India Plant Protein Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The India Plant Protein Market is segmented by Protein Type (Hemp Protein, Pea Protein, Potato Protein, Rice Protein, Soy Protein, Wheat Protein) and by End User (Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements). Market value in USD and market volume in tonnes are presented. Key data points observed include the market volume of end-user segments, per capita consumption, and raw material production.

India Plant Protein Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

India Plant Protein Market Size

View Global Report
India Plant Protein Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 1 Billion
Market Size (2030) USD 1.35 Billion
CAGR (2025 - 2030) 6.30 %
Market Concentration Low

Major Players

India Plant Protein Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of India Plant Protein Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

India Plant Protein Market Analysis

The India Plant Protein Market size is estimated at 1 billion USD in 2025, and is expected to reach 1.35 billion USD by 2030, growing at a CAGR of 6.30% during the forecast period (2025-2030).

India's plant protein industry is experiencing a transformative shift driven by changing consumer preferences and dietary habits. The country has witnessed a significant rise in plant-based protein in India, with 24% of the population identifying as strictly vegetarian and 9% as vegan in 2022. This dietary transformation is further supported by increased health consciousness, with 57% of consumers in 2023 demonstrating a willingness to spend more on genuine green and healthy products, even across tier-one and tier-two cities. The government has also shown strong support for the industry, as evidenced by Maharashtra's allocation of INR 2,399 crore in September 2024 to support soybean farmers through a newly introduced scheme.


The industry is witnessing substantial innovation and product development across various categories. Major companies are launching new products to meet evolving consumer preferences, as demonstrated by Nestlé's introduction of KOKO KRUNCH Millet-Jowar and MUNCH Breakfast Cereals in India in 2024. The establishment of the Centre for Smart Protein and Sustainable Material Innovation in Bengaluru in May 2024, through a collaboration between IKP Knowledge Park and the Good Food Institute (GFI), further highlights the industry's commitment to innovation and sustainability.


The personal care and cosmetics segment has emerged as a significant growth area within the plant-based protein market. Consumer preferences are increasingly shifting toward natural and sustainable products, with 71% of customers in 2023 preferring to purchase face creams or lotions with 'natural' claims. This trend extends to various personal care products, with manufacturers incorporating vegetarian protein for their functional benefits in skin care, hair care, and cosmetic applications.


The sports and nutrition sector represents another dynamic segment of the plant-based protein market size. The increasing focus on fitness and sports activities, evidenced by 66% of adolescents participating in sports as of 2024, has created substantial demand for vegan protein supplements. This trend aligns with broader health awareness, particularly notable given that 76% of the Indian population suffered from vitamin D deficiency as of 2023, driving consumers toward nutritional supplementation. The market has responded with innovative plant-based protein alternatives, with 63% of Indians regularly purchasing plant-based meat products in 2023, indicating a growing acceptance of plant protein alternatives across various consumer segments.

Segment Analysis: Protein Type

Soy Protein Segment in India Plant Protein Market

Soy protein maintains its dominant position in the Indian plant protein market, commanding approximately 61% market share in 2024. This substantial market presence is primarily attributed to its multifunctional traits, including high dispersibility, solubility, and superior emulsion capacity, particularly at pH 6.5. The segment's leadership is further strengthened by soy protein isolates' growing popularity among consumers and food manufacturers due to their meat-like amino acid content, along with a rich composition of fiber, minerals, and complex carbohydrates. The segment's strong position is also supported by increasing soybean production in India, with the country producing about 14 MMT of soybeans in 2023, with Rajasthan leading production at 10.126 MMT. Additionally, government initiatives like the 'Right to Protein' initiative and the Maharashtra government's allocation of INR 2,399 crore to support soybean farmers have significantly boosted the segment's growth.

Market Analysis of India Plant Protein Market: Chart for Protein Type

Hemp Protein Segment in India Plant Protein Market

Hemp protein is emerging as the most dynamic segment in the Indian plant protein market, projected to grow at approximately 9% CAGR between 2024 and 2029. This remarkable growth trajectory is driven by the widespread adoption of veganism in India, with hemp protein serving as a major protein substitute due to its allergen-free properties and optimal ratio of fatty acids. The segment's expansion is particularly notable in the personal care and cosmetics industry, where hemp protein's powerful anti-inflammatory, anti-aging, and acne-healing properties make it increasingly popular. The protein's versatility is demonstrated in various applications, from face creams and masks to shampoos and body oils. Furthermore, hemp protein's growing popularity in sports nutrition is attributed to its natural composition, high content of beneficial fats (omega 3 and 6), fiber content, and ability to provide sustained energy levels without causing bloating.

Remaining Segments in Plant Protein Type

The Indian plant protein market encompasses several other significant segments, including wheat protein, pea protein, rice protein, potato protein, and other plant proteins. Wheat protein has established a strong presence, particularly in the bakery and animal feed sectors, while pea protein is gaining traction in meat alternatives and sports nutrition products due to its superior amino acid profile. Rice protein has carved out its niche in the beverages and infant formula segments, leveraging its hypoallergenic properties. Potato protein, though a smaller segment, is finding increasing applications in specialized food products and animal feed. Other plant proteins, including those derived from various sources like lupin, quinoa, and sunflower seeds, are emerging as innovative alternatives, particularly in the dairy alternatives and functional foods segments.

Segment Analysis: End User

Food & Beverages Segment in India Plant Protein Market

The Food & Beverages segment dominates the India plant protein market, commanding approximately 45% market share in 2024. This dominance is primarily driven by the rising demand for plant-based alternatives across various food categories, particularly in the meat alternatives subsegment. The segment's strong position is supported by increasing health consciousness among Indian consumers and growing awareness about protein-rich diets. Major food manufacturers are actively expanding their plant protein portfolios, especially in categories like dairy alternatives, bakery products, and ready-to-eat meals. The segment's growth is further bolstered by the rising vegan population in India, with about 24% of Indians identifying as vegetarians in 2024, creating a substantial market for vegetable protein products.

Personal Care & Cosmetics Segment in India Plant Protein Market

The Personal Care & Cosmetics segment is emerging as the fastest-growing segment in the India plant protein market, projected to grow at approximately 9% CAGR between 2024 and 2029. This remarkable growth is driven by increasing consumer awareness regarding natural ingredients in personal care products, with about 71% of customers preferring face creams and lotions claiming to be 'natural' in 2024. The segment is witnessing significant innovation in plant-based protein formulations, particularly in hair care and skin care products. The trend is further supported by the rising demand for vegan and cruelty-free cosmetics, with manufacturers increasingly incorporating protein ingredients like hemp, pea, and rice proteins into their formulations for their moisturizing, anti-aging, and texture-enhancing properties.

Remaining Segments in End User Segmentation

The Animal Feed and Supplements segments complete the market landscape for plant proteins in India. The Animal Feed segment maintains a strong presence due to the growing livestock population and increasing demand for protein-enriched animal nutrition products. This segment is particularly significant in poultry and aquaculture applications, where plant proteins serve as cost-effective alternatives to traditional protein sources. The Supplements segment, while smaller in size, plays a crucial role in serving specific consumer needs, particularly in sports nutrition, elderly nutrition, and infant formula applications. Both segments are witnessing continuous innovation in product formulations and increasing adoption of various plant protein sources like soy, pea, and wheat proteins.

India Plant Protein Industry Overview

Top Companies in India Plant Protein Market

The plant protein manufacturers in India market is characterized by intense innovation and strategic expansion activities among key players like Südzucker AG, International Flavors & Fragrances, Archer Daniels Midland, and Vippy Industries. Companies are heavily investing in research and development to create novel plant protein ingredients market, particularly focusing on pea and soy-based innovations to meet growing consumer demand for meat and dairy alternatives. Operational agility is demonstrated through the establishment of new manufacturing facilities and R&D centers across the country, with companies like BENEO and Kerry Group setting up dedicated innovation hubs. Strategic moves predominantly revolve around product portfolio expansion, with companies introducing clean-label, organic, and sustainable protein options. Market leaders are also strengthening their distribution networks and forming strategic partnerships to enhance their market presence and cater to the rising demand from various end-user industries.

Fragmented Market with Strong Global Players

The Indian plant-based protein market exhibits a fragmented structure with a mix of global conglomerates and local specialists competing for market share. Global players like Cargill, ADM, and IFF leverage their extensive research capabilities and worldwide supply chain networks to maintain their market positions, while local players such as Vippy Industries capitalize on their understanding of regional preferences and established domestic distribution channels. The market is witnessing increased participation from international companies through direct investments and subsidiary operations, reflecting the growing attractiveness of the Indian market.


Merger and acquisition activities are becoming increasingly prominent as companies seek to expand their technological capabilities and market reach. Companies are actively pursuing vertical integration strategies, acquiring local manufacturing facilities and distribution networks to strengthen their presence in the Indian market. The industry is also seeing strategic partnerships between global ingredient suppliers and local food manufacturers to develop innovative plant-based products tailored to Indian tastes and preferences, indicating a trend toward market consolidation through collaborative approaches.

Innovation and Sustainability Drive Future Growth

Success in the Indian plant protein market increasingly depends on companies' ability to develop innovative, cost-effective solutions while maintaining sustainable practices throughout their supply chains. Market leaders are focusing on developing proprietary technologies for protein extraction and processing, while also investing in sustainable sourcing practices to appeal to environmentally conscious consumers. Companies need to balance premium positioning with affordability to penetrate deeper into the price-sensitive Indian market, while simultaneously maintaining product quality and nutritional value to meet evolving consumer expectations.


For new entrants and smaller players, success lies in identifying and serving niche market segments with specialized plant protein solutions. Companies must focus on developing strong relationships with local agricultural producers to ensure consistent raw material supply and maintain cost competitiveness. Regulatory compliance, particularly regarding food safety standards and labeling requirements, will become increasingly important as the market matures. Players must also invest in consumer education and awareness programs to drive adoption of plant-based proteins, while developing products that align with traditional Indian dietary preferences and cooking methods to ensure long-term market success.

India Plant Protein Market Leaders

  1. Archer Daniels Midland Company

  2. International Flavors & Fragrances, Inc.

  3. Kerry Group PLC

  4. Südzucker AG

  5. VIPPY INDUSTRIES LIMITED

  6. *Disclaimer: Major Players sorted in no particular order
India Plant Protein Market Concentration
Need More Details on Market Players and Competiters?
Download PDF

India Plant Protein Market News

  • June 2022: Roquette, a plant-based protein manufacturer, released two novel rice proteins to address the market demand for meat substitute applications. The new Nutralys rice protein line includes a rice protein isolate and a rice protein concentrate.
  • May 2022: BENEO, a subsidiary of Südzucker, entered a purchase agreement to acquire Meatless BV, a producer of functional ingredients. BENEO is expanding its existing product offering with the acquisition to offer an even broader range of texturizing solutions for meat and fish alternatives.
  • April 2021: ADM opened a new, cutting-edge plant-based innovation lab located in ADM’s Biopolis research hub in Singapore. The lab develops advanced products and customized solutions to meet the growing food and beverage demand in the Asia-Pacific region. The ADM Biopolis research hub in Singapore features a wide range of capabilities, including a food and flavor analytic lab, beverage and dairy applications lab and pilot plant, bakery and confectionery lab, meat and savory lab, sweet and savory creation lab, sensory evaluation facilities, customer innovation center, and a new plant-based innovation lab.

India Plant Protein Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. INTRODUCTION

  • 2.1 Study Assumptions & Market Definition
  • 2.2 Scope of the Study​
  • 2.3 Research Methodology

3. KEY INDUSTRY TRENDS

  • 3.1 End User Market Volume
    • 3.1.1 Baby Food and Infant Formula
    • 3.1.2 Bakery
    • 3.1.3 Beverages
    • 3.1.4 Breakfast Cereals
    • 3.1.5 Condiments/Sauces
    • 3.1.6 Confectionery
    • 3.1.7 Dairy and Dairy Alternative Products
    • 3.1.8 Elderly Nutrition and Medical Nutrition
    • 3.1.9 Meat/Poultry/Seafood and Meat Alternative Products
    • 3.1.10 RTE/RTC Food Products
    • 3.1.11 Snacks
    • 3.1.12 Sport/Performance Nutrition
    • 3.1.13 Animal Feed
    • 3.1.14 Personal Care and Cosmetics
  • 3.2 Protein Consumption Trends
    • 3.2.1 Plant
  • 3.3 Production Trends
    • 3.3.1 Plant
  • 3.4 Regulatory Framework
    • 3.4.1 India
  • 3.5 Value Chain & Distribution Channel Analysis

4. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 4.1 Protein Type
    • 4.1.1 Hemp Protein
    • 4.1.2 Pea Protein
    • 4.1.3 Potato Protein
    • 4.1.4 Rice Protein
    • 4.1.5 Soy Protein
    • 4.1.6 Wheat Protein
    • 4.1.7 Other Plant Protein
  • 4.2 End User
    • 4.2.1 Animal Feed
    • 4.2.2 Food and Beverages
    • 4.2.2.1 By Sub End User
    • 4.2.2.1.1 Bakery
    • 4.2.2.1.2 Beverages
    • 4.2.2.1.3 Breakfast Cereals
    • 4.2.2.1.4 Condiments/Sauces
    • 4.2.2.1.5 Confectionery
    • 4.2.2.1.6 Dairy and Dairy Alternative Products
    • 4.2.2.1.7 Meat/Poultry/Seafood and Meat Alternative Products
    • 4.2.2.1.8 RTE/RTC Food Products
    • 4.2.2.1.9 Snacks
    • 4.2.3 Personal Care and Cosmetics
    • 4.2.4 Supplements
    • 4.2.4.1 By Sub End User
    • 4.2.4.1.1 Baby Food and Infant Formula
    • 4.2.4.1.2 Elderly Nutrition and Medical Nutrition
    • 4.2.4.1.3 Sport/Performance Nutrition

5. COMPETITIVE LANDSCAPE

  • 5.1 Key Strategic Moves
  • 5.2 Market Share Analysis
  • 5.3 Company Landscape
  • 5.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
    • 5.4.1 Archer Daniels Midland Company
    • 5.4.2 Cargill, Incorporated
    • 5.4.3 Ingredion Incorporated
    • 5.4.4 International Flavors & Fragrances, Inc.
    • 5.4.5 Kerry Group PLC
    • 5.4.6 Roquette Frère
    • 5.4.7 Südzucker AG
    • 5.4.8 VIPPY INDUSTRIES LIMITED

6. KEY STRATEGIC QUESTIONS FOR PROTEIN INGREDIENTS INDUSTRY CEOS

7. APPENDIX

  • 7.1 Global Overview
    • 7.1.1 Overview
    • 7.1.2 Porter’s Five Forces Framework
    • 7.1.3 Global Value Chain Analysis
    • 7.1.4 Market Dynamics (DROs)
  • 7.2 Sources & References
  • 7.3 List of Tables & Figures
  • 7.4 Primary Insights
  • 7.5 Data Pack
  • 7.6 Glossary of Terms
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

India Plant Protein Industry Segmentation

Hemp Protein, Pea Protein, Potato Protein, Rice Protein, Soy Protein, Wheat Protein are covered as segments by Protein Type. Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements are covered as segments by End User.
Protein Type Hemp Protein
Pea Protein
Potato Protein
Rice Protein
Soy Protein
Wheat Protein
Other Plant Protein
End User Animal Feed
Food and Beverages By Sub End User Bakery
Beverages
Breakfast Cereals
Condiments/Sauces
Confectionery
Dairy and Dairy Alternative Products
Meat/Poultry/Seafood and Meat Alternative Products
RTE/RTC Food Products
Snacks
Personal Care and Cosmetics
Supplements By Sub End User Baby Food and Infant Formula
Elderly Nutrition and Medical Nutrition
Sport/Performance Nutrition
Need A Different Region or Segment?
Customize Now

India Plant Protein Market Research FAQs

How big is the India Plant Protein Market?

The India Plant Protein Market size is expected to reach USD 998.35 million in 2025 and grow at a CAGR of 6.30% to reach USD 1.35 billion by 2030.

What is the current India Plant Protein Market size?

In 2025, the India Plant Protein Market size is expected to reach USD 998.35 million.

Who are the key players in India Plant Protein Market?

Archer Daniels Midland Company, International Flavors & Fragrances, Inc., Kerry Group PLC, Südzucker AG and VIPPY INDUSTRIES LIMITED are the major companies operating in the India Plant Protein Market.

Which segment has the biggest share in the India Plant Protein Market?

In the India Plant Protein Market, the Food and Beverages segment accounts for the largest share by end user.

Which is the fastest growing segment in the India Plant Protein Market?

In 2025, the Personal Care and Cosmetics segment accounts for the fastest growing by end user in the India Plant Protein Market.

What years does this India Plant Protein Market cover, and what was the market size in 2025?

In 2025, the India Plant Protein Market size was estimated at 998.35 million. The report covers the India Plant Protein Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the India Plant Protein Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

India Plant Protein Market Research

Mordor Intelligence provides a comprehensive analysis of the India plant protein market. We leverage our extensive experience in tracking plant based protein industry trends. Our latest report examines the dynamic landscape of plant protein manufacturers in India. It covers everything from pea protein and soy protein to emerging plant-based food ingredients segments. The analysis includes detailed insights into protein ingredients manufacturing, plant based industries in India, and crucial metrics such as soybean production in India.

The report offers stakeholders actionable intelligence on plant protein powder market dynamics, vegan protein trends, and protein-based product developments. Available as an easy-to-read report PDF for download, our research provides valuable insights into plant based protein manufacturers operations, supply chain dynamics, and growth opportunities. The comprehensive coverage includes analysis of natural protein segments, alternative protein sources, and emerging sustainable protein initiatives. This enables businesses to make informed decisions in this rapidly evolving market landscape.