India Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

India Snack Bar Market is Segmented by Product Type (Cereal Bar (Granola/Muesli Bar and Other Cereal Bars), Energy Bar, and Other Snack Bar) By Distribution Channel( Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels)

Market Snapshot

India Snack Bar
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 25 %
Fastest Growing Segment: Online Retail Store

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Market Overview

India snack bar market is forecasted to grow at a CAGR of around 25% during the forecasted period (2020-2025).

  • Consumer demand for convenient and healthy on-the-go snack options has by-far been the primary attribute for sales of snack bars in the country. Increasing health-consciousness, active lifestyles, and awareness about the benefits of consumption of smaller meals are further leading to the increased consumption of snacks, which is expected to drive the demand for snack bars.
  • Increasing sports participation and increasing gym-going population are factors expected to further propel the growth of snack bars, particularly that of energy bars.
  • However, snack bars in India are perceived to be high-priced in comparison with regular snacking options. This has provided an opportunity to Indian players like Patanjali, to come up with energy bars which are offered at a lower price. 


Scope of the Report

India snack bar market is segmented by product type as cereal bar, energy bar, and other snack bars, wherein cereal bar includes granola/muesli bars and other cereal bars. By distribution channel, the market is segmented as supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. The other distribution channels include pharmacies and drugstores, vending machines, variety stores, and specialist retailers.

Cereal Bar
Granola/Muesli Bar
Other Cereal Bars
Energy Bar
Other Snack Bar
Distribution Channels
Convenience Stores
Supermarkets and Hypermarkets
Online Retail Stores
Other Distribution Channels

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Key Market Trends

Consumption in India has Shown an Increasing Trend

Traditionally, Indian families would prepare snacks at home for consumption between meals or during traveling, However, with the rise in urban population, increasing per capita income, busier lifestyles, higher disposable incomes and need for convenience arising out of the fast-paced lifestyles, the demand for ready to eat on-the-go snacks have increased. According to the World Bank, consumption expenditure in India has increased from being 65% of GDP in 2010 to become around 70% of the GDP in 2016. With an increase in health consciousness and rise in per-capita expenditure towards premium food, the market for snack bars in India is forecasted to grow at an increasing rate.

India Consumption Expenditure as % of gdp

India is Snacking Healthier

The sales of snacks in India has increased in value from being USD 2.14 billion in 2012 to USD 3.82 billion in 2016. Consumer demand for on-the-go healthier snacking alternative and nutrition foods has driven the market for snack bars. Also, with the rise in demand for fortified food, fortified energy bars with high protein content are on demand. Health awareness has led Indian consumers to include fruit and vegetable-derived ingredients in their dietary habits, which has driven the demand for healthy snacks. This has led key players in the snack bar and energy bars markets to come up with newer and healthier market offerings, such as snack bars containing fruits and dried fruits.

Sales value of snacks in India

Competitive Landscape

India snack bar market is consolidated and the most active companies in the India snack bar market include Unibic, Yoga Bar, General Mills, and Eat Anytime, which hold a significant market share. The manufacturers are incorporating measures to increase their product visibility in the retail shelf by expanding their distribution channel and adopting innovative marketing strategies. Some of the players have positioned and marketed specific bars with particular ingredients/health benefits targeting a specific gender. This strategy of launching target oriented products gives the feeling of personalization to consumers and has the potential to boost sales.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain / Supply Chain Analysis

    5. 4.5 Porters 5 Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 PESTLE Analysis


    1. 5.1 Type

      1. 5.1.1 Cereal Bar

        1. Granola/Muesli Bar

        2. Other Cereal Bars

      2. 5.1.2 Energy Bar

      3. 5.1.3 Other Snack Bar

    2. 5.2 Distribution Channels

      1. 5.2.1 Convenience Stores

      2. 5.2.2 Supermarkets and Hypermarkets

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Market Share Analysis

    3. 6.3 Most Adopted Strategies

    4. 6.4 Company Profiles

      1. 6.4.1 UNIBIC Foods India Pvt. Ltd.

      2. 6.4.2 Yoga Bar

      3. 6.4.3 General Mills

      4. 6.4.4 Pure Snacks Private Limited

      5. 6.4.5 EAT Anytime

      6. 6.4.6 Naturells India Pvt. Ltd

      7. 6.4.7 Eighty 20

      8. 6.4.8 Gouri's

      9. 6.4.9 Nature Essential Foods Pvt. Ltd.

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The India Snack Bar Market market is studied from 2016 - 2026.

The India Snack Bar Market is growing at a CAGR of 25% over the next 5 years.

The India Snack Bar Market is valued at 25% in 2026.

UNIBIC Foods India Pvt. Ltd., Yoga Bar, General Mills, Naturells India Pvt. Ltd, EAT Anytime are the major companies operating in India Snack Bar Market.

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