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India Ready to Drink Coffee market is segmented By Packaging (Bottles (Glass and Pet) and Can), By Distribution Channels (Supermarket/Hypermarkets, Convenience Stores, Specialist Stores, Online Retail and Others)
India Ready-to-Drink Coffee Market is projected to grow at a CAGR of 3.3% during the forecast period.
India ready to drink coffee market includes the segmentation By Packaging that includes Bottles and Cans. The Bottle segment includes Glass and PET. The market is also segmented By Distribution Channel into Supermarkets/Hypermarkets, Convenience Stores, Online Retail and Other Channels.
|By Distribution Channel|
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Growing obese population, unhealthy eating habits among children and adults, busy lifestyles, and tight work schedules are the factors driving consumers toward healthy alternatives in terms of convenience food. RTD coffee is also one of the functional drinks that is available with proven health benefits. Various types of RTD coffee are introduced in the market, to serve the vast consumer base as the calorie-conscious consumer and the diabetic population are looking for alternatives to sugar in their drinks, which is increasing the rate of preference for antioxidant-enriched health drinks among them. The Indian RTD coffee market is also driven by strong demand from younger consumers amidst thriving café culture.
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Distribution of ready to drink coffees has expanded to several mainstream channels, such as supermarkets, hypermarkets, Specialist Stores, etc. Among the numerous outlets available, supermarket/Hypermarkets are preferred in the countries as it has varied varieties of coffees of different companies along with the catering to consumer’s preferences, is anticipated to drive the market growth in the future. The increase in demographics spending, ease, and convenience through supermarket purchases is expected to pave a strong pathway for RTD coffee manufacturers to penetrate, particularly in the developing countries, where these stores are being set in large number. The presence of physical shops, like Café Coffee Day, is expected to retain its position in such a competitive environment.
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India ready to drink coffee market is consolidated and the major players include Tata Starbucks Private Limited, Nestle India Limited, Gujarat Co-Operative Milk Marketing Federation (Amul), Zago, Dean Foods. The key strategies being used by these market players are that of focusing on expansion of new facilities and launching new products & services.
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Packaging
220.127.116.11 Glass Bottles
18.104.22.168 Pet Bottles
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Specialist Stores
5.2.4 Online Retail
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Nestle India Limited
6.3.2 Tata Starbucks Private Limited
6.3.3 Gujarat Co-Operative Milk Marketing Federation (Amul)
6.3.5 Dean Foods
7. MARKET OPPORTUNITIES AND FUTURE TRENDS