India Hair Care and Styling Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Indian haircare and Styling Products market is segmented By Product Type into Colorant, Hair Spray, Conditioner, Styling Gel, Hair Oil, Shampoo, and Others; By Distribution Channel into Hypermarket and Retail Chain, Specialty Stores, E-Commerce, Pharmacy, and Others. The report offers market size and forecasts in value terms in USD million for all the above segments.

Market Snapshot

India haircare and Styling Products Market Size
Study Period: 2016 -2027
Base Year: 2021
CAGR: 6.58 %

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Market Overview

The Indian Hair Care and Styling Products Market is projected to grow at a CAGR of 6.58% during the forecast period (2022-2027).

Even though the economic magnitude of the COVID-19 pandemic on brands and retailers will be far greater than any recession, there are signs that the hair care industry may once again prove relatively resilient. In India, the industry’s 2020 revenue fell by USD 6 million compared with 2019. In various markets, consumers report they intend to spend less on beauty products in the near term (primarily driven by declines in spending on color cosmetics).

Over the medium term, the changing consumer dynamics and increasing product awareness are expected to majorly drive the market. These changes are due to the high millennial population, migration towards cities, and rising women's employment. Also, the focus on the premium sector has been identified to grow among the urban and youth population, with consumers willing to spend a decent amount on products offering faster results. Products designed for focused hair types are gaining popularity among users, with companies now focusing on products rich in active ingredients.

Moreover, increasing internet penetration and the push of e-commerce companies to attract consumers are driving the sales from e-commerce. In contrast, sales from physical retail channels continue to dominate the market.

Scope of the Report

Activities like washing, cutting, curling, arranging the hair, and treating it for betterment, including different hair care products, constitute the hair care market. The hair care market in India is segmented by product type into colorant, hair spray, conditioner, styling gel, hair oil, shampoo, and other products. The other products studied in this report include mousses, perms, and relaxants. By distribution channel, the market is segmented into hypermarket and retail chains, specialty stores, e-commerce, pharmacy, and other distribution channels. The report offers market size and forecasts in value terms in USD million for all the above segments.

By Product Type
Hair Colorants
Hair Spray
Styling Gel
Hair Oil
By Distribution Channel
Hypermarkets/ Retail Chains
Specialty Stores
E-commerce Stores
Pharmacies/Health Stores
Other Distribution Channels

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Key Market Trends

Increasing Demand For Organic and Herbal Hair Care Products

India is one of those countries with dynamic consumerism, which has paved the way for the strong growth of the hair care industry. A large population and positive network externalities have helped India to achieve substantial growth in the business of organic hair care over the past half-decade. Growing uses of organic and herbal hair care products such as olive oil-based shampoos, oil, conditioners, hair gels, and others have paved the way for strong market growth over the long run. Additionally, governments have restricted some chemicals from being used in manufacturing hair care products, such as ammonia in hair color. This, in turn, has created a pathway and a blueprint for organic manufacturers to enter the hair care business with full force. From a consumer standpoint, rising inclination and awareness of organic and herbal hair care products over synthetic products is anticipated to create ample opportunities for organic hair care stakeholders.

India haircare and Styling Products Market Growth

Supermarkets/Hypermarkets Dominate the Market

The supermarkets and hypermarkets segment led the market in 2021. This is attributed to the fact that supermarkets and hypermarkets offer options such as discounts and the convenience of instant gratification. Due to the large retail space and the availability of diversified product ranges across various brands, hypermarkets/supermarkets remained the most preferred point of sales for hair care and styling products in the studied region. Additionally, increasing product awareness in rural and semi-rural regions further pushes the market penetration with companies looking forward to expanding in new regions with products offered at small volumes at low costs. Hindustan Unilever retained its market leadership, aided by the strong performance of its flagship brands such as Dove and Sunsilk. At the same time, Patanjali Ayurved recorded the fastest growth rate in terms of volume sales. This is due to high product penetration and availability through various supermarkets across the country, leading to market growth.

India haircare and Styling Products Market Share

Competitive Landscape

India's hair care and styling products market is a highly fragmented Market due to the presence of various giant players and local players such as L'Oreal and Henkel. Procter and Gamble, Hindustan Unilever Limited, Garnier, and others. Product innovation is one of the most adopted strategies with the infusion of natural and organic ingredients to meet the growing hair concerns of the consumers, such as hair fall, dandruff, color protection, and others. The companies are expanding their presence in the professional hair care segment is another active strategy followed by the companies.

Recent Developments

  • In May 2022, Medimix, the flagship brand from the AVA group, announced the launch of its new hair care product, i.e., Total Care Shampoo. The company claims that the “Total care shampoo” is suitable for all hair types. Medimix total care shampoo is made of nine natural herbs and other essential ingredients, which include neem, Rosemary oil, licorice, tea tree oil, Datura, wild ginger, wheat protein, bakuchi, and apple cider vinegar.
  • In January 2021, Emmbros Overseas - one of the fastest-growing Indian companies in the Beauty and HPC (Health & Personal Care) segment, introduced their premium all-new haircare range - GO Range under St Botanica. This range includes India’s first purple shampoo and conditioner.
  • In May 2021, Atulya introduced a hair care product range made with Veg Keratin, a vegetable alternative to animal keratin, for the first time in India.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Hair Colorants

      2. 5.1.2 Hair Spray

      3. 5.1.3 Conditioner

      4. 5.1.4 Styling Gel

      5. 5.1.5 Hair Oil

      6. 5.1.6 Shampoo

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hypermarkets/ Retail Chains

      2. 5.2.2 Specialty Stores

      3. 5.2.3 E-commerce Stores

      4. 5.2.4 Pharmacies/Health Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter & Gamble Co.

      2. 6.4.2 Unilever PLC

      3. 6.4.3 L'Oreal SA

      4. 6.4.4 Johnson & Johnson

      5. 6.4.5 Emmbros Overseas

      6. 6.4.6 Revlon Inc.

      7. 6.4.7 Atulya

      8. 6.4.8 Avon Products Inc.

      9. 6.4.9 Johnson & Johnson

      10. 6.4.10 Henkel AG & Co. KGaA

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The India Hair Care and Styling Products Market market is studied from 2016 - 2027.

The India Hair Care and Styling Products Market is growing at a CAGR of 6.58% over the next 5 years.

Hindustan Unilever Limited, L'OREAL S.A., Procter & Gamble Co., Henkel AG & Company, KGaA, Revlon Inc. are the major companies operating in India Hair Care and Styling Products Market.

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