in Asia and the Middle East. Yet the fastest expansion is in managed and professional services, set to climb 15.2% annually as carriers outsource the entire lifecycle from design to operations. Telefónica Germany’s five-year cloud-native agreement with Mavenir illustrates the pivot: the operator shifts to a subscription model where the vendor absorbs upgrade risk while guaranteeing performance.  

In markets with lean engineering teams, operators prefer turnkey cloud stacks that bundle Kubernetes clusters, continuous-integration pipelines, and in-line security. This demand gives system integrators and software specialists a larger revenue slice while compressing hardware margins. Over time, software-as-a-service contracts linked to active subscriber counts could bring the services slice approach closer to parity with products, further reshaping the revenue mix within the IP Multimedia Subsystem (IMS) Services market.

By Deployment Model: Cloud Traction vs. On-Premises Resilience

On-premises deployments accounted for 81.36% of installations in 2024, as sovereign data policies in China, Russia, and parts of the Middle East require voice records to be stored locally. Large incumbents have sunk costs in private data centers and prefer to scale existing clusters. Yet, cloud-based models are advancing at a rate of 17.9% per year, as smaller or converged operators prioritize agility over asset ownership. Deutsche Telekom’s 17 million-line migration demonstrates that even tier-ones see capex relief and faster innovation from containerized IMS in public or hybrid clouds.  

Regulators in the United States and Europe now accept voice session control in certified public cloud regions, provided call detail records reside in local zones, unlocking additional addressable demand. Hybrid topologies—combining control in a public cloud with media at the edge—offer a compromise that reduces idle capacity while meeting latency targets for emergency calls or industrial robotics. Because cloud models rely on usage-based charging, they can align cost curves with traffic growth, making them a powerful draw for greenfield private 5 G deployments in factories and mines. As those use cases multiply, the IP Multimedia Subsystem (IMS) Services market size tied to the cloud will widen.

By Operator Type: Mobile Dominance with Fixed-Line Innovation

Mobile network operators generated 74.58% of 2024 revenue, propelled by nationwide VoLTE reach and near-term VoNR upgrades. Their traffic volumes far surpass those of other segments, and handset migrations dictate the urgency of their roadmap. Nevertheless, fixed-line operators are often the first movers in cloud-native IMS because they must replace end-of-life PSTN switches and can test microservices without incurring the risk of mobile subscriber issues. Deutsche Telekom’s fixed voice migration and AT&T’s plan to retire copper by 2029 exemplify an investment super-cycle for fiber-to-the-home voice and video leveraging IMS.  

Mobile carriers are also embracing network APIs that expose quality of service or location, converting the IMS session broker into a programmable platform for developers. Early adopters, such as AT&T and Bharti Airtel, aim to capture non-connectivity revenue by charging per-API call, an expansion path that is not available in legacy architectures. This symbiosis, fixed operators driving platform maturity and mobile operators scaling monetization, keeps the IP Multimedia Subsystem (IMS) Services market in double-digit growth.

By End User: Enterprise Uptake Via Private 5G and Critical Comms

Telecommunication operators still accounted for 66.73% of IMS solutions in 2024, but enterprise demand is growing at a rate of 15.6% annually as factories, ports, and emergency services deploy private 5G cores that require IMS-like control for push-to-talk, video, and telemetry. Ericsson and Swisscom offer a standalone private network where all sensitive data and call control reside on-premises, enabling 4K video inspections and autonomous guided vehicles. Nokia’s Digital Automation Cloud serves hundreds of industrial sites with local voice and messaging anchored by compact IMS cores.  

Public-safety agencies are transitioning to LTE- and 5G-based Mission-Critical Push-to-Talk, which requires IMS for session control and priority handling. Ecrio’s tie-up with Casa Systems and Kyocera packages rugged devices with embedded VoNR and RCS, showing how solution kits bring IMS beyond traditional telecom. As private networks proliferate, enterprise spend will tilt the IP Multimedia Subsystem (IMS) Services market toward smaller, scalable cores optimized for localized traffic patterns.

Geography Analysis

North America retained the leading 41.74% revenue share in 2024. AT&T invested USD 21 billion to USD 22 billion in its network, plans nationwide mid-band 5G reaching 300 million POPs by 2026, and targets 70% Open RAN traffic the same year. T-Mobile’s six-carrier aggregation reached 3.6 Gbps, while Verizon installed 130,000 Open RAN-ready radios, all of which require IMS supervision to ensure synchronized voice and video. The FCC’s Supplemental Coverage from Space ruling enables satellite direct-to-device voice, with partnerships between operators and LEO constellations creating new revenue pools for IMS-anchored calling in rural areas.

The Asia Pacific is forecast to expand at a 14.8% CAGR due to massive 5G adoption. China Mobile counts 810 million 5G connections and is piloting augmented-reality New Calling features using IMS data channels. In India, Reliance Jio has surpassed 1 million 5G sites and is testing network slicing for gaming and enterprise broadband. Bharti Airtel has joined the network-API venture to monetize quality-on-demand. Telstra achieved 340 Mbps uplink on standalone 5G and signed with Starlink for satellite voice coverage. These initiatives enhance the IP Multimedia Subsystem (IMS) Services market size in the Asia Pacific, as every incremental 5G user requires an IMS endpoint.

Europe is modernizing its core through cloud projects. Telefónica Germany signed a five-year cloud-native contract with Mavenir in February 2025, and Deutsche Telekom completed a 17 million-line migration one year prior. Free Mobile launched the first commercial VoNR network in September 2024, while O2 UK lit 14 standalone cities in February 2024. The EU’s Digital Decade targets require EUR 148 billion in new connectivity spending, with a significant portion earmarked for all-IP cores that can scale to support 5G standalone traffic. Orange’s Sylva project standardizes telco-cloud blueprints, allowing operators to port IMS workloads across countries without extensive reintegration.

The Middle East and Africa show rapid cloudification. Saudi Telecom Company migrated 74% of voice subscribers to cloud IMS and achieved 54.7% 5G coverage across 8,993 sites. e& UAE demonstrated New Calling with visualized voice, while du UAE reached 5.1 Gbps indoor speeds, highlighting experiential services that rely on IMS data channels. GSMA expects mobile revenues in the region to rise from USD 66 billion in 2023 to USD 88 billion by 2030, resulting in a steady increase in IMS spend.

South America lags in capex but is catching up via cloud-native approaches. Mavenir and Whitestack rolled out an IMS core for an unnamed tier-one carrier in August 2024, demonstrating that multi-vendor best-of-breed stacks can reduce acquisition costs and shorten the time to market. As spectrum auctions finalize in Brazil, Chile, and Colombia, carriers are lining up funding from development banks to underwrite VoLTE and later VoNR, supporting the gradual penetration of IP Multimedia Subsystem (IMS) services.