IPTV Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Report offers Global Internet Protocol TV Market Trends & Business Opportunities and is segmented by Type (Hardware and Service), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

Internet Protocol Television (IPTV) Market Size

Internet Protocol Television (IPTV) Market Summary
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Study Period 2019 - 2029
Market Size (2024) USD 44.29 Billion
Market Size (2029) USD 105.64 Billion
CAGR (2024 - 2029) 18.99 %
Fastest Growing Market Latin America
Largest Market Asia Pacific

Major Players

Internet Protocol Television (IPTV) Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Internet Protocol Television (IPTV) Market Analysis

The Internet Protocol Television Market size is estimated at USD 44.29 billion in 2024, and is expected to reach USD 105.64 billion by 2029, growing at a CAGR of 18.99% during the forecast period (2024-2029).

  • The market is shifting from traditional broadcasting modes such as cable or satellite TV to internet-based streaming. Internet Protocol Television (IPTV) plays a significant role in this transitional phase. With improved communication technology and advancements in network architecture, these developments have also positively impacted the market.
  • Technological advancements have led to increased IPTV subscribers and a growing demand for HD channels and video-on-demand services. The subscription numbers are also rising due to new market expansion. The increasing penetration of Internet-based streaming services is expected to drive the market further.
  • Companies offer complex deliverables combined with over-the-top (OTT) services, video calling/conferencing, smart home technologies, and video games. Such lucrative strategies adopted by these companies attract clients, leading to an increase in subscribers and driving IPTV market growth.
  • Moreover, government initiatives in developing countries like India that favor digital television fuel the adoptiincreasingelevision. However, competition from local cable TV and satellite TV, due to their lower cost and lack of infrastructure for quality and jitter-free service, is limiting the adoption of IPTV to an extent, especially in developing and underdeveloped countries.

Internet Protocol Television (IPTV) Market Trends

Hardware segment to acquire major market share

  • The growing economies across the world are increasing the disposable income of the population in those countries, which is improving people's lifestyles, especially in developing countries. As a result of these economic changes, internet penetration has drastically improved across the globe.
  • These factors have led to increased demand from television service consumers for better user experiences regarding both quality and on-the-go viewing options. Cisco predicted that globally, Internet-video-to-TV traffic would account for 18% of consumer Internet video traffic by 2022, down from 25% in 2017. The rise of live streaming also led to increased Internet usage, making Internet penetration a vital factor in this trend.
  • As of the end of July 2022, the Internet penetration rate reached 63%. North Europe has the highest internet penetration rate, with 98% of the population having Internet access. In contrast, the Asia-Pacific region has the highest number of Internet users, followed by North America.
  • With the availability of cheap internet data, consumers are demanding high-quality television experiences, driving the growth of the hardware in the internet protocol television market worldwide.
Internet Protocol Television (IPTV) Market: Percentage of global population accessing the internet from 2014 to 2021, by market maturity

Asia-Pacific Expected to Grow Significantly

  • Over-the-top and Internet-protocol-television (IPTV) are gaining traction driven by increasing broadband penetration and changing content consumption behaviors in the region. The effect can be significantly observed in Asian countries like India and China, representing 7% and 2.8% GDP growth rates in FY 2022. Further, rapid urbanization in India and China are the major countries in the region and play a significant role in adopting IPTV in households.
  • Rising investment in content has led to the creation of new content offering which is beyond Hollywood. Increasingly, India is becoming one of the content hubs, with a wealth of material being created for consumption locally and worldwide. Also, the growth of smartphone users in the region since 2010 has fuelled the demand for IPTV services in mobile devices. The number of smartphone users in its region is half that of global smartphone users, which has crossed the mark of 6 billion in the year 2022.
  • Moreover, Indian government initiatives towards digital transformation, such as digitization of cable TV and Direct-to-Home (DTH) services, are also favoring the adoption of IPTV in the country. The advent of network service providers has changed the IPTV scenario in India, with the company providing free IPTV live subscriptions to its customers. With other companies following suit, the demand for mobile-based IPTV services is expected to increase in the region.
Internet Protocol Television (IPTV) Market: Internet Protocol Television IPVT Market - Growth Rate by Region

Internet Protocol Television (IPTV) Industry Overview

The Internet protocol television (IPTV) market trend is consolidated but inclining towards fragmentation with the increasing number of players offering the hardware setup and IPTV service systems. Also, the market is undergoing vertical integration as TV manufacturers are partnering with telecom companies providing built-in set-up-box encouraging the adoption of IPTV.

In November 2023, Enghouse Networks announced it delivered its new IPTV service to Île-à-la-Crosse Communications Society Inc. (ICSI) in Saskatchewan, Canada. The service was created and launched despite wildfires threatening telecommunications infrastructure throughout the region. In August 2023, Enghouse was approached by ICSI, which provides TV services in northwestern Saskatchewan. The signal provider for their cable TV service planned to shut down the service in six weeks for economic reasons, and ICSI needed an alternative solution immediately.

In October 2023, M7 Deutschland is expanding its long-standing partnership with Austrian network operator LIWEST. In addition to the introductory cable TV offer with free TV, pay-TV, and foreign-language channels, M7 now supplies the network operator with full IPTV license rights, including advanced functions. LIWEST can thus expand its IPTV platform with additional TV channels in HD resolution, which enable viewers to consume TV programs with interactive TV add-on functions. The advanced features include time-shifted TV via restart and replay.

Internet Protocol Television (IPTV) Market Leaders

  1. Akamai Technologies, Inc.

  2. AT&T Inc.

  3. Cisco Systems Inc

  4. Ericsson AB

  5. Huawei Technologies Co., Ltd.

*Disclaimer: Major Players sorted in no particular order

Internet Protocol Television (IPTV) Market Concentration
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Internet Protocol Television (IPTV) Market News

  • In March 2023, BSNL launched Internet Protocol Television (IPTV) services to its customers in Tamil Nadu. IPTV is a revolutionary way of delivering TV channels over the internet. In the fiber-optic internet services segment, to add further value to the existing and new FTTH (Fibre to the Home ) customers, BSNL has introduced IPTV services in partnership with M/s E2 Info Solutions, an IPTV Service Provider serving pan India.
  • In March 2023, mwaretv partnered with a United States content provider to deliver a comprehensive one-stop service for isps, multi-dwelling organizations, and more in the United States. The partnership means that mwaretv can offer comprehensive content management and delivery service in a single contract, including over 200 national and regional television channels. This content partnership means users can launch their services with a complete range of national and regional television channels.

Internet Protocol Television (IPTV) Market Report - Table of Contents


    1. 1.1 Study Assumptions and Deliverables

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

      1. 4.3.1 Demand for High-Definition Channels and Video On-Demand

      2. 4.3.2 Interactive Services Packaged Along with IPTV Services

      3. 4.3.3 Favorable Government Initiatives

    4. 4.4 Market Restraints

      1. 4.4.1 Competition from Cable TV and Satellite TV Operators

      2. 4.4.2 Lack of Infrastructure in Developing Regions to Offer Delay and Jitter-free Service

    5. 4.5 Industry Value Chain Analysis

    6. 4.6 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.6.1 Threat of New Entrants

      2. 4.6.2 Bargaining Power of Buyers/Consumers

      3. 4.6.3 Bargaining Power of Suppliers

      4. 4.6.4 Threat of Substitute Products

      5. 4.6.5 Intensity of Competitive Rivalry


    1. 5.1 By Type

      1. 5.1.1 Hardware

      2. 5.1.2 Service

    2. 5.2 Geography

      1. 5.2.1 North America

      2. 5.2.2 Europe

      3. 5.2.3 Asia-Pacific

      4. 5.2.4 Latin America

      5. 5.2.5 Middle East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Akamai Technologies, Inc.

      2. 6.1.2 AT&T Inc.

      3. 6.1.3 Cisco Systems Inc.

      4. 6.1.4 Ericsson AB

      5. 6.1.5 Huawei Technologies Co., Ltd.

      6. 6.1.6 Verizon Communications

      7. 6.1.7 ARRIS International Plc

      8. 6.1.8 Moftak Solutions

      9. 6.1.9 Sterlite Tech

      10. 6.1.10 Tripleplay Services Ltd.

    2. *List Not Exhaustive


**Subject to Availability
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Internet Protocol Television (IPTV) Industry Segmentation

Internet Protocol Television (IPTV) is a digital television broadcasting protocol that uses the Internet to deliver video content to users. IPTV allows users to access TV channels, movies, and other video content over the Internet instead of traditional terrestrial, cable, or satellite broadcasting methods.

The Internet protocol television (IPTV) market size is segmented by type (hardware and service) and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa).

The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Type
North America
Latin America
Middle East & Africa
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Internet Protocol Television (IPTV) Market Research FAQs

The Internet Protocol Television (IPTV) Market size is expected to reach USD 44.29 billion in 2024 and grow at a CAGR of 18.99% to reach USD 105.64 billion by 2029.

In 2024, the Internet Protocol Television (IPTV) Market size is expected to reach USD 44.29 billion.

Akamai Technologies, Inc., AT&T Inc., Cisco Systems Inc, Ericsson AB and Huawei Technologies Co., Ltd. are the major companies operating in the Internet Protocol Television (IPTV) Market.

Latin America is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Internet Protocol Television (IPTV) Market.

In 2023, the Internet Protocol Television (IPTV) Market size was estimated at USD 37.22 billion. The report covers the Internet Protocol Television (IPTV) Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Internet Protocol Television (IPTV) Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

IPTV Industry Report

Statistics for the 2024 IPTV market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. IPTV analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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IPTV Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)