India Ready-to-Drink (RTD) Coffee Market Size
|Study Period:||2018 - 2028|
*Disclaimer: Major Players sorted in no particular order
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India Ready-to-Drink (RTD) Coffee Market Analysis
India's ready-to-drink coffee market is projected to witness a CAGR of 3.9% over the forecast period.
The current trend toward online shopping for at-home consumption is forcing retailers, roasters, and consumers to adapt to this new trend. Therefore, this factor is expected to increase the consumption of RTD coffee across India. The demand for ready-to-drink beverages has grown due to people's busy lifestyles. Ready-to-drink coffee, being an excellent source of instant energy, is becoming popular amongst youngsters as well as the middle-aged working population. Consumption of healthy beverages is necessary for fitness-oriented consumers, and they are required to consume meals frequently throughout the day. Hence, the demand for healthy RTD coffee products is gaining traction among consumers at large across the country.
Health deterioration due to busy lifestyles and insufficient exercise, along with the increasing obese population, is a major reason behind the increasing number of individuals riding on the fitness fad. In addition, the rise in the awareness of health and physical fitness has encouraged more youngsters to get involved in sports, gymming, and physical activities, which is soaring the need and demand for more quick energy supplements and drinks.
India Ready-to-Drink (RTD) Coffee Industry Segmentation
Ready-to-drink (RTD) coffee refers to pre-prepared packaged beverages that are ready for consumption at the time of purchase. The Indian ready-to-drink coffee market is segmented by packaging type and distribution channel. On the basis of packaging, the market is segmented into bottles, cans, and other packaging types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail, and other distribution channels. For each segment, the market sizing and forecasts have been done based on value (in USD million).
|By Distribution Channel|
|Other Distribution Channels|
India Ready-to-Drink (RTD) Coffee Market Trends
This section covers the major market trends shaping the India Ready-to-Drink (RTD) Coffee Market according to our research experts:
Increase in Production and Easy Availability of Coffee Across India Driving the Market
The ready-to-drink coffee market is fragmented in India, with a wide variety of brands offering their products through almost all types of retail channels. The retail channels include traditional outlet types like Kirana stores, indicating strong demand and market penetration in India. Due to its excellent quality and high premium in the international markets, Indian coffee is among the best in the world. Furthermore, manufacturers are constantly trying to fulfill the changing consumption pattern by including the idea of coffee being sold as a quick pick-me-up drink available in many flavors, boosting the market demand for the product.
The Indian coffee industry is booming by exporting nearly USD 720 million worth of coffee beans, which mainly include roasted Robusta coffee, in the financial year 2020-2021, as per the report by the global trade finance company. The production of coffee beans has traditionally been in India’s south portion. However, about 60% to 75% of coffee cultured and manufactured in the region is being exported while the rest is consumed as coffee has been an export-oriented product in the region. The high production base of coffee across the region has been enabling the players in the market to cut the production costs of the RTD coffee drinks and offer them at competitive prices to attract more consumers, in turn driving the market studied across the region.
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Supermarket/Hypermarkets are the Most Preferred Distribution Channel
The distribution of ready-to-drink coffees has expanded to several mainstream channels, such as supermarkets, hypermarkets, specialist stores, etc. Among the numerous outlets available, supermarket/hypermarkets are preferred in the country as it has varied varieties of coffees from different companies and caters to consumers’ preferences, which is anticipated to drive market growth in the future. The increase in demographic spending, ease, and convenience through supermarket purchases is expected to pave a strong pathway for RTD coffee manufacturers to penetrate the market, particularly in developing countries, where these stores are being set in large numbers. Physical shops, like Café Coffee Day, are expected to retain their position in such a competitive environment. Additionally, the start-ups offering RTD coffee have also joined the race to increase their revenue in the Indian Market.
For example, in addition to its presence at more than 15,000 stores throughout India, Kings Coffee is also present in airports, quick service restaurants, general merchandise, and movie theaters. It is sold in retail establishments like Spencer's, 24/7, Wellness Forever, Namdharis, Lulu, Le Marche, and Reliance Signature. Additionally, the products can be found on e-commerce websites and other marketplaces, including Blinkit, Bigbasket, Zepto, Amazon, and Flipkart. Around 70 distributors for the business exist around the nation. Hence, the increase in modern trade outlets such as hypermarkets/supermarkets, which has led to the easy availability of RTD coffee products, and discounts offered by such distribution channels are driving RTD coffee sales across the country.
India Ready-to-Drink (RTD) Coffee Industry Overview
Manufacturers in the Indian ready-to-drink coffee market are experimenting with product composition to provide a more personalized beverage consumption experience for their customers. The major players, on the other hand, are looking to consolidate their market position in the ready-to-drink coffee market by expanding their distribution networks. India's ready-to-drink coffee market is consolidated, and the major players include Tata Starbucks Private Limited, Nestle India Limited, Asahi Group Holdings Ltd, Lotte Corporation, Gujarat Co-Operative Milk Marketing Federation (Amul), Zago, Arla Foods, The Coca-Cola Company, Dean Foods, and Monster Energy Company. The key strategies being used by these market players are focusing on the expansion of new facilities and launching new products and services.
India Ready-to-Drink (RTD) Coffee Market Leaders
Gujarat Co-Operative Milk Marketing Federation (Amul)
Sleepy Owl Coffee
Dairy Farmers Association (Dean Foods)
*Disclaimer: Major Players sorted in no particular order
India Ready-to-Drink (RTD) Coffee Market News
- September 2022: The first tech-enabled and reasonably priced specialty coffee brand in India, abCoffee, revealed its plans to expand outside of Mumbai. By making specialty coffee accessible and affordable to everyone in India, the firm hopes to democratize the industry.
- October 2021: The launch of Kimbala's ready-to-drink Indian chai and coffee beverages marked the arrival of a brand new refrigerator essential range on Quicklly's online marketplace. Quicklly offers Kimbala's aromatic and savory ready-to-drink coffee and other such products to customers across India.
- July 2021: In order to deliver Starbucks Ready-to-Drink (RTD) coffee beverages to certain countries in Southeast Asia (SEA), including India, Oceania, and Latin America, Nestlé and Starbucks Corporation established a new partnership.
India Ready-to-Drink (RTD) Coffee Market Report - Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Packaging
5.1.3 Other Packaging
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Online Retail
5.2.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Nestle SA
6.3.2 Starbucks Corporation
6.3.3 Gujarat Co-Operative Milk Marketing Federation (Amul)
6.3.4 Sleepy Owl Coffee
6.3.5 Dairy Farmers Association (Dean Foods)
6.3.6 Ajinomoto Co. Inc.
6.3.7 Lotte Corporation
6.3.8 Monster Energy Company
6.3.9 Arla Foods
6.3.10 Asahi Group Holdings Ltd
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
India Ready-to-Drink (RTD) Coffee Market Research FAQs
What is the study period of this market?
The India Ready-to-Drink (RTD) Coffee Market is studied from 2018 - 2028.
What is the growth rate of India Ready-to-Drink (RTD) Coffee Market?
The India Ready-to-Drink (RTD) Coffee Market is growing at a CAGR of 3.9% over the next 5 years.
Who are the key players in India Ready-to-Drink (RTD) Coffee Market?
Starbucks Corporation, Nestle SA, Gujarat Co-Operative Milk Marketing Federation (Amul), Sleepy Owl Coffee, Dairy Farmers Association (Dean Foods) are the major companies operating in India Ready-to-Drink (RTD) Coffee Market.
India Ready-to-Drink (RTD) Coffee Industry Report
Statistics for the 2023 India Ready-to-Drink (RTD) Coffee market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. India Ready-to-Drink (RTD) Coffee analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.