India Snack Bar Market - Segmented by Product Type, Distribution Channel and Geography – Growth, Trends, and Forecast (2018 - 2023)

India Snack Bar Market - Segmented by Product Type, Distribution Channel and Geography – Growth, Trends, and Forecast (2018 - 2023)

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Market Insights

The India snack bar market is expected to reach USD 185 million by 2023, witnessing a double-digit CAGR, during the forecast period. The India snack bar sale has recorded a historic CAGR of 20.1%, during the past five years. Snack bar is still a niche category in India, which accounts for less than 1% of the global snack bar market.

The cereal and granola bar segment is the fastest-growing, after the energy bar segment, in India. Rising health & wellness trend among the population, increased purchasing power, and indulgence are the various factors that fuel the snack bar market growth. Expanding distribution channel in Tier I cities is further accelerating the growth of the snack bar market. Competition from the savory and snack market and breakfast cereals is the major restraint for the market.

Energy Bar in High Demand

Energy bar sale in India is expected to grow at a faster rate, of 25%, over the forecast period. Energy bar includes sports nutrition bars and snack bars designated to meet both daily and sports nutrition needs. Growing demand for energy-boosting functional products among young population is driving the market. Energy bar is a perfect combination of nutrition and taste, which is fueling the market growth. Consumers are likely to spend more on healthy snack products driven by the changing lifestyles and dietary intake. Consumers are increasingly becoming health conscious when it comes to a bite between meals, featuring healthy benefits with convenience and nutritional component, while on-the-go snacking fueled the nutrition bar market. Health & wellness is the key trend driving the energy bar consumption pattern. Granola and muesli bar is the second largest category, followed by other cereal bars.

Convenience stores led the sales, with a share of more than 50% in the distribution channel segment. Expanding retail chain in the country offers a potential growth opportunity to the market. Online retail grew faster at a rate of 28% during 2012-2017. Supermarket/hypermarket is the second largest retail channel in India, which is growing at a faster pace, offering a growth opportunity for nutritional bar sale.


Key Developments

  • November 2017- Russian companies planned to expand in the Indian snack bar market. For instance, BioFoodLab’s Snack bar, which sells its snack bar in 14 countries in Europe and Asia, targeted India as its new market distribution

There is growing competition in the India snack bar market, with a large number of International players entering the market. Rite Bite, Nature Valley, and Alpen are the top brands in the market. Product launch in different flavors, such as the popular chocolate flavor, targeting athletes, women, and diabetic people is the primary strategy adopted by the market players. Companies introducing hybrid product mix of snack bar and biscuit is the key challenge for the market. For example, Danone India that launched Protinex Bytes, has targeted to capture the healthy snack market. Many biscuit players, such as Britannia, are planning to enter the cereal bar market.

Major Players: Naturell (India) Pvt Ltd, Nestlé SA, Nature's bounty co., Kellogg NA Co., and General Mills Inc., among others.

Reasons to Purchase the Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics, along with growth opportunities of the market in the years to come
  • Market segmentation analysis, including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Country-level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Market value (USD million) and volume (million kg) data for each segment and sub-segment
  • Distribution channel sales analysis, by value
  • Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet in excel

Customization of the Report

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1. Introduction

                1.1 Key Deliverables of the Study

                1.2 Study Assumptions

                1.3 Scope of the Market

2. Research Approach and Methodology

                2.1 Introduction

                2.2 Research Design

                2.3 Study Timelines

                2.4 Study Phases

                                2.4.1 Secondary Research

                                2.4.2 Discussion Guide

                                2.4.3 Market Engineering and Econometric Modelling

                                2.4.4 Expert Validation

3. Market Overview

                3.1 Market Trends

                3.2 Market Dynamics

                                3.2.1 Drivers

                                       Changing Lifestyle, Indulgence, and Consumer Interest for Healthier Products

                                       Rising Demand for On-the-go and Smaller Portion Snacking

                                       Increased per Capita Income and Working Population

                                3.2.2 Restraints

                                       Health Concern, due to Artificial Additives and Calories

                                       Increased Competition from Baked Food and Breakfast Cereal Markets

                                3.2.3 Opportunities

                                       Growing Retail Distribution Channel

                                3.2.4 Porter's Five Forces Analysis

                                       Bargaining Power of Suppliers

                                       Bargaining Power of Buyers

                                       Threat of New Entrants

                                       Threat of Substitute Products and Services

                                       Degree of Competition

4. Market Segmentation

                4.1 By Product Type

                                4.1.1 Cereal Bar

                                       Granola/Muesli Bars

                                       Other Cereal Bars

                                4.1.2 Energy Bar

                                4.1.3 Other Snack Bar

                4.2 By Distribution Channel

                                4.2.1 Convenience Stores

                                4.2.2 Specialist Retailers

                                4.2.3 Supermarkets and Hypermarkets

                                4.2.4 Online Retail

                                4.2.5 Variety Stores

                                4.2.6 Other Distribution Channels

5. Competitive Landscape

                5.1 Market Share Analysis

                5.2 Strategy Adopted by Key Players

                5.3 Most Active Companies in the Past Five Years

6. List of Company Profiles

                6.1 Overview

                6.2 Products & Services

                6.3 Financials

                6.4 Key Developments

                6.5 Strategies Adopted

                6.6 SWOT Analysis of Major Five Players

7. Companies Covered

                7.1 General Mills, Inc.

                7.2 The Kellogg Company

                7.3 Bright Lifecare Pvt. Ltd (MuscleBlaze)

                7.4 Xterra Nutrition

                7.5 Yogabars (Sproutlife Foods)

                7.6 Labrada Nutrition (Muscle Pro Nutrition)

                7.7 Nutrition, Inc. (Pureprotein)

                7.8 Naturell ( India ) Pvt. Ltd

                7.9 Supreme Protein

                7.10 My Nutrition Supplements Pvt. Ltd (MET-Rx)

                7.11 Pervine Foods, LLC

                7.12 QuestNutrition LLC

8. Appendix

                8.1 Disclaimer

                8.2 Sources


1: Snack Bar Market Revenue, By Distribution Channel, India, 2015-2023

2: Snack Bar Market: Revenue in USD million, by Product Type , India, 2015-2023

3: Snack Bar Market: Revenue in USD million, by Cereal Bar , India, 2015-2023

4: Snack Bar Market: Revenue in USD million, by Granola/Muesli Bars , India, 2015-2023

5: Snack Bar Market: Revenue in USD million, by Other Cereal Bars , India, 2015-2023

6: Snack Bar Market: Revenue in USD million, by Energy Bars , India, 2015-2023

7: Snack Bar Market: Revenue in USD million, by Other Snack Bars , India, 2015-2023

8: Snack Bar Market: Volume in million Kg, by Product Type, India, 2015-2023

9: Snack Bar Market: Volume in million Kg, by Cereal Bar, India, 2015-2023

10: Snack Bar Market: Volume in million Kg, by Granola/Muesli Bars, India, 2015-2023

11: Snack Bar Market: Volume in million Kg, by Other Cereal Bars, India,2015-2023

12: Snack Bar Market: Volume in million Kg, by Energy Bars, India,2015-2023

13: Snack Bar Market: Volume in million Kg, by Other Snack Bars, India, 2015-2023

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