India Ready-to-Drink (RTD) Coffee Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

India Ready to Drink Coffee market is segmented By Packaging (Bottles (Glass and Pet) and Can), By Distribution Channels (Supermarket/Hypermarkets, Convenience Stores, Specialist Stores, Online Retail and Others)

Market Snapshot

india ready to drink (rtd) coffee market summary
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 3.3 %

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Market Overview

India Ready-to-Drink Coffee Market is projected to grow at a CAGR of 3.3% during the forecast period.

  • The demand for ready to drink beverages has witnessed growth due to the busy lifestyle and ready-to-drink coffee, being an excellent source of instant energy is becoming popular amongst youngsters as well the middle-aged working population.
  • Ready to drink coffee is a healthy substitute of carbonated drinks which are associated with health hazards such as obesity and hypertension. The RTD coffee provides convenience by utilizing either brewed coffee or coffee extract that can be consumed in hot and cold form.
  • Manufacturers are focusing on new product development with different flavors as a key strategy to expand their business and improve sales and distribution of RTD coffee.

Scope of the report

India ready to drink coffee market includes the segmentation By Packaging that includes Bottles and Cans. The Bottle segment includes Glass and PET. The market is also segmented By Distribution Channel into Supermarkets/Hypermarkets, Convenience Stores, Online Retail and Other Channels.

By Packaging
Glass Bottles
Pet Bottles
By Distribution Channel
Convenience Stores
Specialist Stores
Online Retail

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Key Market Trends

Increase in Sales of Coffee in Retail

Growing obese population, unhealthy eating habits among children and adults, busy lifestyles, and tight work schedules are the factors driving consumers toward healthy alternatives in terms of convenience food. RTD coffee is also one of the functional drinks that is available with proven health benefits. Various types of RTD coffee are introduced in the market, to serve the vast consumer base as the calorie-conscious consumer and the diabetic population are looking for alternatives to sugar in their drinks, which is increasing the rate of preference for antioxidant-enriched health drinks among them. The Indian RTD coffee market is also driven by strong demand from younger consumers amidst thriving café culture.

India  Ready to Drink Coffee Market1

Supermarket/Hypermarkets Drives the Market

Distribution of ready to drink coffees has expanded to several mainstream channels, such as supermarkets, hypermarkets, Specialist Stores, etc. Among the numerous outlets available, supermarket/Hypermarkets are preferred in the countries as it has varied varieties of coffees of different companies along with the catering to consumer’s preferences, is anticipated to drive the market growth in the future. The increase in demographics spending, ease, and convenience through supermarket purchases is expected to pave a strong pathway for RTD coffee manufacturers to penetrate, particularly in the developing countries, where these stores are being set in large number. The presence of physical shops, like Café Coffee Day, is expected to retain its position in such a competitive environment.

India  Ready to Drink Coffee Market2

Competitive Landscape

India ready to drink coffee market is consolidated and the major players include Tata Starbucks Private Limited, Nestle India Limited, Gujarat Co-Operative Milk Marketing Federation (Amul), Zago, Dean Foods. The key strategies being used by these market players are that of focusing on expansion of new facilities and launching new products & services.

Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Packaging

      1. 5.1.1 Bottles

        1. Glass Bottles

        2. Pet Bottles

      2. 5.1.2 Can

      3. 5.1.3 Others

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Specialist Stores

      4. 5.2.4 Online Retail

      5. 5.2.5 Others


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Nestle India Limited

      2. 6.3.2 Tata Starbucks Private Limited

      3. 6.3.3 Gujarat Co-Operative Milk Marketing Federation (Amul)

      4. 6.3.4 Zago

      5. 6.3.5 Dean Foods

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The India Ready-to-Drink (RTD) Coffee Market market is studied from 2016 - 2026.

The India Ready-to-Drink (RTD) Coffee Market is growing at a CAGR of 3.3% over the next 5 years.

Starbucks Corporation, Nestle SA, Zago, Dean Foods, Gujarat Co-Operative Milk Marketing Federation (Amul) are the major companies operating in India Ready-to-Drink (RTD) Coffee Market.

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