India Snack Bar Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

Snacks Bar Market in India is Segmented by Type (Cereal Bar, Energy Bar, and Other Snack Bars); and by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels). The market size and values are provided in terms of (USD Million) during the forecasted years for the above segments.

India Snack Bar Market Size

India Snack Bar Market Summary
share button
Study Period 2016 -2027
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 12.25 %
Market Concentration High

Major Players

India Snack Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

India Snack Bar Market Analysis

The India Snack Bar Market is projected to register a CAGR of around 12.25% over the years.

The pandemic resulted in opportunities for many private players to emerge in the markets to cater to the inflated demand for snack products, which benefited snack bar manufacturers. The country's need for innovative snacks is consistently high due to the convenience of storing, quick usage, and accessible provision for nutrition and energy requirements. Hence, new players are entering the Indian market with their innovative products; for instance, in September 2021, with the launch of Revital NXT, Sun Pharma Consumer Healthcare announced its entry into the Indian nutrition bar market. As a brand extension to Revital H, Revital Energy NXT and Revital Protein NXT are available in two different variations.

Consumer demand for convenient and healthy on-the-go snack options has by far been the primary attribute for sales of snack bars in the country. Increasing health consciousness, active lifestyles, and awareness about the benefits of consumption of smaller meals are further leading to the increased consumption of snacks, which is expected to drive the demand for snack bars. Increasing sports participation and increasing the gym-going population are factors expected to propel snack bars' growth further, particularly energy bars. However, snack bars in India are perceived to be high-priced compared to regular snacking options. This has provided Indian players like Patanjali an opportunity to develop energy bars offered at a lower price.

India Snack Bar Market Trends

This section covers the major market trends shaping the India Snack Bar Market according to our research experts:

Rise in Government Initiatives to Enhance Sports Participation Rate

Sports nutrition products have increasingly gained popularity, mainly among athletes and individuals involved in vigorous physical activities. The growing emphasis on staying healthy and in shape and increasing participation in sports, health clubs, sports clubs, and gyms are some of the key drivers contributing to the snack bars like energy, sports, and nutrition bars market growth. Energy bars have also found high popularity in the sports nutrition market as sports activities involve lots of energy breakdown. Energy bars are convenient and efficient for supplying instant energy to athletes. Hence, the demand for these products is gaining traction among athletes. An increase in funding from the government across the country to promote sports activities encourages sports participation among the younger generation. For instance, Government investment in sports has risen steadily in recent years. Expenditure on the Department of Sports under the Ministry of Youth Affairs and Sports has increased from USD 11.95 crore in 2011-12 to around USD 21.16 crore in 2021-22. According to budget estimates, this increased to USD 25.68 crore in 2022-23. Hence, an increase in sports participation owing to various factors is boosting the demand for energy, protein, and different snack bars in the country.

Snack Bar Market: Sports Expenditure, in USD Billion, India, 2016-2022

Rising Preference for Energy and Protein Bars

The sales of meals and snacks with high protein content in India has increased, and consumer demand for on-the-go healthier snacking alternative and nutrition foods has driven the market for snack bars. Also, with the rise in demand, fortified energy bars with high protein content are in demand. With increased health awareness, people have started doing sports activities and exercising to maintain their health. Hence, protein consumption in the country has increased in recent years. This is one of the primary reasons for the rising demand for energy bars in India.

As a result, key players in the energy bars market develop newer and healthier market offerings, such as energy bars containing fruits and dried fruits. For instance, in April 2021, with the growing demand for active nutrition and vegan products in India, the Indian energy bar brand Happy Bars launched a protein bar and a vegan bar. The company's energy bar is made of seeds and nuts, such as almonds, pumpkin seeds, pistachios, and sunflower seeds, as well as cow ghee, dates, and jaggery. Some protein bars in this category provide extra zest for an intense workout and nutrition to prevent muscle injury and fatigue. These products pose a huge opportunity in the Indian market.

Snack Bar Market: Protein Meal Consumption, in Million Metric Tons, India, 2016-2021

India Snack Bar Industry Overview

The Indian snack bar market is dominated, and the most active companies in the Indian snack bar market include Unibic, Yoga Bar, General Mills, and Eat Anytime, which hold a significant market share. The manufacturers are incorporating measures to increase their product visibility on the retail shelf by expanding their distribution channels and adopting innovative marketing strategies. Some players have positioned and marketed specific bars with particular ingredients/health benefits targeting a specific gender. Launching target-oriented products give consumers the feeling of personalization and have the potential to boost sales for the company.

India Snack Bar Market Leaders

  1. General Mills, Inc.

  2. UNIBIC Foods India Pvt. Ltd.

  3. SproutLife Foods Private Limited (Yogabars)

  4. The Kellogg Company

  5. EAT Anytime

*Disclaimer: Major Players sorted in no particular order

CL India Snack Bar Market.jpg

India Snack Bar Market News

  • In April 2022, Yogabar, a manufacturer of healthy foods, increased its production capacity by opening a new facility at India Foodpark, Tumkur, in Karnataka. According to the company, the 60,000-square-foot fully automated facility will enable expanded production capacity and value chain optimization to fulfill the brand's rising demand.
  • In September 2021, Mondelez India launched the healthy snack bar Cadbury Fuse Fit. The offering will be in the mid-premium segment, primarily targeting urban consumers. The first transparent packaging for Cadbury Fuse Fit is being introduced in two flavors: Almonds and peanuts and Cranberry and Nuts.
  • In April 2021, Happy Bars, an energy bar brand from Fitsport Nutrition Foods, introduced a protein bar. Various seeds and nuts make the product an energy bar, including almonds, pistachios, sunflower seeds, pumpkin seeds, cow ghee, dates, and jaggery. It is claimed to be an all-natural product free of sugar, additives, and preservatives.

India Snack Bar Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Type

      1. 5.1.1 Cereal Bar

        1. Granola/Muesli Bar

        2. Other Cereal Bars

      2. 5.1.2 Energy Bar

      3. 5.1.3 Other Snack Bar

    2. 5.2 Distribution Channels

      1. 5.2.1 Supermarkets and Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 UNIBIC Foods India Pvt. Ltd.

      2. 6.3.2 SproutLife Foods Private Limited (Yogabars)

      3. 6.3.3 General Mills, Inc.

      4. 6.3.4 The Kellogg Company

      5. 6.3.5 EAT Anytime

      6. 6.3.6 Naturells India Pvt. Ltd (Max Protein)

      7. 6.3.7 Mondelēz International, Inc.

      8. 6.3.8 Fitsport Nutrition Foods Pvt Ltd (Happy Bar)

      9. 6.3.9 Nature Essential Foods Pvt. Ltd (Rine Bars)

      10. 6.3.10 Fitshit Health Solutions Pvt Ltd (The Whole Truth)

    4. *List Not Exhaustive

**Subject to Availability

India Snack Bar Industry Segmentation

The Indian snack bar market is segmented by type and distribution channel. Based on type, the market is segmented into cereal bars, energy bars, and other snack bars, which include granola/muesli bars and other cereal bars. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. Other distribution channels include pharmacies, drugstores, vending machines, variety stores, and specialist retailers. For each segment, the market sizing and forecasts have been done based on value (in USD million).

Cereal Bar
Granola/Muesli Bar
Other Cereal Bars
Energy Bar
Other Snack Bar
Distribution Channels
Supermarkets and Hypermarkets
Convenience Stores
Online Retail Stores
Other Distribution Channels

Report scope can be customized per your requirements. Click here.

You can also purchase parts of this report. Do you want to check out a section wise price list?

India Snack Bar Market Research FAQs

The India Snack Bar Market is projected to register a CAGR of 12.25% during the forecast period (2023-2027).

General Mills, Inc., UNIBIC Foods India Pvt. Ltd., SproutLife Foods Private Limited (Yogabars), The Kellogg Company and EAT Anytime are the major companies operating in the India Snack Bar Market.

Snacks Bar in India Industry Report

Statistics for the 2023 Snacks Bar in India market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Snacks Bar in India analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!