India Hair Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers Hair Care Market Size in India is segmented By Product Type (Hair Colorants, Hair Sprays, Conditioners, Styling Gels, Hair Oils, Shampoos, and Other Product Types); and by Distribution Channel (Hypermarket/Supermarkets, Specialty Stores, Online Retail Stores, Pharmacies/Health Stores, and Other Distribution Channels). The report offers market size and values in (USD Million) during the forecasted years for the above segments.

India Hair Care Market Size

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India Hair Care and Styling Products Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 5.85 Billion
Market Size (2029) USD 8.93 Billion
CAGR (2024 - 2029) 8.80 %
Market Concentration Low

Major Players

India Hair Care and Styling Products Market Major Players

*Disclaimer: Major Players sorted in no particular order


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India Hair Care Market Analysis

The India Hair Care and Styling Products Market size is estimated at USD 5.85 billion in 2024, and is expected to reach USD 8.93 billion by 2029, growing at a CAGR of 8.80% during the forecast period (2024-2029).

  • The hair care market in India is growing because of the requirement for organic hair care products in India. In India, hair damage has proven to be a major problem due to environmental issues, including pollution and UV radiation. Indians frequently struggle with dry hair, dandruff, and grey hair, particularly working women and college students.
  • Furthermore, the use of chemical products, constant heat treatments on hair, and excessive usage of hair colors are also contributing to hair damage in the country. Because of all these problems, people prefer organic hair care products to reduce damage and have strong, beautiful hair.
  • Over the medium term, the changing consumer dynamics and increasing product awareness are expected to drive the market. Consumers are willing to spend a higher amount for quicker and better results. Thus, market players manufacture the products according to consumer needs. In India, hair oils are in demand because they nourish the scalp, increase hair strength, relax, and reduce damage. Market players are innovating and launching hair oils with ayurvedic herbs and natural ingredients.
  • For instance, In November 2021, Vedix, a customized Ayurveda beauty brand, launched a new hair oil product. According to the company, the new product is onion-based, and the strategy behind this product innovation is to compete with other players by offering consumers good hair oils.

India Hair Care Market Trends

This section covers the major market trends shaping the India Hair Care & Styling Products Market according to our research experts:

Increasing Demand for Organic and Herbal Hair Care Products

  • India is known for its use of ayurvedic and herbal ingredients in different medicines and products. Consumers are aware of the advantages of using herbal substances in haircare products. Therefore, it is more common for hair care products to contain herbal and natural ingredients. Increasing usage of organic and herbal hair care products such as olive oil-based shampoos, oil, conditioners, hair gels, and others have paved the way for strong market growth over the long run.
  • Additionally, governments have restricted some chemicals from being used in manufacturing hair care products, such as ammonia in hair color. This, in turn, has created a pathway and a blueprint for organic manufacturers to enter the hair care business with full force. From a consumer standpoint, increasing inclination and awareness of organic and herbal hair care products over synthetic products is anticipated to create ample opportunities for organic hair care stakeholders.
  • For instance, in January 2021, Emmbros Overseas, one of the fastest-growing beauty and personal care companies, launched its premium hair care range " Go Range" under the St. Botanica brand. The products are made from naturally derived ingredients and essential botanical extracts.
Hair Care Products Market: Export Value of Herbal and Ayurvedic Products from India, in USD Million, 2018-2021

Increase in Online Sales of Hair Care and Styling Products

  • E-commerce sales of beauty and personal care products are increasing in India owing to the convenience and quick services of the sales channels. Due to busy lifestyles and urbanization, consumers opt for online sites like Flipkart, Amazon, Myntra, Nykaa, Meesho, and many more to buy products.
  • Due to the availability of a wide range of products, consumers have multiple options on e-commerce platforms. Consumers can also have foreign and luxury products on e-commerce sites. Furthermore, discounts and offers like buy-one-get-one draw consumer attention toward e-commerce sites.
  • The e-commerce sites are expanding their reach to different brands and adding their product portfolios to the websites. For instance, in February 2021, Nykaa Naturals launched a new Natural Hair Care Range. The products include shampoo and conditioner in two variants - Apple Cider Vinegar & Ginger and Onion & Fenugreek. The products are also available on the e-commerce platform of Nykaa.
Hair Care and Styling Products Market: Share of Online Beauty and Personal Care, By Verticals, India, 2021

India Hair Care Industry Overview

India's hair care and styling products market is highly fragmented due to the presence of various international players and regional players such as Dabur India Ltd and Marico Limited. Procter and Gamble, Unilever PLC, L'Oreal, and others. Product innovation is one of the most adopted strategies where players infuse natural and organic ingredients in hair care and styling products to meet the growing hair concerns of the consumers, such as hair fall, dandruff, color protection, and others. Companies are expanding their presence in the professional hair care segment, which is another active strategy followed by the companies.

India Hair Care Market Leaders

  1. Procter & Gamble Company

  2. Unilever PLC

  3. L'Oréal S.A.

  4. Marico Limited

  5. Dabur India Ltd

*Disclaimer: Major Players sorted in no particular order

India Hair Care and Styling Products Market Concentration
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India Hair Care Market News

  • April 2022: Myntra, an online shopping platform in India, formed a partnership with L'Oreal Professional Products Division. The partnership will offer beauty and personal care products from L'Oreal on Myntra's shopping platform for consumers. The products include shampoos, conditioners, hair oils, hair masks, serums, and many more.
  • May 2022: Medimix, a brand for AVA Group, launched new total care shampoo enriched with natural ingredients suitable for all hair types in India. The shampoo contains nine natural herbs and other essential ingredients, including rosemary oil, neem, wheat protein, wild ginger, datura, tea tree oil, and others.
  • May 2021: Beacon Bio Life Sciences Private Limited's "Atulya" brand unveiled its new veg keratin and wheat protein range of products, which includes hair shampoo, conditioner, hair oil, and hair mask. Atulya has introduced a hair care product range made with Veg Keratin, a vegetable alternative to animal keratin.

India Hair Care Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Hair Colorants

      2. 5.1.2 Hair Sprays

      3. 5.1.3 Conditioners

      4. 5.1.4 Styling Gels

      5. 5.1.5 Hair Oils

      6. 5.1.6 Shampoos

    2. 5.2 Distribution Channel

      1. 5.2.1 Hypermarkets/Supermarkets

      2. 5.2.2 Specialty Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Pharmacies/Health Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Procter & Gamble Company

      2. 6.3.2 Unilever PLC

      3. 6.3.3 L'Oréal S.A.

      4. 6.3.4 Marico Limited

      5. 6.3.5 Dabur India Ltd

      6. 6.3.6 Johnson & Johnson Services, Inc.

      7. 6.3.7 Henkel AG & Co. KGaA

      8. 6.3.8 Natura & Co

      9. 6.3.9 Emmbros Overseas Pvt Ltd.

      10. 6.3.10 Beacon Bio Life Sciences Private Limited

      11. 6.3.11 AVA Group (Medimix)

    4. *List Not Exhaustive

**Subject to Availability
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India Hair Care Industry Segmentation

Activities like washing, cutting, curling, arranging the hair, and treating it for betterment, including various hair care products, constitute the hair care market.

The Indian hair care and styling products market is segmented into product type and distribution channels. Based on product type, the market is segmented into hair colorants, hair sprays, conditioners, styling gels, hair oils, shampoos, and other product types. The other products studied in this report include mousses, perms, and relaxants. Based on the distribution channel, the market is segmented into hypermarkets/supermarkets, specialty stores, online retail stores, pharmacy/health stores, and other distribution channels.

For each segment, the market sizing and forecasts have been done based on value (in USD million).

Product Type
Hair Colorants
Hair Sprays
Styling Gels
Hair Oils
Distribution Channel
Specialty Stores
Online Retail Stores
Pharmacies/Health Stores
Other Distribution Channels
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India Hair Care Market Research FAQs

The India Hair Care and Styling Products Market size is expected to reach USD 5.85 billion in 2024 and grow at a CAGR of 8.80% to reach USD 8.93 billion by 2029.

In 2024, the India Hair Care and Styling Products Market size is expected to reach USD 5.85 billion.

Procter & Gamble Company, Unilever PLC, L'Oréal S.A., Marico Limited and Dabur India Ltd are the major companies operating in the India Hair Care and Styling Products Market.

In 2023, the India Hair Care and Styling Products Market size was estimated at USD 5.38 billion. The report covers the India Hair Care and Styling Products Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the India Hair Care and Styling Products Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

The emerging trends in the Hair Care Packaging in India are a) Sustainable packaging b) Eco-friendly materials c) Recyclable options

India Hair Care Industry Report

The India Hair Styling Products Market is on an upward trajectory, driven by heightened consumer awareness about hair care and styling, and an increasing appetite for organic and herbal solutions. This growth is further fueled by a preference for innovative products addressing specific hair and scalp issues, leading to their accelerated adoption across salons and for personal use. The competitive market landscape, underscored by a diverse array of manufacturers and exporters, is becoming increasingly dynamic, due to a shift towards natural, non-damaging formulations. Despite facing challenges such as alternative products and supply chain fluctuations, the market is poised for substantial growth, propelled by strategic product innovations from key players aimed at meeting the evolving demands for clean-label hair styling products. This market's broad range of offerings, from shampoos and conditioners to styling gels with organic ingredients, mirrors the growing consumer demand for healthier, more sustainable hair care options, as detailed in Mordor Intelligence™ Industry Reports. Get a sample of this industry analysis as a free report PDF download.

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India Hair Care Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)