Africa Plant Protein Ingredients Market Size and Share

Africa Plant Protein Ingredients Market (2025 - 2030)
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Africa Plant Protein Ingredients Market Analysis by Mordor Intelligence

The Africa plant protein ingredients market is projected to reach USD 1.43 billion in 2025 and grow to USD 1.78 billion by 2030, registering a compound annual growth rate (CAGR) of 4.48%. This growth is driven by several factors, including the rising urban population, the implementation of stricter allergen-labeling regulations, and the commercial introduction of locally sourced pea and cowpea proteins. Manufacturers are increasingly shifting from reliance on imported wheat and soy concentrates to indigenous legumes, aiming to reduce exposure to foreign exchange fluctuations. Retailers are responding to consumer demand for clean-label products by emphasizing traceable supply chains. Multinational corporations are strengthening vertical integration strategies to secure consistent raw material supplies, while regional processors are capitalizing on their proximity to crops to develop niche African foods fortified with protein. Despite these positive trends, challenges such as fragmented regulatory frameworks and climate-induced variations in crop yields pose risks to market growth. However, initiatives like free-trade agreements and public research funding are expected to create significant long-term opportunities for the market.

Key Report Takeaways

  • By protein type, soy protein captured 67.75% of the Africa plant protein ingredients market share in 2024, while pea protein is projected to expand at a 6.03% CAGR through 2030.
  • By category, conventional ingredients commanded 90.11% of the Africa plant protein ingredients market size in 2024, but organic counterparts are set to grow at a 6.33% CAGR to 2030.
  • By end user, food and beverage applications held 51.23% of the Africa plant protein ingredients market in 2024; nutritional supplements will register the fastest 6.72% CAGR through 2030.
  • By geography, Nigeria led with 37.23% of the Africa plant protein ingredients market share in 2024 and is on course for a 6.01% CAGR to 2030.

Segment Analysis

Soy protein held a significant 67.75% share of the market in 2024, reflecting its long-standing presence supported by established supply chains, familiarity among African farmers with soybean cultivation, and cost advantages over newer alternatives. Nigeria and South Africa together produce approximately 1.2 million metric tons of soybeans annually, which supports domestic crushing and the production of soy protein concentrate. This concentrate is widely used in bakery, beverage, and meat alternative applications, showcasing its versatility and strong market presence.

Pea protein, on the other hand, is expected to grow at a compound annual growth rate (CAGR) of 6.03% through 2030, marking it as the fastest-growing protein type. This growth is driven by a shift toward allergen-free options that meet stricter labeling regulations and address consumer concerns about the phytoestrogen content in soy. Wheat protein, primarily produced in Ethiopia and Egypt where wheat cultivation is prevalent, is used in bakery and pasta applications but faces challenges due to increasing gluten sensitivity, limiting its growth to established end-user segments. Potato protein remains a niche product, constrained by limited cultivation in Africa and high import costs. Meanwhile, rice protein is gaining popularity in infant formula applications due to its hypoallergenic properties and neutral taste, which make it suitable for blending with other ingredients.

Africa Plant Protein Ingredients Market: Market Share by Protein Type
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By Category: Conventional Dominance Masks Organic Opportunity

In 2024, conventional plant protein ingredients held 90.11% of the market share. This dominance reflects challenges such as limited infrastructure for organic certification, high audit costs, and a price-sensitive consumer base that prioritizes affordability over organic credentials. Organic certification requires third-party verification by organizations like Ecocert or the South African Organic Sector Organisation (SAOSO). These processes cost between USD 3,000 and USD 10,000 annually and demand traceability documentation, which smallholder farmers often find difficult to maintain.

Despite these challenges, organic plant proteins are expected to grow at a compound annual growth rate (CAGR) of 6.33% through 2030, outpacing conventional variants. This growth is driven by South African retailers expanding clean-label private brands and export-oriented processors targeting European markets, where organic products command premiums of 40% to 60%. Retailers such as Woolworths and Pick n Pay have introduced organic soy and pea protein in ready-to-eat meals and protein bars. These products cater to affluent consumers willing to pay ZAR 80 to ZAR 120 (USD 4.40 to USD 6.60) per serving, which is double the price of conventional alternatives.

By End User: Food Dominance Yields to Nutrition Premiumization

Food and beverage applications held a 51.23% share of the market in 2024, covering categories such as bakery, beverages, dairy alternatives, meat substitutes, and ready-to-eat meals. These products utilize plant proteins to enhance nutritional value, improve texture, and reduce costs. The bakery segment remains the largest within this category, as soy and wheat proteins contribute to better dough elasticity and longer shelf life for bread, biscuits, and pastries. These products are widely distributed through Africa's informal retail networks. Beverages, particularly plant-based milk alternatives, experienced a 14% growth in 2024. This growth was driven by the rising prevalence of lactose intolerance and increasing health awareness, prompting consumers to replace dairy milk with soy, oat, and almond-based options, especially in South African supermarkets.

Nutritional supplements are expected to grow at a compound annual growth rate (CAGR) of 6.72% through 2030, making it the fastest-growing segment among end users. This growth is supported by higher disposable incomes, the growing popularity of fitness culture, and the reformulation of infant formula with hypoallergenic pea and rice proteins. Additionally, sports nutrition products, such as protein powders and recovery bars, are increasingly targeting urban gyms and online fitness communities, catering to the needs of health-conscious consumers.

Africa Plant Protein Ingredients Market: Market Share by End User
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Geography Analysis

Nigeria led the market in 2024, capturing 37.23% of the market share. This leadership is driven by a population exceeding 220 million, rapid urbanization that centralizes purchasing power in cities like Lagos and Abuja, and government efforts to reduce reliance on food imports by promoting local protein processing. The Middle Belt soybean zone produces approximately 800,000 metric tons annually, supporting domestic crushing operations that supply soy protein concentrates to bakery, beverage, and animal feed manufacturers. However, challenges such as erratic rainfall and limited irrigation infrastructure create yield fluctuations, forcing manufacturers to blend domestic and imported protein, which increases costs and limits profit margins. Additionally, the National Agency for Food and Drug Administration and Control (NAFDAC) imposes stringent registration requirements and approval timelines of 12 to 18 months, discouraging smaller suppliers and consolidating the market among established processors with the resources to manage compliance costs.

South Africa is the fastest-growing segment, supported by its advanced retail infrastructure, established organic certification bodies, and consumer preferences for clean-label and sustainable products. Retailers like Woolworths, Pick n Pay, and Shoprite have expanded their plant-based private label offerings, catering to affluent consumers in Johannesburg, Cape Town, and Durban. These consumers are willing to pay a premium of 15% to 25% for non-GMO and organic plant proteins, further driving market growth in the region.

The rest of Africa, including Kenya, Ghana, Ethiopia, and smaller markets, exhibits diverse and fragmented demand patterns shaped by varying dietary traditions, income levels, and regulatory environments. In Kenya, the urban middle class in cities like Nairobi and Mombasa is driving demand for plant-based dairy alternatives and sports nutrition products. Meanwhile, Ethiopia's wheat protein production supports its domestic pasta and bakery industries, highlighting the region's varied market dynamics.

Competitive Landscape

The Africa Plant Protein Ingredients Market shows a moderately competitive environment, where multinational ingredient suppliers such as Cargill, Archer Daniels Midland (ADM), and Ingredion operate alongside regional processors that source locally grown soybeans, cowpeas, and wheat. Multinational companies leverage their economies of scale in imported pea and soy protein isolates, global research and development networks, and established partnerships with large food manufacturers. These strengths allow them to deliver consistent quality and technical support, which smaller competitors often find challenging to match. Regional processors, however, focus on their proximity to raw materials, lower logistics costs, and the ability to customize products for niche applications, such as traditional African foods enriched with indigenous legume proteins.

This two-tier market structure creates opportunities in mid-market segments, where customers seek quality assurance beyond artisanal producers but cannot afford the pricing of multinational suppliers. Emerging players can address this gap by emphasizing regional branding and adopting traceability platforms that document the origin and processing methods of proteins. Technology adoption varies widely, with multinationals utilizing advanced methods like extrusion and membrane filtration to produce high-purity isolates, while regional processors rely on conventional milling and air classification techniques. These traditional methods yield lower protein concentrations but require minimal capital investment, making them accessible to smaller players.

Emerging disruptors in the market include South African startups such as The Herbivore and Veggie Victory, which use social media marketing and direct-to-consumer channels to build brand loyalty among urban flexitarians, bypassing traditional retail distribution channels. Patent filings related to plant protein processing in Africa remain limited, with only 12 applications submitted to the African Regional Intellectual Property Organization (ARIPO) in 2024. This indicates minimal formal innovation activity and underscores potential opportunities for companies willing to invest in proprietary extraction or functionalization technologies.

Africa Plant Protein Ingredients Industry Leaders

  1. Archer Daniels Midland Co.

  2. Kerry Group plc

  3. International Flavors & Fragrances Inc.

  4. Wilmar International Ltd

  5. Roquette Frères SA

  6. *Disclaimer: Major Players sorted in no particular order
Africa Plant Protein Ingredients Market
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Recent Industry Developments

  • January 2025: Zyra Protein introduced a plant-based protein powder featuring only four ingredients: pea protein, date powder, strawberry powder, and salt. The product emphasizes clean-label nutrition and simplicity, targeting health-conscious consumers.
  • January 2025: Griffith Foods introduced its first Alternative Proteins Portfolio. This initiative aims to provide plant-based protein solutions, improve nutrition, promote sustainability, and enhance food accessibility in global and underserved markets, including Africa, with plans for ongoing expansion.
  • July 2024: The Food Innovation Lab at UFS developed affordable, protein-rich soy-based snacks and dairy alternatives, including flavoured soymilk, yoghurt, and snacks using soybean byproducts.

Table of Contents for Africa Plant Protein Ingredients Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising awareness of health benefits linked to plant-based diets
    • 4.2.2 Increasing prevalence of lactose intolerance and milk allergies
    • 4.2.3 Shift toward flexitarian, vegan, and vegetarian lifestyles
    • 4.2.4 Growing demand for clean-label and natural ingredients
    • 4.2.5 Consumer concern for sustainability and lower carbon footprint
    • 4.2.6 Adoption of plant protein in infant and sports nutrition
  • 4.3 Market Restraints
    • 4.3.1 Regulatory complexity for international certification
    • 4.3.2 Food fraud and adulteration risks with plant protein concentrates
    • 4.3.3 Price volatility and unreliable raw material supply due to weather/climate
    • 4.3.4 Supply chain disruptions due to logistics or trade barriers
  • 4.4 Supply Chain Analysis
  • 4.5 Regulatory Outlook
  • 4.6 Porter’s Five Forces
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE AND VOLUME)

  • 5.1 By Protein Type
    • 5.1.1 Soy Protein
    • 5.1.1.1 Concentrates
    • 5.1.1.2 Hydrolyzed
    • 5.1.1.3 Isolates
    • 5.1.2 Wheat Protein
    • 5.1.2.1 Concentrates
    • 5.1.2.2 Hydrolyzed
    • 5.1.2.3 Isolates
    • 5.1.3 Pea Protein
    • 5.1.3.1 Concentrates
    • 5.1.3.2 Hydrolyzed
    • 5.1.3.3 Isolates
    • 5.1.4 Potato Protein
    • 5.1.5 Rice Protein
    • 5.1.6 Hemp Protein
    • 5.1.7 Others
  • 5.2 By Category
    • 5.2.1 Organic
    • 5.2.2 Conventional
  • 5.3 By End User
    • 5.3.1 Animal Feed
    • 5.3.2 Food and Beverages
    • 5.3.2.1 Bakery
    • 5.3.2.2 Beverages
    • 5.3.2.3 Breakfast Cereals
    • 5.3.2.4 Condiments/Sauces
    • 5.3.2.5 Confectionery
    • 5.3.2.6 Dairy and Dairy Alternatives
    • 5.3.2.7 Meat/Poultry/Seafood and Meat Alternative Products
    • 5.3.2.8 RTE/RTC Foods
    • 5.3.2.9 Snacks
    • 5.3.3 Personal Care and Cosmetics
    • 5.3.4 Nutritional Supplements
    • 5.3.4.1 Baby and Infant Formula
    • 5.3.4.2 Elderly and Medical Nutrition
    • 5.3.4.3 Sport/Performance Nutrition
  • 5.4 By Geography
    • 5.4.1 Nigeria
    • 5.4.2 South Africa
    • 5.4.3 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Ranking Analysis
  • 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials (if available), Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
    • 6.4.1 Archer Daniels Midland Co.
    • 6.4.2 Kerry Group plc
    • 6.4.3 International Flavors & Fragrances Inc.
    • 6.4.4 Wilmar International Ltd
    • 6.4.5 Roquette Frères SA
    • 6.4.6 Bunge Ltd
    • 6.4.7 Ingredion Incorporated
    • 6.4.8 Olam International Ltd
    • 6.4.9 SunOpta Inc.
    • 6.4.10 DSM-Firmenich AG
    • 6.4.11 Glanbia plc
    • 6.4.12 Tate & Lyle plc
    • 6.4.13 Cargill, Incorporated
    • 6.4.14 Axiom Foods Inc.
    • 6.4.15 CHS Inc.
    • 6.4.16 Nutri Pea Limited
    • 6.4.17 AG Processing Inc.
    • 6.4.18 Farbest Tallman Foods Corporation
    • 6.4.19 The Scoular Company
    • 6.4.20 Emsland-Stärke GmbH

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Africa Plant Protein Ingredients Market Report Scope

Hemp Protein, Pea Protein, Potato Protein, Rice Protein, Soy Protein, Wheat Protein are covered as segments by Protein Type. Animal Feed, Food and Beverages, Personal Care and Cosmetics, Supplements are covered as segments by End User. Nigeria, South Africa are covered as segments by Country.
By Protein Type
Soy Protein Concentrates
Hydrolyzed
Isolates
Wheat Protein Concentrates
Hydrolyzed
Isolates
Pea Protein Concentrates
Hydrolyzed
Isolates
Potato Protein
Rice Protein
Hemp Protein
Others
By Category
Organic
Conventional
By End User
Animal Feed
Food and Beverages Bakery
Beverages
Breakfast Cereals
Condiments/Sauces
Confectionery
Dairy and Dairy Alternatives
Meat/Poultry/Seafood and Meat Alternative Products
RTE/RTC Foods
Snacks
Personal Care and Cosmetics
Nutritional Supplements Baby and Infant Formula
Elderly and Medical Nutrition
Sport/Performance Nutrition
By Geography
Nigeria
South Africa
Rest of Africa
By Protein Type Soy Protein Concentrates
Hydrolyzed
Isolates
Wheat Protein Concentrates
Hydrolyzed
Isolates
Pea Protein Concentrates
Hydrolyzed
Isolates
Potato Protein
Rice Protein
Hemp Protein
Others
By Category Organic
Conventional
By End User Animal Feed
Food and Beverages Bakery
Beverages
Breakfast Cereals
Condiments/Sauces
Confectionery
Dairy and Dairy Alternatives
Meat/Poultry/Seafood and Meat Alternative Products
RTE/RTC Foods
Snacks
Personal Care and Cosmetics
Nutritional Supplements Baby and Infant Formula
Elderly and Medical Nutrition
Sport/Performance Nutrition
By Geography Nigeria
South Africa
Rest of Africa
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Market Definition

  • End User - The Protein Ingredients Market operates on a B2B basis. Food, Beverages, Supplements, Animal Feed, and Personal Care & Cosmetic manufacturers are considered to be end-consumers in the market studied. The scope excludes manufacturers buying liquid/dry whey to be used for application as a binding agent or thickener or other non-protein applications.
  • Penetration Rate - Penetration Rate is defined as the percentage of Protein-Fortified End User Market Volume in the Overall End User Market Volume.
  • Average Protein Content - Average protein content is the average protein content present per 100 g of product manufactured by all end-user companies considered under the scope of this report.
  • End User Market Volume - End-user market volume is the consolidated volume of all types and forms of end-user products in the country or region.
Keyword Definition
Alpha-lactalbumin (α-Lactalbumin) It is a protein that regulates the production of lactose in the milk of almost all mammalian species.
Amino acid It is an organic compound that contains both amino and carboxylic acid functional groups, which are required for the synthesis of body protein and other important nitrogen-containing compounds, such as creatine, peptide hormones, and some neurotransmitters.
Blanching It is the process of briefly heating vegetables with steam or boiling water.
BRC British Retail Consortium
Bread improver It is a flour-based blend of several components with specific functional properties designed to modify dough characteristics and give quality attributes to bread.
BSF Black Soldier Fly
Caseinate It is a substance produced by adding an alkali to acid casein, a derivative of casein.
Celiac disease Celiac disease is an immune reaction to eating gluten, a protein found in wheat, barley, and rye.
Colostrum It is a milky fluid that’s released by mammals that have recently given birth before breast milk production begins.
Concentrate It is the least processed form of protein and has a protein content ranging from 40-90% by weight.
Dry protein basis It refers to the percentage of "pure protein" present in a supplement after the water in it is completely removed through heat.
Dry whey It is the product resulting from drying fresh whey which has been pasteurized and to which nothing has been added as a preservative.
Egg protein It is a mixture of individual proteins, including ovalbumin, ovomucoid, ovoglobulin, conalbumin, vitellin, and vitellenin.
Emulsifier It is a food additive that facilitates the blending of foods that are immiscible with one another, such as oil and water.
Enrichment It is the process of addition of micronutrients that are lost during the processing of the product.
ERS Economic Research Service of the USDA
Extrusion It is the process of forcing soft mixed ingredients through an opening in a perforated plate or die designed to produce the required shape. The extruded food is then cut to a specific size by blades.
Fava Also known as Faba, it is another word for yellow split beans.
FDA Food and Drug Administration
Flaking It is a process in which typically a cereal grain (like corn, wheat, or rice) is broken down into grits, cooked with flavors and syrups, and then pressed into flakes between cooled rollers.
Foaming agent It is a food ingredient that makes it possible to form or maintain a uniform dispersion of a gaseous phase in a liquid or solid food.
Foodservice It refers to the part of the food industry which includes businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and many other formats.
Fortification It is the deliberate addition of micronutrients that are not found in them naturally or which are lost during processing, to improve a food product's nutritional value.
FSANZ Food Standards Australia New Zealand
FSIS Food Safety and Inspection Service
FSSAI Food Safety and Standards Authority of India
Gelling agent It is an ingredient that functions as a stabilizer and thickener to provide thickening without stiffness through the formation of gel.
GHG Greenhouse Gas
Gluten It is a family of proteins found in grains, including wheat, rye, spelt, and barley.
Hemp It is a botanical class of Cannabis sativa cultivars grown specifically for industrial or medicinal use.
Hydrolysate It is a form of protein manufactured by exposing the protein to enzymes that can partially break the bonds between the protein's amino acids and break down large, complicated proteins into smaller pieces. Its processing makes it easier and quicker to digest.
Hypoallergenic It refers to a substance that causes fewer allergic reactions.
Isolate It is the purest and most processed form of protein which has undergone separation to obtain a pure protein fraction. It typically contains ≥ 90% of protein by weight.
Keratin It is a protein that helps form hair, nails, and the outer layer of skin.
Lactalbumin It is the albumin contained in milk and obtained from whey.
Lactoferrin It is an iron‑binding glycoprotein that is present in the milk of most mammals.
Lupin It is the yellow legume seeds of the genus Lupinus.
Millenial Also known as Generation Y or Gen Y, it refers to the people born from 1981 to 1996.
Monogastric It refers to an animal with a single-compartmented stomach. Examples of monogastric include humans, poultry, pigs, horses, rabbits, dogs, and cats. Most monogastric are generally unable to digest much cellulose food materials such as grasses.
MPC Milk protein concentrate
MPI Milk protein isolate
MSPI Methylated soy protein isolate
Mycoprotein Mycoprotein is a form of single-cell protein, also known as fungal protein, derived from fungi for human consumption.
Nutricosmetics It is a category of products and ingredients that act as nutritional supplements to care for skin, nails, and hair natural beauty.
Osteoporosis It is a medical condition in which the bones become brittle and fragile from loss of tissue, typically as a result of hormonal changes, or deficiency of calcium or vitamin D.
PDCAAS Protein digestibility-corrected amino acid score (PDCAAS) is a method of evaluating the quality of a protein based on both the amino acid requirements of humans and their ability to digest it.
Per-capita consumption of animal protein It is the average amount of animal protein (such as milk, whey, gelatin, collagen, and egg proteins) that is readily available for consumption by each person in an actual population.
Per-capita consumption of plant protein It is the average amount of plant protein (such as soy, wheat, pea, oat, and hemp proteins) that is readily available for consumption by each person in an actual population.
Quorn It is a microbial protein manufactured using mycoprotein as an ingredient, in which the fungus culture is dried and mixed with egg albumen or potato protein, which acts as a binder, and then is adjusted in texture and pressed into various forms.
Ready-to-Cook (RTC) It refers to food products that include all of the ingredients, where some preparation or cooking is required through a process that is given on the package.
Ready-to-Eat (RTE) It refers to a food product prepared or cooked in advance, with no further cooking or preparation required before being eaten.
RTD Ready-to-Drink
RTS Ready-to-Serve
Saturated fat It is a type of fat in which the fatty acid chains have all single bonds. It is generally considered unhealthy.
Sausage It is a meat product made of finely chopped and seasoned meat, which may be fresh, smoked, or pickled and which is then usually stuffed into a casing.
Seitan It is a plant-based meat substitute made out of wheat gluten.
Softgel It is a gelatin-based capsule with a liquid fill.
SPC Soy protein concentrate
SPI Soy protein isolate
Spirulina It is a biomass of cyanobacteria that can be consumed by humans and animals.
Stabilizer It is an ingredient added to food products to help maintain or enhance their original texture, and physical and chemical characteristics.
Supplementation It is the consumption or provision of concentrated sources of nutrients or other substances that are intended to supplement nutrients in the diet and is intended to correct nutritional deficiencies.
Texturant It is a specific type of food ingredient that is used to control and alter the mouthfeel and texture of food and beverage products.
Thickener It is an ingredient that is used to increase the viscosity of a liquid or dough and make it thicker, without substantially changing its other properties.
Trans fat Also called trans-unsaturated fatty acids or trans fatty acids, it is a type of unsaturated fat that naturally occurs in small amounts in meat.
TSP Textured soy protein
TVP Textured vegetable protein
WPC Whey protein concentrate
WPI Whey protein isolate
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: The quantifiable key variables (industry and extraneous) pertaining to the specific product segment and country are selected from a group of relevant variables & factors based on desk research & literature review; along with primary expert inputs. These variables are further confirmed through regression modeling (wherever required).
  • Step-2: Build a Market Model: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
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