India Plant Protein Market Size and Share

India Plant Protein Market Summary
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India Plant Protein Market Analysis by Mordor Intelligence

The India Plant Protein Market size is estimated at 1 billion USD in 2025, and is expected to reach 1.35 billion USD by 2030, growing at a CAGR of 6.30% during the forecast period (2025-2030).

India's plant protein industry is experiencing a transformative shift driven by changing consumer preferences and dietary habits. The country has witnessed a significant rise in plant-based protein in India, with 24% of the population identifying as strictly vegetarian and 9% as vegan in 2022. This dietary transformation is further supported by increased health consciousness, with 57% of consumers in 2023 demonstrating a willingness to spend more on genuine green and healthy products, even across tier-one and tier-two cities. The government has also shown strong support for the industry, as evidenced by Maharashtra's allocation of INR 2,399 crore in September 2024 to support soybean farmers through a newly introduced scheme.

The industry is witnessing substantial innovation and product development across various categories. Major companies are launching new products to meet evolving consumer preferences, as demonstrated by Nestlé's introduction of KOKO KRUNCH Millet-Jowar and MUNCH Breakfast Cereals in India in 2024. The establishment of the Centre for Smart Protein and Sustainable Material Innovation in Bengaluru in May 2024, through a collaboration between IKP Knowledge Park and the Good Food Institute (GFI), further highlights the industry's commitment to innovation and sustainability.

The personal care and cosmetics segment has emerged as a significant growth area within the plant-based protein market. Consumer preferences are increasingly shifting toward natural and sustainable products, with 71% of customers in 2023 preferring to purchase face creams or lotions with 'natural' claims. This trend extends to various personal care products, with manufacturers incorporating vegetarian protein for their functional benefits in skin care, hair care, and cosmetic applications.

The sports and nutrition sector represents another dynamic segment of the plant-based protein market size. The increasing focus on fitness and sports activities, evidenced by 66% of adolescents participating in sports as of 2024, has created substantial demand for vegan protein supplements. This trend aligns with broader health awareness, particularly notable given that 76% of the Indian population suffered from vitamin D deficiency as of 2023, driving consumers toward nutritional supplementation. The market has responded with innovative plant-based protein alternatives, with 63% of Indians regularly purchasing plant-based meat products in 2023, indicating a growing acceptance of plant protein alternatives across various consumer segments.

Segment Analysis: Protein Type

Soy Protein Segment in India Plant Protein Market

Soy protein maintains its dominant position in the Indian plant protein market, commanding approximately 61% market share in 2024. This substantial market presence is primarily attributed to its multifunctional traits, including high dispersibility, solubility, and superior emulsion capacity, particularly at pH 6.5. The segment's leadership is further strengthened by soy protein isolates' growing popularity among consumers and food manufacturers due to their meat-like amino acid content, along with a rich composition of fiber, minerals, and complex carbohydrates. The segment's strong position is also supported by increasing soybean production in India, with the country producing about 14 MMT of soybeans in 2023, with Rajasthan leading production at 10.126 MMT. Additionally, government initiatives like the 'Right to Protein' initiative and the Maharashtra government's allocation of INR 2,399 crore to support soybean farmers have significantly boosted the segment's growth.

Market Analysis of India Plant Protein Market: Chart for Protein Type
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Hemp Protein Segment in India Plant Protein Market

Hemp protein is emerging as the most dynamic segment in the Indian plant protein market, projected to grow at approximately 9% CAGR between 2024 and 2029. This remarkable growth trajectory is driven by the widespread adoption of veganism in India, with hemp protein serving as a major protein substitute due to its allergen-free properties and optimal ratio of fatty acids. The segment's expansion is particularly notable in the personal care and cosmetics industry, where hemp protein's powerful anti-inflammatory, anti-aging, and acne-healing properties make it increasingly popular. The protein's versatility is demonstrated in various applications, from face creams and masks to shampoos and body oils. Furthermore, hemp protein's growing popularity in sports nutrition is attributed to its natural composition, high content of beneficial fats (omega 3 and 6), fiber content, and ability to provide sustained energy levels without causing bloating.

Remaining Segments in Plant Protein Type

The Indian plant protein market encompasses several other significant segments, including wheat protein, pea protein, rice protein, potato protein, and other plant proteins. Wheat protein has established a strong presence, particularly in the bakery and animal feed sectors, while pea protein is gaining traction in meat alternatives and sports nutrition products due to its superior amino acid profile. Rice protein has carved out its niche in the beverages and infant formula segments, leveraging its hypoallergenic properties. Potato protein, though a smaller segment, is finding increasing applications in specialized food products and animal feed. Other plant proteins, including those derived from various sources like lupin, quinoa, and sunflower seeds, are emerging as innovative alternatives, particularly in the dairy alternatives and functional foods segments.

Segment Analysis: End User

Food & Beverages Segment in India Plant Protein Market

The Food & Beverages segment dominates the India plant protein market, commanding approximately 45% market share in 2024. This dominance is primarily driven by the rising demand for plant-based alternatives across various food categories, particularly in the meat alternatives subsegment. The segment's strong position is supported by increasing health consciousness among Indian consumers and growing awareness about protein-rich diets. Major food manufacturers are actively expanding their plant protein portfolios, especially in categories like dairy alternatives, bakery products, and ready-to-eat meals. The segment's growth is further bolstered by the rising vegan population in India, with about 24% of Indians identifying as vegetarians in 2024, creating a substantial market for vegetable protein products.

Personal Care & Cosmetics Segment in India Plant Protein Market

The Personal Care & Cosmetics segment is emerging as the fastest-growing segment in the India plant protein market, projected to grow at approximately 9% CAGR between 2024 and 2029. This remarkable growth is driven by increasing consumer awareness regarding natural ingredients in personal care products, with about 71% of customers preferring face creams and lotions claiming to be 'natural' in 2024. The segment is witnessing significant innovation in plant-based protein formulations, particularly in hair care and skin care products. The trend is further supported by the rising demand for vegan and cruelty-free cosmetics, with manufacturers increasingly incorporating protein ingredients like hemp, pea, and rice proteins into their formulations for their moisturizing, anti-aging, and texture-enhancing properties.

Remaining Segments in End User Segmentation

The Animal Feed and Supplements segments complete the market landscape for plant proteins in India. The Animal Feed segment maintains a strong presence due to the growing livestock population and increasing demand for protein-enriched animal nutrition products. This segment is particularly significant in poultry and aquaculture applications, where plant proteins serve as cost-effective alternatives to traditional protein sources. The Supplements segment, while smaller in size, plays a crucial role in serving specific consumer needs, particularly in sports nutrition, elderly nutrition, and infant formula applications. Both segments are witnessing continuous innovation in product formulations and increasing adoption of various plant protein sources like soy, pea, and wheat proteins.

Competitive Landscape

Top Companies in India Plant Protein Market

The plant protein manufacturers in India market is characterized by intense innovation and strategic expansion activities among key players like Südzucker AG, International Flavors & Fragrances, Archer Daniels Midland, and Vippy Industries. Companies are heavily investing in research and development to create novel plant protein ingredients market, particularly focusing on pea and soy-based innovations to meet growing consumer demand for meat and dairy alternatives. Operational agility is demonstrated through the establishment of new manufacturing facilities and R&D centers across the country, with companies like BENEO and Kerry Group setting up dedicated innovation hubs. Strategic moves predominantly revolve around product portfolio expansion, with companies introducing clean-label, organic, and sustainable protein options. Market leaders are also strengthening their distribution networks and forming strategic partnerships to enhance their market presence and cater to the rising demand from various end-user industries.

Fragmented Market with Strong Global Players

The Indian plant-based protein market exhibits a fragmented structure with a mix of global conglomerates and local specialists competing for market share. Global players like Cargill, ADM, and IFF leverage their extensive research capabilities and worldwide supply chain networks to maintain their market positions, while local players such as Vippy Industries capitalize on their understanding of regional preferences and established domestic distribution channels. The market is witnessing increased participation from international companies through direct investments and subsidiary operations, reflecting the growing attractiveness of the Indian market.

Merger and acquisition activities are becoming increasingly prominent as companies seek to expand their technological capabilities and market reach. Companies are actively pursuing vertical integration strategies, acquiring local manufacturing facilities and distribution networks to strengthen their presence in the Indian market. The industry is also seeing strategic partnerships between global ingredient suppliers and local food manufacturers to develop innovative plant-based products tailored to Indian tastes and preferences, indicating a trend toward market consolidation through collaborative approaches.

Innovation and Sustainability Drive Future Growth

Success in the Indian plant protein market increasingly depends on companies' ability to develop innovative, cost-effective solutions while maintaining sustainable practices throughout their supply chains. Market leaders are focusing on developing proprietary technologies for protein extraction and processing, while also investing in sustainable sourcing practices to appeal to environmentally conscious consumers. Companies need to balance premium positioning with affordability to penetrate deeper into the price-sensitive Indian market, while simultaneously maintaining product quality and nutritional value to meet evolving consumer expectations.

For new entrants and smaller players, success lies in identifying and serving niche market segments with specialized plant protein solutions. Companies must focus on developing strong relationships with local agricultural producers to ensure consistent raw material supply and maintain cost competitiveness. Regulatory compliance, particularly regarding food safety standards and labeling requirements, will become increasingly important as the market matures. Players must also invest in consumer education and awareness programs to drive adoption of plant-based proteins, while developing products that align with traditional Indian dietary preferences and cooking methods to ensure long-term market success.

India Plant Protein Industry Leaders

  1. Archer Daniels Midland Company

  2. International Flavors & Fragrances, Inc.

  3. Kerry Group PLC

  4. Südzucker AG

  5. VIPPY INDUSTRIES LIMITED

  6. *Disclaimer: Major Players sorted in no particular order
India Plant Protein Market Concentration
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Recent Industry Developments

  • June 2022: Roquette, a plant-based protein manufacturer, released two novel rice proteins to address the market demand for meat substitute applications. The new Nutralys rice protein line includes a rice protein isolate and a rice protein concentrate.
  • May 2022: BENEO, a subsidiary of Südzucker, entered a purchase agreement to acquire Meatless BV, a producer of functional ingredients. BENEO is expanding its existing product offering with the acquisition to offer an even broader range of texturizing solutions for meat and fish alternatives.
  • April 2021: ADM opened a new, cutting-edge plant-based innovation lab located in ADM’s Biopolis research hub in Singapore. The lab develops advanced products and customized solutions to meet the growing food and beverage demand in the Asia-Pacific region. The ADM Biopolis research hub in Singapore features a wide range of capabilities, including a food and flavor analytic lab, beverage and dairy applications lab and pilot plant, bakery and confectionery lab, meat and savory lab, sweet and savory creation lab, sensory evaluation facilities, customer innovation center, and a new plant-based innovation lab.

Table of Contents for India Plant Protein Industry Report

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. INTRODUCTION

  • 2.1 Study Assumptions & Market Definition
  • 2.2 Scope of the Study​
  • 2.3 Research Methodology

3. KEY INDUSTRY TRENDS

  • 3.1 End User Market Volume
    • 3.1.1 Baby Food and Infant Formula
    • 3.1.2 Bakery
    • 3.1.3 Beverages
    • 3.1.4 Breakfast Cereals
    • 3.1.5 Condiments/Sauces
    • 3.1.6 Confectionery
    • 3.1.7 Dairy and Dairy Alternative Products
    • 3.1.8 Elderly Nutrition and Medical Nutrition
    • 3.1.9 Meat/Poultry/Seafood and Meat Alternative Products
    • 3.1.10 RTE/RTC Food Products
    • 3.1.11 Snacks
    • 3.1.12 Sport/Performance Nutrition
    • 3.1.13 Animal Feed
    • 3.1.14 Personal Care and Cosmetics
  • 3.2 Protein Consumption Trends
    • 3.2.1 Plant
  • 3.3 Production Trends
    • 3.3.1 Plant
  • 3.4 Regulatory Framework
    • 3.4.1 India
  • 3.5 Value Chain & Distribution Channel Analysis

4. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 4.1 Protein Type
    • 4.1.1 Hemp Protein
    • 4.1.2 Pea Protein
    • 4.1.3 Potato Protein
    • 4.1.4 Rice Protein
    • 4.1.5 Soy Protein
    • 4.1.6 Wheat Protein
    • 4.1.7 Other Plant Protein
  • 4.2 End User
    • 4.2.1 Animal Feed
    • 4.2.2 Food and Beverages
    • 4.2.2.1 By Sub End User
    • 4.2.2.1.1 Bakery
    • 4.2.2.1.2 Beverages
    • 4.2.2.1.3 Breakfast Cereals
    • 4.2.2.1.4 Condiments/Sauces
    • 4.2.2.1.5 Confectionery
    • 4.2.2.1.6 Dairy and Dairy Alternative Products
    • 4.2.2.1.7 Meat/Poultry/Seafood and Meat Alternative Products
    • 4.2.2.1.8 RTE/RTC Food Products
    • 4.2.2.1.9 Snacks
    • 4.2.3 Personal Care and Cosmetics
    • 4.2.4 Supplements
    • 4.2.4.1 By Sub End User
    • 4.2.4.1.1 Baby Food and Infant Formula
    • 4.2.4.1.2 Elderly Nutrition and Medical Nutrition
    • 4.2.4.1.3 Sport/Performance Nutrition

5. COMPETITIVE LANDSCAPE

  • 5.1 Key Strategic Moves
  • 5.2 Market Share Analysis
  • 5.3 Company Landscape
  • 5.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
    • 5.4.1 Archer Daniels Midland Company
    • 5.4.2 Cargill, Incorporated
    • 5.4.3 Ingredion Incorporated
    • 5.4.4 International Flavors & Fragrances, Inc.
    • 5.4.5 Kerry Group PLC
    • 5.4.6 Roquette Frère
    • 5.4.7 Südzucker AG
    • 5.4.8 VIPPY INDUSTRIES LIMITED

6. KEY STRATEGIC QUESTIONS FOR PROTEIN INGREDIENTS INDUSTRY CEOS

7. APPENDIX

  • 7.1 Global Overview
    • 7.1.1 Overview
    • 7.1.2 Porter’s Five Forces Framework
    • 7.1.3 Global Value Chain Analysis
    • 7.1.4 Market Dynamics (DROs)
  • 7.2 Sources & References
  • 7.3 List of Tables & Figures
  • 7.4 Primary Insights
  • 7.5 Data Pack
  • 7.6 Glossary of Terms
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India Plant Protein Market Report Scope

Hemp Protein, Pea Protein, Potato Protein, Rice Protein, Soy Protein, Wheat Protein are covered as segments by Protein Type. Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements are covered as segments by End User.
Protein Type
Hemp Protein
Pea Protein
Potato Protein
Rice Protein
Soy Protein
Wheat Protein
Other Plant Protein
End User
Animal Feed
Food and Beverages By Sub End User Bakery
Beverages
Breakfast Cereals
Condiments/Sauces
Confectionery
Dairy and Dairy Alternative Products
Meat/Poultry/Seafood and Meat Alternative Products
RTE/RTC Food Products
Snacks
Personal Care and Cosmetics
Supplements By Sub End User Baby Food and Infant Formula
Elderly Nutrition and Medical Nutrition
Sport/Performance Nutrition
Protein Type Hemp Protein
Pea Protein
Potato Protein
Rice Protein
Soy Protein
Wheat Protein
Other Plant Protein
End User Animal Feed
Food and Beverages By Sub End User Bakery
Beverages
Breakfast Cereals
Condiments/Sauces
Confectionery
Dairy and Dairy Alternative Products
Meat/Poultry/Seafood and Meat Alternative Products
RTE/RTC Food Products
Snacks
Personal Care and Cosmetics
Supplements By Sub End User Baby Food and Infant Formula
Elderly Nutrition and Medical Nutrition
Sport/Performance Nutrition
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Market Definition

  • End User - The Protein Ingredients Market operates on a B2B basis. Food, Beverages, Supplements, Animal Feed, and Personal Care & Cosmetic manufacturers are considered to be end-consumers in the market studied. The scope excludes manufacturers buying liquid/dry whey to be used for application as a binding agent or thickener or other non-protein applications.
  • Penetration Rate - Penetration Rate is defined as the percentage of Protein-Fortified End User Market Volume in the Overall End User Market Volume.
  • Average Protein Content - Average protein content is the average protein content present per 100 g of product manufactured by all end-user companies considered under the scope of this report.
  • End User Market Volume - End-user market volume is the consolidated volume of all types and forms of end-user products in the country or region.
Keyword Definition
Alpha-lactalbumin (α-Lactalbumin) It is a protein that regulates the production of lactose in the milk of almost all mammalian species.
Amino acid It is an organic compound that contains both amino and carboxylic acid functional groups, which are required for the synthesis of body protein and other important nitrogen-containing compounds, such as creatine, peptide hormones, and some neurotransmitters.
Blanching It is the process of briefly heating vegetables with steam or boiling water.
BRC British Retail Consortium
Bread improver It is a flour-based blend of several components with specific functional properties designed to modify dough characteristics and give quality attributes to bread.
BSF Black Soldier Fly
Caseinate It is a substance produced by adding an alkali to acid casein, a derivative of casein.
Celiac disease Celiac disease is an immune reaction to eating gluten, a protein found in wheat, barley, and rye.
Colostrum It is a milky fluid that’s released by mammals that have recently given birth before breast milk production begins.
Concentrate It is the least processed form of protein and has a protein content ranging from 40-90% by weight.
Dry protein basis It refers to the percentage of "pure protein" present in a supplement after the water in it is completely removed through heat.
Dry whey It is the product resulting from drying fresh whey which has been pasteurized and to which nothing has been added as a preservative.
Egg protein It is a mixture of individual proteins, including ovalbumin, ovomucoid, ovoglobulin, conalbumin, vitellin, and vitellenin.
Emulsifier It is a food additive that facilitates the blending of foods that are immiscible with one another, such as oil and water.
Enrichment It is the process of addition of micronutrients that are lost during the processing of the product.
ERS Economic Research Service of the USDA
Extrusion It is the process of forcing soft mixed ingredients through an opening in a perforated plate or die designed to produce the required shape. The extruded food is then cut to a specific size by blades.
Fava Also known as Faba, it is another word for yellow split beans.
FDA Food and Drug Administration
Flaking It is a process in which typically a cereal grain (like corn, wheat, or rice) is broken down into grits, cooked with flavors and syrups, and then pressed into flakes between cooled rollers.
Foaming agent It is a food ingredient that makes it possible to form or maintain a uniform dispersion of a gaseous phase in a liquid or solid food.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Fortification It is the deliberate addition of micronutrients that are not found in them naturally or which are lost during processing, to improve a food product's nutritional value.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gelling agent It is an ingredient that functions as a stabilizer and thickener to provide thickening without stiffness through the formation of gel.
GHG Greenhouse Gas
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley.
Hemp It is a botanical class of Cannabis sativa cultivars grown specifically for industrial or medicinal use.
Hydrolysate It is a form of protein manufactured by exposing the protein to enzymes that can partially break the bonds between the protein's amino acids and break down large, complicated proteins into smaller pieces. Its processing makes it easier and quicker to digest.
Hypoallergenic It refers to a substance that causes fewer allergic reactions.
Isolate It is the purest and most processed form of protein which has undergone separation to obtain a pure protein fraction. It typically contains ≥ 90% of protein by weight.
Keratin It is a protein that helps form hair, nails, and the outer layer of skin.
Lactalbumin It is the albumin contained in milk and obtained from whey.
Lactoferrin It is an iron‑binding glycoprotein that is present in the milk of most mammals.
Lupin It is the yellow legume seeds of the genus Lupinus.
Millenial Also known as Generation Y or Gen Y, it refers to the people born from 1981 to 1996.
Monogastric It refers to an animal with a single-compartmented stomach. Examples of monogastric include humans, poultry, pigs, horses, rabbits, dogs, and cats. Most monogastric are generally unable to digest much cellulose food materials such as grasses.
MPC Milk protein concentrate
MPI Milk protein isolate
MSPI Methylated soy protein isolate
Mycoprotein Mycoprotein is a form of single-cell protein, also known as fungal protein, derived from fungi for human consumption.
Nutricosmetics It is a category of products and ingredients that act as nutritional supplements to care for skin, nails, and hair natural beauty.
Osteoporosis It is a medical condition in which the bones become brittle and fragile from loss of tissue, typically as a result of hormonal changes, or deficiency of calcium or vitamin D.
PDCAAS Protein digestibility-corrected amino acid score (PDCAAS) is a method of evaluating the quality of a protein based on both the amino acid requirements of humans and their ability to digest it.
Per-capita consumption of animal protein It is the average amount of animal protein (such as milk, whey, gelatin, collagen, and egg proteins) that is readily available for consumption by each person in an actual population.
Per-capita consumption of plant protein It is the average amount of plant protein (such as soy, wheat, pea, oat, and hemp proteins) that is readily available for consumption by each person in an actual population.
Quorn It is a microbial protein manufactured using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten.
RTD Ready-to-Drink
RTS Ready-to-Serve
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Softgel It is a gelatin-based capsule with a liquid fill.
SPC Soy protein concentrate
SPI Soy protein isolate
Spirulina It is a biomass of cyanobacteria that can be consumed by humans and animals.
Stabilizer It is an ingredient added to food products to help maintain or enhance their original texture, and physical and chemical characteristics.
Supplementation It is the consumption or provision of concentrated sources of nutrients or other substances that are intended to supplement nutrients in the diet and is intended to correct nutritional deficiencies.
Texturant It is a specific type of food ingredient that is used to control and alter the mouthfeel and texture of food and beverage products.
Thickener It is an ingredient that is used to increase the viscosity of a liquid or dough and make it thicker, without substantially changing its other properties.
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
TSP Textured soy protein
TVP Textured vegetable protein
WPC Whey protein concentrate
WPI Whey protein isolate
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: The quantifiable key variables (industry and extraneous) pertaining to the specific product segment and country are selected from a group of relevant variables & factors based on desk research & literature review; along with primary expert inputs. These variables are further confirmed through regression modeling (wherever required).
  • Step-2: Build a Market Model: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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