Insect Repellent Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Insect Repellent Market Report is Segmented by Product Type (Body Work Insect Repellents and Other Insect Repellents), by Distribution Channel (Offline Retail Stores and Online Retail Stores), by Category (Natural Insect Repellent and Conventional Insect Repellent), and by Geography (North America, Europe, Asia-Pacific, South America, and Middle East and Africa). The Report Offers the Market Size in Value Terms in USD for all the Abovementioned Segments.


Insect Repellent Market Size

Insect Repellent Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 10 Billion
Market Size (2029) USD 13.93 Billion
CAGR (2024 - 2029) 6.86 %
Fastest Growing Market Asia-Pacific
Largest Market Asia Pacific

Major Players

Insect Repellent Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Insect Repellent Market Analysis

The Insect Repellent Market size is estimated at USD 10 billion in 2024, and is expected to reach USD 13.90 billion by 2029, growing at a CAGR of 6.86% during the forecast period (2024-2029).

The growing threat of diseases, such as dengue, malaria, chikungunya, Zika virus, and yellow fever, is expected to boost the demand for insect repellents during the forecast period. Government initiatives being increasingly undertaken for disease control, rising health awareness among people, and the affordable costs of these products are among the major factors propelling the demand for insect repellents across the world. Also, the wide range of insect repellents in different price ranges has made them more easily accessible and affordable for a large consumer base. There has been a rise in the adoption of insect repellents based on natural ingredients. The adoption of such insect repellents is increasing among consumers to avoid problems such as skin rashes and allergies, among others.

Manufacturers are coming up with various products that are reducing the harmful effects of repellents due to the content of DEET in them, which, in turn, is anticipated to boost the insect repellent market’s growth significantly during the forecast period. For instance, in July 2023, Flora-scent Organics launched an innovative mosquito-repellent incense stick. As per the company, it is an all-natural product made using a blend of organic plant oils that are well-known for their insect-repellent qualities, but it contains no citronella. With the growing incidences of health hazards caused by such chemical-based insect repellents, consumer preferences have begun to switch toward herbal-based insect repellents. Presently, people in developed regions worldwide have started using neem-based sprays, creams, oils, citronella oil, birch tree bark, and other plant-based ingredients. Key players in the market include Dabur International, Reckitt Benckiser Group PLC, Godrej Consumer Products Limited, SC Johnson & Son Inc., Jyothy Laboratories, Spectrum Brand Holdings Inc., and Genesis Group. The players operating in the market have been adopting strategies, such as new product launches, agreements, collaborations, and acquisitions, to gain a stronger foothold in the market.

Insect Repellent Market Trends

Surge in Product Innovations Propelling the Market

Product innovation in insect repellents has been driven by the need for more effective, long-lasting, and user-friendly solutions, as well as increasing demand for safer and more environmentally friendly options. As a result, manufacturers are continually refining and improving the formulation of insect repellents to enhance their efficacy and safety. This includes the development of new active ingredients, such as picaridin, IR3535, and oil of lemon eucalyptus (OLE), as well as the optimization of existing ingredients like DEET and permethrin. For instance, in May 2023, Grand Tongo, an innovator in consumer products, unveiled the launch of Town & Jungle Protection insect repellent. As per the brand’s claim, this new collection featured a DEET alternative, a picaridin-based insect repellent that repels bugs. In addition, the brand stated that picaridin is an active ingredient that is gentle on the skin, non-greasy, and virtually odorless, making it an ideal choice for those who want effective protection without the drawbacks associated with traditional DEET-based repellents.

Furthermore, there is growing consumer demand for insect repellents made from natural and plant-based ingredients, perceived as safer and more environmentally friendly alternatives to synthetic chemicals. Innovations in botanical extracts, essential oils, and herbal formulations offer effective protection against insects while appealing to eco-conscious consumers. In response, manufacturers are developing insect repellents with reduced environmental impact, using biodegradable ingredients and sustainable sourcing practices. For instance, in June 2022, STEM, owned by S.C. Johnson, introduced an innovative new line of pest control products, including STEM Bug Repellent Spray and STEM Bug Repellent Wipes. According to the brand's statement, the STEM Bug Repellent Spray is crafted with an essential oil blend specifically formulated to deter mosquitoes. Furthermore, the brand affirms that the STEM Bug Repellent Wipes utilize plant-derived active components and are suitable for children (aged six months and above) to fend off mosquitoes. This versatility makes these wipes ideal for personal use or use in camping settings, offering comprehensive protection against insects.

Insect Repellent Market: Insect Repellent Market: Types of Products Used For Mosquito Control Among Households, in %, India, 2023

Increased Demand for Insect Repellents from Asia-Pacific

China represents the largest market for insect repellents among Asia-Pacific countries as it is the most populous regional country, and its consumers have high disposable incomes, growing awareness, and improved living standards, which, along with the affordable pricing of repellents, has increased their penetration among household goods. All these factors cumulatively augment the sales of the product. Moreover, household insects like flies, termites, bed bugs, ants, and cockroaches are very common in China. The use of insect repellants in usable forms like sprays, vaporizers, chalks, and powders has proliferated sales of these products in Chinese homes.

In India, people’s growing awareness and rising health concerns, along with increased household incomes and affordable product pricing, have improved insect repellents' penetration in homes. Furthermore, various ad campaigns, government initiatives, and innovations in new products have been driving the market studied. For instance, in May 2023, Mortein, Reckitt’s household insect-repellent brand, and DENTSU CREATIVE India collaborated to launch their new initiative, ‘Suraksha Ka Teeka,’ against malaria in Bareilly, India. The awareness program was launched to leverage the everyday habit of applying ‘teeka’ to educate consumers on protection from vector-borne diseases.

The launch of various programs like Swacch Bharat Abhiyaan in India has also increased the importance of hygiene and cleanliness among people, which further improved market growth. For instance, the incidences of malaria caused by mosquitoes have reduced significantly. Insect repellents in the coil form are the most popular products in the region because they are cost-effective and available across all retail channels. Among the rural areas of the Asia-Pacific countries, offline distribution channels such as convenience stores are more popular.

Insect Repellent Market: Market Size (in %), By Region, Global, 2023

Insect Repellent Industry Overview

The insect repellent market is highly stagnant and competitive, with the presence of various global and regional players. The major players operating in the market include Spectrum Brands Inc., Henkel AG & Co. KGaA, Reckitt Benckiser Group PLC, S.C. Johnson & Son Inc., and Godrej Group. Its extensive product portfolio, global presence, and continuous activities have made Godrej Consumer Products a market leader. During the study period, the company's major focus remained on product innovations, and it developed four innovative products to extend its product portfolio and global presence. SC Johnson & Son, another market leader, is also enjoying higher sales volumes in the market studied, supported by growing consumer inclination toward its wider range of products, which includes all product types, including DEET products and natural and organic insect repellents. Accordingly, to further strengthen its position in the market, the company has been extensively investing to scale up the production of its core products.

Insect Repellent Market Leaders

  1. Spectrum Brands, Inc.

  2. Henkel AG & Co. KGaA

  3. Reckitt Benckiser Group PLC

  4. Godrej Group

  5. S.C. Johnson & Son, Inc.

*Disclaimer: Major Players sorted in no particular order

Insect Repellent CL
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Insect Repellent Market News

  • May 2023: Spectrum Brands' subsidiary Hotshot launched its new upgraded aerosol scents, which enhance household pest and insect treatment. Hot Shot Ant, Roach & Spider Killer Aerosols have been reformulated to mask the unmistakable bug spray smell.
  • February 2023: Godrej Consumer Products Ltd (GCPL) launched two homegrown products: a low-cost liquid mosquito repellent device and a no-gas instant mosquito–kill spray. The launch was intended to provide low-cost liquid vaporizers and instant kill spray solutions.
  • May 2023: Enesis Group’s Soffell brand, which offers a range of insect repellent lotions, expanded its presence by launching its products in the Philippines. The company organized the “PROTEKTODO DAY,” a launch event held at the Glorietta Palm Drive Activity Center, which was attended by several social media influencers, including TV and film personalities.

Insect Repellent Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

      1. 4.1.1 Surge in Product Innovation

      2. 4.1.2 Increasing Government Initiatives and Extensive Promotions by Market Players

    2. 4.2 Market Restraints

      1. 4.2.1 Safety Concerns Associated with the Usage of Insect Repellents

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Body Work Insect Repellents (Cream/Lotion and Oil)

      2. 5.1.2 Other Insect Repellents

        1. Coil

        2. Liquid Vaporizer

        3. Spray/Aerosol

        4. Bait

        5. Other Insect Repellents

    2. 5.2 Distribution Channel

      1. 5.2.1 Offline Retail Stores

      2. 5.2.2 Online Retail Stores

    3. 5.3 Category

      1. 5.3.1 Natural Insect Repellent

      2. 5.3.2 Conventional Insect Repellent

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. Spain

        4. France

        5. Italy

        6. Russia

        7. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. Rest of Asia-Pacific

      4. 5.4.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.4.5 Middle East and Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East and Africa


    1. 6.1 Strategies Adopted by Leading Players

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Spectrum Brands Holdings Inc.

      2. 6.3.2 Henkel AG & Co. KGaA

      3. 6.3.3 Newell Brands Inc.

      4. 6.3.4 Enesis Group

      5. 6.3.5 S.C. Johnson & Son Inc.

      6. 6.3.6 Quantum Health

      7. 6.3.7 Reckitt Benckiser Group PLC

      8. 6.3.8 Jyothy Labs Limited

      9. 6.3.9 Dabur India Ltd

      10. 6.3.10 Sawyer Products Inc.

      11. 6.3.11 Kao Corporation

    4. *List Not Exhaustive

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Insect Repellent Industry Segmentation

Insect repellents are agents used to protect the body from the bites of insects that can cause local or systemic effects. While some bites cause only local skin irritation, some can cause severe illnesses and possibly death as the insects act as carriers or vectors of diseases. Thus, insect repellents protect against all insect bites and prevent diseases from occurring. The insect repellent market is segmented based on product type, distribution channel, category, and geography. By product type, the market is segmented into body work insect repellents (cream/lotion and oil) and other insect repellants. The other insect repellants segment is further sub-segmented into coil, liquid vaporizer, spray/aerosol, bait, and other insect repellants (chalk, powder, etc.). By distribution channel, the market is segmented into offline retail stores and online retail stores. By category, the market is segmented into natural insect repellent and conventional insect repellent. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
Body Work Insect Repellents (Cream/Lotion and Oil)
Other Insect Repellents
Liquid Vaporizer
Other Insect Repellents
Distribution Channel
Offline Retail Stores
Online Retail Stores
Natural Insect Repellent
Conventional Insect Repellent
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East and Africa
South Africa
United Arab Emirates
Rest of Middle East and Africa
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Insect Repellent Market Research FAQs

The Insect Repellent Market size is expected to reach USD 10 billion in 2024 and grow at a CAGR of 6.86% to reach USD 13.93 billion by 2029.

In 2024, the Insect Repellent Market size is expected to reach USD 10 billion.

Spectrum Brands, Inc., Henkel AG & Co. KGaA, Reckitt Benckiser Group PLC, Godrej Group and S.C. Johnson & Son, Inc. are the major companies operating in the Insect Repellent Market.

Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the Asia Pacific accounts for the largest market share in Insect Repellent Market.

In 2023, the Insect Repellent Market size was estimated at USD 9.31 billion. The report covers the Insect Repellent Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Insect Repellent Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The emerging trends in Insect Repellent technology are a) Long-lasting formulas b) Plant-based ingredients c) Repellents integrated with clothing

Insect Repellent Industry Report

The Insect Repellent industry is witnessing significant growth, fueled by the rising prevalence of vector-borne diseases and a growing demand for natural and organic products. This surge is particularly notable in Asia Pacific, attributed to its warm and humid climate, enhancing consumer awareness about health and hygiene. Government initiatives for disease control and the affordability of insect repellent products are also contributing factors. Technological advancements have paved the way for eco-friendly and organic repellents, offering safer alternatives to traditional synthetic chemical-based products. The industry trends towards convenient and effective solutions like vaporizers and sprays, catering to consumer needs for protection in various settings. With a diverse range of products including coils, liquid vaporizers, and creams, the market is expanding to meet different consumer preferences. The focus on innovation and safety is expected to further drive market expansion. According to Mordor Intelligence™ Industry Reports, the Insect Repellent market is experiencing a robust growth rate, with detailed analysis and forecasts available in their comprehensive report, which includes a free PDF sample for a deeper insight into the industry's market share, size, and revenue growth.

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Insect Repellent Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)