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Instant Noodles Industry in Nepal: Analysis of Growth, Trends and Forecast (2020 - 2025)

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Nepal is an attractive Instant Noodles market in the world with new companies entering in production of Instant noodles in the country. Instant Noodles market is non-matured in Nepal and limited to few players. Recent Ban on Maggi; a Nestle products have created a scope for local made instant noodles like Wai-Wai.

Growing youth segment and increasing working population, rising incomes and rising purchasing power, higher brand consciousness, changing consumer preference, growing urbanization and Increase in number of middle class population are the biggest drivers in the growth of Instant Noodles industry of Nepal. Also, lack of time, fast paced life and changing food preferences are also helping Instant Noodles sector to grow in Nepal.

Instant Noodles Industry in Nepal unlike other emerging economy is still very traditional in nature and is largely controlled by few Cooperatives and Independent Instant Noodles companies. Street markets play an important role in the Instant Noodles industry of Nepal as most of the population does their shopping here.

Apart from Wai-Wai, major brands which successfully gained a market share are Golmol, Mayos, Ru-Chee, Hurray, 2pm, Rumpum, ABC, Muskan, Hits, Halchal and Baby. There are roughly 15 brands available in Nepal and the market is still open for any new entry with smart product.

From an importing nation, Nepal is slowly becoming and exporting country. Almost all the FMCG products are now manufactured in Nepal and some of them are even exported to neighboring countries. Nepal has high tourist inflow, which gives a backbone to its economy. Recently Chaudhary Group; a Nepali group, have entered Indian instant noodles market with its famous brand Wai-Wai. Wai-Wai has gained popularity in East Indian states and Bangalore. Nepal is still lagging behind in raw material availability which it source form India and China. India is the biggest trading and strategic partner of Nepal, which also helped the country in stabilizing economy, implementing constitution and helping in relief programs after earthquake. Nepal is sourcing most of the wheat from Madhya Pradesh and Uttar Pradesh states of India, which are the leading producer of wheat and wheat flour in India.

What the report offers

The study elucidates the situation of Nepal and predicts the growth of its Instant Noodles Market. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the Instant Noodles Sector of Nepal. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector.

1. Introduction

                1.1 Definition of the Market

                1.2 Research Approach and Methodology

                                1.2.1 Introduction

                                1.2.2 Research Design

                                1.2.3 Study Phases

                1.3 Scope of the Report

                1.4 Regional Analysis

                                1.4.1 PESTLE Analysis

                                1.4.2 Analysis of Ease of Doing Business

2.  Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

                2.4 Market Demand Analysis

                                2.4.1 Identification of Target Sub-segments (Demand Estimation)

                                2.4.2 Socio-Economic Segmentation of Potential Consumers

                                2.4.3 Spending Patterns

                2.5 Porter's Five Forces Analysis

                                2.5.1 Bargaining Power of Suppliers

                                2.5.2 Bargaining Power of Buyers

                                2.5.3 Threat of New Entrants

                                2.5.4 Threat of Substitute Products

                                2.5.5 Degree of Competition

3. Instant Noodles Market Segmentation

                3.1 Segmentation By Raw Material

                                3.1.1 Wheat Flour

                                                3.1.1.1 Market Size

                                                3.1.1.2 Domestic Production Overview

                                                3.1.1.3 Domestic Consumption Overview

                                3.1.2 Rice Flour

                                                3.1.2.1 Market Size

                                                3.1.2.2 Domestic Production Overview

                                                3.1.2.3 Domestic Consumption Overview

                                3.1.3 Moong bean Starch

                                                3.1.3.1 Market Size

                                                3.1.3.2 Domestic Production Overview

                                                3.1.3.3 Domestic Consumption Overview

                                3.1.4 Buck Wheat

                                                3.1.4.1 Market Size

                                                3.1.4.2 Domestic Production Overview

                                                3.1.4.3 Domestic Consumption Overview

                                3.1.5 Very Fine Wheat Flour/Maida Flour/Cake Flour

                                                3.1.5.1 Market Size

                                                3.1.5.2 Domestic Production Overview

                                                3.1.5.3 Domestic Consumption Overview

                3.2 Segmentation By Types of Dishes

                                3.2.1 Basic Noodles

                                                3.2.1.1 Market Size

                                                3.2.1.2 Domestic Production Overview

                                                3.2.1.3 Domestic Consumption Overview

                                3.2.2 Noodles Soup

                                                3.2.2.1 Market Size

                                                3.2.2.2 Domestic Production Overview

                                                3.2.2.3 Domestic Consumption Overview

                                3.2.3 Spaghetti

                                                3.2.3.1 Market Size

                                                3.2.3.2 Domestic Production Overview

                                                3.2.3.3 Domestic Consumption Overview

                                3.2.4 Linguine

                                                3.2.4.1 Market Size

                                                3.2.4.2 Domestic Production Overview

                                                3.2.4.3 Domestic Consumption Overview

                                3.2.5 Tagliatelle

                                                3.2.5.1 Market Size

                                                3.2.5.2 Domestic Production Overview

                                                3.2.5.3 Domestic Consumption Overview

                                3.2.6 Tripoline

                                                3.2.6.1 Market Size

                                                3.2.6.2 Domestic Production Overview

                                                3.2.6.3 Domestic Consumption Overview

                                3.2.7 Mafaldine-Riccie

                                                3.2.7.1 Market Size

                                                3.2.7.2 Domestic Production Overview

                                                3.2.7.3 Domestic Consumption Overview

                                3.2.8 Maccheroni

                                                3.2.8.1 Market Size

                                                3.2.8.2 Domestic Production Overview

                                                3.2.8.3 Domestic Consumption Overview

                                3.2.9 Others

                                                3.2.9.1 Market Size

                                                3.2.9.2 Domestic Production Overview

                                                3.2.9.3 Domestic Consumption Overview

4. Market Entry

                4.1 Market Entry: The Strategy

                4.2 Types of Entry Modes, by Market Entry Objectives

5. Industry Policies

6. Competition Analysis

                6.1 Local Supply Ecosystem

                6.2 Market Share of Major Stakeholders

                6.3 Strategies Adopted, Recent Events

7. Supply Chain Analysis

8. Trade (Import-Export Analysis)

                8.1 Distribution Network & Retail Analysis

9. Processing & Packaging Ecosystem

10.  Sources

11. Disclaimer

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