Frozen Food Indonesia Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The report covers Indonesia Frozen Food Market and is Segmented by Type (Frozen Fruits and Vegetables, Frozen Ready Meals, Frozen Meat Products, Frozen Fish/Sea Food, Frozen Bakery Products, and Other Frozen Food) and Distribution Channel (Hypermarkets/ Supermarkets, Grocery Stores/ Convenience Stores, Online Retail Stores, and Other Distribution Channels). The report offers the market size and forecast of Indonesia's frozen food market in value (USD million) for all the above segments.

Frozen Food Indonesia Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Indonesia Frozen Food Market Size

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Indonesia Frozen Food Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 7.50 %
Market Concentration High

Major Players

Indonesia Frozen Food Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Indonesia Frozen Food Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Indonesia Frozen Food Market Analysis

The Indonesia Frozen Food Market is expected to register a CAGR of 7.5% during the forecast period.

The Indonesian frozen food industry is experiencing significant transformation driven by changing demographic patterns and household structures. According to Statistics Indonesia, 39.16% of households in Indonesia consisted of 2-3 family members as of 2022, representing a substantial shift toward nuclear family units. These smaller households typically demonstrate more liberal spending patterns and greater openness to premium frozen packaged food products. The increasing workforce participation, evidenced by the employed population reaching 138.63 million in 2023, has fundamentally altered consumption patterns. This demographic shift has created a strong foundation for the frozen food industry's growth, as smaller households seek convenient, portion-controlled food options that align with their busy lifestyles.


The retail landscape for frozen foods has undergone substantial modernization, characterized by the expansion of modern retail formats and improved frozen food storage and logistics. Major retailers are investing in sophisticated freezer displays and temperature-controlled storage facilities to maintain product quality and extend shelf life. The advancement of modern retail channels has been instrumental in driving frozen food sales, with supermarket chains like Super Indo, Giant Ekstara, and Ramayana becoming significant distribution points. This retail modernization has enhanced product accessibility and visibility, while also enabling better inventory management and quality control throughout the supply chain.


Product innovation and premiumization have become key trends shaping the market landscape. Manufacturers are increasingly focusing on developing premium frozen food products with high-quality ingredients, innovative flavors, and health-focused formulations. For instance, local ice cream manufacturer Locarasa in Jakarta has gained prominence by introducing unique flavors inspired by traditional Indonesian dishes, such as Sayur Asem ice cream. The industry has also witnessed significant investment in production capabilities, exemplified by Yili Group's expansion in Indonesia, which has rapidly extended its presence to 260 local cities across 26 provinces since 2018.


Sustainability initiatives have gained prominence in the frozen food sector, particularly in frozen food packaging innovation and waste reduction. Companies are increasingly adopting eco-friendly packaging solutions and implementing sustainable production practices. According to the World Wide Fund for Nature, annual household plastic packaging consumption in Indonesia's food sector accounts for 923 thousand metric tons, prompting manufacturers to explore alternative packaging solutions. Major players like Campina Ice Cream have begun incorporating food-grade and recyclable packaging materials, while companies such as ePac Flexible Packaging are introducing environmentally friendly packaging solutions specifically designed for frozen foods, demonstrating the industry's commitment to environmental stewardship.

Segment Analysis: Type

Frozen Processed Meat Products Segment in Indonesia Frozen Food Market

The frozen meat products segment has emerged as a dominant force in Indonesia's frozen food market, commanding approximately 38% market share in 2024. This substantial market presence is driven by the increasing consumer demand for convenient, protein-rich food options and the growing preference for ready-to-cook frozen meat products. The segment's strong performance is supported by major manufacturers offering a wide variety of products, including chicken nuggets, sausages, meatballs, and other processed meat items that cater to local taste preferences. The availability of these products across various distribution channels, from modern retail outlets to traditional markets, has further strengthened their market position. Additionally, the rising adoption of frozen processed meat products in the food service industry and the increasing number of quick-service restaurants have contributed significantly to the segment's market leadership.

Market Analysis of Indonesia Frozen Food Market: Chart for Type

Frozen Fruits and Vegetables Segment in Indonesia Frozen Food Market

The frozen fruits and frozen vegetables segment is experiencing remarkable growth in Indonesia's frozen food market, with an expected growth rate of approximately 10% during 2024-2029. This accelerated growth is primarily attributed to increasing health consciousness among Indonesian consumers and their growing preference for convenient yet nutritious food options. The segment is benefiting from technological advancements in freezing techniques that help preserve the nutritional value of frozen fruits and frozen vegetables, making them an attractive alternative to fresh produce. Manufacturers are expanding their product portfolios with exotic frozen fruits and seasonal vegetables, providing year-round availability to consumers. The segment's growth is further supported by the development of cold chain infrastructure and the increasing penetration of modern retail formats that provide adequate storage and display facilities for frozen products.

Remaining Segments in Indonesia Frozen Food Market by Type

The other segments in Indonesia's frozen food market include frozen ready meals, frozen seafood, frozen bakery products, and other frozen products, including ice cream and frozen desserts. The frozen ready meals segment is gaining traction due to the busy lifestyles of urban consumers and the increasing demand for convenient meal solutions. Frozen seafood products are becoming increasingly popular due to their longer shelf life and convenience in preparation. The frozen bakery segment, while smaller, is showing promise with the introduction of various international and local bread varieties. The other types segment, which includes ice cream and frozen desserts, maintains a significant presence in the market due to Indonesia's tropical climate and growing consumer preference for frozen treats.

Segment Analysis: By Distribution Channel

Grocery/Convenience Stores Segment in Indonesia Frozen Food Market

The grocery stores and convenience stores segment dominates the Indonesian frozen food market, commanding approximately 73% market share in 2024. This significant market position is attributed to the widespread presence of these stores across urban, suburban, and rural areas of Indonesia, making frozen food products easily accessible to a large consumer base. These stores typically operate for longer hours compared to traditional stores and supermarkets, providing convenience for late-working customers to purchase frozen foods at any time. According to industry data, there were nearly 20,000 Indomaret convenience stores in Indonesia in 2024, demonstrating the extensive retail network. The segment's strength is further enhanced by the stores' ability to maintain strong relationships with local communities and their strategic locations in residential areas, making them the preferred choice for daily grocery shopping, including frozen food purchases.

Online Retail Segment in Indonesia Frozen Food Market

The online retail segment is projected to experience the fastest growth in the Indonesian frozen food market, with an expected CAGR of approximately 13% during 2024-2029. This rapid growth is driven by increasing internet penetration, rising smartphone usage, and growing consumer comfort with e-commerce platforms. Major e-commerce players like Luxofood, HappyFresh, Sayur Box, and Club Sehat have been expanding their frozen food offerings, while social media platforms like Facebook and Instagram are emerging as significant points of sale for frozen food brands. The segment's growth is further supported by the expansion of cold chain logistics capabilities and the introduction of specialized delivery services for frozen products. Companies like Traveloka have entered the e-grocery space, partnering with various grocery stores and supermarkets to offer frozen food delivery services, indicating the segment's strong growth potential.

Remaining Segments in Distribution Channel

The supermarkets/hypermarkets segment represents a significant distribution channel for frozen foods in Indonesia, offering consumers a wide variety of products and brands under one roof. These retail formats provide dedicated frozen food aisles with specialized storage facilities and temperature-controlled environments, ensuring product quality and freshness. The segment benefits from the ability to offer bulk purchases, competitive pricing, and regular promotional activities. Additionally, supermarkets and hypermarkets often feature premium and imported frozen food products, catering to more affluent urban consumers looking for diverse international options. The segment's growth is supported by the expansion of modern retail chains across Indonesia's major cities and the increasing consumer preference for organized retail formats.

Indonesia Frozen Food Industry Overview

Top Companies in Indonesia Frozen Food Market

The Indonesian frozen food market is characterized by strong product innovation initiatives and strategic expansion moves by leading players. Companies are actively launching new frozen food variants, particularly in the ice cream and ready meals categories, to cater to evolving consumer preferences and lifestyle changes. Operational agility is demonstrated through investments in cold chain infrastructure and frozen food storage, enabling better market penetration across urban and rural areas. Strategic partnerships with local retailers and e-commerce platforms have become increasingly important for market success. Companies are also focusing on sustainable frozen food packaging solutions and plant-based offerings to align with growing environmental consciousness and health trends. The market has seen significant expansion through new manufacturing facilities and cold storage units, particularly in key consumption regions.

Mix of Global and Local Players Shapes Market

The Indonesian frozen food market exhibits a moderately fragmented structure with a mix of multinational corporations and local players competing for market share. Global conglomerates like Unilever and CP Foods leverage their international expertise and extensive distribution networks, while local companies such as PT Sekar Bumi and Campina Ice Cream capitalize on their deep understanding of regional tastes and preferences. The market demonstrates a balanced competitive landscape where both international and domestic players maintain a significant presence through differentiated product offerings and targeted marketing strategies. The industry has witnessed several strategic collaborations between global and local players to enhance market reach and operational efficiency.


The market is experiencing gradual consolidation as larger players acquire regional brands to expand their portfolio and geographical presence. Mergers and acquisitions are primarily driven by the need to achieve economies of scale and enhance distribution capabilities in the growing Indonesian market. Companies are increasingly focusing on vertical integration strategies to maintain better control over the supply chain and ensure product quality. The competitive dynamics are further influenced by the entry of new players, particularly in specialized segments like premium frozen desserts and plant-based frozen foods, leading to increased market fragmentation in these niche categories.

Innovation and Distribution Key to Market Success

Success in the Indonesian frozen food market increasingly depends on companies' ability to innovate while maintaining efficient distribution networks. Incumbent players must focus on continuous product development, incorporating local flavors and preferences while maintaining international quality standards. Investment in cold chain infrastructure and strategic partnerships with modern retail channels are crucial for maintaining market leadership. Companies need to balance premium and value offerings to cater to different consumer segments while maintaining strong brand visibility across both traditional and modern retail formats.


For contenders looking to gain market share, focusing on underserved segments and regions presents significant opportunities. Success factors include developing unique value propositions, establishing robust distribution partnerships, and leveraging e-commerce platforms for broader reach. The threat of substitution from fresh food alternatives necessitates strong marketing initiatives highlighting the convenience and quality of frozen packaged food products. Companies must also stay prepared for potential regulatory changes regarding food safety and packaging standards, while maintaining strong relationships with local authorities and industry stakeholders. Building consumer trust through transparency in sourcing and processing remains crucial for long-term success.

Indonesia Frozen Food Market Leaders

  1. Unilever

  2. Pt. Charoen Pokphand (CP Foods)

  3. Japfa Ltd

  4. Aice Group Holdings

  5. General Mills Inc.

  6. *Disclaimer: Major Players sorted in no particular order
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Indonesia Frozen Food Market News

  • February 2023: Haagen-Dazs and EIT Food (European Institute of Innovation and Technology) launched the Start-Up Innovation Challenge. The company announced it to be a global project that aims to explore the potential for innovation in technology and ingredients, focusing on opportunities to increase the sustainability potential of the ice cream brand.
  • March 2022: Traveloka launched an e-grocery market named Mart, which provides products including frozen food, fresh fruit, and personal care items. The company partnered with several supermarkets and grocery stores in Greater Jakarta for its most recent product.
  • January 2022: Yili Group, a Chinese producer of dairy products, announced its expansion with the launch of its facility in Indonesia. The brand has spread to 260 cities in 26 provinces across Indonesia in a short time.

Frozen Food Indonesia Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET DYNAMICS

  • 4.1 Market Drivers
    • 4.1.1 Popularity of Convenient Food Products
    • 4.1.2 Expansion of Cold Chain Logistics
  • 4.2 Market Restraints
    • 4.2.1 Concerns Over Food Safety and Quality
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5. MARKET SEGMENTATION

  • 5.1 By Type
    • 5.1.1 Frozen Fruits and Vegetables
    • 5.1.2 Frozen Ready Meals
    • 5.1.3 Frozen Processed Meat Products
    • 5.1.4 Frozen Processed SeaFood
    • 5.1.5 Frozen Bakery Products
    • 5.1.6 Other Types
  • 5.2 By Distribution Channel
    • 5.2.1 Hypermarkets/Supermarkets
    • 5.2.2 Grocery Stores/ Convenience Stores
    • 5.2.3 Online Retail Stores

6. COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 General Mills Inc.
    • 6.3.2 PT Charoen Pokphand Indonesia Group
    • 6.3.3 Gunung Sewu Group (Belfoods Indonesia)
    • 6.3.4 PT Sekar Bumi Tbk
    • 6.3.5 Unilever PLC
    • 6.3.6 JAPFA Ltd (PT So Good Food)
    • 6.3.7 Ezaki Glico Co. Ltd (Glico)
    • 6.3.8 Aice Group Holdings
    • 6.3.9 Mccain Foods Ltd
    • 6.3.10 Pronas Indonesia
  • *List Not Exhaustive

7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Indonesia Frozen Food Industry Segmentation

Frozen food products are complete meals or portions of meals that are precooked, assembled into a package, and frozen for retail sale. They are popular among consumers as they provide a diverse menu and are convenient to prepare.

The market studied is segmented by type and distribution channel. Based on type, the market is segmented into frozen fruits and vegetables, frozen ready meals, frozen processed meat products, frozen processed seafood, frozen bakery products, and other types. Based on distribution channels, the market is segmented into hypermarkets and supermarkets, grocery stores and convenience stores, and online retail stores. The market sizing has been done in value terms in USD for all the above-mentioned segments.

By Type Frozen Fruits and Vegetables
Frozen Ready Meals
Frozen Processed Meat Products
Frozen Processed SeaFood
Frozen Bakery Products
Other Types
By Distribution Channel Hypermarkets/Supermarkets
Grocery Stores/ Convenience Stores
Online Retail Stores
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Frozen Food Indonesia Market Research FAQs

What is the current Indonesia Frozen Food Market size?

The Indonesia Frozen Food Market is projected to register a CAGR of 7.5% during the forecast period (2025-2030)

Who are the key players in Indonesia Frozen Food Market?

Unilever, Pt. Charoen Pokphand (CP Foods), Japfa Ltd, Aice Group Holdings and General Mills Inc. are the major companies operating in the Indonesia Frozen Food Market.

What years does this Indonesia Frozen Food Market cover?

The report covers the Indonesia Frozen Food Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Indonesia Frozen Food Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Indonesia Frozen Food Market Research

Mordor Intelligence provides a comprehensive analysis of the frozen food industry in Indonesia. We leverage our extensive consulting expertise in the frozen processed food and frozen packaged food segments. Our detailed report covers a wide range of products, including frozen pizza, frozen vegetables, frozen fruits, and frozen desserts. The analysis also encompasses sectors such as frozen fish, frozen meat, frozen seafood, and frozen poultry, alongside frozen dairy products and frozen bakery items. This report PDF is available for download, providing in-depth insights into the manufacturing and distribution of deep frozen food.

The report offers stakeholders valuable intelligence on trends in frozen food packaging, solutions for frozen food storage, and challenges in frozen food logistics. We thoroughly examine the growing demand for frozen ready meals, frozen prepared meals, and frozen convenience food products. The analysis includes detailed segments on frozen breakfast food, frozen snacks, and frozen appetizers, helping businesses identify growth opportunities. Our research particularly benefits manufacturers of frozen processed food and suppliers of equipment for storing deeply frozen products, providing actionable insights for strategic decision-making in the Indonesian market.

Indonesia Frozen Food Market Report Snapshots