Indonesia Frozen Food Market Size
*Disclaimer: Major Players sorted in no particular order
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Indonesia Frozen Food Market Analysis
The Indonesian frozen food market is projected to witness a CAGR of 8.68% over the next five years.
The increase in consumer preferences for convenience foods and the development of cold chain logistics in the country are crucial factors driving Indonesia's frozen food market growth. Furthermore, the advancement of modern retail channels has also determined frozen food development. Supermarket giants, such as Super Indo, Giant Eksatra, and Ramayana, have become significant sources of growth for the frozen foods market. The demand for clean-label food is driving the demand for clean-label frozen foods in the market. Moreover, along with clean-label food, the companies are also providing eco-friendly and sustainable packaging, understanding the growing environmental sentiments of consumers, and thereby increasing the penetration of their products in the market.
With strong support from technological innovation and due to the advantages of frozen food, the products have become much more accessible and affordable for consumers in the country. The advent of new technologies has resulted in the affordability of frozen food. Thus, the market is expected to register a robust growth rate, owing to increasing customer appetite and acceptance, complemented by an increase in selling points, deeper penetration by organized retail players, and increased freezer space in the retail domain. The region has also witnessed an expansion in the ice cream and frozen dessert segment of the market studied.
Indonesia Frozen Food Industry Segmentation
Frozen food is food that has been preserved using the freezing process, which allows the food to be preserved from the time it is prepared to the time it is eaten while retaining its nutritional content. The market studied is segmented by type and distribution channel. Based on type, the market is segmented into frozen fruits and vegetables, frozen ready meals, frozen meat products, frozen fish and seafood, frozen bakery products, and other types. Based on the distribution channel, the market is segmented into hypermarkets and supermarkets, grocery stores and convenience stores, online retail stores, and other distribution channels. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
|Frozen Fruits and Vegetables|
|Frozen Ready Meals|
|Frozen Meat Products|
|Frozen Fish/Sea Food|
|Frozen Bakery Products|
|By Distribution Channel|
|Grocery Stores/ Convenience Stores|
|Online Retail Stores|
|Other Distribution Channels|
Indonesia Frozen Food Market Trends
This section covers the major market trends shaping the Indonesia Frozen Food Market according to our research experts:
Increase in Demand for Convenience Foods
An important aspect fueling the expansion of Indonesia's packaged food business is the growing consumer appetite for convenience meals. Since packaged foods require minimal or no further preparation before eating, especially ready meals and frozen food, there has been an exponential rise in their popularity due to the convenience element. Ease in the availability of staple, seasonal, and regional food products has influenced the purchasing patterns of consumers. They are now placing frozen food on their list of daily consumables. Owing to the wider availability of seasonal ingredients all year round, there has been a steady growth in the demand for frozen food products in Indonesia.
The packed food includes canned food, packaged food or meals, frozen food, preserved food, and instant products. Frozen-ready meals appeal to consumers in Indonesia with hectic lifestyles, those who are trying to lose weight, and those who live alone and do not want to prepare a full meal. The presence of various global players in this country has led to wider availability of products. Furthermore, due to the increasing purchasing power, food safety and hygiene are considered by consumers in the country. These factors have given global players the potential to make their products available on retail shelves, as brands are often considered high-quality products.
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The Frozen Meat and Fish Segments Contribute to the Maximum Revenue Share
The consumer preference for frozen meat is increasing in Indonesia, in part due to the hygiene issues associated with making fresh products available. According to UN Comtrade, in 2021, the imports of meat to Indonesia amounted to USD 965.34 million, as compared to the meat imports in the previous year, which were valued at USD 710.54 million. The popularity of protein diets has made meat and fish all the more popular, and seafood, in particular, is emerging as an important source of export earnings for the country. With the increase in bilateral and international agreements regarding the expansion of agriculture and food trade, the frozen meat and fish segments are expected to grow during the forecast period. These products exhibit a longer shelf life, ranging from six months to a year, making them convenient for export to the farthest of places. Indonesian companies export various types of fish meat after processing and adding preservative materials according to international standards and consumer demand.
Indonesia Frozen Food Industry Overview
The Indonesian frozen foods market is a competitive one, with numerous domestic and international players offering different varieties of frozen products. The major players in the market studied, including General Mills Inc., Unilever PLC, and PT Charoen Pokphand Indonesia Group, are heavily capitalizing on research and development. Ajinomoto Co., Inc., Gunung Sewu Group (Belfoods Indonesia), and Kelola Group (PT Kelola Mina Laut) are some other leading players in the market with a significant range of product offerings. On the basis of the development of new products, manufacturers are sensitive to ongoing consumer concerns and trends about choosing products that are suitable for their healthy lifestyle choices. Thus, players are offering products with international standards and certifications, such as organic and kosher.
Indonesia Frozen Food Market Leaders
AJINOMOTO CO., INC.
Gunung Sewu Group (Belfoods Indonesia)
Kelola Group (PT Kelola Mina Laut)
PT Sekar Bumi Tbk
PT Charoen Pokphand Indonesia Group
*Disclaimer: Major Players sorted in no particular order
Indonesia Frozen Food Market News
- March 2022: Traveloka launched an e-grocery market, named Mart, which provides products including frozen food, fresh fruit, and personal care items. For its most recent product, the company partnered with a number of supermarkets and grocery stores in Greater Jakarta.
- January 2022: Yili Group, a Chinese producer of dairy products, announced its expansion with the launch of its facility in Indonesia. The expansion happened because Joyday ice cream has become more popular. In a short amount of time, the brand has spread to 260 cities in 26 provinces across Indonesia.
- November 2021: Diamond Food Indonesia launched the brand Riverland to cater to Indonesia's growing need for frozen food. The brand was launched to offer frozen chicken and beef sausages for sale to consumers and food service providers.
Indonesia Frozen Food Market Report - Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Frozen Fruits and Vegetables
5.1.2 Frozen Ready Meals
5.1.3 Frozen Meat Products
5.1.4 Frozen Fish/Sea Food
5.1.5 Frozen Bakery Products
5.1.6 Other Types
5.2 By Distribution Channel
5.2.1 Hypermarkets/ Supermarkets
5.2.2 Grocery Stores/ Convenience Stores
5.2.3 Online Retail Stores
5.2.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 General Mills Inc.
6.3.2 Ajinomoto Co. Inc.
6.3.3 PT Charoen Pokphand Indonesia Group
6.3.4 Gunung Sewu Group (Belfoods Indonesia)
6.3.5 PT Sekar Bumi Tbk
6.3.6 Kelola Group (PT Kelola Mina Laut)
6.3.7 Unilever PLC
6.3.8 PT Forisa Nusapersada
6.3.9 PT. Mega Marine Pride
6.3.10 PT Jui Fa International Foods Co.,Ltd.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Indonesia Frozen Food Market Research FAQs
What is the study period of this market?
The Indonesia Frozen Food Market is studied from 2017 - 2027.
What is the growth rate of Indonesia Frozen Food Market?
The Indonesia Frozen Food Market is growing at a CAGR of 8.68% over the next 5 years.
Who are the key players in Indonesia Frozen Food Market?
AJINOMOTO CO., INC., Gunung Sewu Group (Belfoods Indonesia), Kelola Group (PT Kelola Mina Laut), PT Sekar Bumi Tbk, PT Charoen Pokphand Indonesia Group are the major companies operating in Indonesia Frozen Food Market.
Indonesia Frozen Food Industry Report
Statistics for the 2023 Indonesia Frozen Food market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Indonesia Frozen Food analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.