Indonesia Frozen Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Indonesian Frozen Food Market is Segmented by Type (Frozen Fruits and Vegetables, Frozen Ready Meals, Frozen Meat Products, Frozen Fish/Sea Food, Frozen Bakery Products, and Other Frozen Food) and Distribution Channel (Hypermarkets/ Supermarkets, Grocery Stores/ Convenience Stores, Online Retail Stores, and Other Distribution Channels). The report offers the market size and forecast of Indonesia's frozen food market in Value (USD million) for all the above segments. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

Market Snapshot

Indonesia Frozen Food Market Overview
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 8.49 %

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Market Overview

The Indonesian frozen food market was valued USD at USD 995.79 million in 2020, and it is projected to witness a CAGR of 8.49% during the forecast period (2021-2026).

In Indonesia, the frozen food market has been performing well following the onset of the novel coronavirus as these have emerged as an apt solution for consumers striving for nutritional food with extended shelf life. Among all, frozen pre-cooked meals became the most popular choice of consumers during their life in quarantine. Although the COVID-19 impact on the cold chain supply has been significant, the evolving buying patterns of consumers with more inclination toward health have helped the frozen food market show higher resilience than expected.

The increase in consumer preferences for convenience foods and the development of cold chain logistics in the country are crucial factors driving the growth of the frozen food market in Indonesia. Furthermore, the advancement of modern retail channels has additionally determined the development of frozen food. Supermarket giants, such as Super Indo, Giant Eksatra, and Ramayana, have become a significant source of growth for the frozen foods market.

Thus, the market is expected to register a robust growth rate, owing to increasing customer appetite and acceptance, complemented by an increase in selling points, deeper penetration by organized retail players, as well as an increase in the available freezer space in the retail domain.

Scope of the Report

Frozen food is food products preserved with the help of the freezing process, enabling the food to be preserved from the time it is prepared to the time it is eaten, along with maintaining its nutritional content. The market studied is segmented into type and distribution channel. Based on type, the market is segmented into frozen fruits and vegetables, frozen ready meals, frozen meat products, frozen fish/seafood, frozen bakery products, and other types. Based on the distribution channel, the market is segmented into hypermarket/supermarket, grocery store/convenience store, online retailing, and other distribution channels.

By Type
Frozen Fruits and Vegetables
Frozen Ready Meals
Frozen Meat Products
Frozen Fish/Sea Food
Frozen Bakery Products
Other Types
By Distribution Channel
Hypermarkets/ Supermarkets
Grocery Stores/ Convenience Stores
Online Retail Stores
Other Distribution Channels

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Key Market Trends

Increase in Demand for Convenience Foods

The increasing consumer preferences for convenience foods is a crucial factor driving the growth of the packaged food market in Indonesia. Owing to the growing convenience factor, there has been an exponential growth of packaged food, especially ready meals and frozen food, as there is less / no further preparation required before consumption. The packed food includes canned food, packaged food or meals, frozen food, preserved food, and instant products. Frozen-ready meals are appealing to consumers in Indonesia with hectic lifestyles, those who are trying to lose weight, and people who live alone and do not want to prepare a full meal. The presence of various global players in this country has led to wider availability of products. Furthermore, due to the increasing purchasing power, food safety and hygiene are considered by consumers in the country. These factors have given global players the potential to make their products available on retail shelves, as brands are often considered high-quality products.

Indonesia Frozen Food Market Key Trends

The Frozen Meat and Fish Segments Contribute to the Maximum Revenue Share

The consumer preference for frozen meat is increasing in Indonesia, in part due to the hygiene issues associated with making fresh products available. The popularity of protein diets has made meat and fish all the more popular, and seafood, in particular, is emerging as an important source of export earnings for the country. With the increase in bilateral and international agreements regarding the expansion of agriculture and food trade, the frozen meat and fish segments are expected to grow during the forecast period. These products exhibit longer shelf life ranging from six months to a year, making them convenient for export to the farthest of places. The Indonesian companies export various types of fish meat after processing and adding preservative materials according to international standards and consumer demand.

Indonesia Frozen Food Market Growth

Competitive Landscape

The Indonesian frozen foods market is a competitive market, with numerous domestic and international players offering different varieties of frozen products. The major players, like General Mills Inc., Unilever PLC, PT Charoen Pokphand Indonesia Group, are heavily capitalizing on research and development. Ajinomoto Co. Inc., Gunung Sewu Group (Belfoods Indonesia), and Kelola Group (PT Kelola Mina Laut) are some other leading players in the market with a significant range of product offerings. On the basis of the development of new products, manufacturers are sensitive to ongoing consumer wariness and trends about choosing products that are suitable for their healthy lifestyle choices. Thus, players are offering products with international standards and certifications such as organic and kosher.

Recent Developments

  • In April 2020, Wall’s Indonesia, a wholly-owned subsidiary of Unilever PLC, re-launched Viennetta ice cream as a Ramadan special; this costs IDR 50,000 (USD 3) and was available at leading supermarket chains and minimarkets across the country, as well as online on Blibli, Klik Indomaret, and JD.ID​.
  • In April 2020, Ajinomoto Co. Inc. introduced the Ajinomoto Group Nutrient Profiling System for Products (“ANPS-P”), which is a method of scientifically assessing the nutritional value of products such as powdered soups and frozen foods. ANPS-P will cover approximately 500 products at nine Ajinomoto Group companies in seven countries, including PT Ajinomoto Indonesia.
  • In October 2018, Unilever PLC, through its brand Cornetto, launched Unicornetto to regain demographics interest in the brand’s product offerings after its launch in Thailand.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Type

      1. 5.1.1 Frozen Fruits and Vegetables

      2. 5.1.2 Frozen Ready Meals

      3. 5.1.3 Frozen Meat Products

      4. 5.1.4 Frozen Fish/Sea Food

      5. 5.1.5 Frozen Bakery Products

      6. 5.1.6 Other Types

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/ Supermarkets

      2. 5.2.2 Grocery Stores/ Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 General Mills Inc.

      2. 6.4.2 Ajinomoto Co. Inc.

      3. 6.4.3 PT Charoen Pokphand Indonesia Group

      4. 6.4.4 Gunung Sewu Group (Belfoods Indonesia)

      5. 6.4.5 PT Sekar Bumi Tbk

      6. 6.4.6 Kelola Group (PT Kelola Mina Laut)

      7. 6.4.7 Unilever PLC

      8. 6.4.8 PT Forisa Nusapersada

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

  8. 8. IMPACT OF COVID-19 ON THE MARKET

**Subject to Availability

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Frequently Asked Questions

The Indonesia Frozen Food Market market is studied from 2016 - 2026.

The Indonesia Frozen Food Market is growing at a CAGR of 8.49% over the next 5 years.

AJINOMOTO CO., INC., Gunung Sewu Group (Belfoods Indonesia), Kelola Group (PT Kelola Mina Laut), PT Sekar Bumi Tbk, PT Charoen Pokphand Indonesia Group are the major companies operating in Indonesia Frozen Food Market.

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