2016 - 2026
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The Indonesia frozen food market was valued USD at USD 995.79 million in 2020 and is projected to witness a CAGR of 8.49 % during the forecast period (2021 - 2026).
In Indonesia, the frozen food market has been performing well following the onset of the novel coronavirus as these have emerged as an apt solution for the consumers striving for nutritional food with extended shelf life. Among all, frozen pre-cooked meals became the most popular choice of the consumers during their life in quarantine. Although the COVID-19 impact on the cold chain supply has been significant, the evolving buying patterns of the consumers with more inclination towards health have helped the frozen food market to show resilience faster than expected.
The rise in consumer preferences for convenience foods and the development of cold chain logistics in the country are some of the crucial factors driving the growth of the frozen food market in Indonesia. Further, the advancement of modern retail channels has additionally determined the development of frozen food. Supermarket giants, such as Super Indo, Giant Eksatra, and Ramayana have become a significant source of growth for the frozen foods market.
Thus, the market is expected to register robust growth rate, owing to increasing customer appetite and acceptance, complemented by an increase in selling points, deeper penetration by organized retail players, as well as an increase in the available freezer space in the retail domain.
Scope of the Report
Frozen food is the food products that are preserved with the help of the freezing process which enables the food to be preserved from the time it is prepared to the time it is eaten together with maintaining its nutritional content. The market studied is segmented into type and distribution channel. Based on type, the market is segmented into frozen fruits & vegetables, frozen ready meals, frozen meat products, frozen fish/sea food, frozen bakery products, and other types. Based on the distribution channel, the market is segmented into hypermarket/supermarket, grocery store/convenience store, online retailing, and others.
|Frozen Fruits & Vegetables|
|Frozen Ready Meals|
|Frozen Meat Products|
|Frozen Fish/Sea Food|
|Frozen Bakery Products|
|By Distribution Channel|
|Grocery Stores/ Convenience Stores|
|Online Retail Stores|
Key Market Trends
Rise in Demand For Convenience Foods
The rise in consumer preferences for convenience foods is a crucial factor driving the growth of the packaged food market in Indonesia. Owing to the growing convenience factor, there has been an exponential growth of packaged food especially ready meals and frozen food there is less / no further preparation of food is required before consumption. The packed food includes canned food, packaged food or meals, frozen food, preserved food, and instant products. Frozen ready meals are appealing to consumers in Indonesia with hectic lifestyles, those who are trying to lose weight, and people who live alone and do not want to prepare a full meal. The presence of various global players in this country has led to wider availability of products. Furthermore, due to increasing purchasing power, food safety, and hygiene are being considered among consumers in the country. These factors have given global players a potential opportunity to make their products available on retail shelves as the brands are often considered high-quality products.
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Frozen Meat Segment and Fish Segments Contribute to the Maximum Revenue Share
The consumer preference for frozen meat is increasing in Indonesia, in part due to the hygiene issues associated with making fresh products available. The popularity of protein diets has made meat and fish all the more popular, and seafood, in particular, is emerging as an important source of export earnings for the country. With the increase in bilateral and international agreements regarding the expansion of agriculture and food trade, the frozen meat and fish segment is expected to grow during the forecast period. These products exhibit longer shelf life ranging from six months to a year, making them convenient for export to the farthest of places. The Indonesian companies export various types of fish meat after processing and adding preservative materials according to international standards and consumer demand.
The Indonesian frozen foods market is a competitive market, with numerous domestic and international players offering different varieties of frozen products. The major players, like General Mills Inc, Unilever PLC, PT Charoen Pokphand Indonesia Group, are heavily capitalizing on research and development. Ajinomoto Co. Inc, Gunung Sewu Group.(Belfoods Indonesia), and Kelola Group (PT Kelola Mina Laut) are some of the other leading players in the market with a significant range of product offerings. On the basis of the development of new products, manufacturers are sensitive to ongoing consumer wariness and trends about choosing products that are suitable for their healthy lifestyle choices, and thus players are offering products with international standards and certifications such as organic and kosher.
- In April 2020, Wall’s Indonesia a wholly-owned subsidiary of Unilever Plc has Re-launched Viennetta ice cream as Ramadan special; this costs IDR50,000 (US$3) and available at leading supermarket chains and minimarkets across the country, as well as online on Blibli, Klik Indomaret, JD.ID
- In April 2020, Ajinomoto Co., Inc. introduced Ajinomoto Group Nutrient Profiling System for Products (“ANPS-P”), which is a method of scientifically assessing the nutritional value of products such as powdered soups and frozen foods. ANPS-P will cover approximately 500 products at nine Ajinomoto Group companies in seven countries including PT Ajinomoto Indonesia.
- In October 2018, Unilever PLC through its brand Cornetto launched Unicornetto to regain demographics interest in the brand’s product offerings, after its launch in Thailand.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Frozen Fruits & Vegetables
5.1.2 Frozen Ready Meals
5.1.3 Frozen Meat Products
5.1.4 Frozen Fish/Sea Food
5.1.5 Frozen Bakery Products
5.2 By Distribution Channel
5.2.1 Hypermarkets/ Supermarkets
5.2.2 Grocery Stores/ Convenience Stores
5.2.3 Online Retail Stores
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 General Mills Inc_
6.4.2 Ajinomoto Co. Inc.
6.4.3 PT Charoen Pokphand Indonesia Group_
6.4.4 Gunung Sewu Group.(Belfoods Indonesia)
6.4.5 PT Sekar Bumi Tbk
6.4.6 Kelola Group (PT Kelola Mina Laut)
6.4.7 Unilever PLC
6.4.8 PT Forisa Nusapersada
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The Indonesia Frozen Food Market market is studied from 2016 - 2026.
What is the growth rate of Indonesia Frozen Food Market?
The Indonesia Frozen Food Market is growing at a CAGR of 8.49% over the next 5 years.
Who are the key players in Indonesia Frozen Food Market?
- AJINOMOTO CO., INC.
- Gunung Sewu Group (Belfoods Indonesia)
- PT Sekar Bumi Tbk
- PT Charoen Pokphand Indonesia Group
- Kelola Group (PT Kelola Mina Laut)
Are the major companies operating in Indonesia Frozen Food Market.